The leading ad-supported cable network in the United States in 2024 ranked by number of viewers was FOX News, with about *** million viewers in the presented period. Ranking second and third respectively were ESPN and MSNBC, followed by TBS which averaged around ******* viewers.

In the final quarter of 2020, CNN averaged 412 thousand total day viewers aged between 25 and 54 years. The cable news network managed to attract a greater amount of viewers from this younger demographic compared to its competitors Fox News and MSNBC. Fox News was the leading network with almost **** million total day viewers in Q4 2020.

Cable TV news consumption is on the decline. Adults aged between 18 and 34 years old were the least likely to use cable TV networks as a source of news, with a survey held in the United States in August 2022 revealing that 45 percent never did so. Younger consumers preferred social media sites for keeping up to date, and whilst their older peers turned to cable news more frequently, network news was still a more popular daily news source.

Falling cable news ratings

Back in 2017, FOX News, the leading cable news network in the United States, had an average of almost 470 thousand viewers in the primetime demo. With the exception of 2020 where news consumption soared during the COVID-19 pandemic, ratings have fallen consecutively each year, and by 2022, FOX’s average viewer count sank to 341 thousand. CNN and MSNBC saw even greater drops in their audiences, with the latter seeing its ratings fall by more than 2.5 times between 2017 and 2022.

Why the drop in ratings?

Cable and satellite TV is no longer the norm: only adults aged 60 or above express a preference for traditional TV over video streaming services and apps, and among certain age groups the share who preferred the latter was over 70 percent. Indeed, a 2022 survey found that the majority of Gen Z, millennials, and Gen X did not have a cable subscription. The main reason for cutting the cord was price, with over a third of adults saying that cable was simply too expensive.

Data on the share of adults who subscribed to a cable TV service in the United States as of January 2023 showed that adults aged 65 years or above were most likely to be subscribers, with **** of them stating that they are currently subscribing to cable TV services. By contrast, respondents between the ages of 35 and 44 were the most likely to have subscribed to cable in the past but then cut the cord later on.

Number of Businesses statistics on the Cable Networks industry in the US

Employment statistics on the Cable Networks industry in the US

Market Size statistics on the Cable Networks industry in the US

The Broadcasting TV and Cable TV market is a dynamic landscape, projected to reach a substantial market size of approximately $150 billion by 2025, with an anticipated Compound Annual Growth Rate (CAGR) of around 6.5% throughout the forecast period of 2025-2033. This robust growth is fueled by several key drivers, including the increasing demand for high-quality content across diverse platforms, the persistent popularity of live sports and major events, and the continued expansion of digital infrastructure, particularly in emerging economies. Despite the rise of streaming services, traditional broadcasting and cable TV retain a significant audience, especially among demographics that value established viewing habits and comprehensive channel packages. The market is segmented by application into Advertising and Subscription, with Advertising revenues expected to remain a dominant force, leveraging extensive viewership for targeted campaigns. The market is characterized by significant trends such as the integration of advanced technologies like 4K and HDR to enhance viewer experience, and the strategic bundling of content by major players to counter competition from OTT platforms. However, restraints such as the increasing cord-cutting phenomenon, driven by the accessibility and affordability of on-demand streaming, and the evolving regulatory landscape pose challenges. Geographically, North America and Europe currently lead the market share, driven by mature economies and high internet penetration. The Asia Pacific region, however, presents the most significant growth opportunity due to its burgeoning population, rising disposable incomes, and increasing adoption of digital television services, with countries like China and India at the forefront of this expansion. Key players like AT&T Inc., Comcast Corporation, and Warner Bros. Discovery are actively investing in content innovation and platform diversification to maintain their competitive edge. This report delves into the dynamic landscape of Broadcasting TV and Cable TV, analyzing market dynamics, key players, and future trajectories. The study period spans from 2019 to 2033, with 2025 serving as both the base and estimated year, and the forecast period extending from 2025 to 2033. Historical data from 2019 to 2024 provides a foundational understanding of past performance.

Comprehensive YouTube channel statistics for Pak Cable Network, featuring 136,000 subscribers and 17,654,480 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Lifestyle category and is based in PK. Track 4,149 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

Comprehensive YouTube channel statistics for Horn Cable Tv, featuring 1,380,000 subscribers and 518,347,312 total views. This dataset includes detailed performance metrics such as subscriber growth, video views, engagement rates, and estimated revenue. The channel operates in the Lifestyle category and is based in GB. Track 56,584 videos with daily and monthly performance data, including view counts, subscriber changes, and earnings estimates. Analyze growth trends, engagement patterns, and compare performance against similar channels in the same category.

The global Cable Television Networks Market size is expected to expand from USD 458.52 billion in 2024 to USD 2.01 trillion by 2034, demonstrating a CAGR of more than 15.9% between 2025 and 2034. Key industry players include Comcast, Charter Communications, DISH Network, Cox Communications, AT&T, Verizon, Spectrum, Altice, Sling TV, Roku.

Operating and financial summary of the cable television industry, by operating and financial detail for Nova Scotia and New Brunswick from 1976 to 1994. (Terminated)

Operating and financial summary of the cable television industry, by operating and financial detail for provinces and territories from 1976 to 2001. (Terminated)

According to the statistics of the operating area, the number of cable radio and television subscribers.

Cable television and television household penetration rate statistics

Graph and download economic data for Producer Price Index by Commodity: Network Compensation from Broadcast and Cable Television and Radio: Affiliate Agreements, Programming Sales, and Network Compensation for Radio (WPU352101) from Dec 2008 to Sep 2025 about television, radio, broadcasting, fees, compensation, sales, commodities, PPI, inflation, price index, indexes, price, and USA.

Number of Businesses statistics on the Cable Networks industry in Canada

Financial overview and grant giving statistics of Omaha Cable Television Access Corporation

Financial overview and grant giving statistics of Los Angeles Cable Television Access Corporation

Ukraine Communication Subscribers: Households: TV Subscribers: Cable TV data was reported at 2,233.400 Person th in Sep 2018. This records an increase from the previous number of 2,226.700 Person th for Jun 2018. Ukraine Communication Subscribers: Households: TV Subscribers: Cable TV data is updated quarterly, averaging 3,363.100 Person th from Mar 2007 (Median) to Sep 2018, with 47 observations. The data reached an all-time high of 3,619.500 Person th in Sep 2012 and a record low of 2,226.700 Person th in Jun 2018. Ukraine Communication Subscribers: Households: TV Subscribers: Cable TV data remains active status in CEIC and is reported by State Statistics Service of Ukraine. The data is categorized under Global Database’s Ukraine – Table UA.TB001: Communication Subscribers.