The global Internet Business Buy and Sell market size was valued at USD 24,869 million in 2025 and is projected to reach USD 77,950 million by 2033, exhibiting a CAGR of 15.3% during the forecast period (2025-2033). The growth of the market can be attributed to the increasing popularity of online business transactions and the growing number of startups and small businesses entering the market. Online business buying and selling platforms provide a convenient and efficient way for businesses to connect with buyers and sellers, which has led to its widespread adoption by both individuals and organizations. The internet business buy and sell market is expected to witness significant growth in the coming years due to several factors. One of the key drivers of growth is the increasing adoption of e-commerce by businesses of all sizes. As more businesses move their operations online, the demand for platforms that facilitate the buying and selling of businesses is likely to increase. Additionally, the growing popularity of online marketplaces and the increasing number of startups and small businesses entering the market are also expected to contribute to the growth of the internet business buy and sell market.

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Around ** percent of managers of B2B companies in Germany in 2021 said that one of the most important criteria when making purchases online was having detailed product information. ** percent said quick delivery was very important.

The online business-for-sale market is experiencing robust growth, driven by several key factors. The increasing ease of setting up and managing online businesses, coupled with the expanding digital economy, has created a surge in entrepreneurs seeking to buy and sell established ventures. This market benefits from a lower barrier to entry compared to traditional brick-and-mortar businesses, allowing for greater accessibility and attracting a wider range of buyers and sellers. Furthermore, the availability of platforms like Empire Flippers, Flippa, and FE International has streamlined the process, fostering trust and transparency in transactions. While precise market sizing data is unavailable, considering the numerous platforms and reported transactions, a reasonable estimation places the 2025 market value at approximately $5 billion, exhibiting a Compound Annual Growth Rate (CAGR) of 15% between 2019 and 2033. This growth is projected to continue, fueled by factors such as the rise of e-commerce, the increasing prevalence of digital marketing, and the diversification of online business models.
However, the market also faces challenges. Competition among platforms and brokers is intense, requiring businesses to differentiate themselves through specialized services or niche markets. Economic downturns can also impact buyer confidence, potentially slowing transaction volumes. Furthermore, accurate valuation of online businesses remains a complex issue, requiring both technical expertise and an understanding of intangible assets. Effective risk management and due diligence are therefore crucial for all participants in this dynamic and rapidly evolving market. Despite these challenges, the long-term outlook remains positive, driven by the continued expansion of the digital economy and the growing demand for readily available, profitable online businesses. This robust expansion is expected to continue throughout the projected period, with the market capitalization anticipated to significantly increase by 2033.

During 2023's Small Business Saturday, the shopping holiday that encourages consumers to buy locally and takes place between Black Friday and Cyber Monday, over 44 percent of consumers across both genders in the United States planned to buy clothing and accessories. Arts and crafts, as well as health and beauty products, were likewise some of the most popular purchasing choices for this sales event.

Internet Business Buy And Sell Market Outlook

The global market size for Internet Business Buy And Sell was valued at approximately USD 6.3 billion in 2023 and is expected to reach around USD 12.1 billion by 2032, growing at a compound annual growth rate (CAGR) of 7.5%. This growth is spurred by factors such as the increasing digitization of businesses, enhanced access to capital for online ventures, and the escalating need for diversification in investment portfolios.

The primary growth factor driving the Internet Business Buy And Sell market is the surge in digital transformation across various sectors. Businesses, regardless of their size, are increasingly recognizing the importance of having an online presence. This shift is not just confined to established enterprises but is also impacting small and medium-sized businesses, which are becoming lucrative acquisition targets. The continuous growth of e-commerce, Software as a Service (SaaS) platforms, and digital content websites is further propelling the market. The ease of scaling these businesses, combined with the potential for high returns on investment, makes them attractive to buyers.

Another critical factor contributing to the market's growth is the increased access to capital. With the rise of venture capital firms, private equity, and crowdfunding platforms, there is more funding available than ever before for acquiring and scaling online businesses. This influx of capital has lowered the barriers to entry, enabling more individuals and companies to participate in the buying and selling of digital enterprises. The financial backing also aids in the growth and development of acquired businesses, making them more profitable and thus more attractive to potential buyers.

The diversification of investment portfolios is another pivotal factor driving market growth. Investors are increasingly looking to diversify their portfolios beyond traditional assets like stocks and real estate. Online businesses offer a unique opportunity for diversification due to their potential for high returns and relatively low entry costs. This trend is particularly noticeable among investment firms and high-net-worth individuals who are seeking to capitalize on the growing digital economy. The availability of various types of online businesses, such as e-commerce, SaaS, and affiliate websites, provides ample opportunities for investors to diversify their holdings.

Regionally, North America holds a significant share of the Internet Business Buy And Sell market, primarily due to the high concentration of digital enterprises and advanced technological infrastructure. However, Asia Pacific is expected to exhibit the highest growth rate during the forecast period. This growth is attributed to the rapid digitalization, increasing internet penetration, and a burgeoning middle class with disposable income. European markets are also showing steady growth, driven by favorable regulatory frameworks and increasing entrepreneurial activities.

Business Type Analysis

The Internet Business Buy And Sell market is segmented by business type into E-commerce, SaaS, Content Websites, Affiliate Websites, and Others. E-commerce businesses have been one of the most sought-after categories due to their high scalability and profitability. These businesses typically involve online stores selling physical or digital products directly to consumers. The consumer shift towards online shopping, accelerated by the COVID-19 pandemic, has made e-commerce businesses highly attractive for acquisition. The diversity of products and niches within e-commerce adds another layer of appeal, allowing buyers to find opportunities that align with their expertise and interests.

SaaS businesses represent another lucrative segment. These companies provide software solutions over the internet, eliminating the need for physical distribution and offering a recurring revenue model. The scalability of SaaS businesses, combined with their subscription-based revenue models, makes them highly attractive to buyers. The ongoing demand for software solutions across various industries ensures a steady stream of potential clients, making SaaS businesses a stable and profitable investment.

Content websites, which include blogs, news portals, and informational sites, also form a significant part of the market. These websites generate revenue through advertising, sponsored content, and affiliate marketing. The increasing consumption of online content, driven by the proliferation of mobile devices and high-speed internet, has boosted the value of c

The online marketplace for buying and selling internet businesses is experiencing robust growth, driven by several key factors. The increasing ease of digital business creation and the desire for entrepreneurs to monetize their online assets fuel this expanding market. A significant driver is the accessibility of platforms like Empire Flippers and Flippa, which streamline the transaction process, reducing friction for both buyers and sellers. Furthermore, the diversification of online business models, encompassing SaaS, e-commerce, mobile apps, and subscription services, caters to a wide range of investor interests and risk appetites. The market's segmentation into personal and enterprise applications reflects the varying scales and ambitions of buyers and sellers, further contributing to its dynamism. While precise figures are unavailable, a reasonable estimation suggests a current market size of approximately $5 billion USD in 2025, reflecting a healthy CAGR of 15% based on observed market growth and industry trends. This growth is projected to continue, propelled by factors like improved digital infrastructure, the increasing sophistication of online business valuation methodologies, and a growing understanding of the potential for passive income generation through online assets. The geographical distribution of this market is noteworthy, with North America currently holding the largest share due to established entrepreneurial ecosystems and high levels of venture capital investment. However, other regions, particularly Europe and Asia-Pacific, are demonstrating rapid growth, driven by burgeoning digital economies and rising internet penetration rates. The regulatory landscape, while not currently a significant restraint, could potentially impact future growth depending on changes in policies regarding online business ownership and transfers. Despite this potential, the overall outlook for the internet business buy-and-sell market remains exceptionally positive, suggesting substantial opportunities for investors and entrepreneurs alike. The continuous innovation in business models and the increasing sophistication of acquisition strategies will only further accelerate this growth trajectory in the coming years.

This table provides figures on the use of information and communication technology (ICT) by companies. This is specifically about the extent to which companies use external networks, including the internet, for e-commerce (in and sale). The table shows how much percent of the total purchase value and what percentage of total revenue is realised through the use of external networks.

The data relate to companies with 10 and more employees. The data are broken down by industry (SBI2008) and company size.

Data available from 2008 to 2009

Status of the figures: 2008 to 2009 are final figures.

Changes as of 11 January 2019: None, table has been discontinued.

When will there be new figures? No longer applicable.

Reasons businesses did not purchase goods or services from suppliers in another province or territory over the last 12 months, by North American Industry Classification System (NAICS) and business employment size.

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Between 2019 and 2021, more small and medium-sized companies have digitalized their B2B trade operations in the United States. In a survey among U.S. professionals working in business-to-business (B2B) enterprises, almost *** in *** entertainment and retail trade firms purchased and sold their products and services online in December 2021. This represents an increase of over *** percentage points compared to two years earlier.

Buy And Sell Online Business Market Outlook

The global market size for the Buy and Sell Online Business is projected to grow from USD 3.8 trillion in 2023 to USD 8.5 trillion by 2032, at a compound annual growth rate (CAGR) of 9.2%. The substantial growth is fueled by the increasing consumer preference for online shopping, technological advancements in e-commerce platforms, and the burgeoning smartphone penetration globally.

The growth of the Buy and Sell Online Business market is primarily driven by the rapid digital transformation across various sectors, which has led to enhanced online user experiences. This transformation is supported by the increasing availability of high-speed internet and the growing adoption of smartphones, making it easier for consumers to access online marketplaces. Additionally, the convenience of shopping from home, coupled with the wide range of products available online, has significantly boosted the market. The increasing trust and reliability of online transactions, supported by robust cybersecurity measures, is also a critical growth factor.

Another crucial growth driver is the incessant expansion of e-commerce giants like Amazon, Alibaba, and eBay, which have innovated their business models and expanded their global footprint. These companies continuously invest in advanced technologies like artificial intelligence (AI) and machine learning (ML) to offer personalized shopping experiences, thereby enhancing customer satisfaction and loyalty. Additionally, the rise of social commerce, where social media platforms are integrated with e-commerce features, has significantly contributed to the market's growth. Influencer marketing and targeted advertising on these platforms drive consumer engagement and sales.

The growth trajectory of the Buy and Sell Online Business market is significantly influenced by the dynamics of Online Shopping B2C. This model, which stands for Business-to-Consumer, has revolutionized the way consumers interact with brands and products. The B2C model simplifies the purchasing process by allowing consumers to directly buy from businesses without intermediaries, leading to a more streamlined and efficient shopping experience. This direct interaction not only enhances customer satisfaction but also allows businesses to gather valuable consumer insights, which can be used to tailor offerings and improve service delivery. The rise of e-commerce platforms that specialize in B2C transactions has made it easier for consumers to access a wide variety of products at competitive prices, fostering a culture of convenience and choice.

The proliferation of digital payment methods has also played a pivotal role in the market's growth. The increasing adoption of digital wallets, credit/debit cards, and other online payment systems has facilitated seamless and secure transactions. Furthermore, the introduction of buy now, pay later (BNPL) services has made online purchases more accessible to a broader audience, including those who might not have immediate funds. The convenience and flexibility offered by these payment methods have encouraged more consumers to transition from traditional shopping to online platforms.

Regionally, the Asia Pacific region is poised for significant growth, driven by countries like China, India, and Japan. The region's burgeoning middle class, increasing internet penetration, and a tech-savvy young population are key drivers. North America remains a dominant player, with the United States leading in technology adoption and consumer spending. Europe also shows promising growth, with countries like the UK, Germany, and France investing heavily in e-commerce infrastructure. Latin America and the Middle East & Africa are emerging markets with immense potential due to increasing internet accessibility and growing disposable incomes.

Business Model Analysis

The Buy and Sell Online Business market is segmented by business model into B2B (Business-to-Business), B2C (Business-to-Consumer), and C2C (Consumer-to-Consumer). The B2C model holds the largest market share, driven by the direct interaction between businesses and consumers, which simplifies the purchasing process. E-commerce giants like Amazon and Alibaba have popularized this model, offering a vast range of products directly to consumers. The B2C model's growth is further propelled by the increasing consumer preference for online shopping, convenience, and the availability of diverse products at competitive pr

Look up King County employees in charge of buying certain commodities and services. https://www.kingcounty.gov/depts/finance-business-operations/procurement/for-business/buyers.aspx

With 56 Million Businesses in the United States of America, Techsalerator has access to the highest B2B count of Data/ Business Data in the country.

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We cover all states and cities in the country : Example covered.

All states :

Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware Florida Georgia Hawaii Idaho IllinoisIndiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri MontanaNebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon PennsylvaniaRhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming

A few cities : New York City NY Los Angeles CA Chicago IL Houston TX Phoenix AZ Philadelphia PA San Antonio TX San Diego CA Dallas TX Austin TX San Jose CA Fort Worth TX Jacksonville FL Columbus OH Charlotte NC Indianapolis IN San Francisco CA Seattle WA Denver CO Washington DC Boston MA El Paso TX Nashville TN Oklahoma City OK Las Vegas NV Detroit MI Portland OR Memphis TN Louisville KY Milwaukee WI Baltimore MD Albuquerque NM Tucson AZ Mesa AZ Fresno CA Sacramento CA Atlanta GA Kansas City MO Colorado Springs CO Raleigh NC Omaha NE Miami FL Long Beach CA Virginia Beach VA Oakland CA Minneapolis MN Tampa FL Tulsa OK Arlington TX Wichita KS Bakersfield CA Aurora CO New Orleans LA Cleveland OH Anaheim CA Henderson NV Honolulu HI Riverside CA Santa Ana CA Corpus Christi TX Lexington KY San Juan PR Stockton CA St. Paul MN Cincinnati OH Greensboro NC Pittsburgh PA Irvine CA St. Louis MO Lincoln NE Orlando FL Durham NC Plano TX Anchorage AK Newark NJ Chula Vista CA Fort Wayne IN Chandler AZ Toledo OH St. Petersburg FL Reno NV Laredo TX Scottsdale AZ North Las Vegas NV Lubbock TX Madison WI Gilbert AZ Jersey City NJ Glendale AZ Buffalo NY Winston-Salem NC Chesapeake VA Fremont CA Norfolk VA Irving TX Garland TX Paradise NV Arlington VA Richmond VA Hialeah FL Boise ID Spokane WA Frisco TX Moreno Valley CA Tacoma WA Fontana CA Modesto CA Baton Rouge LA Port St. Lucie FL San Bernardino CA McKinney TX Fayetteville NC Santa Clarita CA Des Moines IA Oxnard CA Birmingham AL Spring Valley NV Huntsville AL Rochester NY Cape Coral FL Tempe AZ Grand Rapids MI Yonkers NY Overland Park KS Salt Lake City UT Amarillo TX Augusta GA Columbus GA Tallahassee FL Montgomery AL Huntington Beach CA Akron OH Little Rock AR Glendale CA Grand Prairie TX Aurora IL Sunrise Manor NV Ontario CA Sioux Falls SD Knoxville TN Vancouver WA Mobile AL Worcester MA Chattanooga TN Brownsville TX Peoria AZ Fort Lauderdale FL Shreveport LA Newport News VA Providence RI Elk Grove CA Rancho Cucamonga CA Salem OR Pembroke Pines FL Santa Rosa CA Eugene OR Oceanside CA Cary NC Fort Collins CO Corona CA Enterprise NV Garden Grove CA Springfield MO Clarksville TN Bayamon PR Lakewood CO Alexandria VA Hayward CA Murfreesboro TN Killeen TX Hollywood FL Lancaster CA Salinas CA Jackson MS Midland TX Macon County GA Kansas City KS Palmdale CA Sunnyvale CA Springfield MA Escondido CA Pomona CA Bellevue WA Surprise AZ Naperville IL Pasadena TX Denton TX Roseville CA Joliet IL Thornton CO McAllen TX Paterson NJ Rockford IL Carrollton TX Bridgeport CT Miramar FL Round Rock TX Metairie LA Olathe KS Waco TX

Sources of financing used by small and medium enterprises for the purchase or acquisition of the business by region, CMA level, North American Industry Classification System (NAICS), demographics, age of business, employment size, rate of growth, etc.

Business Broker Service Market Outlook

The global business broker service market size was valued at approximately USD 10 billion in 2023 and is anticipated to reach USD 18 billion by 2032, growing at a CAGR of 6.5% during the forecast period. The increasing demand for professional intermediary services to facilitate smooth business transactions and the growing number of small and medium enterprises (SMEs) globally are significant growth factors driving this market. As businesses seek to optimize their mergers, acquisitions, and sales processes, the demand for specialized business broker services is on the rise.

One of the primary factors contributing to the growth of the business broker service market is the increasing complexity of business transactions. As businesses become more sophisticated, the need for expert guidance in navigating mergers, acquisitions, and sales becomes paramount. Business brokers provide invaluable services, including valuation, negotiation, and due diligence, enabling smoother transactions and maximizing value for all parties involved. Additionally, the globalization of business activities has expanded the market scope, encouraging businesses to seek professional brokerage services to manage cross-border transactions efficiently.

Technological advancements have also played a crucial role in the market's growth. The integration of digital tools and platforms has revolutionized the way business brokers operate, enhancing their ability to connect buyers and sellers, streamline processes, and provide more accurate valuations. The use of big data, artificial intelligence, and machine learning algorithms has enabled business brokers to offer more personalized and data-driven services, thereby improving client satisfaction and driving market expansion. Furthermore, the adoption of online marketplaces for business buying and selling has widened the reach of business broker services, making them more accessible to a broader audience.

The increasing number of small and medium enterprises (SMEs) globally is another significant growth driver for the business broker service market. SMEs often require professional assistance in navigating the complexities of buying or selling a business, and business brokers are perfectly positioned to fulfill this need. As more entrepreneurs enter the market and existing businesses look to expand or exit, the demand for business broker services is expected to rise. Additionally, the aging population of business owners looking to retire and sell their businesses presents a substantial opportunity for business brokers to facilitate these transitions smoothly.

Regionally, North America holds a significant share of the business broker service market, driven by the high number of business transactions and the presence of established brokerage firms. Europe also represents a substantial market, with increasing cross-border business activities and a supportive regulatory environment. The Asia Pacific region is anticipated to witness the highest growth rate, owing to the rapid expansion of SMEs and increased foreign investments in emerging economies. Latin America and the Middle East & Africa are also expected to contribute to market growth, albeit at a slower pace, due to improving economic conditions and growing entrepreneurial activities in these regions.

Service Type Analysis

The business broker service market is segmented into buy-side services, sell-side services, valuation services, and others. Buy-side services involve representing buyers in the process of acquiring businesses. These services include identifying potential acquisition targets, conducting due diligence, and negotiating favorable terms. The increasing number of businesses looking to expand through acquisitions has driven the demand for buy-side services. Business brokers specializing in buy-side services provide crucial support in identifying strategic opportunities and facilitating successful transactions.

Sell-side services, on the other hand, involve representing sellers in the process of selling their businesses. This includes preparing the business for sale, marketing it to potential buyers, and negotiating the sale terms. Sell-side services are essential for business owners looking to exit their businesses and maximize their returns. The growing number of business owners seeking to retire or diversify their investments has fueled the demand for sell-side services. Business brokers with expertise in sell-side services play a vital role in ensuring that sellers receive the best possible value for their businesses.

Business or organization obstacles experienced when purchasing or selling across provincial and territorial borders over the last 12 months, by North American Industry Classification System (NAICS), business employment size, type of business, business activity and majority ownership, third quarter of 2023.

Analysis of ‘King County Commodities Buyers’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://catalog.data.gov/dataset/bf214567-a208-4677-b502-587a9df071ff on 27 January 2022.

--- Dataset description provided by original source is as follows ---

Look up King County employees in charge of buying certain commodities and services.

https://www.kingcounty.gov/depts/finance-business-operations/procurement/for-business/buyers.aspx

--- Original source retains full ownership of the source dataset ---

United States Report On Business: Purchasing Managers' Index data was reported at 48.700 NA in Apr 2025. This records a decrease from the previous number of 49.000 NA for Mar 2025. United States Report On Business: Purchasing Managers' Index data is updated monthly, averaging 53.400 NA from Jan 1948 (Median) to Apr 2025, with 928 observations. The data reached an all-time high of 77.500 NA in Jul 1950 and a record low of 29.400 NA in May 1980. United States Report On Business: Purchasing Managers' Index data remains active status in CEIC and is reported by Institute for Supply Management. The data is categorized under Global Database’s United States – Table US.S003: Institute for Supply Management: Purchasing Manager Index. [COVID-19-IMPACT]

Group buying has witnessed substantial growth, boasting a market size of XXX million and a CAGR of XX%. This market is valued in million units and is primarily driven by factors such as the increasing adoption of e-commerce, the growing popularity of social media, and the desire for cost-effective purchases. Key trends shaping the market include the rise of O2O (online-to-offline) models and the emergence of new business models like flash sales and membership-based group buying platforms. The group buying market is segmented based on application (retail industry, online shopping industry, food service industry) and type (online group buying, O2O, others). Major companies operating in this market include Groupon, GoodTwo, Meituan Dianping, Alibaba, LivingSocial, Woot, 1SaleADay, Ruelala, Hautelook, Zulily, BelleChic, Amazon, and JingDong. Geographically, North America, Europe, Asia Pacific, South America, and the Middle East & Africa are key regions for group buying. The market is expected to continue its growth trajectory during the forecast period (2025-2033), providing ample opportunities for businesses in the sector.