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Introduction
Market Research Industry Statistics: This industry is essential for guiding business strategies by offering critical insights into consumer behavior, market trends, and competitive landscapes. With increasing pressure on businesses to base decisions on data, the need for accurate and timely market research has surged.
This industry utilizes a variety of research methods, such as surveys, focus groups, data analytics, and competitive intelligence, to help organizations grasp market dynamics and predict future trends. As technology advances, the market research industry evolves, with innovations like AI-powered analytics, automation, and new data collection techniques transforming how research is performed and utilized.
The following market research industry statistics showcase key trends, growth projections, and the shifting role of market research in today’s business landscape..
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TwitterIn 2023, the leading market research company in terms of global research revenue was Gartner, generating approximately *** billion U.S. dollars. In the same year, American company IQVIA accrued roughly *** billion U.S. dollars. Market research companies - global players Market research is an important business strategy involving the gathering of information about an organization’s target market. In terms of global research revenue, American company Gartner was the leading market research company worldwide. Headquartered in the United States, the number of employees working for the company totaled ****** people in 2023. The sixth largest market research company in terms of global research revenue was Kantar. Kantar Group is a UK-based international network of ** companies, including Millward Brown and IMRB International. In 2022, the research revenue of Kantar amounted to approximately ***** billion U.S. dollars. Another European leader, and ranked seventh in the global ranking, was Ipsos. The company had a research revenue of over *** billion U.S. dollars. The largest share of market research revenue made by Ipsos was generated in Europe, the Middle East and Africa in 2023. United States dominant in a global market The global revenue of the market research industry reached over ** billion U.S. dollars in 2023, over half of which came from the United States. The number of full-time employees working for the top ten market research companies in the United States totaled almost ****** in 2020.
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Market research companies have benefited from research and development (R&D) expenditure growth as companies develop new products to satisfy consumer demand. Downstream companies continue to rely on market research to create new products and campaigns that fit evolving consumer preferences. As companies strive to enhance consumer-centric strategies amid increased consumer spending, demand for tailored market research solutions has surged. A 10.7% surge in corporate profit over the past five years enabled businesses to outsource more of their research operations to professional market researchers. The digital shift has further transformed the landscape, with companies pioneering new research tools to tap into the vast potential of big data to enhance accessibility and participation. These trends have led to revenue growing at a CAGR of 3.8% to an estimated $36.4 billion over the past five years, including an estimated 2.1% boost in 2025 alone. Consumers' and advertisers' growing reliance on the internet has led to new metrics market researchers can use to better understand consumers. These have allowed new companies to enter the industry and driven providers to adjust services and implement new technologies. The rising use of social media to advertise and market new products across platforms like TikTok and Instagram also contributed to the growing demand for market research. These technological advancements improved data collection and analysis methods, offering actionable insights that helped companies refine marketing strategies and develop better products. New opportunities continue to drive revenue growth, but expansions to services and onboarding of new technology cut researchers’ profitability. Moving forward, the industry will benefit from acceleration in R&D budgets and technological and a data procurement evolution. Companies will strengthen their R&D budgets as economic conditions improve, further driving demand for advanced market research tools. The proliferation of online commerce and smart technologies will give researchers unprecedented access to consumer data. Technological developments, such as artificial intelligence (AI), are poised to create new metrics based on human reactions, which companies can leverage to better understand consumer behavior and preferences. Access to these metrics, however, will lead to tightening data privacy regulations, which may result in higher compliance costs that eat into profitability. Finally, growing emphasis on ethical practices, transparency and data security will shape consumer trust and research standards, creating new opportunities and challenges in a rapidly evolving marketplace. Revenue is poised to grow at a CAGR of 2.4% to an estimated $41.0 billion through the end of 2030.
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In today's digital-first landscape, the Business Webcams market has emerged as a vital component for seamless communication and engagement in corporate settings. With the rise of remote work, virtual meetings, and online collaboration, businesses are increasingly relying on high-quality webcams to enhance their vide
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Market researchers investigate clients' target markets' behaviour, values and opinions, providing insights that allow them to tailor their products, services and marketing. Researchers rely on hefty European research and development expenditure to fuel demand for market research. The surge in digitalisation has opened new doors for market research providers while intensifying competition. Artificial intelligence is increasingly important in analysing, identifying and generating research insights from social media posts using a flood of data. Meanwhile, digital surveys have allowed research companies to expand their outreach, save resources and costs and often attain more accurate and comprehensive insights for clients. Over the five years through 2025, industry revenue is expected to contract at a compound annual rate of 1.1% to reach €25.2 billion. The high inflationary environment in recent years has taken a toll on market research budgets. A sharp contraction in business sentiment squeezed corporate profit in 2022, discouraging companies from investing in research and development activities and negatively affecting professional research providers. A greater availability of data and alternative research methods means that researchers are competing more and more with in-house research departments. In 2025, industry revenue is expected to drop by 0.3% as consumers are finding their research needs met by AI tools such as ChatGPT, however, this trend is expected to be short-lived as research companies will strive to prove their value to clients. Over the five years through 2030, industry revenue is forecast to swell at a compound annual rate of 3.7% to reach €30.3 billion. Over the coming years, market research companies will face higher external competition from technology specialists leveraging insights internally, constraining revenue growth. Nonetheless, researchers will benefit from expanding online advertising activity. Those incorporating advanced data analytics systems and digital market research technology will remain competitive and benefit from greater digitalisation. Smart mobile surveys will also become an invaluable tool for consumer research companies.
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The Business Transcription market plays a crucial role in transforming spoken content into written text, facilitating better communication and documentation in various industries. With businesses generating an ever-increasing amount of audio and video data, such as meetings, conference calls, interviews, and present
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The Mobile Business Intelligence Market Report is Segmented by Solution (Software and Services), Organization Size (Large Enterprises and Small and Medium Enterprises (SMEs)), Application (Sales and Marketing Analytics, Finance and Risk Analytics, and More), End-User Vertical (BFSI, IT and Telecommunications, Healthcare and Life Sciences, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).
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The Business Transaction and Personal Business Software market has seen a significant evolution in recent years, providing essential tools for individuals and organizations to manage their financial activities effectively. This market encompasses a wide range of applications designed to streamline business processes
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Business Analytics Market was valued at USD 84.42 Billion in 2024 and is projected to reach USD 176.14 Billion by 2031, growing at a CAGR of 9.63% from 2024 to 2031.
Global Business Analytics Market Drivers
The market drivers for the Business Analytics Market can be influenced by various factors. These may include:
Growing Adoption of Big Data Analytics: In order to extract meaningful insights from their data, organizations are progressively using big data analytics in response to the exponential expansion of data. Making educated decisions through data analysis is facilitated by business analytics. Growing Need for Data-driven Decision Making: In order to obtain a competitive edge, businesses are realizing the significance of data-driven decision making. The methods and instruments for data analysis and significant insights extraction for improved decision-making are offered by business analytics. Growing Need for Predictive and Prescriptive Analytics: Predictive and prescriptive analytics are becoming more and more in demand as a means of projecting future trends and results. Businesses can use business analytics to prescribe activities to achieve desired outcomes and forecast future outcomes based on previous data. Growing Emphasis on Customer Analytics: As e-commerce and digital marketing gain traction, companies are putting more of an emphasis on comprehending the behavior and preferences of their customers. In order to increase consumer engagement and personalize marketing efforts, business analytics is used to analyze customer data. Emergence of Advanced Technologies: The use of advanced analytics solutions is being propelled by developments in fields like artificial intelligence (AI), machine learning (ML), and natural language processing (NLP). Businesses may now analyze data more effectively and gain deeper insights thanks to these technologies. Operational Efficiency and Cost Optimization Are Necessary: Companies are always under pressure to increase operational efficiency and reduce costs. Business analytics promotes market expansion by assisting in the identification of opportunities for process and cost-cutting enhancements. Compliance and Regulatory Requirements: The use of business analytics solutions for risk management and compliance reporting is being fueled by the growing regulatory requirements in a number of industries, including healthcare, banking, and retail.
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According to our latest research, the global Know Your Business (KYB) market size reached USD 3.7 billion in 2024, with a robust growth trajectory underpinned by increasing regulatory compliance requirements and digital transformation across industries. The market is experiencing a strong compound annual growth rate (CAGR) of 18.2% and is forecasted to reach USD 10.6 billion by 2033. This remarkable growth is primarily driven by the rising demand for advanced business verification solutions, increasing incidents of financial fraud, and the proliferation of digital onboarding processes. As per our latest research, the Know Your Business market is poised for significant expansion, supported by evolving regulatory frameworks and the integration of advanced technologies in business verification.
A primary growth factor for the Know Your Business (KYB) market is the intensification of global regulatory requirements. Governments and regulatory bodies worldwide are enforcing stricter anti-money laundering (AML) and counter-terrorist financing (CTF) mandates, compelling organizations to implement robust KYB solutions. The surge in cross-border transactions and the expansion of global supply chains have made it essential for businesses to verify the legitimacy of their partners, vendors, and clients. This regulatory pressure is particularly prominent in sectors such as banking, financial services, insurance, and fintech, where compliance lapses can result in hefty fines and reputational damage. The need to adhere to evolving regulations such as the EU’s 6th AML Directive and the US Bank Secrecy Act is fueling the adoption of comprehensive KYB solutions, ensuring that businesses can mitigate risks associated with money laundering and fraudulent activities.
Another significant driver is the digital transformation sweeping across industries, which has fundamentally altered the way organizations interact with their business partners. The migration to digital platforms and the adoption of cloud-based services have increased the exposure to cyber threats and fraudulent entities. As companies embrace digital onboarding and remote business relationships, the demand for automated and scalable KYB solutions has escalated. Digital KYB platforms leverage artificial intelligence, machine learning, and big data analytics to streamline verification processes, reduce manual intervention, and enhance accuracy. These technological advancements enable organizations to efficiently screen large volumes of business entities, detect suspicious activities, and maintain comprehensive audit trails, thereby fostering trust and operational efficiency in an increasingly digital economy.
The proliferation of financial fraud and identity theft has also contributed significantly to the growth of the KYB market. Fraudsters are employing increasingly sophisticated tactics to exploit vulnerabilities in business onboarding and transaction processes. This has heightened the urgency for organizations to deploy advanced fraud prevention mechanisms as part of their KYB framework. The integration of real-time data analytics, biometrics, and blockchain technology in KYB solutions allows businesses to proactively identify and flag high-risk entities, ensuring the integrity of business relationships. The rising incidence of fraud in sectors such as banking, e-commerce, and fintech has led to greater investments in KYB platforms that offer end-to-end verification, continuous monitoring, and rapid detection of anomalies, thereby safeguarding organizational assets and reputation.
Regionally, North America remains the largest contributor to the global KYB market, driven by stringent regulatory frameworks, high digital adoption rates, and the presence of leading technology vendors. Europe follows closely, with regulatory initiatives such as GDPR and AMLD6 further propelling market growth. The Asia Pacific region is witnessing the fastest growth, fueled by rapid digitalization, expanding fintech ecosystems, and increasing awareness of compliance requirements among businesses. Latin America and the Middle East & Africa are gradually catching up, with governments introducing new regulations and businesses investing in digital transformation initiatives. The regional outlook for the KYB market underscores the importance of compliance, technological innovation, and cross-border collaboration in shaping the future of business verification.
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Business Information Market Size 2025-2029
The business information market size is forecast to increase by USD 79.6 billion, at a CAGR of 7.3% between 2024 and 2029.
The market is characterized by the increasing demand for customer-centric solutions as enterprises adapt to evolving customer preferences. This shift necessitates the provision of real-time, accurate, and actionable insights to facilitate informed decision-making. However, this market landscape is not without challenges. The threat of data misappropriation and theft looms large, necessitating robust security measures to safeguard sensitive business information. As businesses continue to digitize their operations and rely on external data sources, ensuring data security becomes a critical success factor. Companies must invest in advanced security technologies and implement stringent data protection policies to mitigate these risks. Navigating this complex market requires a strategic approach that balances the need for customer-centric solutions with the imperative to secure valuable business data.
What will be the Size of the Business Information Market during the forecast period?
Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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In today's data-driven business landscape, the continuous and evolving nature of market dynamics plays a pivotal role in shaping various sectors. Data integration solutions enable seamless data flow between different systems, enhancing cloud-based business applications' functionality. Data quality management ensures data accuracy and consistency, crucial for strategic planning and customer segmentation. Data infrastructure, data warehousing, and data pipelines form the backbone of business intelligence, facilitating data storytelling and digital transformation. Data lineage and data mining reveal valuable insights, fueling data analytics platforms and business intelligence infrastructure. Data privacy regulations necessitate robust data management tools, ensuring compliance and protecting sensitive information.
Sales forecasting and business intelligence consulting offer valuable industry analysis and data-driven decision making. Data governance frameworks and data cataloging maintain order and ethics in the vast expanse of big data analytics. Machine learning algorithms, predictive analytics, and real-time analytics drive business intelligence reporting and process modeling, leading to business process optimization and financial reporting software. Sentiment analysis and marketing automation cater to customer needs, while lead generation and data ethics ensure ethical business practices. The ongoing unfolding of market activities and evolving patterns necessitate the integration of various tools and frameworks, creating a dynamic interplay that fuels business growth and innovation.
How is this Business Information Industry segmented?
The business information industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.
End-user
BFSI
Healthcare and life sciences
Manufacturing
Retail
Others
Application
B2B
B2C
Geography
North America
US
Canada
Europe
France
Germany
Italy
UK
APAC
China
India
Japan
South Korea
Rest of World (ROW).
By End-user Insights
The bfsi segment is estimated to witness significant growth during the forecast period.
In the dynamic business landscape, data-driven insights have become essential for strategic planning and decision-making across various industries. The market caters to this demand by offering solutions that integrate and manage data from multiple sources. These include cloud-based business applications, data quality management tools, data warehousing, data pipelines, and data analytics platforms. Data storytelling and digital transformation are key trends driving the market's growth, enabling businesses to derive meaningful insights from their data. Data governance frameworks and policies are crucial components of the business intelligence infrastructure. Data privacy regulations, such as GDPR and HIPAA, are shaping the market's development.
Data mining, predictive analytics, and machine learning algorithms are increasingly being used for sales forecasting, customer segmentation, and churn prediction. Business intelligence consulting and industry analysis provide valuable insights for organizations seeking competitive advantage. Data visualization dashboards, market research databases, and data discovery tools facilitate data-driven decision making. Sentiment analysis and predictive analytics are essential for marketing automation and business process
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The Business Services Market report segments the industry into Component (Consulting, Managed Services, Support and Maintenance), Enterprises (SMEs, Large Enterprises), End-User (BFSI, IT and Telecom, Healthcare, Retail and E-commerce, Manufacturing, Other End-users), and Geography (North America, Europe, Asia, Australia and New Zealand, Latin America, Middle East and Africa).
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Business Analytics Market is Segmented by Deployment Model (On-Premises, Cloud), Analytics Type (Descriptive, Diagnostic, and More), Organization Size (Large Enterprises, Smes), End-User Industry (BFSI, Healthcare and Life Sciences, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).
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Statistical Analysis Software Market size was valued at USD 7,963.44 Million in 2023 and is projected to reach USD 13,023.63 Million by 2030, growing at a CAGR of 7.28% during the forecast period 2024-2030.
Global Statistical Analysis Software Market Drivers
The market drivers for the Statistical Analysis Software Market can be influenced by various factors. These may include:
Growing Data Complexity and Volume: The demand for sophisticated statistical analysis tools has been fueled by the exponential rise in data volume and complexity across a range of industries. Robust software solutions are necessary for organizations to evaluate and extract significant insights from huge datasets. Growing Adoption of Data-Driven Decision-Making: Businesses are adopting a data-driven approach to decision-making at a faster rate. Utilizing statistical analysis tools, companies can extract meaningful insights from data to improve operational effectiveness and strategic planning. Developments in Analytics and Machine Learning: As these fields continue to progress, statistical analysis software is now capable of more. These tools' increasing popularity can be attributed to features like sophisticated modeling and predictive analytics. A greater emphasis is being placed on business intelligence: Analytics and business intelligence are now essential components of corporate strategy. In order to provide business intelligence tools for studying trends, patterns, and performance measures, statistical analysis software is essential. Increasing Need in Life Sciences and Healthcare: Large volumes of data are produced by the life sciences and healthcare sectors, necessitating complex statistical analysis. The need for data-driven insights in clinical trials, medical research, and healthcare administration is driving the market for statistical analysis software. Growth of Retail and E-Commerce: The retail and e-commerce industries use statistical analytic tools for inventory optimization, demand forecasting, and customer behavior analysis. The need for analytics tools is fueled in part by the expansion of online retail and data-driven marketing techniques. Government Regulations and Initiatives: Statistical analysis is frequently required for regulatory reporting and compliance with government initiatives, particularly in the healthcare and finance sectors. In these regulated industries, statistical analysis software uptake is driven by this. Big Data Analytics's Emergence: As big data analytics has grown in popularity, there has been a demand for advanced tools that can handle and analyze enormous datasets effectively. Software for statistical analysis is essential for deriving valuable conclusions from large amounts of data. Demand for Real-Time Analytics: In order to make deft judgments fast, there is a growing need for real-time analytics. Many different businesses have a significant demand for statistical analysis software that provides real-time data processing and analysis capabilities. Growing Awareness and Education: As more people become aware of the advantages of using statistical analysis in decision-making, its use has expanded across a range of academic and research institutions. The market for statistical analysis software is influenced by the academic sector. Trends in Remote Work: As more people around the world work from home, they are depending more on digital tools and analytics to collaborate and make decisions. Software for statistical analysis makes it possible for distant teams to efficiently examine data and exchange findings.
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The global BillionPO market reached USD 304.58Billion in 2024 and is projected to grow at 9.54% CAGR (2025–30), driven by automation and remote work trends.
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The Business Risk Assessment Services market has emerged as an essential component in today's rapidly evolving business landscape, where companies are increasingly aware of the myriad risks that could impact their operations. These services help organizations identify, analyze, and mitigate potential risks?whet
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According to Cognitive Market Research, the global business information service market size was USD 51245.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 6.00% from 2024 to 2031.
North America held the major market share for more than 40% of the global revenue with a market size of USD 20498.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 15373.56 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 11786.40 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 2562.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 1024.90 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2031.
The BFSI category is the fastest-growing segment of the business information service industry.
Market Dynamics of Business Information Services Market
Key Drivers for Business Information Services Market
Rising Need for Data-Driven Decisions to Boost Market Growth
The business information service market is increasing because the importance of data in the development of plans and effective operation is being recognized by more and more firms, which is driving demand for business information services to stay ahead of the competition in today's market, businesses need rapid and reliable information to see patterns in the market, analyze customer behavior, and improve internal operations. Moreover, to meet this demand, companies are investing in business intelligence solutions, reporting tools, and advanced analytics so that they can make better decisions that boost productivity and profits. Businesses are always searching for new ideas to improve their responsiveness, which is driving market growth. For instance, Infosys, a global leader in next-generation digital services and consulting, and IBM launched a global alliance to help businesses use the IBM public cloud to speed up their digital transformation. By using the IBM public cloud’s security, open innovation, and enterprise features, the partnership will help businesses, even those in highly regulated fields like healthcare, financial services, and insurance, move, update, and change their business workloads and apps.
Technological Advancements to Drive Market Growth
The business information service industry has been expanding at a steady rate, propelled by innovations in technology that improve the capacity to gather, analyze, and report on data. Companies can now swiftly handle massive volumes of data and get useful insights due to advancements in AI, ML, and big data analytics. Additionally, decision-makers find it easier to comprehend data because of the advent of visualization tools and dashboards that are easy to use. With the rise of cloud-based solutions, businesses are able to access analytics and data in real time, which improves collaboration and allows for more informed decision-making. Furthermore, businesses are better able to respond to shifting market conditions as a result of this technical growth, which in turn is leading to the business information service market expanding.
Restraint Factor for the Business Information Service Market
High Initial Investments Will Limit Market Growth
A major obstacle to market growth in the business information service sector is due to high starting costs for technology deployment and infrastructure development. Many businesses, particularly smaller and medium-sized ones, find the high prices of purchasing sophisticated software, hardware, and data analytics tools to be too much to bear. Additionally, a major obstacle in the business information service sector is the shortage of trained workers; many companies have trouble finding people who can properly analyze and understand complicated data. Further straining budgets are continuing expenditures associated with data protection, staff training, and system maintenance. The market's overall growth could be slowed due to the financial load.
Impact of Covi...
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The Business Information Resellers industry has continued to grow as the need for market research has risen. Companies investing in product development typically invest in external information and analysis to ensure the success of perspective products. Business information resellers fill this gap, making money by gathering data, articles and research reports, then offering this content to clients, mostly through subscriptions. With research and development (R&D) on the rise across the economy, information access has become a hot commodity, strengthening core revenue channels for business information resellers. As a result, revenue is forecast to grow at a CAGR of 3.4% and is expected to reach $9.5 billion in 2025, including 11.5% in52024 alone.Business information resellers have thrived thanks to increased investment in R&D and advertising. Even though the COVID-19 pandemic triggered economic instability, the lingering uncertainty has fueled demand for their products. Recent uncertainty surrounding economic policy, namely tariffs, have had a similar effect. Software advancements have also simplified the process of obtaining and repackaging information, especially data. Additionally, favorable outsourcing trends have further bolstered their success. Consequently, profitability has continued to climb, nearing all-time highs.Robust growth in research and development spending will strengthen the core revenue channels for business information resellers, driving industry expansion. Additionally, rising total advertising expenditure and a growing percentage of online services will further enhance this growth. These trends will reshape the broader landscape, with more businesses seeking market information to fine-tune their advertising projects, particularly online. As major corporations continue to globalize, their information needs will become increasingly complex, boosting product development prospects. These positive developments are forecast to drive revenue grow at a CAGR of 1.4% to an estimated $9.5 billion. However, this growth will also intensify competition, pushing the industry toward further consolidation as smaller players get squeezed out of the fiercely competitive marketplace.
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The Statistics of U.S. Businesses (SUSB) provides detailed annual data for all U.S. business establishments with paid employees by geography, industry, and enterprise size. This program covers all NAICS industries except crop and animal production; rail transportation; National Postal Service; pension, health, welfare, and vacation funds; trusts, estates, and agency accounts; private households; and public administration. The SUSB also excludes most government employees. Further, SUSB data for years 1988-1997 were tabulated based on the Standard Industrial Classification (SIC) system. The SUSB features several arts-related NAICS industries, including the following: Arts, entertainment, and recreation (NAICS Code 71) Performing arts companies Spectator sports Promoters of performing arts, sports, and similar events Independent artists, writers, and performers Museums, historical sites, and similar institutions Amusement parks and arcades Professional, scientific, and technical services (NAICS Code 54) Architectural services Graphic Design Services Landscape architectural services Photographic services Retail trade (NAICS Code 44-45) Sporting goods, hobby, and musical instrument stores Sewing, needlework, and piece goods stores Book stores Art dealers Also, the SUSB features several arts related SIC industries, including the following: Commercial photography (SIC Code 7335) Commercial art and graphic design (SIC Code 7336) Museums and art galleries (SIC Code 8412) Dance studios, schools, and halls (SIC Code 7911) Theatrical producers and services (SIC Code 7922) Sports clubs, managers, & promoters (SIC Code 7941) Motion Picture Production & Services (SIC Code 7810) Data compiled for the SUSB are extracted from the Business Register (BR). The BR contains continuously updated data from the Census Bureau's economic censuses and currently business surveys, quarterly and annual Federal tax records and other department and federal statistics. SUSB data are available approximately 24 months after each reference year and are available for the United States, each state, and Metropolitan Statistical Areas (MSA). The annual SUSB consist of number of firms, number of establishments, annual payroll, and employment during the week of March 12. In addition, estimated receipts data are included for years ending in 2 and 7. Dynamic data, which are created from the Business Information Tracking Series (BITS), consist of the number of establishments and corresponding employment change for births, deaths, expansions, and contractions. The SUSB is important because it provides the only source of annual, complete, and consistent enterprise-level data for U.S. businesses, with industry detail. Private businesses use the data for market research, strategic business planning, and managing sales territories. State and local governments, as well as, budget, economic development, and planning offices use the data to assess business changes, develop fiscal policies, and plan future policies and programs. In addition, the data are the standard reference source for small business statistics. Users can view the latest SUSB annual data and employment change data on the main SUSB page. For more detailed industry and employment size classes, users can download additional data in comma-delimited format. Annual data are tabulated back to 1988 and employment change data back to 1989-1990. Data users can find news and updates about the SUSB data via the News & Updates section.
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Introduction
Market Research Industry Statistics: This industry is essential for guiding business strategies by offering critical insights into consumer behavior, market trends, and competitive landscapes. With increasing pressure on businesses to base decisions on data, the need for accurate and timely market research has surged.
This industry utilizes a variety of research methods, such as surveys, focus groups, data analytics, and competitive intelligence, to help organizations grasp market dynamics and predict future trends. As technology advances, the market research industry evolves, with innovations like AI-powered analytics, automation, and new data collection techniques transforming how research is performed and utilized.
The following market research industry statistics showcase key trends, growth projections, and the shifting role of market research in today’s business landscape..