Multinational quick service holdings company Restaurant Brands International had a total of 32,125 franchise and company-operated restaurants across the globe during the 2024 financial year. Burger King accounted for most of these restaurants, with a total of 19,732 units.
During the 2024 financial year, Burger King accounted for system-wide sales amounting to 11.48 billion U.S. dollars. Meanwhile, Tim Hortons had system-wide sales amounting to approximately 7.28 billion U.S. dollars during the same period.
Globally famous quick service restaurant chain Burger King operated and franchised a total of 19,789 restaurants worldwide in 2022. The vast majority of these, 19,739, were franchised. Only 50 units remain company-operated as more and more were replaced with franchised stores over the past ten years.
Growth of Burger King
Even though Burger King has reduced its number of company-operated restaurants, the overall number of locations has steadily increased since 2009. The worldwide expansion of the Florida-based company has contributed to it being amongst the most valuable quick service brands in the world with a brand value of over six billion U.S. dollars in 2021. In accordance with growing numbers of locations, the revenue of Burger King has also seen growth in the past 4 years, after gradually diminishing in the years before that. However, due to the impact of the coronavirus (COVID-19) pandemic on the restaurant chain's operations, Burger King's revenue declined in 2020 compared to the previous year.
Satisfaction remains unchanged
Despite the increase in locations and fluctuations in revenue, Burger King’s score on the American Customer Satisfaction Index (ACSI) remained relatively consistent since 2018. The restaurant chain scored 75 points out of a possible 100 points in 2022, in overall customer satisfaction. This score fell by one point when compared to the previous year.
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McDonald’s Statistics: McDonald's, a global leader in the fast food industry, has been a cornerstone in culinary history since its inception in 1940 in San Bernardino, California. As of 2023, the brand boasts over 41,800 locations worldwide, with its largest market in the United States, where approximately 13,400 restaurants operate.
In Europe, France and the United Kingdom lead with around 1,600 and 1,400 McDonald's respectively, while China dominates the Asia Pacific and Middle East regions in the number of McDonald's locations. Renowned for its Big Mac, which has been used since 1986 in the Economist's Big Mac Index to measure economic purchasing power, McDonald's continues to thrive in a dynamic consumer market. By 2024, McDonald's brand value reached USD 38 billion, securing its position as the second most valuable restaurant brand globally, outpacing competitors like Burger King, KFC, and Subway.
This enduring success is attributed to the company's adaptation to digital trends and consumer preferences, integrating delivery services with platforms like UberEats, DoorDash, and GrubHub. This strategy, part of McDonald's "4Ds" approach—digitalization, delivery, drive-thru, and development—ensures its prominence in the fast food industry continues.
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[Keywords] Market include Burger King, MOS Burger, Yum! Brands Inc., Wendy's, Subway
McDonald's was the most valuable fast food brand in the world with an estimated brand value of about 191 billion U.S. dollars in 2023. That same year, the brand value of Starbucks amounted to approximately 61.5 billion U.S. dollars. How many McDonald’s restaurants are there worldwide? The fast food behemoth’s global expansion continued in 2023 with the addition of 1,547 new McDonald’s restaurants worldwide. In that year, France stood out as the European region with the most McDonald’s establishments. Meanwhile, in the Asia-Pacific region, China led by a large margin and in Latin America and the Caribbean, Brazil dominated. Unsurprisingly, the United States was the region with the highest number of McDonald's chains globally, with over 13 thousand locations. What are the leading food and drink service companies worldwide? In 2023, Starbucks, the renowned coffee shop company, had the highest sales of any food and drink services company in the world. Comparatively, McDonald’s secured fourth place, with sales of approximately 10.6 billion U.S. dollars less than Starbucks. Additionally, U.S. consumers seemed more satisfied with Starbucks, with the American Customer Satisfaction Index rewarding, Starbucks a higher ACSI score than Mcdonald’s in 2023.
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According to Cognitive Market Research, The Global Shawarma Machine Market size is USD 0.512 billion in 2023 and will grow at a compound annual growth rate (CAGR) of 6.50% from 2023 to 2030.
The global Shawarma Machines market is being propelled by growing consumer health consciousness and a rapidly expanding food industry.
Demand for electric shawarma machines remains higher in the Shawarma Machine Market by type.
The commercial segment held the highest application of Shawarma Machine Market share in 2023.
In 2023, North America is a region known for its cultural diversity and openness to international cuisines. Shawarma, with its Middle Eastern origins, has gained popularity as a flavorful and convenient street food option, appealing to a wide range of consumers.
Changing Consumer Behaviour and Increased Food Spending to Support Growth
In most locations, increased family income and the formation of families with two or more members are the primary reasons motivating consumers to dine out more. Furthermore, the rapid proliferation of a variety of food service outlets is gaining popularity in established and developing countries throughout the world despite the popularity of well-known brands such as Domino's, Pizza Hut, McDonald's, KFC, and Burger King. With fast food increasing appeal among younger people, worldwide fast food businesses are looking to expand into new areas.
For instance, in June 2022, according to a poll performed on behalf of Alpha Foods by The Harris Poll, almost 90% of Americans are concerned about food prices. In two waves, from March 18 to 23 and again from May 6 to 8, more than 2,000 American people were polled online about their inflation fears and buying patterns.
(Source:www.cnbc.com/2022/06/09/consumers-changing-eating-shopping-habits-as-inflation-pushes-up-price.html)
Increasing Number of Quick Service Restaurants in Both Developing and Developed Countries
Convenience is a crucial aspect driving this business since it allows for speedy delivery of meals, which primarily appeals to younger customers. Consumer preferences for ready-to-eat meals and quick food products have altered worldwide market dynamics. Fast food needs less time and effort, which contributes to the growing demand for these items. Consumers' increasing disposable income is another aspect that will help the industry thrive in the next years.
According to the USDA, the number of quick-service restaurants in the United States increased by about 20% over the previous decade, from approximately 285,000 in 2000 to over 340,000 in 2015. Many metropolitan counties, particularly in the Mid-Atlantic, Southeast, and increasingly urbanizing Western regions, had quick-service restaurant growth of more than 30% between 2000 and 2015, well above the national average of 20%.
Increasing consumer demand for ethnic cuisine from different countries is boosting market demand
Market Dynamics of Shawarma Machine
Increasing Consumer Awareness of the Health Consequences Hinder Shawarma Machine Market
Although ready-to-eat snacks are a common type of food taken away from home, they are rich in calories and have lower quantities of minerals, fiber, and water than natural foods. Higher income levels, growing urbanization, home delivery, aggressive eye-catching commercials, and multinational cuisines all contribute to an increase in junk food intake. Fast food consumption among young adults is increasing, which leads to increased fat intake, which may result in obesity and, as a result, obesity-related chronic disorders.
Impact of COVID–19 on the Shawarma Machine Market
The pandemic disrupted global supply chains, leading to delays in the production and delivery of machinery and components. This disruption could have affected the availability of hot-air plastic welding machines and parts, leading to supply chain challenges for manufacturers and customers. Certain industries that heavily relied on hot air plastic welding machines, such as automotive and aerospace, during the pandemic saw a drop in demand due to lockdowns, reduced consumer spending, and restrictions on manufacturing activities.
Introduction of Shawarma Machine
Changing lifestyle tastes a...
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[Keywords] Market include Magnolia Market, Burger King, IKEA, Glossier, Burberry
Plant-Based Meat Market Size 2024-2028
The plant-based meat market size is forecast to increase by USD 27.29 billion at a CAGR of 36.92% between 2023 and 2028.
The global plant-based meat market's growth is driven by growing consumer demand for healthier, sustainable food options and advancements in food technology that improve the taste and texture of plant-based alternatives. These shifts reflect broader changes in consumer preferences and industry innovation responding to environmental and health concerns.
This report offers a thorough breakdown of market size, growth forecasts, and key segments like frozen food and refrigerated plant-based products, providing practical insights for business strategy, customer engagement, and operational planning. It highlights the trend of new product launches enhancing variety and appeal, while also addressing challenges such as higher production costs that impact pricing and scalability. For businesses looking to compete in the global plant-based meat market, this report delivers valuable data and analysis to navigate evolving trends and tackle persistent hurdles effectively.
What will be the Size of the Market During the Forecast Period?
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The market encompasses a range of products derived from wheat, chickpeas, soy, corn, rice, oats, and other plant sources, mimicking the taste, texture, and nutritional profile of animal-based foods such as chicken, pork, beef, and seafood. Consumer interest in plant-based diets, driven by factors including health, environmental concerns, and animal rights, has fueled significant market growth. These alternative protein sources offer comparable nutritional benefits, including essential amino acids, water absorption, solubility, and emulsification properties, ensuring they meet the nutritional requirements of the human body. Plant-based meat alternatives exhibit desirable characteristics, such as viscosity, anti-oxidation, and texture, making them increasingly popular choices for individuals following vegan or vegetarian lifestyles.
The market for refrigerated plant-based meat continues to expand, with offerings in chicken, pork, beef, and seafood categories. The market is poised for continued growth, as technology advances and consumer preferences evolve.
How is this Plant-Based Meat Industry segmented and which is the largest segment?
The plant-based meat industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.Foodservice SystemFrozenRefrigeratedShelf-stableTypePlant based beefPlant based chickenPlant based porkOthersEnd UserRetail/HouseholdFoodserviceInstitutionalGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKAPACChinaIndiaJapanSouth AmericaArgentinaBrazilMiddle East and AfricaEgyptKSAOmanUAE
By Foodservice System Insights
The frozen segment is estimated to witness significant growth during the forecast period. The market encompasses a range of products, including plant-based chicken, pork, beef, seafood, and burgers. Consumer interest in plant-based diets, driven by factors such as animal rights, health benefits, and environmental concerns, fuels market growth. Companies like Impossible Foods and Beyond Meat lead innovation in this space, offering products that mimic the taste, texture, and aroma of animal-based foods through technologies like emulsification, solubility, and anti-oxidation. Plant-based meats, made from sources such as soy, wheat, chickpeas, corn, rice, oats, and peas, provide fiber, vitamin C, and iron, while maintaining a long shelf life. Market players are expanding their offerings through refrigerated and frozen products, foodservice channel distribution, and retail sales, including online retailing channels.
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The frozen segment was valued at USD 1.38 billion in 2018 and showed a gradual increase during the forecast period. The plant-based meat market flourishes across product types, sources, and end users. Burger Patties lead, replacing beef in popular meals, while Sausages shine for versatility in breakfasts and grilling. Strips and Nuggets attract younger eaters and fast-food fans, Meatballs rise in plant-based pasta and snacks, and Ground Meat suits home cooks crafting tacos or sauces. Soy-based options dominate with protein-rich, meat-like textures, while Pea-based grows fast for its allergen-free, sustainable appeal. Wheat-based seitan offers a traditional alternative, and Mycoprotein gains fans for nutrition and texture. Retail/Household drives demand as diets shift, Foodservice expands via chains like Burger King, and Institutional users like schools embrace sustainable choices.
Regional Analysis
North America is estimated to contribute 41% to the gro
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According to Cognitive Market Research, the Global Conveyor Oven Market Size will be USD XX Billion in 2023 and is set to achieve a market size of USD XX Billion by the end of 2031 growing at a CAGR of XX% from 2024 to 2031.
The global Conveyor Oven Market will expand significantly by XX% CAGR between 2024 and 2031.
Based on Type, the industrial/heavy ovens Conveyor Oven segment dominates the global Conveyor Oven market in the year 2023. Based on type, the market is divided into Countertop and industrial/heavy ovens Conveyor Oven.
Based on Application, the Restaurants segments dominated the global Conveyor Oven market. Based on Application, the global Conveyor Oven market is segmented into Restaurants, Hotels, Bakery, and Others.
Based on technology, the Convection segment dominates the global Conveyor Oven market in the year 2023. Based on technology, the market is divided into Convection and radiation
Based on the power source, the Electric Conveyor segments dominated the global Conveyor Oven market. Based on the power source, the global Conveyor Oven market is segmented into Gas Conveyor Oven and Electric Conveyor oven.
The North American region accounted for the highest market share in the Global Conveyor Oven Market.
Over the course of the projection period, Europe is expected to increase at the fastest rate.
CURRENT SCENARIO OF THE CONVEYOR OVEN MARKET
Key factors driving the growth of the Conveyor Oven Market
Increase in Demand for Baked Products Driving Conveyor Oven Market Development
The food and beverage industry is seeing an increase in the use of conveyor ovens because of their efficiency and time-saving benefits. These ovens' adjustable speeds and temperatures enable quicker food product production. Additionally, in recent years, there has been a sharp increase in the consumption of baked goods including pasta, pizza, and cookies. In the upcoming years, this is anticipated to fuel market expansion for conveyor ovens.
Numerous pizzerias across the globe have observed a notable surge in the demand for their baked goods. Restaurants are using stacked conveyor ovens more frequently because they improve operational efficiency by enabling the cooking of huge quantities of food goods. These ovens also take up less space, use less energy, and save time, thus optimizing operations and boosting production in pizzerias. These benefits are expected to result in the conveyor oven market expansion in the near future.
The global market for baked goods is expanding, which is helping the conveyor oven sector. The growth of the food business depends on these ovens because of the rising demand for cakes, pizza, and cookies. Food is effectively pushed through a heated chamber in conveyor ovens. Conveyor ovens are used extensively in the food service industry since they are efficient and quick to prepare meals.
Baked goods retail sales in the United States (U.S.) increased at a compound annual growth rate (CAGR) of 5.9% in 2022. It is expected to grow at a CAGR of 3.1% over 2023 to 2027, reaching US$97.7 billion in 2026. Bread was the best performing category over 2018 to 2022, with retail value sales increasing by CAGR of 6.3%. reaching US$30.0 billion.
Because they allow restaurant owners to make big quantities of food quickly, conveyor ovens are very popular in pizzerias. The need for conveyor ovens is being driven by how prevalent contemporary cooking techniques are in dining establishments. On the other hand, the increasing urbanisation and global embrace of the modern lifestyle are encouraging the use of combi ovens. The growth of the food business is the primary factor driving the increased demand for conveyor ovens.
The increasing number of fast-food chains and quick-service restaurants is driving the market
The fast food industry is one of the world’s fastest-growing sectors in the food industry. In most regions, consumers are dining out more due to two main factors: rising family income and changing consumer behavior. Furthermore, even while well-known brands like Domino's, Pizza Hut, McDonald's, KFC, and Burger King continue to be popular, the quick expansion of different food service outlets is becoming more and more popular in developed ...
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BASE YEAR | 2024 |
HISTORICAL DATA | 2019 - 2024 |
REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
MARKET SIZE 2023 | 4.1(USD Billion) |
MARKET SIZE 2024 | 4.55(USD Billion) |
MARKET SIZE 2032 | 10.5(USD Billion) |
SEGMENTS COVERED | Seasoning Type ,Application ,Distribution Channel ,Packaging ,Ingredient ,Regional |
COUNTRIES COVERED | North America, Europe, APAC, South America, MEA |
KEY MARKET DYNAMICS | Growing demand for authentic Sichuan cuisine Increasing popularity of home cooking Health consciousness and demand for natural ingredients Rising disposable income in emerging markets Expansion of food processing industry |
MARKET FORECAST UNITS | USD Billion |
KEY COMPANIES PROFILED | CKE Restaurants, Inc. ,McDonald's Corporation ,Yum! Brands, Inc. ,Restaurant Brands International Inc. ,The Wendy's Company ,Jack in the Box Inc. ,Arby's Restaurant Group, Inc. ,Sonic Corporation ,Carl's Jr. Restaurants LLC ,Hardee's Restaurants LLC ,Popeyes Louisiana Kitchen, Inc. ,Taco Bell Corp. ,Pizza Hut, Inc. ,Domino's Pizza, Inc. ,Burger King Corporation |
MARKET FORECAST PERIOD | 2024 - 2032 |
KEY MARKET OPPORTUNITIES | 1 Rising demand for authentic cuisines 2 Expanding food service industry 3 Growing popularity of Sichuan dishes 4 Health and wellness benefits 5 Growing online retail market |
COMPOUND ANNUAL GROWTH RATE (CAGR) | 11.01% (2024 - 2032) |
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The interactive kiosk market is expected to grow at a CAGR of 4% during the forecast period. Adoption of smart parking solutions, drivers.2, and drivers.3 are some of the significant factors fueling interactive kiosk market growth.
Adoption of smart parking solutions
North America has the highest share of the global interactive kiosk market with both the US and Canada generating significant demand. Customers in the region are early adopters of new technologies and have a high preference for personalized services, owing to which the adoption of interactive kiosks in the region is increasing. Enterprises in the region are increasingly using interactive kiosks for their marketing campaigns. Also, interactive kiosks are being increasingly deployed to enhance consumer engagements and branding initiatives. One of the prominent factors driving the growth of the interactive kiosk market in the region is the growing investments in the establishment of new retail stores. The following are some such investments: In April 2019, Canada Goose Inc. (Canada Goose) announced that it would open one new store in the US and three in Canada. It is estimated that the stores will open in fall/winter 2019. In March 2019, Amazon.com Inc. (Amazon. com) announced that it would open its new line of grocery stores, with three new stores in the US. The company has already signed a lease for three stores; of which one will be located in Los Angeles, US. In October 2018, Target Brands Inc. (Target Brands), also known as Target, one of the biggest retailers in the US, announced that it would open a new store in New York, US. These retail stores use interactive kiosks for information, advertisement, and self-checkout purposes. For instance, in June 2017, Walmart Inc. (Walmart) announced that it installed interactive kiosks for self-service in a few of its stores in Oklahoma City, US. Hence, the increase in the number of retail stores being built is driving the demand for interactive kiosks during the forecast period. The growth of the interactive kiosk market in the region is also attributed to the rapid growth of QSRs in the region. North America has prominent QSRs, including McDonald's, Starbucks, Subway IP LLC (Subway), Wendy's, Burger King Corp. (Burger King), and Taco Bell. The number of QSRs in the US grew at a CAGR of 4.34% between 2012 and 2018. The concept of QSR is based on fast service offered. The adoption of interactive kiosks streamlines the operation of QSRs, thus ensuring faster service, thereby increasing the adoption of interactive kiosks by QSRs. Following are a few examples of QSRs deploying interactive kiosks: In June 2018, McDonald’s announced that it would add self-order kiosks to 1,000 stores in each quarter, and by 2020, all the McDonald’s in the US will have self-service kiosks. In February 2018, Costco Wholesale Corp. (Costco Wholesale) announced that it would install self-service kiosks in the food courts in the Tustin and Pacoima stores to reduce customer wait time and improve customer experience. Furthermore, the interactive kiosk market in North America is witnessing various challenges. Many end-user sectors, especially commercial end-users, have partially shut down their operations owing to the COVID-19 pandemic. This disease, and the subsequent lockdown, has led to the downfall of the economy and trade in North America. For instance, in April 2020, around 37 state governments in the US ordered or recommended that statewide closures continue until further announcement to help reduce the spread of the novel coronavirus. This disease has limited people’s movement in public places where interactive kiosks are primarily used. Such partial shutdowns of companies, industries, healthcare institutions, shopping malls, and transportation can hinder the growth of the regional market during the forecast period.
GapMaps Live is an easy-to-use location intelligence platform available across 25 countries globally that allows you to visualise your own store data, combined with the latest demographic, economic and population movement intel right down to the micro level so you can make faster, smarter and surer decisions when planning your network growth strategy.
With one single login, you can access the latest estimates on resident and worker populations, census metrics (eg. age, income, ethnicity), consuming class, retail spend insights and point-of-interest data across a range of categories including fast food, cafe, fitness, supermarket/grocery and more.
Some of the world's biggest brands including McDonalds, Subway, Burger King, Anytime Fitness and Dominos use GapMaps Live Map Data as a vital strategic tool where business success relies on up-to-date, easy to understand, location intel that can power business case validation and drive rapid decision making.
Primary Use Cases for GapMaps Live Map Data include:
Some of features our clients love about GapMaps Live Map Data include: - View business locations, competitor locations, demographic, economic and social data around your business or selected location - Understand consumer visitation patterns (“where from” and “where to”), frequency of visits, dwell time of visits, profiles of consumers and much more. - Save searched locations and drop pins - Turn on/off all location listings by category - View and filter data by metadata tags, for example hours of operation, contact details, services provided - Combine public data in GapMaps with views of private data Layers - View data in layers to understand impact of different data Sources - Share maps with teams - Generate demographic reports and comparative analyses on different locations based on drive time, walk time or radius. - Access multiple countries and brands with a single logon - Access multiple brands under a parent login - Capture field data such as photos, notes and documents using GapMaps Connect and integrate with GapMaps Live to get detailed insights on existing and proposed store locations.
How high is the brand awareness of Burger King in the UK?When it comes to restaurant chain customers, brand awareness of Burger King is at 95% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Burger King in the UK?In total, 43% of UK restaurant chain customers say they like Burger King. However, in actuality, among the 95% of UK respondents who know Burger King, 45% of people like the brand.What is the usage share of Burger King in the UK?All in all, 36% of restaurant chain customers in the UK use Burger King. That means, of the 95% who know the brand, 38% use them.How loyal are the customers of Burger King?Around 28% of restaurant chain customers in the UK say they are likely to use Burger King again. Set in relation to the 36% usage share of the brand, this means that 78% of their customers show loyalty to the brand.What's the buzz around Burger King in the UK?In August 2022, about 23% of UK restaurant chain customers had heard about Burger King in the media, on social media, or in advertising over the past three months. Of the 95% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Burger King in the UK.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
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BASE YEAR | 2024 |
HISTORICAL DATA | 2019 - 2024 |
REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
MARKET SIZE 2023 | 681.82(USD Billion) |
MARKET SIZE 2024 | 713.05(USD Billion) |
MARKET SIZE 2032 | 1020.0(USD Billion) |
SEGMENTS COVERED | Service Type, Food Type, Distribution Channel, Customer Segment, Regional |
COUNTRIES COVERED | North America, Europe, APAC, South America, MEA |
KEY MARKET DYNAMICS | Convenience and speed, Health-conscious options, Digital ordering solutions, Competitive pricing strategies, Brand loyalty initiatives |
MARKET FORECAST UNITS | USD Billion |
KEY COMPANIES PROFILED | Taco Bell, Chipotle Mexican Grill, KFC, Panera Bread, Dunkin', Domino's Pizza, Jack in the Box, Papa John's, Pizza Hut, Sonic DriveIn, Wendy's, Starbucks, Burger King, Subway, McDonald's |
MARKET FORECAST PERIOD | 2025 - 2032 |
KEY MARKET OPPORTUNITIES | Health-conscious menu options, Digital ordering platforms, Expansion in emerging markets, Sustainable packaging initiatives, Drive-thru service enhancements |
COMPOUND ANNUAL GROWTH RATE (CAGR) | 4.58% (2025 - 2032) |
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The plant-based nuggets market is expected to reach a valuation of US$ 448.5 million in 2023 and is anticipated to reach a valuation of US$ 708.6 million by 2033. The demand for plant-based nuggets is estimated to record a steady CAGR of 5.8% CAGR.
Attributes | Value |
---|---|
Plant-based Nuggets Market CAGR (2023 to 2033) | 5.8% |
Plant-based Nuggets Market Size (2023) | US$ 448.5 million |
Plant-based Nuggets Market Size (2033) | US$ 708.6 million |
Plant-based Nuggets Market Report: Scope
Attribute | Details |
---|---|
Forecast Period | 2023 to 2033 |
Historical Data Available for | 2018 to 2022 |
Market Analysis | US$ million for Value, Metric Tons for Volume |
Market Value (2020) | US$ 423.6 million |
Key Regions Covered | North America, Latin America, The Middle East and Africa, South Asia, Europe, East Asia, Oceania |
Key Segments Covered | Source, Product Type, Distribution Channel, and Region |
Key Companies Profiled |
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Report Coverage | Market Forecast, Competitive Landscape, Region-wise and Category-wise Analysis, Key Trends |
Customization & Pricing | Available upon Request |
Global fast food burger chain McDonald's reported an operating income of approximately 11.71 billion U.S. dollars in 2024. This shows a slight increase over the previous year's total of 11.65 billion U.S. dollars.
In 2017, Yum! Brands, Inc. accounted for 4.5 percent of the sales share of the entire foodservice sector in Malaysia. Yum! Brands, Inc. operates global fast food brands KFC, Pizza Hut and Taco Bell, among others.
In 2022, McDonald's had the largest share of the food service market in Singapore, making it the largest food service brand in the country. McDonald's was followed by another U.S. fast food brand, KFC, which had a market share of 4.5 percent.
Popularity of fast food in Singapore
In today's fast-paced lifestyle, dining out has become a trend among Singaporeans over the past few years. Singapore has various dine-out places like restaurants, food courts, and hawkers. An online survey of 2022 revealed that 78 percent of Singaporeans chose to dine out in food courts. Street food and fast-food chain restaurants were also popular dining places among Singaporean consumers. The average cost of a fast food combo meal in Singapore was around nine Singapore in 2022.
Singaporeans are still loving McDonald’s
McDonald's has remained Singapore's most popular fast-food chain due to its competitive pricing and savvy promotional items that cater to local tastes. The price of a McDonald's Big Mac in Singapore was significantly lower compared to the cost of main items offered by other fast-food chains like Burger King and Carl's Jr. Furthermore, McDonald's consistently offers special promotions in conjunction with local holidays, such as the prosperity burger to coincide with the Lunar New Year.
In 2022, KFC continued to be the leading restaurant brand in the limited-service restaurant market in China, with approximately 5.5 percent of the market share. McDonald's and Dicos were another two major market players that year.
Multinational quick service holdings company Restaurant Brands International had a total of 32,125 franchise and company-operated restaurants across the globe during the 2024 financial year. Burger King accounted for most of these restaurants, with a total of 19,732 units.