The number of registered students on the ed-tech platform Byju's grew from ** million in 2018 to *** million in 2022. The platform witnessed a significant rise in numbers during the pandemic years. Byju's became the most valuable unicorn in India at the beginning of 2023.

In financial year 2022, India's most valued start-up BYJU'S - The Learning App reported a revenue of around ** billion Indian rupees. This was a significant increase from the previous year when the revenue was nearly ** billion rupees.Bengaluru-based BYJU'S was founded by Byju Raveendran and Divya Gokulnath in 2008. In mid-2021, the company was worth **** billion U.S. dollars, with over *** billion dollars in funding from the first half of that year.

The online test preparatory services market is experiencing robust growth, driven by the increasing adoption of digital learning platforms and the rising demand for standardized test preparation. The market, estimated at $50 billion in 2025, is projected to grow at a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching approximately $150 billion by 2033. This expansion is fueled by several key factors. Firstly, the increasing number of students pursuing higher education globally necessitates comprehensive test preparation. Secondly, the convenience and accessibility offered by online platforms, including personalized learning paths and adaptive assessments, are attracting a large student base. Thirdly, the integration of technology, such as AI-powered tutoring and gamified learning experiences, enhances engagement and learning outcomes. The market is segmented by application (Basic Education, College Education, Master's Education, Others) and type of service (Practice Tests, Tutoring Services, Online Courses, Others). While the College Education segment currently holds the largest market share, the Master's Education segment is experiencing the fastest growth due to the increasing competition for postgraduate programs. Geographic expansion into emerging markets with a high concentration of students is another key driver. However, challenges remain, including concerns about digital literacy, internet access disparities, and the need to maintain the quality and effectiveness of online learning experiences. The competitive landscape is highly fragmented, with numerous established players and emerging startups vying for market share. Key players like Byju's, Unacademy, and Kaplan leverage their brand recognition and established platforms to maintain a strong market presence. However, smaller, specialized platforms are gaining traction by focusing on niche test preparation segments or innovative learning methodologies. The future growth of the market hinges on continued technological advancements, improved accessibility for diverse populations, and the ongoing adaptation of pedagogical approaches to online learning environments. The market is expected to witness a surge in the adoption of Artificial Intelligence (AI)-driven personalized learning solutions and immersive technologies like virtual reality (VR) and augmented reality (AR) to enhance the learning experience further. The success of individual companies within this market will depend on their ability to innovate, effectively target specific student demographics, and maintain a high level of customer satisfaction.

The funding raised by Byju's, a leading Ed-Tech startup in India was *** million U.S. dollars in the year 2023. This was a sharp fall from funding raised in the year 2020 when the startup raised over *** billion U.S. dollars. The start-up is currently facing financial distress and is yet to file its financials for the year 2022.

The global test preparatory services market is experiencing robust growth, driven by increasing competition in higher education and the widespread adoption of standardized tests for admissions. The market, encompassing online and offline services catering to various educational levels (basic, college, and master's), is projected to maintain a significant Compound Annual Growth Rate (CAGR) over the forecast period (2025-2033). While precise figures are unavailable, considering the substantial investments in edtech and the expanding global student population, a conservative estimate places the 2025 market size at approximately $50 billion USD, with a projected CAGR of 12% leading to a market value exceeding $150 billion by 2033. This growth is fueled by several key trends: the rising popularity of online learning platforms offering personalized and convenient preparation; the increasing demand for specialized test preparation services like those for the GMAT, LSAT, and MCAT; and the global expansion of standardized testing in various fields. However, the market faces challenges such as varying levels of internet access globally, the affordability of premium test prep services, and the constant evolution of test formats requiring continuous adaptation from providers. The segmentation of the market reveals a strong presence of both online and offline service providers. Online platforms, exemplified by companies like Byju's, Unacademy, and Chegg, benefit from scalability and global reach, while offline providers maintain a foothold through personalized tutoring and localized expertise. The market is further segmented by education level, with a substantial share attributed to college and master's education preparation, reflecting the increasing pressure to secure admission to prestigious institutions. Competition is fierce, with a large number of established players and emerging startups vying for market share through innovative offerings, strategic partnerships, and technological advancements. Successful companies will need to adapt to changing market dynamics, invest in technology and quality education, and focus on niche segments to gain a competitive edge. Geographic analysis highlights a high concentration of market demand in North America and Asia-Pacific, although growth potential exists in other regions as access to education and standardized testing expands.

India's educational technology sector is poised for remarkable growth, with projections indicating a market value of ** billion U.S. dollars by 2030. This surge represents a significant increase from the estimated **** billion dollars valuation in 2025, highlighting the rapid expansion of the Edtech industry in the country. The sector gained considerable momentum during the coronavirus pandemic, accelerating the adoption of digital learning solutions across various educational levels. Rise and fall of Edtech With a promise of revolutionizing the education system in the country, edtech had a glorious rise during the COVID-19 pandemic. This was seen in the success of companies like Byju’s which progressed from a tutorial center to a global brand. However, the company could not sustain its growth post-pandemic owing to unsustainable financial practices. Many other established edtech players also shut shop. Others such as Unacademy, shifted towards a hybrid model by tying up with the Akash Institute, combining traditional and new online teaching methods. Funding winter Despite setbacks, the sector is back on an upward trajectory. While 2021 was the highest-funded year in the sector, funding has consistently declined since then. As of August 2024, the sector received over *** million U.S. dollars in funding. Skill development, K12, test preparation, and online certification are fast-moving sectors within the industry. As the National Education Policy (NEP) aims to transform offline and online modes of education in the future, there might still be hope for the resurgence of the edtech sector.