Global fast food giant Burger King generated approximately 1.9 billion U.S. dollars in revenue during the 2022 financial year. This figure reflects an increase over the previous year's total of 1.81 billion. The company's revenue peaked in 2009.

Burger King's whooping success

Founded in 1954, Burger King is a U.S.-based quick service burger restaurant chain that is also known by the abbreviation ‘BK’. Since the 1950’s Burger King evolved into an international brand with more than 19 thousand Burger King restaurants worldwide. Burger King also affirmed its position as one of the most valuable QSR chain worldwide in terms of brand value. It also ranked fifth in terms of the leading QSR chains with the most number of units in the United States.

COVID-19's impact on the fast food industry

The coronavirus (COVID-19) pandemic caused unprecedented challenges in the QSR industry across the globe. Efforts to contain the spread of the virus caused restaurant chains to restrict its operations to take-out orders or delivery only, as indoor dining was not possible due to social distancing orders. In the United States, restaurant traffic to the fast food restaurants experienced a nearly 20 percent decline in restaurant traffic during this period.

During the 2024 financial year, Burger King accounted for system-wide sales amounting to 11.48 billion U.S. dollars. Meanwhile, Tim Hortons had system-wide sales amounting to approximately 7.28 billion U.S. dollars during the same period.

Globally famous quick service restaurant chain Burger King operated and franchised a total of 19,789 restaurants worldwide in 2022. The vast majority of these, 19,739, were franchised. Only 50 units remain company-operated as more and more were replaced with franchised stores over the past ten years.

Growth of Burger King

Even though Burger King has reduced its number of company-operated restaurants, the overall number of locations has steadily increased since 2009. The worldwide expansion of the Florida-based company has contributed to it being amongst the most valuable quick service brands in the world with a brand value of over six billion U.S. dollars in 2021. In accordance with growing numbers of locations, the revenue of Burger King has also seen growth in the past 4 years, after gradually diminishing in the years before that. However, due to the impact of the coronavirus (COVID-19) pandemic on the restaurant chain's operations, Burger King's revenue declined in 2020 compared to the previous year.

Satisfaction remains unchanged

Despite the increase in locations and fluctuations in revenue, Burger King’s score on the American Customer Satisfaction Index (ACSI) remained relatively consistent since 2018. The restaurant chain scored 75 points out of a possible 100 points in 2022, in overall customer satisfaction. This score fell by one point when compared to the previous year.

Multinational quick service holdings company Restaurant Brands International had a total of 32,125 franchise and company-operated restaurants across the globe during the 2024 financial year. Burger King accounted for most of these restaurants, with a total of 19,732 units.

World famous burger fast food chain Burger King reported a net income amounting to roughly 1.01 billion from its global operations during the 2022 financial year. This shows a decrease compared to the previous year's total of 1.02 million U.S. dollars. Burger King is a subsidiary of the multinational quick service holdings company Restaurant Brands International.

Over the observed years, Burger King recorded its highest revenue in Hungary in 2021 at nearly 29 billion forints. In 2020, the company's net revenue totaled approximately 18.7 billion forints.

The restaurant chain, King Food AS in Norway, had a revenue of 1.57 billion Norwegian kroner in 2023. This reflects an increase of around 10 percent compared to the previous year's revenue. King Food AS is the legal name of Burger King Jærhagen, which is part of the company BK Scandinavia.

This statistic shows the revenue of Burger King in the United States and Canada from 2021 to 2023. The fast food chain generated approximately 1.3 billion U.S. dollars in these countries in 2023, showing growth over the previous year.

Introduction

McDonald’s Statistics: McDonald's, a global leader in the fast food industry, has been a cornerstone in culinary history since its inception in 1940 in San Bernardino, California. As of 2023, the brand boasts over 41,800 locations worldwide, with its largest market in the United States, where approximately 13,400 restaurants operate.

In Europe, France and the United Kingdom lead with around 1,600 and 1,400 McDonald's respectively, while China dominates the Asia Pacific and Middle East regions in the number of McDonald's locations. Renowned for its Big Mac, which has been used since 1986 in the Economist's Big Mac Index to measure economic purchasing power, McDonald's continues to thrive in a dynamic consumer market. By 2024, McDonald's brand value reached USD 38 billion, securing its position as the second most valuable restaurant brand globally, outpacing competitors like Burger King, KFC, and Subway.

This enduring success is attributed to the company's adaptation to digital trends and consumer preferences, integrating delivery services with platforms like UberEats, DoorDash, and GrubHub. This strategy, part of McDonald's "4Ds" approach—digitalization, delivery, drive-thru, and development—ensures its prominence in the fast food industry continues.

This graph presents the revenue of Burger King in Germany from 2005 to 2022. In 2022, the revenue of Burger King amounted to around 1.16 billion euros, an increase compared to 975 million euros the previous year.

In 2022, Burger King boosted its measured media advertising expenditure in the United States to almost 500 million dollars in 2022, up from 326 million dollars in 2021. At the same time, the fast-food chain’s parent company, Restaurant Brands International, also increased its advertising expenditure.

Burger King: advertising success

Burger King has been widely successful with its unique advertising campaigns, which mostly revolved around trolling the competition. The most recent endeavor of this kind was named Whopper Detour and ran in the U.S. in 2018. The company created an app through which customers could order a Whopper for one cent, but only if they were in the vicinity of… McDonald’s. They were then redirected via the app back to the nearest Burger King location to redeem the coupon and enjoy their meal. The fast-food restaurant integrated geolocation targeting, mobile app, and coupon strategy in one campaign and earned an estimated 37 to 1 return on investment and reached 1.5 million downloads of the Burger King app, not to mention thousands of social media mentions. The campaign and FCB New York, the agency behind it, also won multiple awards at the Cannes Lions, including the Direct Lions Grand Prix. Before that, 2018, was the year of Burger King’s famous McWhopper campaign, which was aimed at strengthening the restaurant’s position against its closest opponents in the market of quick-serve restaurants.

Brand value of Burger King

Brand value is a term marketers use to describe the worth of a brand. In 2022, Burger King was one of the highest-valued quick service restaurant brands worldwide. The company's estimated brand value amounted to 7.1 billion dollars.

The quick service restaurant (QSR) industry in the United States generated a revenue of 178.6 billion U.S. dollars in 2009. Major players in the QSR industry include household names such as McDonald’s, Burger King, and Yum Brands (KFC, Pizza Hut, Taco Bell). Out of the leading QSR chains, McDonald's contributed the most to the overall revenue of the U.S. fast food industry, with Starbucks following in a not-so-close second place.

The plant-based nuggets market is expected to reach a valuation of US$ 448.5 million in 2023 and is anticipated to reach a valuation of US$ 708.6 million by 2033. The demand for plant-based nuggets is estimated to record a steady CAGR of 5.8% CAGR.

Plant-based Nuggets Market Report: Scope

The fast food service industry’s revenue amounted to a total of approximately 2.4 billion euros in 2020. This is a decrease compared to the previous year when the fast food industry reached a revenue of roughly 3 billion euros. Majority of the fast food restaurants in the Netherlands were found in the province of Zuid-Holland in 2018. Approximately 115 fast food restaurants were located in Zuid-Holland, whereas Noord-Holland and Noord-Brabant had over 145 fast food restaurants.

Number of McDonald’s and KFC restaurants

McDonald’s is one of the largest fast food chains in the world, with many restaurants in the Netherlands as well. Most of the McDonald’s restaurants were found in Zuid-Holland with 63 chains, whereas Noord-Holland had 42 McDonald’s restaurants. KFC, another large fast food chain specialized in chicken, had 19 locations in Zuid-Holland. Furthermore, 13 KFC’s were found in Noord-Holland, whereas five were in Limburg.

Leading fast food companies

McDonald’s generated over 810 million euros and therefore was the leading fast food company in the Netherlands in 2017, based on revenues. KFC had a total of 120 million euros, whereas Burger King reached a revenue of roughly 109 million euros.

McDonald's Deutschland was the leading system catering company in Germany in 2020, followed by Burger King Deutschland and Autobahn Tank & Rast. This statistic shows a ranking of the leading system catering companies in Germany in 2020, by revenue.

The Philippines has a vibrant food service sector, with establishments ranging from street stalls and small roadside eateries or carinderia to fine dining restaurants. In 2023, the country’s food service industry generated revenues amounting to 12.47 billion U.S. dollars and was projected to increase by 36 percent to 17 billion U.S. dollars in 2027. Jollibee leads the food service sector Jollibee Foods Corporation (JFC) dominated the food service industry market, holding a share of nearly 30 percent. This translated to total sales amounting to approximately 2.53 billion U.S. dollars in 2021. JFC is a multinational company owning and franchising several fast-food restaurants such as Jollibee, Chowking, Greenwich, Red Ribbon, and Burger King, among others. Jollibee has been focusing on its international expansion since the easing of COVID-19 restrictions globally. The restaurant brand now has over 270 international branches in the United States, Canada, the Middle East, and Asia and has gradually expanded to cater to customers in Europe. Changing Filipino dining habits In-person dining habits were challenged in 2020 when the COVID-19 pandemic hit. Instead of dining in, most Filipinos turned to food delivery apps to satisfy their food cravings. Even after restrictions eased, a recent survey revealed that Filipinos planned to continue ordering food from these apps due to their convenience and to limit social contact. Between 2020 and 2021, the share of online food service orders grew rapidly, although it remains fewer than offline orders.

Global fast food burger chain McDonald's had total assets amounting to approximately 55.18 billion U.S. dollars in 2024. This shows a slight decrease over the previous year. The company's fiscal year ends on December 31st.

Globally famous brand McDonald’s recorded a net income of approximately 8.22 billion U.S. dollars in 2024. The net income of a business is its income minus cost of goods sold, expenses, and taxes for a specific period (in this case it is measured over the course of a year).The company's fiscal year ends on December 31st.

Global fast food burger chain McDonald's reported an operating income of approximately 11.71 billion U.S. dollars in 2024. This shows a slight increase over the previous year's total of 11.65 billion U.S. dollars.

McDonald's was the most valuable fast food brand in the world with an estimated brand value of about 191 billion U.S. dollars in 2023. That same year, the brand value of Starbucks amounted to approximately 61.5 billion U.S. dollars. How many McDonald’s restaurants are there worldwide? The fast food behemoth’s global expansion continued in 2023 with the addition of 1,547 new McDonald’s restaurants worldwide. In that year, France stood out as the European region with the most McDonald’s establishments. Meanwhile, in the Asia-Pacific region, China led by a large margin and in Latin America and the Caribbean, Brazil dominated. Unsurprisingly, the United States was the region with the highest number of McDonald's chains globally, with over 13 thousand locations. What are the leading food and drink service companies worldwide? In 2023, Starbucks, the renowned coffee shop company, had the highest sales of any food and drink services company in the world. Comparatively, McDonald’s secured fourth place, with sales of approximately 10.6 billion U.S. dollars less than Starbucks. Additionally, U.S. consumers seemed more satisfied with Starbucks, with the American Customer Satisfaction Index rewarding, Starbucks a higher ACSI score than Mcdonald’s in 2023.