Global Social Media Market to hit USD 466.56B by 2029 growing at 13% CAGR. Explore trends, drivers, and competition for strategic insights with The Business Research Company.

Global Business to Business Media market size 2025 was XX Million. Business to Business Media Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

Explore the Media Market trends! Covers key players, growth rate 7.7% CAGR, market size $3814.84 Billion, and forecasts to 2034. Get insights now!

As of August 2024, around 85 percent of business-to-business (B2B) content marketers surveyed worldwide (predominantly based in North America) selected LinkedIn as the social media platform delivering the best value. Facebook and YouTube followed, respectively mentioned by 28 and 22 percent of respondents.

B2B Information Services Market size was valued at USD 900.02 Million in 2023 and is projected to reach USD 1238.91 Million by 2030, growing at a CAGR of 6.6% during the forecast period 2024-2030.

Global B2B Information Services Market Drivers

The market drivers for the B2B Information Services Market can be influenced by various factors. These may include:

Digital Transformation: One important factor is the continuous digital transformation that is occurring across sectors. In order to simplify operations, businesses are depending more and more on digital platforms and technologies, and B2B information services are essential for supplying the data and insights that are required.

Data analytics and business intelligence: The need for B2B information services has increased due to the growing significance of data-driven decision-making. Businesses are looking for business intelligence and advanced analytics technologies to help them glean insights from massive amounts of data.

Globalisation of Businesses: As companies grow internationally, they need to have precise and thorough knowledge of foreign markets, laws, and rivals. Global coverage B2B information services are highly sought after.

Regulatory Compliance: Organisations must be up to date on compliance obligations due to the constantly shifting regulatory environment. Organisations can better manage complicated compliance challenges by using B2B information services that offer current regulatory information.

Risk Management: Effective risk management is a growing area of concern for businesses. To help businesses reduce operational risks, B2B information services that include risk assessment, market knowledge, and assistance with due diligence are crucial.

Artificial Intelligence and Machine Learning: By incorporating cutting-edge technologies like AI and machine learning into business-to-business information services, businesses can improve their capacity for data analysis, trend prediction, and automated decision-making.

Industry-specific Solutions: Customised B2B information services are becoming more and more popular. Examples of these include healthcare, banking, and manufacturing. These sector-specific solutions assist corporate strategies and offer focused insights.

Demand for Real-time Information: As corporate processes move more quickly, there is an increasing need for real-time information. The value of B2B information services that can provide pertinent and timely data is growing.

Cybersecurity Concerns: Businesses are being increasingly watchful of cybersecurity as cyber threats continue to change. Organisations need B2B information services that provide cybersecurity intelligence and threat assessments in order to safeguard their digital assets.

Economic and Market Trends: The requirement for ongoing observation of economic indicators and market trends stems from variations in the global economy and market dynamics. Businesses are assisted in making wise decisions by B2B information services that offer insights into these variables.

A 2023 global survey asked business-to-business (B2B) content marketers at companies employing at least one thousand people to select up to three organic social media platforms delivering the best value for their organizations. Approximately 79 percent chose LinkedIn. Facebook, YouTube, and Instagram rounded up the top four, selected by 30, 27, and 23 percent, respectively. Less than 10 percent of respondents selected Twitter and/or TikTok.

Global Web Content, Search Portals And Social Media Market to hit USD 1609.25B by 2029 growing at 13.2% CAGR. Explore trends, drivers, and competition for strategic insights with The Business Research Company.

During a global 2024 survey, approximately 91 percent of responding business-to-consumer (B2C) marketers reported using Facebook for marketing purposes, making it the most used social media platform within that segment. Among responding business-to-business (B2B) marketers, LinkedIn ranked first, mentioned by 86 percent. According to the same study, increased exposure and traffic were the leading benefits of social media marketing worldwide.

As per Cognitive Market Research's latest published report, the Global B2B Telecommunication market size was $32.67 Billion in 2021 and it is forecasted to reach $93.85 Billion by 2029. B2B Telecommunication Industry's Compound Annual Growth Rate will be 14.10% from 2023 to 2030.

Factors Affecting B2B Telecommunication market growth

Recent advancements in business communication platforms and the rising availability of broadband internet are some driving factors responsible for the growth of the B2B telecommunications market over the forecast period. The business representative now can meet remotely through video conferencing, and they can collaborate through cloud-based file-sharing features. In addition, the growing popularity of social media among business professionals is another factor contributing to the growth of this market. More and more companies are turning to social media platforms such as LinkedIn to foster networking relationships and maintain their positions as leaders in the field.

Worldwide, the active number of social media users is around 52.10 % of the total population. This means that more than half of the worldwide population regularly uses at least one social media network once a month. Additionally, social media user numbers have continued to grow over the past few years with nearly 193 million new users joining social media in 2021.

However, technical issues regarding the use of online communication channels and reduced physical interactions may limit the growth of this market. Furthermore, telecommunications companies will concentrate their analytics efforts on their higher-profile B2C business will offer numerous opportunities for the B2B Telecommunications market near future. Introduction of B2B Telecommunication:

The B2B telecommunications industry enables interactions between companies and stands for business-to-business. B2B telecommunications providers maintain systems that transmit data, text, voice, and video, which enable direct communications between businesses. E-business with telecommunication states to the organizational system in an enterprise that applies computer-controlled technologies in its operating system in order to facilitate more efficient execution of business activities.

The AI In Social Media Market is projected to grow at 30.7% CAGR, reaching $7.87 Billion by 2029. Where is the industry heading next? Get the sample report now!

According to Cognitive Market Research, the global new media market size will be USD XX million in 2024 and will expand at a compound annual growth rate (CAGR) of 8.20% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.4% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD XX million.
Asia Pacific held a market of around 23% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.2% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.6% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.9% from 2024 to 2031.
The Large Enterprise held the highest new media market revenue share in 2024

Market Dynamics of New Media Market

Key Drivers for New Media Market

Smartphone Penetration is Increasing to Increase the Demand Globally

One key driver in the new media market is the continuous advancements in smartphone penetration is increasing. Smartphone penetration is increasing, and the new media market benefits from this trend. As the number of smartphones expands, so does the demand for new media content and platforms. Conversely, ongoing innovation in the new media business, such as entertaining content and user-friendly apps, encourages smartphone adoption. This convergence results in a dynamic market with enormous potential for growth. It provides exciting prospects for content creators, app developers, and businesses to reach a worldwide audience via the rapidly developing world of new media.

Growth of Digital Technology to Propel Market Growth

Another key driver in the new media market is the increasing demand for Digital Technology. The world of media has undergone a seismic transformation in recent decades, fueled by the relentless march of digital technology. This has resulted in the emergence of a global new media market, marked by a fundamental shift in how information is generated, delivered, and consumed. The internet, a key component of digital technology, has transformed communication and information access. Geographic restrictions have been reduced as high-speed internet has become more widely available. This has enabled individuals to become content creators, resulting in the proliferation of blogs, vlogs (video blogs), and social media platforms.

Restraint Factor for the New Media Market

Threats to Cybersecurity to Limit the Sales

One key restraint in the new media market is the challenge of Threats to Cybersecurity. Cybercriminals take advantage of trust by creating fake accounts or communications that appear real, deceiving users into disclosing personal information or clicking on dangerous links. New media platforms contain a plethora of user data, making them attractive targets for hackers looking to steal financial information, identities, or intellectual property. The ease of sharing information on social media can be used to promote misinformation and foment division. This has the potential to sway public opinion and undermine democratic institutions. Criminals may deactivate user accounts or entire platforms and demand a payment to restore access. This can be especially detrimental to firms that rely on these sites.

Impact of Covid-19 on the New Media Market

The new media market experienced both challenges and opportunities due to the impact of Covid-19. On one hand, Lockdowns and social alienation caused a tremendous increase in new media consumption. People relied on streaming services, social networking, and online news for information and amusement. This resulted in a boom for companies such as Netflix, Zoom, and TikTok. The pandemic prompted businesses and individuals to use digital technologies like as video conferencing, e-commerce, and online learning platforms. This sped the transition to a more digitalized world. However, on the other hand, with established businesses faltering, advertising expenditures have shrunk. This had an impact on the earnings of many new media platforms that rely significantly on advertisi...

According to Cognitive Market Research, the global Social Commerce Market size will be USD 769485.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 32.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 307794.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 230845.56 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 176981.60 million in 2024 and will grow at a compound annual growth rate (CAGR) of 34.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 38474.26 million in 2024 and will grow at a compound annual growth rate (CAGR) of 31.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 15389.70 million in 2024 and will grow at a compound annual growth rate (CAGR) of 31.9% from 2024 to 2031.
The business to consumer (B2C) held the highest Social Commerce Market revenue share in 2024.

Market Dynamics of Social Commerce Market

Key Drivers for Social Commerce Market

Growth of E-Commerce and social media to Increase the Demand Globally

The Social Commerce Market has experienced growth due to increasing penetration of social media. Social media platforms are quickly emerging as vital avenues for businesses to interact with customers, highlight their goods, and increase revenue. Moreover, customers are finding it simpler to find and buy things without ever leaving the app thanks to the direct integration of shopping functions into social media sites like Facebook and Instagram. Furthermore, the expanding user base on social media platforms is generating profitable expansion prospects for the industry as a whole.

Advancements in Technology to Propel Market Growth

The Social Commerce Market has witnessed steady growth, driven by advancements in technology. Mobile technology has advanced significantly over the last ten years, and smartphones are now an essential part of people's everyday lives. Users are increasingly choosing to shop straight from their smartphones because to improved smartphone capabilities and internet connectivity, which has expanded mobile commerce. Additionally, more people are using smartphones due to rising disposable incomes, which ultimately enhances the social commerce market value environment.

Restraint Factor for the Social Commerce Market

Serious concerns regarding customers' privacy to Limit the Sales

The Social Commerce Market, driven by its rapid rise in the application of social media marketing and advertising strategies. After discovering that social commerce platforms handle significant amounts of sensitive information, including financial and personal data, hackers turn their attention to social networking networks. Any data leak these days has the potential to harm a company's brand as well as cause emotional and financial harm to an individual. Additionally, there is a high likelihood of data misuse. Social commerce businesses stress the importance of keeping proper data security in addition to backing up important data.

Impact of Covid-19 on the Social Commerce Market

The Social Commerce Market has witnessed growth due to rising number of smartphones. Key drivers include technological advancements, increasing internet penetration, and expanding influencer marketing. However, the COVID-19 pandemic temporarily disrupted production and supply chains, affecting market dynamics. The lockdowns led to reduced consumer spending and manufacturing delays. Despite these challenges, market recovery was swift as the industries resumed operations. Long-term trends indicate a resilient market with steady growth due to ongoing social media platforms and a rebound in business activities. Introduction of the Social Commerce Market

Social commerce describes online stores that use social media platforms like Facebook, Instagram, and Twitter to market and sell goods and services. The level of consumer interaction with a company's marketing through retweets, likes, and shares determines the effectiveness of a social commerce campaign. Additionally, social media marketers pr...

India E-Commerce Market is valued at USD 92.95 Billion in 2023 and is anticipated to reach USD 504.87 Billion by 2031, growing at a CAGR of 21.5% from 2024 to 2031.

Key Market Drivers:

Increasing Internet Penetration: India has the second-largest internet user base globally, with approximately 881 million users as of 2023. This number is projected to exceed 900 million by 2025, significantly expanding the potential customer base for e-commerce platforms, especially in rural areas where internet access is rapidly increasing.
Government Initiatives: Government policies such as the Digital India campaign aim to create a trillion-dollar online economy by 2025. Initiatives like the National Logistics Policy are designed to improve logistics efficiency and reduce costs, facilitating smoother e-commerce operations across the country.

Lithuania E-commerce Market size was valued at USD 2.89 Billion in 2024 and is projected to reach USD 6.6 Billion by 2032, growing at a CAGR of 9.7% from 2026 to 2032.

Lithuania E-commerce Market Drivers

Widespread Internet Access: Lithuania has a high percentage of its population with access to the internet, creating a strong foundation for e-commerce.

Tech-Savvy Population: Lithuanians are generally comfortable with technology and online transactions, fostering trust and adoption of e-commerce.

Good digital infrastructure: The country has a robust digital infrastructure, which supports online shopping.

Mobile Shopping: The prevalence of smartphones is driving the growth of mobile commerce, allowing consumers to shop conveniently from anywhere.

Variety of Payment Options: The availability of various payment options, including online banking, credit cards, and e-wallets, enhances consumer confidence.

During a 2024 survey among marketers worldwide, around 86 percent reported using Facebook for marketing purposes. Instagram and LinkedIn followed, respectively mentioned by 79 and 65 percent of the respondents. The global social media marketing segment According to the same study, 59 percent of responding marketers intended to increase their organic use of YouTube for marketing purposes throughout that year. LinkedIn and Instagram followed with similar shares, rounding up the top three social media platforms attracting a planned growth in organic use among global marketers in 2024. Their main driver is increasing brand exposure and traffic, which led the ranking of benefits of social media marketing worldwide. Social media for B2B marketing Social media platform adoption rates among business-to-consumer (B2C) and business-to-business (B2B) marketers vary according to each subsegment's focus. While B2C professionals prioritize Facebook and Instagram – both run by Meta, Inc. – due to their popularity among online audiences, B2B marketers concentrate their endeavors on Microsoft-owned LinkedIn due to its goal to connect people and companies in a corporate context.

Experience explosive growth in the Global Social Media Analytics Market, with a projected CAGR of 26% during 2023-2028. Unlock the potential of data analysis for strategic decision-making in the social media realm.

TBRC media market report includes tv and radio broadcasting, film and music, information services, web content, search portals and social media

APAC M&E Sector Market Report is Segmented by Type (Business-To-Business (B2B), Book Publishing, Filmed Entertainment) and Country. The Market Size and Forecasts are Provided in Terms of Value (USD Million) for all the Above Segments.

Business Analytics Market was valued at USD 84.42 Billion in 2024 and is projected to reach USD 176.14 Billion by 2031, growing at a CAGR of 9.63% from 2024 to 2031.

Global Business Analytics Market Drivers

The market drivers for the Business Analytics Market can be influenced by various factors. These may include:

Growing Adoption of Big Data Analytics: In order to extract meaningful insights from their data, organizations are progressively using big data analytics in response to the exponential expansion of data. Making educated decisions through data analysis is facilitated by business analytics.
Growing Need for Data-driven Decision Making: In order to obtain a competitive edge, businesses are realizing the significance of data-driven decision making. The methods and instruments for data analysis and significant insights extraction for improved decision-making are offered by business analytics.
Growing Need for Predictive and Prescriptive Analytics: Predictive and prescriptive analytics are becoming more and more in demand as a means of projecting future trends and results. Businesses can use business analytics to prescribe activities to achieve desired outcomes and forecast future outcomes based on previous data.
Growing Emphasis on Customer Analytics: As e-commerce and digital marketing gain traction, companies are putting more of an emphasis on comprehending the behavior and preferences of their customers. In order to increase consumer engagement and personalize marketing efforts, business analytics is used to analyze customer data.
Emergence of Advanced Technologies: The use of advanced analytics solutions is being propelled by developments in fields like artificial intelligence (AI), machine learning (ML), and natural language processing (NLP). Businesses may now analyze data more effectively and gain deeper insights thanks to these technologies.
Operational Efficiency and Cost Optimization Are Necessary: Companies are always under pressure to increase operational efficiency and reduce costs. Business analytics promotes market expansion by assisting in the identification of opportunities for process and cost-cutting enhancements.
Compliance and Regulatory Requirements: The use of business analytics solutions for risk management and compliance reporting is being fueled by the growing regulatory requirements in a number of industries, including healthcare, banking, and retail.

Social Media Software Market size was valued at USD 3.24 Billion in 2024 and is projected to reach USD 10.25 Billion by 2031, growing at a CAGR of 17.07% during the forecast period 2024-2031.

Social Media Software Market Drivers

Increasing Social Media Adoption: Growing number of social media users worldwide, driving the demand for software to manage and optimize social media presence.

Business Marketing and Branding: Businesses leveraging social media for marketing, branding, and customer engagement, necessitating advanced social media software tools.

Content Creation and Management: Rising need for tools that facilitate content creation, scheduling, and management across multiple social media platforms.

Analytics and Insights: Demand for analytics tools to measure social media performance, track metrics, and gain insights into audience behavior.

Customer Engagement and Support: Need for tools that enhance customer engagement and provide efficient customer support through social media channels.

Influencer Marketing: Growth of influencer marketing, requiring software to identify, manage, and track influencer collaborations and campaigns.

Ad Campaign Management: Increasing investment in social media advertising, driving the need for software that helps manage and optimize ad campaigns.

Social Media Listening: Importance of social media listening tools to monitor brand mentions, track sentiment, and manage reputation.

Integration with Other Tools: Integration capabilities with other business tools such as CRM, email marketing, and e-commerce platforms, enhancing the overall marketing strategy.

Regulatory Compliance: Need for tools that help ensure compliance with data privacy regulations and social media platform policies.