Ski and snowboard resorts in Canada have faced significant challenges and changes in recent years, mainly because of the impacts of climate change. Warmer winters and erratic snowfall have forced resorts to become more innovative in maintaining operations and ensuring visitor satisfaction. Committed to enhancing skiing and snowboarding experiences, the Canadian government has also invested in infrastructure improvements under the Investing in Canada plan. Despite these positive steps, the ongoing unpredictability of weather patterns continues to pose a significant challenge. Revenue contracted at a CAGR of 1.2% to $1.5 billion, including a rise of 3.4% in 2024. While regional and local guests comprise a substantial portion of industry revenue, resorts rely heavily on international travellers to bolster profit. Tourists tend to stay longer and take advantage of a resort's full spectrum of amenities during their stay. Inbound international travel has contracted in the last few years, though there was a spike in tourism in 2022 that supported slight growth. Operating challenges have weighed heavily on profit, which has fallen in the last few years. Revenue is expected to recover over the years to 2029 thanks to growth in visitors and millennials participating in winter sports. Resorts will continue diversifying their offerings, tapping into the growing interest in wellness-focused experiences by integrating spa facilities, yoga classes and health retreats. Sustainability will be a key focus, with resorts investing in renewable energy, waste reduction and eco-friendly infrastructure to attract environmentally conscious visitors. By emphasizing these strategies, ski resorts aim to remain resilient and viable in the face of ongoing climate challenges. Overall, revenue is projected to increase a CAGR of 1.7% to $1.6 billion over the five years to 2029.

In 2023, the market size of the ski and snowboard resorts industry in Canada stood at *** billion U.S. dollars. This shows an increase of around *** percent compared to the previous year's total of **** billion U.S. dollars.

The Canada ski market is projected to grow at a CAGR of 3.00% during the forecast period of 2025-2034. The market is being driven by the growing innovations in designs of skiing products.

Market Size statistics on the Ski & Snowboard Resorts industry in Canada

Comprehensive dataset of 510 Ski resorts in Canada as of June, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

In the 2019/2020 winter season, there were 280 ski areas and 922 lifts in Canada. While the number of national skiers totaled 4.31 million, the five-year average skier visits in the country reached 18.52 million in 2019/2020.

In 2024, after three years of growth, there was significant decline in the Canadian ski-suit market, when its value decreased by -34.9% to $2.9M. Over the period under review, consumption recorded a drastic downturn. As a result, consumption attained the peak level of $6.9M. From 2019 to 2024, the growth of the market remained at a lower figure.

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Ski Equipment Market Size 2025-2029

The ski equipment market size is forecast to increase by USD 605.4 million, at a CAGR of 5.1% between 2024 and 2029.

The market is experiencing significant growth due to the increasing participation rate in skiing and other snow sports. This trend is driven by the rising popularity of winter activities and the growing number of ski resorts worldwide. A notable development in the market is the rising trend of freeride skiing, which involves skiing off-piste and in backcountry areas. This trend is influencing the design and production of ski equipment, with manufacturers focusing on creating lighter, more versatile, and durable equipment to cater to this segment. However, the high cost of ski equipment poses a challenge for market growth.
The expensive nature of skiing equipment, including skis, boots, bindings, and protective gear, can deter potential customers. Additionally, the need for frequent upgrades due to technological advancements and changing trends can further increase the overall cost. To overcome this challenge, manufacturers and retailers can explore strategies such as offering financing options, rental services, or bundled packages to make ski equipment more affordable for consumers. By addressing this issue, companies can tap into the vast potential of the growing skiing and snow sports market.

What will be the Size of the Ski Equipment Market during the forecast period?

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The market continues to evolve, with dynamic market trends shaping various sectors. Ski sidecut, lift tickets, ski length, and snow safety are key elements driving innovation. Ski sidecut, for instance, has evolved from traditional radius designs to more versatile shapes, catering to different skiing styles. Lift tickets have transitioned to season passes, offering skiers and snowboarders greater value and flexibility. Ski length and snow conditions are interconnected, with advancements in materials and technology enabling skis of various lengths to perform optimally in diverse snow conditions. Snow safety remains a priority, with ongoing developments in avalanche safety gear, such as beacons, probes, and shovels, ensuring the safety of backcountry enthusiasts.

Alpine skiing, whether it's alpine racing or freeride, benefits from advancements in equipment. Base layers, mid layers, and outerwear provide improved insulation and moisture management, enhancing overall comfort and performance. Backcountry gear, including avalanche safety equipment and touring skis, enables skiers to explore off-piste terrain. Ski racing, from giant slalom to super G, relies on precise equipment tuning, such as edge sharpening and ski waxing, to optimize performance. Ski bindings and boots have also evolved, with advancements in binding technology and boot fitting ensuring a more comfortable and secure connection between skier and equipment. Snowboarding, with its various styles like freestyle and powder, has seen innovations in snowboard stance, flex rating, and shape.

Twin tip snowboards and directional snowboards cater to different riding styles, while snowboard bindings have become more adjustable and versatile. Skiing and snowboarding injuries are a concern, with ongoing research focusing on injury prevention and equipment design. Ski patrol teams and ski schools play a crucial role in ensuring safety on the slopes, with terrain park features and trail grooming contributing to a safer and more enjoyable experience for skiers and snowboarders. Weather forecasting and artificial snow technology have revolutionized ski resorts, enabling them to offer consistent skiing conditions throughout the season. Overall, the market continues to evolve, with ongoing innovations and advancements shaping the industry and enhancing the skiing and snowboarding experience.

How is this Ski Equipment Industry segmented?

The ski equipment industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Skis and poles
  Ski boots
  Ski bindings
  Ski protective gear


Distribution Channel

  Offline
  Online


End-user

  Men
  Women
  Kids
  Professionals
  Beginners


Application

  Alpine skiing
  Downhill skiing
  Cross-country skiing
  Ski touring


Geography

  North America

    US
    Canada


  Europe

    Austria
    France
    Germany
    Italy
    The Netherlands


  APAC

    China
    India
    Japan


  Rest of World (ROW)

.

By Product Insights

The skis and poles segment is estimated to witness significant growth during the forecast period.

Skis and poles are essential equipment for

Employment statistics on the Ski & Snowboard Resorts industry in Canada

Comprehensive dataset of 214 Ski clubs in Canada as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

The Canadian ski footwear market fell remarkably to $X in 2020, dropping by X% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption recorded a pronounced slump. As a result, consumption reached the peak level of $X. From 2015 to 2020, the growth of the market remained at a somewhat lower figure.

The Mountain and Ski Resorts market is projected to expand from USD 17.5 billion in 2025 to USD 49.2 billion by 2035, advancing at a CAGR of 10.9% over the forecast period.

Attribute	Details
Estimated Mountain & Ski Resort Industry Size (2025E)	USD 17.5 Billion
Projected Mountain & Ski Resort Industry Size (2035F)	USD 49.2 Billion
Value CAGR (2025 to 2035)	10.9%

Mountain & Ski Resorts Performance by Tourist Type (2024)

Countries	Domestic vs. International Tourists (%)
United States	Domestic: 65% / International: 35%
France	Domestic: 40% / International: 60%
Switzerland	Domestic: 35% / International: 65%
Canada	Domestic: 55% / International: 45%
Japan	Domestic: 60% / International: 40%
Italy	Domestic: 45% / International: 55%
Austria	Domestic: 50% / International: 50%
Germany	Domestic: 70% / International: 30%
Australia	Domestic: 75% / International: 25%
Norway	Domestic: 50% / International: 50%

Comprehensive dataset of 800 Ski shops in Canada as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

The Canadian market for snow-skis and other snow-ski equipment, ice-skates and roller-skates skyrocketed to $X in 2022, surging by X% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption, however, saw a relatively flat trend pattern. Consumption of peaked at $X in 2012; however, from 2013 to 2022, consumption stood at a somewhat lower figure.

Comprehensive dataset of 51 Water ski shops in Canada as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

Backcountry Skis Market Outlook

The global backcountry skis market size was valued at approximately $700 million in 2023 and is projected to reach around $1.2 billion by 2032, growing at a CAGR of 6.5% from 2024 to 2032. The increasing popularity of winter sports and the growing trend towards adventure tourism are significant factors driving the growth of this market.

One of the primary growth factors for the backcountry skis market is the increasing interest in adventure tourism and outdoor recreational activities. The desire for unique, adrenaline-pumping experiences has driven more individuals to explore uncharted terrains, thereby boosting the demand for specialized equipment like backcountry skis. Moreover, the rise of social media has amplified this trend, as adventurers share their experiences and influence others to take part in similar activities, thus further expanding the market.

Technological advancements in ski manufacturing have also contributed significantly to market growth. Innovations such as lightweight materials, enhanced binding systems, and improved durability have made backcountry skis more accessible and appealing to a broader audience. These advancements not only enhance performance but also ensure safety, which is a critical consideration for both amateur and professional skiers. As a result, the adoption of backcountry skis has risen substantially, adding momentum to the marketÂ’s growth trajectory.

Another factor fueling market expansion is the increasing participation in winter sports championships and competitions. Events like the Winter Olympics and X Games have popularized skiing disciplines, including backcountry skiing, thereby creating a broader audience and a growing consumer base. Additionally, government initiatives and investments in promoting winter sports have positively influenced market growth. Countries with prominent ski resorts are investing in infrastructure and amenities, further propelling the demand for backcountry skis.

Ski Bindings play a crucial role in the performance and safety of backcountry skis. These bindings are designed to securely attach the ski boot to the ski, allowing for efficient energy transfer and control during skiing. With advancements in technology, modern ski bindings offer enhanced safety features such as release mechanisms that reduce the risk of injury during falls. As the demand for backcountry skiing grows, manufacturers are focusing on developing bindings that offer a balance of performance, safety, and ease of use. The integration of lightweight materials and adjustable settings has made ski bindings more versatile, catering to both amateur and professional skiers seeking reliable equipment for their adventures.

From a regional perspective, North America and Europe dominate the backcountry skis market due to their well-established ski infrastructures and high disposable incomes. In North America, the United States and Canada are key markets, driven by a strong culture of winter sports and adventure activities. Europe, with countries like Norway, Switzerland, and Austria, also boasts a mature market due to favorable climatic conditions and a rich history of skiing. Emerging markets in Asia Pacific and Latin America are witnessing growth due to increased tourist inflow and rising disposable incomes, paving the way for future market expansion.

Product Type Analysis

In the realm of product types, Alpine Touring Skis hold a significant share of the backcountry skis market. These skis are highly versatile and designed for all sorts of terrains, making them a popular choice among both amateur and professional skiers. The lightweight design and superior maneuverability of Alpine Touring Skis make them ideal for long climbs and steep descents, further enhancing their appeal. With innovations in materials and design, this segment is expected to continue its dominance throughout the forecast period.

Telemark Skis, known for their unique binding system that allows for free-heel skiing, serve a niche but loyal segment of the market. Often used by skiing purists, these skis offer a distinct experience that combines the elements of alpine and Nordic skiing. Despite their specialized nature, Telemark Skis are witnessing a resurgence in popularity, primarily fueled by ski enthusiasts looking for a challenge and a more traditional skiing experience. This segment, while smaller compared to Alpine Touring, is expected to grow at a steady pace.&

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Snow Sports Apparel Market Size 2024-2028

The snow sports apparel market size is forecast to increase by USD 1.63 billion at a CAGR of 6.07% between 2023 and 2028.

The market is experiencing significant growth, driven by the availability of a wide product mix and assortment in regions such as Florida and Southern California, where residents seek out snow sports as a recreational activity despite the lack of natural snow. Another trend is the increasing popularity of alternative snow sports like snowshoeing and snowmobiling.
Furthermore, technological advancements, such as virtual reality, are also transforming the market, offering immersive experiences for consumers. In terms of materials, there is a growing demand for eco-friendly options like organic cotton and vegetable-dyed leather, as well as durable and functional footwear made from plastic and rubber. However, challenges persist in the form of complex supply chain management, particularly in the Mississippi basin where extreme weather conditions can impact production and distribution.

What will be the Size of the Market During the Forecast Period?

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The winter sports apparel market is a significant segment of the global sportswear industry, catering to the needs of skiing, snowboarding, ice skating, snowshoeing, and snowmobiling enthusiasts. Specialized clothing, including jackets, pants, base layers, gloves, and accessories, plays a crucial role in ensuring functionality, safety, and style for participants in these sports. Functionality is a key consideration, with performance fabrics and insulation technologies ensuring warmth, waterproofing, and breathability. Style and fashion trends also influence the market, with sportswear brands and fashion designers collaborating to create innovative and attractive designs. The market for winter sports apparel is not limited to cold regions, with growing popularity in warmer climates such as Florida, southern California, and the southern Mississippi basin.
Furthermore, the academic curriculum, including physical education and sports science, also influences the market, with an increasing focus on performance and safety. Virtual reality technology is also transforming the winter sports apparel market, allowing consumers to virtually try on clothing and accessories before making a purchase. Footwear is another essential component of the market, with specialized boots designed for each winter sport. The adult population is the primary consumer base for winter sports apparel, with a significant number of participants engaging in ski sports and snowboarding. Other activities, such as snowshoeing and ice skating, also contribute to the market's growth. Safety remains a top priority, with manufacturers continually developing new technologies to protect athletes from the cold and potential injuries.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Alpine apparel
  Snowboard apparel


Distribution Channel

  Offline
  Online


Geography

  North America

    Canada
    US


  Europe

    Germany
    France


  APAC

    China


  South America



  Middle East and Africa

By Product Insights

The alpine apparel segment is estimated to witness significant growth during the forecast period.

The market encompasses a range of products designed for various winter activities, with the alpine apparel segment being the largest. This segment caters to alpine skiing, which is particularly popular in regions like Florida and Southern California with artificial ski slopes, as well as in the Mississippi basin with its natural ski resorts. The alpine apparel segment includes tops and bottoms, with insulated and fleece tops and insulated bottoms being the most frequently used due to their versatility, adaptability to weather conditions, and stretchability.

Furthermore, alpine skiing is governed by the International Ski Federation (FIS), and the market for snow sports apparel features a diverse range of offerings, from plastic and rubber footwear to fabric items made of organic cotton and vegetable-dyed leather. Virtual reality technology is also making strides in enhancing the skiing experience, offering immersive simulations for those unable to physically participate in the sport.

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The alpine apparel segment was valued at USD 3.64 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 39% to the growth of the global market during the forecast period.

Technavio's analysts have e

The luxury ski apparel market, encompassing high-end jackets, pants, and other clothing items for men, women, and children, is experiencing robust growth. Driven by increasing disposable incomes among affluent consumers, a passion for winter sports, and a desire for high-performance, technologically advanced, and stylish outerwear, the market is projected to maintain a significant Compound Annual Growth Rate (CAGR). Key players like Bogner, Kjus, Moncler, Canada Goose, and others are capitalizing on this demand, offering premium materials, innovative designs, and strong brand recognition. The North American and European markets currently dominate, reflecting established winter sports cultures and higher purchasing power. However, growth in Asia-Pacific, particularly China, is anticipated to significantly contribute to market expansion in the coming years as the region's middle class expands and interest in winter sports increases. The segment focusing on high-performance jackets holds a substantial market share due to their technological advancements and ability to provide superior protection in harsh conditions. While the market faces some restraints, such as economic downturns that could affect luxury spending and concerns about environmental sustainability in manufacturing processes, the overall outlook remains positive. Brands are addressing sustainability concerns through initiatives focused on using eco-friendly materials and responsible manufacturing practices. This focus on sustainability is expected to attract environmentally conscious consumers, further driving market growth. Furthermore, the increasing integration of technology, such as enhanced insulation and breathability features, is expected to further fuel demand for luxury ski apparel. The market segmentation by application (men's, women's, children's) allows brands to tailor their products to specific needs and preferences, further boosting sales. The forecast period of 2025-2033 presents significant opportunities for brands to expand their market share through strategic initiatives, such as targeted marketing campaigns, product innovation, and potential mergers and acquisitions.

In 2017, imports of ski-bindings, ski brakes and ski poles in Canada amounted to X units, waning by -X% against the previous year. In general, imports of ski-bindings, ski brakes and ski poles continue to indicate a deep curtailment. The growth pace was the most rapid in 2010, an increase of X% against the previous year. Canada imports peaked of X units in 2008; however, from 2009 to 2017, it failed to regain its strength.In value terms, imports of ski-bindings, ski brakes and ski poles totaled $X in 2017.

Comprehensive dataset of 112 Ski schools in Canada as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.