The Canada digital marketing market was valued at USD 14.01 Billion in 2024. The market is further projected to grow at a CAGR of 13.45% between 2025 and 2034, reaching a value of USD 49.49 Billion by 2034.

In 2023, internet advertising revenue in Canada amounted to ***** billion Canadian dollars. This figure represents a year-on-year increase of **** percent and marks the highest internet ad revenue in Canada in the presented period. Canada’s thriving digital ad market In 2023, Canada was home to one of the largest digital advertising markets worldwide by spending. In line with rising internet penetration rates and the ever-expanding popularity of digital platforms throughout the country, marketers spend more ad dollars on digital promotion than ever. According to the latest estimates, Canada's digital media advertising spending will reach nearly **** billion Canadian dollars by 2028. This figure will represent over ** percent of the annual ad expenditure. The leading digital ad formats in Canada In 2023, search was Canada's leading digital advertising format by a wide margin, accounting for over ** percent of the total digital ad spending. Social media followed with a share of nearly ** percent. Over the past few years, mobile has also become a major driver of advertising spending growth due to the visible shift away from desktop among Canadian internet users. Given the latest projections, Canada’s mobile advertising expenditure was expected to reach nearly ***** billion U.S. dollars by 2028.

In 2024, digital advertising spending in Canada will amount to an estimated ***** billion Canadian dollars, up from ***** billion dollars a year earlier. That represents a 10-percent annual growth in Canada's online ad spending. The figure was forecast to continue to expand, exceeding **** billion dollars by 2028. Digital advertising in Canada - additional informationOn a global scale, digital advertising expenditures are calculated to reach *** billion U.S. dollars in 2015, and grow by another ** billion by the end of 2016. On the Canadian market, 2015 is expected to end with ad spend reaching **** billion Canadian dollars, while 2018 predictions see it close with **** billion Canadian dollars worth of advertising expenses. Additionally, sources expect digital to account for **** percent of total advertising spending in 2015. Looking at format breakdown of ad expenditures in the country, search held the largest share - approximately **** million Canadian dollars was devoted to this format in 2015; another big chunk of the budgets belonged to traditional display – **** million.According to the majority of marketers in Canada, the future of the industry is digital. When asked to identify the devices important for advertising, ** percent indicated the computer, ** pointed to the mobile phone and ** believed it was the tablet, on par with the TV. However, desktop advertising might be at risk owing to the growing popularity of adblocking. In mid 2015, among Canadian desktop site visitors aged between 18 and 24 years, **** percent recorded an instance of ad blocker use.All in all, 40 percent of consumers younger than 35 years declare to perceive online advertising as trustworthy. This share is slightly higher among older generations. The least trusting toward digital ads are consumers aged 65 and older. Main reasons why they deem online ads as not worthy of their trust is because they perceive them as false, manipulative, leading to phishing and malware attacks and because the internet is unmonitored as such.

Significant fluctuations are estimated for all segments over the forecast period for the ad spending. In general, the indicator appears to exhibit a positive trend, with more segments showing increasing values rather than decreasing values until 2028. Among them, the segment Search Advertising attains the highest value throughout the entire period, reaching **** billion U.S. dollars. Find other insights concerning similar markets and segments, such as a comparison of revenue in the United Kingdom and a comparison of revenue growth in the United Kingdom. The Statista Market Insights cover a broad range of additional markets.

In Canada Digital Out of Home Advertising Market is projected to grow from USD 4.8 billion in 2025 to USD 9.7 billion by 2031, at a CAGR of 12.3%

In 2023, programmatic advertising spending in Canada increased by approximately 10.7 percent on the figures reported for 2022. For 2024, the corresponding growth rate is projected to amount to roughly 8.4 percent.

Snapshot img

Digital Marketing Courses Market Size 2025-2029

The digital marketing courses market size is valued to increase USD 2.95 billion, at a CAGR of 16.3% from 2024 to 2029. Increasing adoption of digital media and digital marketing will drive the digital marketing courses market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 34% growth during the forecast period.
By Courses - Academic courses segment was valued at USD 880.50 billion in 2023
By Channel - Online segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 281.49 million
Market Future Opportunities: USD 2947.80 million
CAGR : 16.3%
APAC: Largest market in 2023

Market Summary

The market is a dynamic and ever-evolving landscape, driven by the increasing adoption of digital media and digital marketing worldwide. With the advent of open-source materials and courses, accessibility to digital marketing education has become more widespread than ever before. According to recent studies, the digital marketing industry is projected to reach a market share of 45% in the global advertising market by 2025. This growth is fueled by the increasing demand from emerging countries, where digital marketing is gaining significant traction. However, the market also faces challenges such as data privacy concerns and the need for standardization. Despite these hurdles, opportunities abound, particularly in the areas of artificial intelligence, machine learning, and automation. As core technologies continue to advance, digital marketing courses will play a crucial role in equipping professionals with the necessary skills to stay competitive in this rapidly evolving market.

What will be the Size of the Digital Marketing Courses Market during the forecast period?

Get Key Insights on Market Forecast (PDF) Request Free Sample

How is the Digitaling Courses Market Segmented and what are the key trends of market segmentation?

The digitaling courses industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. CoursesAcademic coursesCertification coursesChannelOnlineOfflineCourse TypeSEO TrainingSocial Media MarketingContent MarketingPay-Per-Click (PPC) AdvertisingEnd-UserProfessionalsStudentsBusiness OwnersFreelancersGeographyNorth AmericaUSCanadaEuropeFranceGermanyUKMiddle East and AfricaUAEAPACChinaJapanSouth KoreaSouth AmericaBrazilRest of World (ROW)

By Courses Insights

The academic courses segment is estimated to witness significant growth during the forecast period.

The market is experiencing significant expansion, with academic institutions increasingly offering graduation and post-graduation programs in this field. Integrated marketing and communication, which encompasses digital marketing campaign planning and strategy, digital display advertising, consumer behavior, and social media communication, is a key focus of these courses. The duration and curriculum of digital marketing academic programs vary, ranging from ten months to three years, and are typically full-time. Currently, lead generation tactics, such as search engine optimization (SEO), email marketing automation, and social listening tools, are essential components of digital marketing education. SEO optimization techniques, including backlink profile analysis, keyword research, and search engine algorithms, help students understand how to increase website traffic sources and improve marketing campaign performance. Additionally, affiliate marketing programs, content marketing ROI, and e-commerce website optimization are other critical areas of study. Furthermore, the digital marketing landscape is continuously evolving, with emerging trends like influencer marketing campaigns, user experience design, video marketing techniques, content calendar scheduling, and conversion rate optimization gaining popularity. Data-driven decision making and marketing analytics metrics, such as website analytics dashboards and conversion rate optimization, are essential skills for digital marketers. Looking ahead, the market is projected to continue growing, with industry experts anticipating a rise in demand for digital marketing professionals. According to recent reports, the number of digital marketing job postings has increased by 45%, and this trend is expected to continue. Additionally, the adoption of marketing automation software, paid media strategies, and digital advertising platforms, such as PPC campaign management and customer relationship management, is driving market growth. In summary, the market is witnessing steady growth, with universities offering academic programs to meet the increasing demand for digital marketing professionals. The

Snapshot img

Digital Marketing Software (DMS) Market Size 2025-2029

The digital marketing software (dms) market size is valued to increase USD 133.59 billion, at a CAGR of 18.4% from 2024 to 2029. New data sources, regulatory innovations boosting market growth will drive the digital marketing software (dms) market.

Major Market Trends & Insights

North America dominated the market and accounted for a 33% growth during the forecast period.
By End-user - Large enterprises segment was valued at USD 30 billion in 2023
By Service - Professional services segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 353.12 million
Market Future Opportunities: USD 133588.20 million
CAGR : 18.4%
North America: Largest market in 2023

Market Summary

The market is a dynamic and ever-evolving landscape, driven by advancements in core technologies and applications. With the increasing adoption of artificial intelligence, machine learning, and data analytics, DMS solutions are becoming more sophisticated, enabling businesses to gain deeper insights into customer behavior and preferences. According to recent studies, the global DMS market is expected to witness significant growth, with a notable increase in demand for marketing automation and social media marketing tools. For instance, marketing automation is projected to account for over 50% of the total DMS market share by 2025. However, the market also faces challenges such as data privacy and security concerns, which require continuous innovation and regulatory compliance.
New data sources and regulatory innovations, such as the European Union's General Data Protection Regulation (GDPR), are driving the growth of the DMS market. Furthermore, the widespread use of social media and e-commerce platforms is creating new opportunities for businesses to engage with customers and expand their reach.

What will be the Size of the Digital Marketing Software (DMS) Market during the forecast period?

Get Key Insights on Market Forecast (PDF) Request Free Sample

How is the Digitaling Software (DMS) Market Segmented and what are the key trends of market segmentation?

The digitaling software (dms) industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Large enterprises
  Small and medium enterprises (SMEs)


Service

  Professional services
  Managed services


Revenue Stream

  Subscription-based
  License-based
  Pay-per-use
  Freemium


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    Russia
    UK


  APAC

    China
    India
    Japan


  Rest of World (ROW)

By End-user Insights

The large enterprises segment is estimated to witness significant growth during the forecast period.

The market is a dynamic and continually evolving landscape, with businesses increasingly relying on advanced tools to optimize their marketing efforts across various channels. According to recent data, the market for DMS has experienced significant growth, with large enterprises accounting for the largest market share in 2024. This trend is driven by the increasing adoption of digital marketing tools such as customer relationship management (CRM), email marketing, and content management systems to effectively manage large volumes of consumer information. Moreover, the future outlook for the DMS market is promising, with expectations of continued growth. For instance, semantic campaign management, backlink analysis tools, and keyword research tools are gaining popularity among businesses, driving a 21.3% increase in market demand.

Additionally, social media scheduling, sales pipeline management, and paid advertising platforms are expected to contribute to a 19.8% growth in the industry. Marketing performance metrics, SEO optimization tools, and marketing automation platforms are also key components of DMS, enabling businesses to measure ROI, optimize conversion rates, and analyze customer behavior. Furthermore, the integration of CRM systems, website traffic monitoring, landing page builders, and lead generation strategies ensures a seamless marketing experience for businesses and their customers. In the realm of social media, social listening tools and content calendar management provide valuable insights into customer sentiment and enable businesses to tailor their marketing efforts accordingly.

Search engine algorithms, customer segmentation tools, data analytics dashboards, and personalized marketing tools offer advanced capabilities for targeted campaigns and improved customer engagement. Competitor analysis tools, customer journey mapping, and workflow automation features further enhance the value propo

Advertising agencies create and disseminate advertising campaigns through radio, print and digital platforms. The industry has benefited from the growth of digital media, encouraging investment in online ads. Over time, target audiences have become much more fragmented, forcing companies to get creative and paving the way for small niche firms to emerge. An uptick in corporate profits and robust consumer spending led businesses to invest in advertising to develop brand awareness and maintain a competitive advantage. As the number of businesses in Canada has expanded, so too has total advertising expenditure. Revenue has been increasing at a CAGR of 3.5% to reach $4.6 billion, with industry revenue poised to inch forward by 1.5% in 2025. Industry profit has been pressured by increasing investments in new technological systems and a growing demand for more technically competent staff. A changing media landscape has been a boon for agencies in recent years. During this period, many businesses have implemented advertisements across a wide range of media, including mobile devices and tablets, which has stimulated niche players that specialize in digital, social and mobile media. Many agencies have experienced robust demand for mobile device advertising, which has caused them to focus on how screen resolutions and other features integrate with advertisements. Rising demand for digital services has motivated more companies to invest in advertising since audiences are more fragmented now than ever. A more fragmented audience requires clients to purchase advertising space on an increasing number and types of platforms to achieve a wide-reaching message. Looking ahead, the advertising agency industry in Canada is poised for continued expansion over the next five years. The focus will remain on digital and programmatic ad buying as advertisers exploit automated technology for precise targeting and cost efficiency. However, as major agencies consolidate, smaller firms may face challenges unless they find innovative ways to differentiate themselves. Meanwhile, integrating AI and new technological advancements promises to streamline operations and support profitability, but the rising costs for tech-savvy talent will pressure profit. Industry revenue is forecast to climb at a CAGR of 1.5% to $4.9 billion through the end of 2030, with industry profit remaining fairly steady.

Snapshot img

Digital Marketing Spending Market Size 2025-2029

The digital marketing spending market size is forecast to increase by USD 365.1 billion, at a CAGR of 8.5% between 2024 and 2029.

Major Market Trends & Insights

APAC dominated the market and accounted for a 46% growth during the forecast period.
By the Application - Mobile devices segment was valued at USD 299.90 billion in 2023
By the Type - Search ads segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 112.99 billion
Market Future Opportunities: USD 365.10 billion 
CAGR : 8.5%
APAC: Largest market in 2023

Market Summary

The market is a dynamic and ever-evolving landscape, with businesses increasingly allocating significant resources to digital channels for customer engagement and brand visibility. According to recent studies, digital marketing expenditures are projected to surpass traditional marketing budgets by 2024, representing a substantial shift in marketing investments. This trend is driven by the growing importance of online presence and the increasing effectiveness of digital marketing strategies. For instance, social media advertising has seen a 10% year-on-year growth, while search engine marketing continues to dominate the digital marketing landscape with a 40% market share. Moreover, the emergence of programmatic advertising and the expansion of video marketing have added new dimensions to the market.
Despite these opportunities, challenges persist, with concerns over ad fraud and brand safety continuing to impact digital marketing investments. Nevertheless, the market's continuous evolution and the ongoing adoption of advanced technologies are expected to drive growth and innovation in the digital marketing sector.

What will be the Size of the Digital Marketing Spending Market during the forecast period?

Explore market size, adoption trends, and growth potential for digital marketing spending market Request Free Sample

Digital marketing spending continues to be a significant investment for businesses, with current market performance registering at over 40% of the total advertising budget. This figure underscores the growing importance of digital channels in reaching and engaging consumers. Looking ahead, future growth expectations indicate a steady increase, with a projected expansion of over 15% yearly. A comparison of key numerical data reveals an intriguing trend. In 2020, approximately 64% of companies allocated their marketing budgets to search engine marketing, while social media marketing accounted for 22%.
By contrast, the latest statistics suggest a shift, with search engine marketing holding a 58% share and social media marketing capturing a 28% slice of the pie. This comparison underscores the evolving nature of digital marketing spending, with businesses continually reallocating resources to maximize their return on investment.

How is this Digitaling Spending Industry segmented?

The digitaling spending industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Mobile devices
  Desktops


Type

  Search ads
  Display ads
  Social media
  E-mail marketing
  Others


Industries

  Retail
  E-Commerce
  Healthcare
  Financial Services
  Travel and Hospitality


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Application Insights

The mobile devices segment is estimated to witness significant growth during the forecast period.

In the ever-evolving digital marketing landscape, businesses continue to allocate significant resources towards various online advertising formats and strategies. Display advertising formats, such as banners and video ads, accounted for 31.1% of total digital Ad Spending in 2020. Search advertising strategies, like pay-per-click (PPC) campaigns, claimed a 41.5% share of the market. Marketing automation tools, real-time bidding strategies, and marketing technology stacks are essential components of digital marketing, with automation tools seeing a 24.4% increase in usage in 2021. Digital marketing return on investment (ROI) is a critical consideration, with businesses aiming for conversion rate optimization and affiliate marketing programs to boost revenue.

Local SEO optimization, email marketing automation, and landing page design are crucial for businesses targeting specific geographic areas or customer segments. Video marketing production, website analytics tracking, and social media advertising are also es

Direct mail advertising in Canada has contended with fierce competition from alternative advertising formats over the past five years. Still, advertisers have benefited from technological advancements, which have given way to integrated marketing campaigns. Lacklustre response rates to digital marketing campaigns have also highlighted the effectiveness of direct mail advertising, which garners much more frequent responses from young adults. As digital marketing grows more saturated, revenue for Canada's Direct Mail Advertising industry has inflated at a CAGR of 0.1% over the past five years, reaching an estimated $1.5 billion in 2024. Improving macroeconomic conditions in 2024 will facilitate revenue growth, leading to a 1.8% gain as profit slides to 8.2%. Over the past five years, corporate profit and retail sales expansions have supported demand for direct mail advertising from retailers and financial institutions. Still, intensifying competition from other advertising methods, mainly digital advertising, has stifled profit growth for direct mail advertisers. Technological advancements have paved the way for other cost-effective methods of product promotion, like daily deals websites, e-mail marketing campaigns and mobile advertising. Direct mail advertisers have integrated technologies, like QR codes, into their campaigns to keep up with digitalization. Although COVID-19 briefly curbed revenue growth, pent-up demand following the pandemic boosted advertising expenditure. Canada's Direct Mail Advertising industry will remain viable over the next five years, especially as the cracks in digital advertising begin to grow. Canadians prefer receiving advertising related to health, financial services, insurance, prescription and personal care through direct mail. The key benefits of direct mail advertising, which include the ability to precisely target potential customers and a higher response rate than other forms of advertising, will continue to drive demand. Over the next five years, revenue for Canada's direct mail advertisers will swell at a CAGR of 2.4% to reach an estimated $1.7 billion in 2029.

In Canada Digital Advertising Market, Is undergoing rapid transformation as businesses across sectors embrace digital platforms to reach their target audiences with precision, scalability, and measurable results.

In 2024, digital advertising expenditure in Canada will grow by an estimated ** percent, up from a ***-percent increase rate a year earlier. The subsegment was forecast to decelerate in the following years, rising little more than ***** percent by 2028.

The ad spending in the 'Influencer Advertising' segment of the advertising market in Canada was modeled to amount to ************** U.S. dollars in 2024. Following a continuous upward trend, the ad spending has risen by *********** U.S. dollars since 2017. Between 2024 and 2030, the ad spending will rise by ************* U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Influencer Advertising.

Significant fluctuations are estimated for all segments over the forecast period for the ad spending. Only in the segment Video Advertising Mobile, a significant increase can be observed over the forecast period. In this segment, the indicator exhibits a difference of 2.98 billion U.S. dollars between 2019 and 2028. Find other insights concerning similar markets and segments, such as a comparison of ad spending in Canada and a comparison of revenue in Spain. The Statista Market Insights cover a broad range of additional markets.

Snapshot img

Digital Video Advertising Market Size 2025-2029

The digital video advertising market size is forecast to increase by USD 636.3 billion at a CAGR of 44.8% between 2024 and 2029.

The market is experiencing significant growth, fueled by the increasing popularity of in-app advertising and the rising spending on online video and Connected Television (CTV) advertising. However, this market faces challenges as well. The growing use of advertisement blocking solutions poses a significant obstacle, with consumers increasingly adopting ad-blockers to avoid intrusive ads. GDPR and CCPA compliance safeguard consumer privacy, while conversion rate and mid-roll ads drive sales.
Advertisers must navigate this challenge by implementing non-intrusive ad formats and focusing on delivering value to consumers. To capitalize on the market's opportunities, companies must stay abreast of the latest trends and consumer preferences, while also addressing the challenges to effectively engage audiences and maximize ROI. This trend is driven by the increasing consumption of digital content on mobile devices and smart TVs, providing advertisers with a vast audience base.

What will be the Size of the Digital Video Advertising Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free Sample

The market continues to evolve, with private marketplaces (PMPs) gaining traction as brands seek more control over their video content strategy and improved user experience (UX). Brand safety and ad quality scores are paramount, driving the demand for advanced competitive analysis tools. Influencer marketing and call-to-actions (CTAs) are essential components of effective video ad campaigns, with landing page optimization and programmatic guaranteed deals further enhancing campaign performance.

Video content production and viewability measurement are crucial aspects of video analytics dashboards, enabling businesses to optimize their social video advertising efforts in the open auction environment. Video ad spend is projected to increase significantly, fueled by the growing popularity of video content distribution across various platforms. New technologies, such as smart radio and voice over IP, are enabling seamless communication between terrestrial users and mobile radios, leading to increased interoperability and range accessibility.

How is this Digital Video Advertising Industry segmented?

The digital video advertising industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Retail
  Consumer goods and electronics
  Media and entertainment
  Automotive
  Others


Type

  Desktop
  Mobile


Service Type

  In-Stream video ads
  Out-Stream video ads
  Linear video ads
  Nonlinear video ads
  Others


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  Rest of World (ROW)

By End-user Insights

The Retail segment is estimated to witness significant growth during the forecast period. In the dynamic the market, various entities play pivotal roles in delivering effective and engaging campaigns for businesses. Marketers and brands leverage video ad serving to deliver skippable ads, ensuring a better user experience. Demand-side platforms (DSPs) facilitate real-time bidding (RTB) and frequency capping, optimizing ad delivery and preventing ad overexposure. Dynamic ad insertion and out-stream video ads expand reach, while ad fraud detection and verification maintain transparency and trust. Native video ads blend seamlessly with content, and programmatic advertising streamlines the buying process. Completion rate and click-through rate (CTR) are essential metrics, with over-the-top (OTT) ads and in-stream video ads catering to diverse audience preferences.

Brands invest in ad creative production and A/B testing for optimal campaign performance. Behavioral targeting, contextual targeting, and demographic targeting refine audience reach. Inventory management, creative optimization, and cross-device tracking ensure efficient ad delivery across platforms. Ad exchanges and header bidding enable competition among multiple buyers, driving up yields. Unskippable ads and interactive video ads capture user attention, while personalized video ads build stronger connections. Technological advancements, such as video player technology and attribution modeling, enhance the overall effectiveness of digital video advertising. Battery life concerns on smartphones have led consumers to seek out radio apps and music streaming platforms, which offer uninterrupted access to their

The summary statistics by North American Industry Classification System (NAICS) which include: operating revenue (dollars x 1,000,000), operating expenses (dollars x 1,000,000), salaries wages and benefits (dollars x 1,000,000), and operating profit margin (by percent), of all NAICS under advertising, public relations, and related services (NAICS 5418), annual, for five years of data.

Canada’s Billboard and Outdoor Advertising industry has demonstrated resilience and adaptability amid evolving media consumption habits and economic fluctuations. In recent years, the industry has outperformed several traditional media channels, buoyed by a surge in spending on advertising and an emphasis on high-visibility campaigns in urban centers. The proliferation of digital out-of-home (DOOH) formats coupled with advertisers’ need to capture commuter and shopper attention in public spaces has helped propel the industry forward, even as digital competition and regulatory hurdles remain ongoing challenges. Advertisers’ capacity to offer unmissable ads has kept this industry relevant as brands seek to connect in an increasingly fragmented media environment. Industry revenue is expected to have risen at a CAGR of 4.1% to reach $1.5 billion in 2025, when revenue is set to climb an estimated 1.8%. Canadian billboard and outdoor advertising operators have benefitted from robust macroeconomic conditions – rising consumer confidence, higher corporate profits and an expanding number of businesses all contributed to healthy ad spending, particularly in transit and digital displays. Advertisers doubled down on out-of-home formats during the postpandemic recovery as Canadians returned to public spaces, helping ad rates and operator profitability rebound. However, inflation-driven surges in construction and material costs, higher interest rates between 2022 and 2024 and the rapid expansion of online advertising have tempered growth. Meanwhile, consolidations like Bell Media’s June 2024 acquisition of Outfront Media’s Canadian assets have begun to reshape the competitive environment, squeezing smaller players and placing a premium on digital innovation. Looking ahead, the outdoor advertising industry in Canada is expected to lean even more heavily into digital transformation, with DOOH gaining ground through dynamic content, programmatic buys and deeper integration with mobile campaigns. Anticipated consumer spending increases and business activity as interest rates are eased should sustain some demand, but online advertising’s precision and efficiency will continue to draw budgets away from traditional billboards. Digital signs are superior to traditional billboards because the content can be changed instantly and targeted at different audiences at different times of the day. Digital billboards also offer greater visibility and can feature more than one advertiser at a time, enabling operators to generate higher returns using digital billboards. In the coming years, industry revenue is poised to climb at a CAGR of 2.1% to reach an estimated $1.7 billion in 2030 as more downstream clients realize gains from outdoor advertising.

Snapshot img

Online Ad Spending Market Size 2025-2029

The online ad spending market size is forecast to increase by USD 286.6 billion, at a CAGR of 11.7% between 2024 and 2029.

The market is experiencing significant shifts, with a noticeable decline in offline advertising expenditures driving more businesses towards digital channels. This trend is fueled by the increasing popularity of online video and connected TV (CTV) advertising, as consumers increasingly engage with content on digital platforms. However, this market is not without challenges. The rise of click fraud activities poses a significant threat, requiring robust fraud detection mechanisms and continuous optimization of digital ad campaigns to mitigate potential losses. Companies seeking to capitalize on the opportunities presented by this dynamic market must stay abreast of these trends and proactively address the challenges to maintain a competitive edge.
Effective strategies include investing in advanced ad fraud prevention technologies, optimizing video and CTV ad placements, and leveraging data-driven insights to create targeted and personalized campaigns. By navigating these trends and challenges, businesses can maximize their online ad spending and effectively reach their audiences in the digital realm.

What will be the Size of the Online Ad Spending Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free Sample

The market continues to evolve, with digital marketing strategies becoming increasingly intricate and data-driven. Entities such as website structure, voice search optimization, and search network play pivotal roles in this dynamic landscape. Artificial intelligence and machine learning are revolutionizing the way businesses approach marketing, from keyword research and content marketing to predictive analytics and decision making. Marketing technology, including SEO tools and marketing automation, enables businesses to optimize their online presence and enhance user experience. Disruptive technologies like schema markup, ad extensions, and social media advertising are reshaping consumer behavior and influencing marketing ROI. Moreover, the importance of data security and privacy in the digital age cannot be overstated.

As businesses collect and analyze vast amounts of data, data ethics and privacy policies become essential components of marketing strategies. The ongoing unfolding of market activities also encompasses the integration of marketing technology, content syndication, and SEO reporting to streamline marketing efforts and improve marketing measurement. Ad copywriting and natural language processing are crucial elements in creating engaging and effective ad campaigns. Backlink analysis and page speed optimization are essential components of SEO, while link building and conversion tracking help businesses measure the success of their digital marketing initiatives. Core web vitals and mobile optimization are vital for ensuring a seamless user experience across devices.

In the ever-evolving digital marketing landscape, businesses must stay informed and adapt to the latest trends and technologies to remain competitive. From local SEO to e-commerce SEO, marketing budgets and strategies must be agile and responsive to the continuous shifts in consumer behavior and market dynamics.

How is this Online Ad Spending Industry segmented?

The online ad spending industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Platform

  Mobile devices
  Desktops


Application

  Retail and e-commerce
  Healthcare and pharma
  Media and entertainment
  Travel and hospitality
  Others


Type

  Search Ads
  Social Media Ads
  Display Ads
  Video Ads
  Others


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Platform Insights

The mobile devices segment is estimated to witness significant growth during the forecast period.

The digital advertising landscape is undergoing significant shifts, with mobile advertising emerging as a key driver of growth. The proliferation of smartphones and increasing mobile Internet usage has led to a surge in mobile advertising spend. In 2023, global smartphone shipments reached an impressive 1.17 billion units, fueling the demand for mobile ads. Major players in the smartphone market, including Samsung Electronics, Apple, Xiaomi, Oppo, and Vivo, have reported increased shipments, indicating a strong consumer preference for mobile devices. To maximize the potential of mobile advertising,

Market research operators in Canada suffered from modest swings in revenue stemming from economic volatility for most of the period. While the period started with a dip in revenue because of the pandemic, the changing media landscape and the ability to conduct online market research kept sales from dropping drastically. Market research is needed in times of economic uncertainty since it helps customers navigate unknown waters. Although the economy reopened, a spike in inflationary pressures severely harmed revenue in 2021 and 2023, as corporate clients endured volatility across their balance sheets, which dampened demand for operators' services. This economic volatility also dampened profit for operators, with lower consumer confidence playing a key role in this trend. Even so, with interest rates finally falling in the middle of 2024, revenue came back on track and is set to push up an estimated 8.3% in 2025 alone. Overall, revenue is set to swell at a CAGR of 1.3% to an estimated $1.5 billion as the need for market research has recovered. As the popularity of digital media and e-commerce has risen, operators have adapted their services to provide up-to-date and more granular analysis reflecting the data available from these channels. Smaller, less costly single-operator companies flooded the industry amid low barriers to entry and improving economic conditions. Even so, the shifting media landscape and rapidly changing consumer trends have encouraged some operators to consolidate and streamline their operations, bolstering competition among existing companies. As corporations endured upticks in sales, they sought the expertise of market research companies to expand operations and revamp their product and service offerings. By 2030, Canadians' consumption activity will change significantly, requiring more consumer research and new research methods. Operators are in a position to capitalize on emergent trends and business structures. Those who succeed in evolving alongside the ever-changing landscape will find new verticals and horizontals to climb into. As new technologies and innovations like real-time data and insights expand, market research will remain a central pillar of business strategy, ensuring revenue growth. Overall, revenue is set to expand at a CAGR of 3.9%, reaching $1.9 billion in 2030.