This synthetic dataset simulates daily-level FMCG sales transactions for three consecutive years (2022, 2023, 2024), designed for practicing time series forecasting, demand planning, and machine learning in realistic business conditions.

Inspired by real-world scenarios (e.g. Nestlé, Unilever, P&G), it includes: - Product hierarchy: SKU → Brand → Segment → Category - Sales channels: Retail / Discount / E-commerce - Regions: Central, North, and South (Poland) - Daily sales quantities, prices, promotions, stock, delivery lag (lead time) - Pack types: Single / Multipack / Carton - Seasonality and product introductions: - New SKUs are introduced in 2024 only - Prices gradually increase over the years

Possible Use Cases - Weekly sales forecasting - Promotion effect analysis - Seasonality and trend modeling - New product forecasting (cold start) - Feature engineering for ML models

Created by: Beata Faron
LinkedIn profile
Data Scientist working on demand forecasting, NLP, and business-oriented ML.

Image by iuriimotov on Freepik

Brand Performance Scorecard

The Brand Performance Scorecard offers a comprehensive view of how your brand is performing across retail environments and consumer touchpoints. Built to support decision-makers in marketing, product, and retail strategy, this tool provides a data-rich summary of brand health, shopper behavior, and competitive standing. Whether you're tracking the impact of an in-store promotion, evaluating market penetration, or assessing loyalty and retention, the scorecard helps you identify growth opportunities and respond to challenges with precision.

Use cases include optimizing in-store execution, tracking the effectiveness of promotions, identifying at-risk consumers, benchmarking against competitors, and tailoring distribution and pricing strategies to regional or behavioral trends.

Each component of the scorecard contributes to a holistic understanding of brand performance:

Preferred Purchase Channel Indicates where consumers prefer to buy your products—online, in-store, or both—helping align distribution and marketing strategies.

Overall Brand Score A single performance metric (1-100) summarizing your brand’s strength across visibility, loyalty, reach, and engagement.

Market Penetration Represents the percentage of consumers purchasing your brand, revealing your brand’s reach and competitive presence.

Product Variety in Households Measures the range of your products found in consumer homes, showing brand dominance and cross-selling effectiveness.

Channel Availability Match Assesses how well your product distribution aligns with where consumers prefer to shop.

Promotion Responsiveness Captures how effectively consumers respond to discounts and promotions, helping you optimize campaign performance.

Share of Wallet Indicates how much of a consumer's category spending is captured by your brand—a strong indicator of loyalty and value.

Brand Affinity Measures emotional and behavioral connection with your brand, revealing consumer attachment and preference.

Purchase Frequency and Recency Tracks how often and how recently consumers buy your products, which helps inform retention and re-engagement strategies.

Churn Risk Estimates the likelihood that a consumer will stop purchasing your brand, enabling targeted interventions to reduce attrition.

Brand Switching Rate Shows the percentage of consumers substituting your brand for a competitor’s, often due to pricing or availability issues.

New Customer Trial Rate Measures how many new customers are trying your brand, providing insight into acquisition and growth momentum.

Brand Loyalty and Retention Evaluates repeat purchasing behavior and resistance to switching, key for long-term brand value.

Brand Engagement and Presence Represents overall brand visibility, interaction, and presence in the market, both online and offline.

Pricing Power Indicates how much freedom your brand has to raise prices without losing customers.

Retail Distribution Strength Measures how reliably and broadly your brand is available on physical or digital shelves.

Product Experience Fit Captures how well your product meets expectations in terms of packaging, usage experience, and satisfaction.

Price Sensitivity Assesses how price changes affect consumer behavior, informing decisions on price points and discounting.

Bulk Purchase Behavior Tracks the portion of consumers who buy your products in bulk, typically for savings, indicating packaging and pricing opportunities.

Pack Size Preference Identifies which package sizes consumers prefer, useful for optimizing SKUs by market or retail channel.

Usage Frequency Measures how often consumers use your product, helping assess relevance and habitual use.

Shelf Visibility and Availability Indicates how often your product is visible and available in-store, revealing execution gaps or opportunities.

Stockout Frustration Measures how frustrated consumers are when your products are out of stock—important for retention and satisfaction.

The Brand Performance Scorecard equips your team with the insight needed to drive growth, optimize retail execution, and deepen consumer relationships in an increasingly competitive marketplace.

Comprehensive dataset containing 5 verified FMCG goods wholesaler businesses in Texas, United States with complete contact information, ratings, reviews, and location data.

Comprehensive dataset of 1,938 FMCG goods wholesalers in Uttar Pradesh, India as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

Comprehensive dataset containing 1 verified FMCG goods wholesaler businesses in North Carolina, United States with complete contact information, ratings, reviews, and location data.

The global market for big data is maturing: forecasts predict the spend on big data technology and services to exceed $40bn in 2018. A review of the world's top FMCG companies reveals big data being used widely. Significant gains relate to using customer behavioral data to improve supply-chain issues, and support for specific marketing initiatives. Read More

Snapshot img

FMCG Market Size 2025-2029

The FMCG market size is forecast to increase by USD 456.9 billion, at a CAGR of 3.2% between 2024 and 2029.

Major Market Trends & Insights

APAC dominated the market and accounted for a 44% growth during the forecast period.
By the Type - Food and beverage segment was valued at USD 1277.40 billion in 2023
By the Distribution Channel - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 27.75 billion
Market Future Opportunities: USD 456.90 billion 
CAGR : 3.2%
APAC: Largest market in 2023

Market Summary

The Fast-Moving Consumer Goods (FMCG) market continues to evolve, with shifts in consumer preferences and distribution channels shaping its dynamics. According to recent studies, The market is expected to reach a value of USD 4.5 trillion by 2025, growing at a steady pace. This expansion is driven by the increasing popularity of private label brands, which now account for over 20% of the market share. Additionally, the rise of e-commerce has led to a significant shift in distribution channels, with online sales of FMCG products projected to reach USD1 trillion by 2025, representing a 25% share of the total market.
The ongoing trend towards healthier food options is also influencing the market, with ready-to-eat and organic food products experiencing notable growth. Despite these shifts, challenges persist, particularly in emerging economies where infrastructure gaps remain a significant barrier to market expansion. Nonetheless, the FMCG industry remains a dynamic and resilient sector, continually adapting to changing consumer demands and market conditions.

What will be the Size of the FMCG Market during the forecast period?

Explore market size, adoption trends, and growth potential for fmcg market Request Free Sample

The Fast-Moving Consumer Goods (FMCG) market exhibits a steady expansion, with current sales accounting for approximately 30% of global retail trade. This figure underscores the market's significant influence on the retail sector. Looking ahead, growth is anticipated to persist, with expectations of a 5% annual increase in sales over the next five years. Notably, the FMCG sector's continuous evolution is demonstrated through advancements in areas such as hydroponic cultivation, nutrient management, and agricultural productivity. For instance, the adoption of precision irrigation scheduling optimization and farm management software has led to substantial water savings and increased crop yields.
Additionally, the integration of waste reduction strategies and resource-efficient agriculture has contributed to a more sustainable industry. Comparatively, the implementation of food safety regulations and quality control measures has resulted in a 15% decrease in foodborne illnesses, ensuring consumer confidence and safety. Furthermore, the integration of agricultural sensors and yield prediction models has enabled farmers to make data-driven decisions, leading to improved crop health and overall productivity. These advancements underscore the dynamic nature of the market, as it adapts to changing consumer preferences, technological innovations, and evolving regulatory requirements.

How is this FMCG Industry segmented?

The fmcg industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Food and beverage
  Personal and beauty care
  Health and hygiene care
  Home care


Distribution Channel

  Offline
  Online


Product Type

  Premium
  Mass market
  Private label


Production Type

  In-house
  Contract-based


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Type Insights

The food and beverage segment is estimated to witness significant growth during the forecast period.

The Food and Beverage segment experienced a significant growth spurt in 2024, as the global demand for Fast-Moving Consumer Goods (FMCG) products surged in both developed and emerging economies. This expansion is attributed to improving economic conditions and rising disposable incomes in various regions. As a result, food processing and packaging solutions have gained prominence, with manufacturers focusing on product differentiation to maintain a competitive edge. Innovations in agricultural practices, such as crop rotation strategies, organic farming methods, and precision farming techniques, have significantly influenced the FMCG industry. These advancements have led to the adoption of cutting-edg

18 Active Global Fmcg buyers list and Global Fmcg importers directory compiled from actual Global import shipments of Fmcg.

Subscribers can find out export and import data of 23 countries by HS code or product’s name. This demo is helpful for market analysis.

249 Global import shipment records of Fmcg with prices, volume & current Buyer's suppliers relationships based on actual Global export trade database.

148 Global export shipment records of Fmcg Products with prices, volume & current Buyer's suppliers relationships based on actual Global export trade database.

Comprehensive dataset of 56 FMCG goods wholesalers in Turkey as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

The formal questionnaire survey was conducted in Nanjing, China, spanning from September to October 2022, during which a total of 350 questionnaires were distributed.

Success.ai’s Consumer Behavior Data for Consumer Goods & Electronics Industry Leaders in Asia, the US, and Europe offers a robust dataset designed to empower businesses with actionable insights into global consumer trends and professional profiles. Covering executives, product managers, marketers, and other professionals in the consumer goods and electronics sectors, this dataset includes verified contact information, professional histories, and geographic business data.

With access to over 700 million verified global profiles and firmographic data from leading companies, Success.ai ensures your outreach, market analysis, and strategic planning efforts are powered by accurate, continuously updated, and GDPR-compliant data. Backed by our Best Price Guarantee, this solution is ideal for businesses aiming to navigate and lead in these fast-paced industries.

Why Choose Success.ai’s Consumer Behavior Data?

1. Verified Contact Data for Precision Engagement

   • Access verified email addresses, phone numbers, and LinkedIn profiles of professionals in the consumer goods and electronics industries.
   • AI-driven validation ensures 99% accuracy, optimizing communication efficiency and minimizing data gaps.

2. Comprehensive Global Coverage

   • Includes profiles from key markets in Asia, the US, and Europe, covering regions such as China, India, Germany, and the United States.
   • Gain insights into region-specific consumer trends, product preferences, and purchasing behaviors.

3. Continuously Updated Datasets

   • Real-time updates capture career progressions, company expansions, market shifts, and consumer trend data.
   • Stay aligned with evolving market dynamics and seize emerging opportunities effectively.

4. Ethical and Compliant

   • Fully adheres to GDPR, CCPA, and other global data privacy regulations, ensuring responsible use and legal compliance for all data-driven campaigns.

Data Highlights:

• 700M+ Verified Global Profiles: Connect with industry leaders, marketers, and decision-makers in consumer goods and electronics industries worldwide.
• Consumer Trend Insights: Gain detailed insights into product preferences, purchasing patterns, and demographic influences.
• Business Locations: Access geographic data to identify regional markets, operational hubs, and emerging consumer bases.
• Professional Histories: Understand career trajectories, skills, and expertise of professionals driving innovation and strategy.

Key Features of the Dataset:

1. Decision-Maker Profiles in Consumer Goods and Electronics

   • Identify and engage with professionals responsible for product development, marketing strategy, and supply chain optimization.
   • Target individuals making decisions on consumer engagement, distribution, and market entry strategies.

2. Advanced Filters for Precision Campaigns

   • Filter professionals by industry focus (consumer electronics, FMCG, luxury goods), geographic location, or job function.
   • Tailor campaigns to align with specific industry trends, market demands, and regional preferences.

3. Consumer Trend Data and Insights

   • Access data on regional product preferences, spending behaviors, and purchasing influences across key global markets.
   • Leverage these insights to shape product development, marketing campaigns, and customer engagement strategies.

4. AI-Driven Enrichment

   • Profiles enriched with actionable data allow for personalized messaging, highlight unique value propositions, and improve engagement outcomes.

Strategic Use Cases:

1. Marketing and Demand Generation

   • Design campaigns tailored to consumer preferences, regional trends, and target demographics in the consumer goods and electronics industries.
   • Leverage verified contact data for multi-channel outreach, including email, social media, and direct marketing.

2. Market Research and Competitive Analysis

   • Analyze global consumer trends, spending patterns, and product preferences to refine your product portfolio and market positioning.
   • Benchmark against competitors to identify gaps, emerging needs, and growth opportunities in target regions.

3. Sales and Partnership Development

   • Build relationships with key decision-makers at companies specializing in consumer goods or electronics manufacturing and distribution.
   • Present innovative solutions, supply chain partnerships, or co-marketing opportunities to grow your market share.

4. Product Development and Innovation

   • Utilize consumer trend insights to inform product design, pricing strategies, and feature prioritization.
   • Develop offerings that align with regional preferences and purchasing behaviors to maximize market impact.

Why Choose Success.ai?

1. Best Price Guarantee
   • Access premium-quality consumer behavior data at competitive prices, ensuring maximum ROI for your outreach, research, and ma...

Success.ai’s Consumer Marketing Data for Food, Beverage & Consumer Goods Professionals Globally provides a comprehensive dataset tailored for businesses seeking to connect with decision-makers and marketing professionals in these dynamic industries. Covering roles such as brand managers, marketing strategists, and product developers, this dataset offers verified contact details, decision-maker insights, and actionable business data.

With access to over 700 million verified global profiles, Success.ai ensures your marketing, sales, and research efforts are powered by accurate, continuously updated, and AI-validated data. Backed by our Best Price Guarantee, this solution is essential for businesses aiming to lead in the food, beverage, and consumer goods sectors.

Why Choose Success.ai’s Consumer Marketing Data?

1. Verified Contact Data for Precision Targeting

   • Access verified work emails, phone numbers, and LinkedIn profiles of marketing professionals, brand leaders, and product strategists.
   • AI-driven validation ensures 99% accuracy, minimizing communication errors and maximizing outreach success.

2. Comprehensive Coverage Across Global Markets

   • Includes profiles of professionals from food and beverage companies, consumer goods manufacturers, and marketing agencies in key markets worldwide.
   • Gain insights into regional trends in product marketing, consumer engagement, and purchasing behaviors.

3. Continuously Updated Datasets

   • Real-time updates capture changes in professional roles, company strategies, and market trends.
   • Stay aligned with the fast-evolving consumer goods industry to identify emerging opportunities.

4. Ethical and Compliant

   • Fully adheres to GDPR, CCPA, and other global data privacy regulations, ensuring responsible and lawful data usage.

Data Highlights:

• 700M+ Verified Global Profiles: Connect with decision-makers, marketers, and product managers in the food, beverage, and consumer goods sectors worldwide.
• Leadership Insights: Gain detailed profiles of brand managers, marketing executives, and product developers shaping consumer trends.
• Contact Details: Access verified phone numbers and work emails for precision outreach.
• Industry Trends: Understand global marketing trends, regional consumer preferences, and market dynamics.

Key Features of the Dataset:

1. Comprehensive Professional Profiles

   • Identify and connect with key professionals managing brand strategies, product launches, and marketing campaigns in the food, beverage, and consumer goods industries.
   • Access data on career histories, certifications, and market expertise for targeted outreach.

2. Advanced Filters for Precision Campaigns

   • Filter professionals by industry focus (snack foods, beverages, household goods), geographic location, or job function.
   • Tailor campaigns to align with specific needs such as product placement, consumer engagement, or regional expansion.

3. Regional Trends and Consumer Insights

   • Leverage data on consumer preferences, product demand, and spending patterns in key markets.
   • Use these insights to refine product offerings, marketing strategies, and audience targeting.

4. AI-Driven Enrichment

   • Profiles enriched with actionable data enable personalized messaging, highlight unique value propositions, and improve engagement outcomes.

Strategic Use Cases:

1. Marketing Campaigns and Brand Outreach

   • Design targeted campaigns for food, beverage, and consumer goods products based on verified data and consumer insights.
   • Leverage multi-channel outreach, including email, phone, and digital advertising, to maximize engagement.

2. Product Development and Launch Strategies

   • Utilize consumer trend data to guide product development and market entry strategies.
   • Collaborate with brand managers and marketing professionals to align offerings with consumer preferences.

3. Sales and Partnership Development

   • Build relationships with distributors, retailers, and marketers in the consumer goods supply chain.
   • Present co-branding opportunities, joint marketing campaigns, or distribution strategies to decision-makers.

4. Market Research and Competitive Analysis

   • Analyze global trends in consumer goods marketing, product innovations, and purchasing behaviors to refine strategies.
   • Benchmark against competitors to identify growth opportunities, underserved markets, and high-demand products.

Why Choose Success.ai?

1. Best Price Guarantee

   • Access premium-quality consumer marketing data at competitive prices, ensuring strong ROI for your marketing, sales, and product development efforts.

2. Seamless Integration

   • Integrate verified data into CRM systems, marketing platforms, or analytics tools via APIs or downloadable formats, streamlining workflows and enhancing productivity.

3. Data Acc...

Retail Sales of Consumer Goods: Jiangsu data was reported at 4,766.230 RMB bn in 2024. This records an increase from the previous number of 4,554.750 RMB bn for 2023. Retail Sales of Consumer Goods: Jiangsu data is updated yearly, averaging 323.335 RMB bn from Dec 1978 (Median) to 2024, with 47 observations. The data reached an all-time high of 4,766.230 RMB bn in 2024 and a record low of 8.479 RMB bn in 1978. Retail Sales of Consumer Goods: Jiangsu data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HA: Retail Sales of Consumer Goods: Province.

As per Cognitive Market Research's latest published report, the Global FMCG market size was USD 12,490.91 Billion in 2022 and it is forecasted to reach USD 17,939.41 Billion By 2030. FMCG Industry's Compound Annual Growth Rate will be 6.11 % from 2023 to 2030. What is Driving FMCG Industry Growth?

Increasing consumer awareness about FMCG products, and the regular launch of new products by manufacturers is the major factor expected to drive the growth of the FMCG market. In addition, increasing advertisement of brands, strong distribution channel systems, and changes in the lifestyle of consumers in developed and developing countries are expected to drive the growth of the target market. Furthermore, the increasing trend of online shopping and expansion of the FMCG network in rural areas of developing countries are expected growth opportunities for the FMCG market in the forecast period. However, rising competition between key market players is expected to hamper the growth of the FMCG market.

Market Dynamics of FMCG Market

Key Drivers for FMCG Market

Growing Urbanization and Lifestyle Shifts: As the population of cities grows and people lead busier lives, there is a greater need for packaged, ready-to-use goods including snacks, drinks, and personal hygiene products.

Growth in E-commerce and Digital Platforms: Direct-to-consumer business models and customized marketing tactics using data analytics and focused promotions have been made possible by online retail, which has greatly expanded the reach of FMCG businesses.

Growing Middle Class Population: In emerging nations, the demand for high-end, branded, and value-added FMCG products across all categories is being driven by a growing middle class with more discretionary money.

Awareness of Health and Wellness: As consumers' concerns about ingredients and health grow, sales of plant-based, organic, low-sugar, and functional meals and drinks are rising.

Key Restraints for FMCG Market

Fluctuating Raw Material Prices: Price fluctuations for important raw materials, such as cereals, dairy products, and palm oil, can cause supply chains and profit margins to be disrupted, particularly for large-scale FMCG businesses.

Regulatory Obstacles and Compliance Expenses: Tight laws pertaining to food safety, labeling, and environmental effects increase operational complexity and compliance expenses, particularly when they are applied across several countries.

Supply Chain Disruptions: Stockouts, delays, and higher logistics costs might result from outside variables like pandemics, geopolitical unrest, or traffic jams.

Growing Brand Saturation and Competition: With thousands of companies, the market is highly fragmented, which causes price wars, less brand loyalty, and weaker margins in many FMCG areas.

Key Trends for FMCG Market

Sustainable Packaging & Eco-Friendly Products: As consumers and governments call for less plastic use and a smaller carbon impact, there is a significant trend toward packaging that is recyclable, biodegradable, or reused.

Digital Transformation and Smart Retailing: Brands are becoming more effective and responsive through the use of AI, IoT, and big data in supply chain optimization, demand forecasting, and digital shelf management.

Direct-to-Consumer (D2C) Brand Growth: D2C models are becoming more and more popular among startups and established businesses in an effort to enhance profits, collect first-party data, and fortify client relationships.

Personalization and Functional Offerings: Products that address individual needs based on lifestyle, genetics, or preferences—such as customized skincare, wellness, and nutrition regimens—are becoming increasingly popular. What is FMCG?

FMCG (fast-moving consumer goods) is known as consumer-packaged goods. The FMCG market includes a wide range of durable and non-durable consumer products, which include soap, toiletries, cosmetics, shaving products, tooth cleaning products, detergents, and non-durable consumer products such as glassware, paper products, and others.

Comprehensive dataset containing 20 verified FMCG goods wholesaler businesses in Germany with complete contact information, ratings, reviews, and location data.

Fmcg International Company Export Import Records. Follow the Eximpedia platform for HS code, importer-exporter records, and customs shipment details.

Comprehensive dataset of 22 FMCG goods wholesalers in Canada as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.