The leading ad-supported cable network in the United States in 2024 ranked by number of viewers was FOX News, with about *** million viewers in the presented period. Ranking second and third respectively were ESPN and MSNBC, followed by TBS which averaged around ******* viewers.

A 2021 survey showed that ** percent of the adults in the United States stated they receive TV via cable or satellite. The adults aged between 18 and 29 years old were the group which presented the lowest share (** percent), while the adults aged 65 years old or more had the highest percentage (** percent).

What are the most-watched news networks? In November 2023, Fox News was the most watched cable news network in the United States and continues to do well in terms of its primetime audience, with **** million primetime viewers in that period. Fox News viewers in the 25-54 demographic amounted to *** thousand, whilst MSNBC had just *** thousand. When looking at Fox News viewers compared to CNN, the overall average number of primetime viewers was notably different. CNN has been losing viewers in recent years, although during the coronavirus outbreak, tended to pull in a larger audience than usual. Which cable news channel has the most viewers in prime time? Performing well during the mid-evening prime time slot on cable television is the goal of any network that takes its ratings seriously.Cable news networks like Fox, CNN, and MSNBC are engaged in a monthly battle to hit the top spot during primetime and grab the highest cable news ratings during those precious evening hours. Fox News ratings during primetime are generally higher than its two direct competitors, and was the top channel for watching the State of the Union Address in 2020. What is prime time TV? Primetime television is the time at which the audience peaks, and in the United States usually takes place between 8pm and 11pm. TV networks show their most sought after or successful programs during this time, and this slot is where advertisers like to spend their money in order to maximize the number of viewers who will see their products. In fact, many of the most-watched news shows like Hannity or The Rachel Maddow Show which debate news coverage from a particular point of view, draw in massive audiences each month, ultimately contributing to the overall ratings of the network they belong to.

Cable TV news consumption is on the decline. Adults aged between 18 and 34 years old were the least likely to use cable TV networks as a source of news, with a survey held in the United States in August 2022 revealing that 45 percent never did so. Younger consumers preferred social media sites for keeping up to date, and whilst their older peers turned to cable news more frequently, network news was still a more popular daily news source.

Falling cable news ratings

Back in 2017, FOX News, the leading cable news network in the United States, had an average of almost 470 thousand viewers in the primetime demo. With the exception of 2020 where news consumption soared during the COVID-19 pandemic, ratings have fallen consecutively each year, and by 2022, FOX’s average viewer count sank to 341 thousand. CNN and MSNBC saw even greater drops in their audiences, with the latter seeing its ratings fall by more than 2.5 times between 2017 and 2022.

Why the drop in ratings?

Cable and satellite TV is no longer the norm: only adults aged 60 or above express a preference for traditional TV over video streaming services and apps, and among certain age groups the share who preferred the latter was over 70 percent. Indeed, a 2022 survey found that the majority of Gen Z, millennials, and Gen X did not have a cable subscription. The main reason for cutting the cord was price, with over a third of adults saying that cable was simply too expensive.

Cable Television Networks Market Outlook

The global Cable Television Networks market size is projected to grow from USD 125.6 billion in 2023 to USD 142.1 billion by 2032, with a compound annual growth rate (CAGR) of 1.4% during the forecast period. The consistent growth of this market is driven by the enduring demand for diverse content and the expanding reach of cable television services in emerging markets. The market's resilience, despite the advent of digital and streaming services, highlights its importance in the global media landscape.

A significant growth factor in the Cable Television Networks market is the integration of advanced technologies such as high-definition (HD) and ultra-high-definition (UHD) broadcasts, which enhance viewing experiences. Additionally, the market benefits from the steady demand for live sports and news broadcasts, which are less effectively replaced by on-demand streaming services. The popularity of exclusive content and regional programming also contributes to the ongoing relevance of cable television networks. Content providers are increasingly investing in creating high-quality and diverse programming to retain and attract subscribers.

Another driver is the strategic partnerships and bundling of services offered by cable providers. These bundles often include internet, telephone services, and television programming, appealing to consumers looking for comprehensive and convenient service packages. This bundling strategy helps cable operators retain customers by offering perceived value, thereby mitigating the impact of cord-cutting trends. Moreover, advancements in cable infrastructure, such as the deployment of fiber-optic networks, have improved service quality and reliability, further bolstering adoption rates.

Furthermore, the growing middle-class population and increasing disposable incomes in developing regions are contributing to the expansion of the Cable Television Networks market. As more households gain access to affordable cable services, the subscriber base continues to grow. Governments and telecommunications authorities in several countries are also promoting digitalization and infrastructure development, which supports the proliferation of cable television services. These trends are particularly evident in Asia Pacific and Latin America, where there is significant growth potential.

Regionally, North America remains a robust market for cable television networks, driven by high consumer spending on entertainment and the presence of major industry players. However, Asia Pacific is expected to exhibit the highest CAGR due to rapid urbanization, growing middle-class demographics, and supportive government policies for infrastructure development. Europe and Latin America also display steady growth, with varying degrees of market penetration and technological advancements contributing to the overall market dynamics. The Middle East & Africa, while currently smaller in market size, shows promise due to emerging consumer demand and improving economic conditions.

Service Type Analysis

The Cable Television Networks market by service type includes Basic Cable, Premium Cable, Pay-Per-View, and Video on Demand. Basic Cable services, which provide a wide range of channels at a lower cost, continue to be the most subscribed category. This segment's growth is supported by the broad appeal of general entertainment, news, and educational channels that cater to a diverse audience. Basic Cable remains a preferred choice for cost-conscious consumers who seek a variety of content without the premium price tag associated with more exclusive packages.

Premium Cable services, which offer additional channels and exclusive content such as popular TV series, movies, and specialty sports programming, have a dedicated and growing subscriber base. The willingness of consumers to pay a premium for high-quality, ad-free content drives this segment. The continuous investment in original programming by premium cable networks creates a competitive edge over streaming services. This segment is also bolstered by the popularity of exclusive sports events and live broadcasts that are not readily available through other platforms.

Pay-Per-View services allow consumers to purchase access to specific events or programs on an as-needed basis. This service type is particularly popular for live sports events, concerts, and

Number of Businesses statistics on the Cable Networks industry in the US

In the final quarter of 2020, CNN averaged 412 thousand total day viewers aged between 25 and 54 years. The cable news network managed to attract a greater amount of viewers from this younger demographic compared to its competitors Fox News and MSNBC. Fox News was the leading network with almost **** million total day viewers in Q4 2020.

Market Size statistics on the Cable Networks industry in the US

According to the statistics of the operating area, the number of cable radio and television subscribers.

Cable TV Boxes Market Outlook

The global cable TV boxes market size was valued at approximately USD 14 billion in 2023 and is projected to reach USD 19 billion by 2032, growing at a CAGR of 3.5% during the forecast period. The growth of this market is driven by a variety of factors including technological advancements, increasing demand for high-definition (HD) and 4K content, and the evolving preferences of consumers towards enhanced television viewing experiences. The surge in digitalization and increasing penetration of cable TV services in emerging economies are also propelling the market growth, offering new opportunities for both established players and new entrants in the industry.

One of the major growth factors in the cable TV boxes market is the technological advancements in broadcasting and transmission technologies. The shift from analog to digital broadcasting has significantly enhanced the quality of content delivered, encouraging consumers to upgrade their existing cable TV boxes. Furthermore, the introduction of high-definition (HD) and 4K ultra-high-definition (UHD) channels has necessitated the need for advanced cable boxes that can support such content, thereby driving the demand. Technological innovations such as interactive television and smart features integrated into cable boxes are also contributing to market growth. These advancements offer consumers enhanced control over their viewing experience and access to a wider range of content, fostering increased adoption of cable TV boxes.

Another pivotal factor fueling the growth of the cable TV boxes market is the increasing demand for digital content across various demographics. As consumer preferences shift towards on-demand and streaming services, cable TV providers are integrating digital platforms with their offerings, which is boosting the demand for modern cable TV boxes capable of supporting these services. Additionally, the growing trend of 'cord-cutting' is being counterbalanced by 'cord-stacking', where consumers retain cable TV services while also subscribing to multiple streaming services. This hybrid model requires sophisticated cable TV equipment that can seamlessly integrate traditional and digital content, thereby driving the demand for advanced cable TV boxes.

Consumer behavior and preferences are also playing a critical role in the growth of this market. With the increasing adoption of smart home technologies, consumers expect their cable TV boxes to offer more than just channel viewing. The integration of smart features, such as voice control, personalized recommendations, and content recording capabilities, is becoming increasingly popular. Furthermore, the ease of installation and user-friendly interfaces are key factors that influence consumer purchasing decisions. As a result, manufacturers are focusing on developing multifunctional cable TV boxes that cater to the diverse needs of modern consumers, which is expected to drive market growth over the forecast period.

As the cable TV boxes market continues to evolve, the integration of Online Cable Monitoring systems is becoming increasingly significant. This technology allows service providers to monitor cable networks in real-time, ensuring optimal performance and quick identification of any issues that may arise. By leveraging Online Cable Monitoring, companies can enhance the reliability and efficiency of their services, providing consumers with uninterrupted access to high-quality content. This proactive approach not only improves customer satisfaction but also reduces maintenance costs and downtime. As the demand for seamless and high-definition viewing experiences grows, the adoption of Online Cable Monitoring is expected to play a crucial role in the future of the cable TV industry.

Regionally, the cable TV boxes market exhibits varied growth trends. North America remains one of the largest markets due to the high adoption rate of advanced entertainment systems and the presence of key industry players. However, Asia Pacific is anticipated to witness the fastest growth during the forecast period, driven by the increasing digitalization and penetration of cable services in countries like India and China. The growing middle-class population and their increasing disposable income are leading to higher demand for quality entertainment, thereby boosting the market. Meanwhile, Europe and Latin America also present significant growth opportunities, driven by technological upgradation and increasing consumer awareness.

Product

Operating and financial summary of the cable television industry, by operating and financial detail for Nova Scotia and New Brunswick from 1976 to 1994. (Terminated)

Employment statistics on the Cable Networks industry in the US

Operating and financial summary of the cable television industry, by operating and financial detail for provinces and territories from 1976 to 2001. (Terminated)

Broadcasting & Cable TV Market Outlook

According to our latest research, the global Broadcasting & Cable TV market size reached USD 320.4 billion in 2024, reflecting a dynamic industry that continues to evolve despite digital disruption. The market is projected to grow at a CAGR of 3.1% from 2025 to 2033, reaching an estimated value of USD 419.7 billion by the end of the forecast period. The primary growth factor driving the market is the ongoing demand for diverse content delivery, coupled with technological advancements that are enhancing user experience and expanding the reach of broadcasting services.

A key growth driver for the Broadcasting & Cable TV market is the rapid advancement in digital transmission technologies, which has enabled broadcasters to deliver higher quality content to a broader audience. The proliferation of high-definition (HD) and ultra-high-definition (UHD) channels has significantly improved the viewer experience, encouraging both consumers and advertisers to invest more in cable TV subscriptions and broadcasting services. Simultaneously, the integration of interactive features such as video-on-demand, catch-up TV, and personalized recommendations has made cable TV more appealing in the face of competition from streaming platforms. As a result, the sector continues to attract investments from both established players and new entrants seeking to capitalize on the expanding content ecosystem.

Another important growth factor is the strategic partnerships and collaborations between content creators, broadcasters, and technology providers. These alliances are facilitating the development of innovative content delivery models, such as hybrid broadcast-broadband TV (HbbTV) and IPTV, which combine traditional broadcasting with internet-based services. This convergence is not only broadening the range of available content but also enabling broadcasters to tap into new revenue streams such as targeted advertising and subscription-based offerings. The increasing penetration of smart TVs and connected devices further supports this trend, as consumers are now able to access a wider array of channels and services through a single platform, driving overall market expansion.

The resilience of the Broadcasting & Cable TV market is also underpinned by its ability to cater to diverse consumer preferences across various demographic segments. While younger audiences may gravitate towards digital streaming, a significant portion of the population, particularly in emerging markets, continues to rely on traditional cable and broadcast TV for news, sports, and entertainment. This sustained demand is prompting market players to invest in localized content and language-specific channels, thereby enhancing viewer engagement and loyalty. Moreover, the growing importance of live events, such as sports tournaments and real-time news coverage, ensures that broadcasting and cable TV remain indispensable components of the global media landscape.

The role of Pay TV in the Broadcasting & Cable TV market cannot be overstated, as it continues to be a significant contributor to the industry's revenue streams. Pay TV services, which include both cable and satellite subscriptions, offer consumers access to a wide array of premium content, including exclusive sports events, blockbuster movies, and high-quality series. This model has proven successful in attracting a loyal customer base willing to pay for enhanced viewing experiences and content exclusivity. As the market evolves, Pay TV providers are increasingly integrating advanced features such as high-definition channels, interactive services, and personalized content recommendations to retain subscribers and compete with the growing influence of streaming platforms. The continued investment in content acquisition and technology upgrades underscores the importance of Pay TV in maintaining the vibrancy and competitiveness of the Broadcasting & Cable TV sector.

From a regional perspective, Asia Pacific remains the largest and fastest-growing market for Broadcasting & Cable TV, driven by rising disposable incomes, expanding urbanization, and increasing digital infrastructure investments. North America and Europe, while mature markets, continue to witness steady growth due to ongoing technological upgrades and the introduction of value-added s

Cable television and television household penetration rate statistics

In 2024, the leading cable news network in the United States was Fox News. The network had an average of *** thousand primetime viewers in the primetime demo (adults aged 25 to 54 years old) in that year, once again outperforming MSNBC and CNN by a significant margin. That said, 2023 marked the first time Fox News saw its ratings fall below *******, higher ratings in 2024 can in large part be explained by the election cycle.

Comcast Corporation operates as a media and technology company worldwide. It operates through Cable Communications, Media, Studios, Theme Parks, and Sky segments. The Cable Communications segment offers broadband, video, voice, wireless, and other services to residential and business customers under the Xfinity brand; and advertising services. The Media segment operates NBCUniversal's television and streaming platforms, including national, regional, and international cable networks, the NBC and Telemundo broadcast, and Peacock networks. The Studios segment operates NBCUniversal's film and television studio production and distribution operations. The Theme Parks segment operates Universal theme parks in Orlando, Florida; Hollywood, California; Osaka, Japan; and Beijing, China. The Sky segment offers direct-to-consumer services, such as video, broadband, voice and wireless phone services, and content business operates entertainment networks, the Sky News broadcast network, and Sky Sports networks. The company also owns the Philadelphia Flyers, as well as the Wells Fargo Center arena in Philadelphia, Pennsylvania; and provides streaming service, such as Peacock. Comcast Corporation was founded in 1963 and is headquartered in Philadelphia, Pennsylvania.

Statistics on the number of subscribers of cable TV system operators in Yunlin County (Jialian Cable TV Co., Ltd., Beigang Cable TV Co., Ltd.)

Ukraine Communication Subscribers: Households: TV Subscribers: Cable TV data was reported at 2,233.400 Person th in Sep 2018. This records an increase from the previous number of 2,226.700 Person th for Jun 2018. Ukraine Communication Subscribers: Households: TV Subscribers: Cable TV data is updated quarterly, averaging 3,363.100 Person th from Mar 2007 (Median) to Sep 2018, with 47 observations. The data reached an all-time high of 3,619.500 Person th in Sep 2012 and a record low of 2,226.700 Person th in Jun 2018. Ukraine Communication Subscribers: Households: TV Subscribers: Cable TV data remains active status in CEIC and is reported by State Statistics Service of Ukraine. The data is categorized under Global Database’s Ukraine – Table UA.TB001: Communication Subscribers.

Financial overview and grant giving statistics of Omaha Cable Television Access Corporation