World famous burger fast food chain Burger King reported a net income amounting to roughly **** billion from its global operations during the 2022 financial year. This shows a decrease compared to the previous year's total of **** million U.S. dollars. Burger King is a subsidiary of the multinational quick service holdings company Restaurant Brands International.

The revenue of Burger King in the United States and Canada gradually increased from 2021 to 2024. The fast food chain generated approximately **** billion U.S. dollars in these countries in 2024, up from the previous year's total of around *** billion U.S. dollars.

In 2024, Burger King amounted recorded a revenue of around **** billion euros. Figures increased noticeably since 2020. How has Burger King been doing globally in recent years?

The restaurant chain, King Food AS in Norway, had a sales revenue of **** billion Norwegian kroner in 2024. This reflects an increase of around ***million compared to the previous year's revenue. King Food AS is the legal name of Burger King Jærhagen, which is part of the company BK Scandinavia.

Globally famous quick service restaurant chain Burger King operated and franchised a total of ****** restaurants worldwide in 2022. The vast majority of these, ******, were franchised. Only ** units remain company-operated as more and more were replaced with franchised stores over the past ten years. Growth of Burger KingEven though Burger King has reduced its number of company-operated restaurants, the overall number of locations has steadily increased since 2009. The worldwide expansion of the Florida-based company has contributed to it being amongst the most valuable quick service brands in the world with a brand value of over *********** U.S. dollars in 2021. In accordance with growing numbers of locations, the revenue of Burger King has also seen growth in the past 4 years, after gradually diminishing in the years before that. However, due to the impact of the coronavirus (COVID-19) pandemic on the restaurant chain's operations, Burger King's revenue declined in 2020 compared to the previous year. Satisfaction remains unchanged Despite the increase in locations and fluctuations in revenue, Burger King’s score on the American Customer Satisfaction Index (ACSI) remained relatively consistent since 2018. The restaurant chain scored ** points out of a possible 100 points in 2022, in overall customer satisfaction. This score fell by *** point when compared to the previous year.

In the last five years, the self-service restaurant sector has been characterised above all by increasing urbanisation, growing consumer health awareness and rising net household incomes. In 2020, the coronavirus pandemic contributed to a significant slump in sales, causing industry sales to increase by an average of 11.3% per year between 2020 and 2025. Thanks to the growth in sales, the profit margin of self-service restaurants has also increased over the last five years. The recovery effect from the pandemic restrictions contributed to significant sales growth in 2021 and 2022, which was already somewhat weaker in 2023. As early as 2024, the industry recorded a slight decline in sales due to higher consumer prices and the resulting subdued propensity to consume. This trend is likely to continue in the current year, with IBISWorld forecasting a minimal decline in turnover of 0.1% to €10.1 billion in 2025.In recent years, the market for traditional fast food chains has gradually become saturated, partly due to increasing health awareness. Instead, new market players specialising in healthier dishes and offering their customers an appealing ambience have shaped the industry's sales growth before and after the pandemic. This was made possible in part by rising household net incomes, which helped more consumers to afford the higher prices of these new industry players. As other catering sectors competing with this industry were also able to benefit from rising household incomes, the competitive pressure on companies in this sector increased. This in turn has prompted the leading fast food chains to expand their product range and offer vegetarian and vegan burgers as well as other meat-free dishes alongside salads in order to cater more closely to current consumer trends. During the pandemic, restaurant operators who had their own apps, delivery services or drive-ins were at an advantage, as contactless ordering and payment for meals was made much easier and the pandemic-related decline in sales was somewhat mitigated as a result. This has given the digitalisation of the industry a huge boost and should continue to contribute to the use of new technologies.By 2030, industry sales are expected to grow by an average of 1.3% per year to 10.7 billion euros, which will be due to the success of new fast food concepts as well as the expansion of traditional fast food chains. One of the most important success factors for self-service restaurant operators in the coming years will be the implementation of new technologies such as proprietary apps and ordering terminals, which increase efficiency and reduce the need for staff. This is also likely to be reflected in an increasing number of businesses in the self-service restaurant sector.

The fast food service industry’s revenue amounted to a total of approximately *** billion euros in 2020. This is a decrease compared to the previous year when the fast food industry reached a revenue of roughly * billion euros. Majority of the fast food restaurants in the Netherlands were found in the province of Zuid-Holland in 2018. Approximately *** fast food restaurants were located in Zuid-Holland, whereas Noord-Holland and Noord-Brabant had over *** fast food restaurants.

Number of McDonald’s and KFC restaurants

McDonald’s is one of the largest fast food chains in the world, with many restaurants in the Netherlands as well. Most of the McDonald’s restaurants were found in Zuid-Holland with ** chains, whereas Noord-Holland had ** McDonald’s restaurants. KFC, another large fast food chain specialized in chicken, had ** locations in Zuid-Holland. Furthermore, ** KFC’s were found in Noord-Holland, whereas five were in Limburg.

Leading fast food companies

McDonald’s generated over *** million euros and therefore was the leading fast food company in the Netherlands in 2017, based on revenues. KFC had a total of *** million euros, whereas Burger King reached a revenue of roughly *** million euros.

The quick service restaurant (QSR) industry in the United States generated a revenue of ***** billion U.S. dollars in 2009. Major players in the QSR industry include household names such as McDonald’s, Burger King, and Yum Brands (KFC, Pizza Hut, Taco Bell). Out of the leading QSR chains, McDonald's contributed the most to the overall revenue of the U.S. fast food industry, with Starbucks following in a not-so-close second place.

The Philippines has a vibrant food service sector, with establishments ranging from street stalls and small roadside eateries or carinderia to fine dining restaurants. In 2023, the country’s food service industry generated revenues amounting to ***** billion U.S. dollars and was projected to increase by ** percent to ** billion U.S. dollars in 2027. Jollibee leads the food service sector Jollibee Foods Corporation (JFC) dominated the food service industry market, holding a share of nearly ** percent. This translated to total sales amounting to approximately **** billion U.S. dollars in 2021. JFC is a multinational company owning and franchising several fast-food restaurants such as Jollibee, Chowking, Greenwich, Red Ribbon, and Burger King, among others. Jollibee has been focusing on its international expansion since the easing of COVID-19 restrictions globally. The restaurant brand now has over *** international branches in the United States, Canada, the Middle East, and Asia and has gradually expanded to cater to customers in Europe. Changing Filipino dining habits In-person dining habits were challenged in 2020 when the COVID-19 pandemic hit. Instead of dining in, most Filipinos turned to food delivery apps to satisfy their food cravings. Even after restrictions eased, a recent survey revealed that Filipinos planned to continue ordering food from these apps due to their convenience and to limit social contact. Between 2020 and 2021, the share of online food service orders grew rapidly, although it remains fewer than offline orders.

Most German singles preferred to go to McDonald’s, as far as fast food restaurants in Germany were concerned. McDonald’s was followed by Burger King and Nordsee – a fish restaurant tracing its roots back to Bremen.

The golden arches

McDonald’s popularity in this case isn’t surprising as it is among the leading quick service restaurant companies ranked by number of outlets in Germany. It’s accessible and familiar to most of the German population and massively represented across cities, towns and transport hubs. McDonald’s is also the most visited fast food restaurant in Germany. Most German singles visited restaurants and pubs several times a month, fewer did so several times a week. Going to coffee shops wasn’t as popular by comparison.

Restaurant industry thriving

Based on surveys, German consumers tended to eat out in their leisure time “sometimes” rather than often or never. Still, whether diners often visit a restaurant or not, restaurant industry revenue has been growing in recent years.

********** was the most valuable fast food brand in the world with an estimated brand value of about ***** billion U.S. dollars in 2025. That same year, the brand value of Starbucks amounted to approximately **** billion U.S. dollars.

In 2024, McDonald’s had *** restaurants in Spain, Andorra, and Gibraltar. The American burger-specialized chain has been working on its expansion in Spain over the last years, increasing by over *** its number of restaurants since 2010. McDonald’s in Spain and the world The American burger chain was the preferred fast food brand of Spaniards in 2021, being the favorite of roughly ** percent of respondents. The runner up was a restaurant of the same country and type of food – Burger King – chosen by about ** percent of interviewees. The revenue of the McDonald’s Corporation worldwide in 2021 was over ** billion U.S. dollars, a growth of more than ** percent over the previous year. The golden arches saw their peak in 2013, however, and the general trend since then was negative. The fast food industry in Spain The revenue of quick-service restaurants in Spain in 2021 was **** billion euros. While this represented a growth of almost ** percent compared to the previous year, it is still smaller than the peak hit in 2019. This industry had a growing trend until 2020 when the coronavirus (COVID-19) pandemic hit. However, while the share of Spanish people who visited fast-food restaurants decreased in 2020, it was still higher than what was observed in 2018. The declining trend continued into 2021, the year that had the lowest share since 2010, at **** percent.

The fast-food industry tends to be particularly present in large French cities. Paris had the highest density of fast-food restaurants in France in 2021. In fact, 336 restaurants of leading fast-food chains were in operation in the French capital that year. The largest fast-food chain in the city was McDonald's in the same year.

Mcdonald's, the undisputed market leader in France

If Burger King made its return a few years ago on the French market and increasingly competes with McDonald's, the American giant of the fast-food remained unchallenged in 2020. Indeed, the brand generated the best revenue in the fast-food service industry and had the best coverage on the French territory.

Eating at fast-food restaurants in France

According to a survey conducted in 2019, if a majority of French people stated they enjoy eating at fast-food restaurants, most of them rarely go there. These consumers also affirmed going to those restaurants mainly because they would be quickly served. Furthermore, such establishments appeal to parents with young children under 18 years old and young people since a very large majority of 18-24-year-oldsfrequented fast-food establishments in 2019.

As of June 2025, the state with the highest number of McDonald's restaurants in the United States was California, which had ***** establishments in that month. Texas followed in the ranking with ***** restaurants in operation. Both of these states are home to many of the most well-known fast food restaurants in the United States. What city has the most McDonald's restaurants in the U.S.? Although California was the U.S. state with the largest number of McDonald’s restaurants, Houston, Texas ranked as the city with the highest number of McDonald's restaurants in the U.S. as of June 2025. The city accounted for a total of *** McDonald’s restaurants in that month. Meanwhile, Chicago, Illinois had a total of *** McDonald's establishments. How do McDonald's sales compare to other burger chains in the U.S.? In 2024, McDonald’s ranked as the leading quick service restaurant chain in the U.S., with systemwide sales totaling approximately **** billion U.S. dollars. Wendy's sales, by comparison, amounted to only **** billion U.S. dollars. Other burger chains in the ranking included Burger King, Sonic Drive-n, Jack in the Box, and more.

In 2023, the fast food chain McDonald's generated over 1.8 billion British pounds in turnover in the United Kingdom. This represented an increase of over nine percent from the previous year. Meanwhile, Domino's Pizza's revenue in the UK and Ireland stood at 624.5 million British pounds in the same year.

McDonald's invested *** billion U.S. dollars in advertising in the United States in 2022. Since 2014, the omni-present fast food restaurant chain has been consistently increasing their promotional spending in the country. McDonald’s: a largest ad player in the U.S. market In 2022, McDonald’s Corporation was one of the leading advertisers among popular fast food and quick serve restaurants in the United States. The company’s measured media spend on its chains far surpassed the investments of Wendy's, Burger King, and Taco Bell. Famous for its compelling outdoor ads, McDonald's also ranked among the largest out-of-home advertisers in the U.S. that year, with an investment of over ** million dollars. Most valuable fast-food brand worldwide Founded in California, in 1940, by brothers Richard and Maurice McDonald, McDonald's became a behemoth in the fast food market, generating globally revenues of ** billion dollars in 2022. That year, the company secured the spot of most valuable fast food brand in the world, with an estimated brand value of about ***** billion dollars.