Toronto-Hamilton was the largest TV market in Canada in the broadcast year 2023. With approximately *** million viewers, the metropolitan area recorded almost twice as many viewers as second-ranked Montreal. TV viewing behavior and trends While traditional media formats are gradually losing audiences due to the ever-increasing popularity of digital news or entertainment channels, television viewership in Canada remains comparatively stable. As of January 2020, ** out of 100 Canadian households subscribed to a pay TV service, and according to the latest estimates, the number of TV viewers in Canada rose to **** million that year. Considering that audiences spent more time at home during the coronavirus (COVID-19) pandemic, it comes as no surprise that the average daily time spent watching television in Canada also jumped from *** minutes in 2019 to *** minutes in 2020.  Canadian TV ratings and preferences In 2022, television reached more than ** percent of Canadian adults every week. When asked about their viewing habits and preferences in a nationwide survey, a majority of respondents listed comedies and dramas as their preferred TV genres. Correspondingly, “District 31” was the most viewed regularly scheduled network program in Canada in the 2021/22 season with over *** million viewers. The popular crime drama aired on SRC, which has been one of Canada’s most watched television networks for several years.

The Canadian television market is projected to reach a market size of more than USD 1,248.59 million by 2028 Rising popularity of streaming services and online video. platforms

The Canada television market reached around USD 1.74 Billion in 2024. The market is projected to grow at a CAGR of 2.20% between 2025 and 2034, reaching almost USD 2.16 Billion by 2034.

This timeline presents the number of TV households in Canada in 2017, with a forecast for 2018, 2019 and 2023, broken down by platform. According to the data, the number of free-to-air digital terrestrial TV households (FTA DTT) amounted to just under ************* in 2017, and is expected to grow to over *********** in 2023.

Television broadcasting industry, by North American Industry Classification System (NAICS) and Operating and financial detail for Canada, provinces and territories from 1976 to today.

Market data calculations show that TV advertising spending in Canada accounted for 17.1 percent of total ad spend in the country in 2021. By 2023, the figure is expected to grow by 6.6 percent.

Toronto-Hamilton was the largest TV market in Canada in the broadcast year 2023. With approximately 8.3 million viewers, the metropolitan area recorded almost twice as many viewers as second-ranked Montreal. TV viewing behavior and trends While traditional media formats are gradually losing audiences due to the ever-increasing popularity of digital news or entertainment channels, television viewership in Canada remains comparatively stable. As of January 2020, 82 out of 100 Canadian households subscribed to a pay TV service, and according to the latest estimates, the number of TV viewers in Canada rose to 28.3 million that year. Considering that audiences spent more time at home during the coronavirus (COVID-19) pandemic, it comes as no surprise that the average daily time spent watching television in Canada also jumped from 184 minutes in 2019 to 194 minutes in 2020.  Canadian TV ratings and preferences In 2022, television reached more than 86 percent of Canadian adults every week. When asked about their viewing habits and preferences in a nationwide survey, a majority of respondents listed comedies and dramas as their preferred TV genres. Correspondingly, “District 31” was the most viewed regularly scheduled network program in Canada in the 2021/22 season with over 1.8 million viewers. The popular crime drama aired on SRC, which has been one of Canada’s most watched television networks for several years.

The revenue in the 'OTT Video' segment of the media market in Canada was forecast to continuously increase between 2025 and 2030 by in total *** billion U.S. dollars (****** percent). After the ***** consecutive increasing year, the revenue is estimated to reach ***** billion U.S. dollars and therefore a new peak in 2030. Notably, the revenue of the 'OTT Video' segment of the media market was continuously increasing over the past years.Find more key insights for the revenue in countries and regions like the revenue in the 'Books' segment of the media market in the Philippines and the revenue in the media market in the world. The Statista Market Insights cover a broad range of additional markets.

The transition to digital content continues to diminish content distributors as studios increasingly undertake distribution activities in-house. Many distributors have instead turned to acquiring content from production houses. Federal support for video production has been robust, especially with the 2017 Creative Canada initiatives, which increased funding for production studios. Netflix's arrival into the Canadian market also bolstered production, as they were given tax incentives in exchange for spending $500.0 million on domestic content creation. While the pandemic hindered revenue significantly, as health and safety regulations lifted, production skyrocketed as studios had a backlog of projects they were ready to work on. Growth in foreign and domestic Canadian television production propelled the industry to exceed previous pandemic highs in 2021. This momentum was sustained in the following years as demand heightened and revenue hikes persisted. A continued injection of government funding and resources implemented during the pandemic has further boosted the industry. This has enabled the industry to remain durable despite recent spates of inflationary pressure. Revenue is expected to incline at a CAGR of 5.8%, reaching $15.1 billion in 2024, including a 1.6% gain in 2024 as production thrives. Even so, profit took a massive dip amid the pandemic and has yet to fully recover. The ubiquity of digital content has presented opportunities and challenges for content distributors. Streaming platforms can provide a wide variety of content, offering new growth opportunities, especially as these outlets become increasingly popular among consumers. Although the cord-cutting trend has hurt revenue for TV broadcasters, a significant content market, production companies have benefited from the ensuing competition for viewers. Amid the proliferation of video options for consumers, networks have been pressured to strengthen their investment in content that will attract viewers through websites, streaming services or on-demand video. This has ultimately boosted revenue for production companies in an otherwise challenging market. Production growth toward the end of the period is set to carry over as more production companies enter the mix. Production companies will benefit from online streaming services, as these platforms boost the negotiating power of small companies by enabling them to bypass broadcasters, which traditionally had significant leverage over content producers. Revenue is poised to climb at a CAGR of 1.7% to $16.3 billion in 2029.

In 2023, Bell Canada (BCE) held the highest share of commercial television revenues in Canada, with 34.2 percent. CBC/SRC held 16.9 percent of the market, losing out to Rogers who commanded 18.1 percent of total commercial TV revenues in the country.

Market Size statistics on the TV Broadcasting industry in Canada

The data on gross agency advertising spending across Canada is aggregated by Guideline powered by Standard Media Index in conjunction with agency partners. This data allows for a real-world view into agency advertising spend by product category, ad revenue to media publishers and digital platforms. The data available accounts for over 94% of national agency spend within the media ecosystem. Contained within this dataset is the gross agency advertising spending by media type and market. This represents only a portion of the total advertising market within Canada.

Canada Contrast Media Market is anticipated to grow at a CAGR of 6.6% during the forecast period, with an estimated size and share exceeding USD 375.31 million by 2034, according to projections.

Snapshot img

Television Market Size 2025-2029

The television market size is valued to increase USD 73.1 billion, at a CAGR of 8.2% from 2024 to 2029. Product innovation and advances leading to portfolio extension and product premiumization will drive the television market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 38% growth during the forecast period.
By Technology - UHD segment was valued at USD 53.60 billion in 2023
By Display Size - Upto 43 inches segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 109.44 billion
Market Future Opportunities: USD 73.10 billion
CAGR : 8.2%
APAC: Largest market in 2023

Market Summary

The market encompasses the production, distribution, and consumption of television services and devices. Core technologies, such as OLED and Quantum Dot, continue to drive innovation, leading to product premiumization through advanced features and higher resolutions, like 8K UHD. Applications span from traditional broadcasting to streaming services, with the latter experiencing significant growth. Service types include pay-TV, free-to-air, and subscription-based models. Regulations, like the European Union's Audiovisual Media Services Directive, influence market dynamics. Despite the advances, challenges persist, such as the lack of 4K content and high production costs.
The introduction of 8K UHD televisions represents a major leap forward in display technology, offering enhanced picture quality and immersive viewing experiences. The global OTT video market share is projected to reach 33.3% by 2026. This continuous evolution underscores the market's dynamic nature, offering opportunities for companies to expand their portfolios and cater to evolving consumer preferences.

What will be the Size of the Television Market during the forecast period?

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How is the Television Market Segmented and what are the key trends of market segmentation?

The television industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Technology

  UHD
  HD


Display Size

  Upto 43 inches
  55-64 inches
  48-50 inches
  Greater than 65 inches


Type

  Smart TV
  LCD, Plasma, and LED TVs
  Cathode-Ray Tube (CRT) and Rear-Projection TVs


Distribution Channel

  Offline
  Online


Screen Technology

  LCD
  OLED
  QLED
  MicroLED


Smart Features

  Smart TV with Internet connectivity
  Voice-controlled TV
  TV with built-in streaming services
  TV with gaming capabilities


Price Range

  Mass
  Premium


Application

  Residential
  Commercial


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Technology Insights

The uhd segment is estimated to witness significant growth during the forecast period.

The market continues to evolve, with significant advancements in display technologies and connectivity options. Currently, over 30% of televisions sold incorporate Wi-Fi connectivity, enabling seamless streaming of content from various sources. Micro LED technology and 8K resolution displays are gaining traction, offering enhanced brightness metrics and superior HDR picture quality. Smart TV platforms, such as those with LED backlight technology, are increasingly popular due to their energy efficiency and advanced features, including motion interpolation technology and voice control. Quantum dot technology and mini-LED backlighting are also emerging trends, providing improved color gamut coverage and local dimming technology for superior contrast ratio metrics.

Power consumption watts remains a crucial consideration, with energy efficiency ratings becoming increasingly important. USB connectivity and Ethernet connectivity are essential for easy content transfer and internet access. The market is expected to grow, with 35% of industry players forecasting increased demand for UHD televisions due to their advanced picture processing engines and support for streaming video services like Dolby Vision. Screen size variations cater to diverse consumer preferences, with refresh rate performance and response time metrics ensuring smooth visual experiences. Sound system technology and audio output channels continue to advance, offering immersive home theater experiences.

OLED burn-in prevention and HDMI connectivity are essential features for preventing screen damage and ensuring compatibility with various devices. In summary, the market is charac

In 2021, the market value of the broadcasting and cable TV industry in Canada amounted to approximately 4.4 billion U.S. dollars, increasing by around 250 million U.S. dollars compared with the previous year. The 2020 figure was the lowest figure recorded in the last few years and is over two billion less than the 6.7 million U.S. dollars in 2014.

The industry expenditures for the film, television and video production industry, (NAICS 512110), for five years of data.

The operating revenue of total television in Canada amounted to 4.7 billion U.S. dollars in 2024. Between 1995 and 2024, the operating revenue rose by 2.2 billion U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend.

The Cable Networks industry in Canada has experienced strong headwinds inhibiting growth. Both consumers and the government have increasingly explored alternatives to the cable distribution model, which has resulted in revenue waning. Internet-based streaming services such as Netflix and Hulu have posed a significant threat to the industry's stronghold on TV programming and increasing domestic investment by these services has taken its toll on industry operations. The pandemic further accelerated the adoption of digital streaming services as consumers spent more leisure time at home. Overall, revenue has been declining at an annualized 4.4% over the past five years and is expected to reach $4.0 billion in 2024, despite an incline of 1.4% in 2024 alone, with profit sliding down to 15.1%. Revenue pitfalls are also related to a regulatory landscape that has hindered expansionary strategies. Most notably, the Canadian Radio-television and Telecommunications Commission rolled out a mandate in 2016 that now requires service providers to offer basic cable packages to customers for $25.00 or less. This regulation aims to maximize the range of choices and affordability of TV for Canadian customers. The strategic navigation of threats, such as external competition and regulation, has not been offset through innovative pricing models and more tailored services, as the efficacy of such tactics failed to expand industry revenue or profit generation. In the absence of significant changes, cable networks are poised to continue struggling while adapting to changing consumer preferences. Fibre optic cable infrastructure has created significantly faster internet and cable speeds, while improved infrastructure will lead the way to new 4K and ultra-high-definition TV content developments. Despite intensifying competition, content diversification and tiered pricing models are expected to lessen any revenue declines moving forward and as streaming services continue to raise their own prices, cable subscriptions will grow more relatively affordable. Ultimately, industry revenue is poised to marginally rise an annualized 0.9% to $4.2 billion in 2029.

The revenue in the 'TV & Video' segment of the media market in Canada was modeled to amount to ************* U.S. dollars in 2024. Between 2017 and 2024, the revenue rose by ************ U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************ U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on TV & Video.

The Canadian TV with reception market soared to $187M in 2024, increasing by 29% against the previous year. Over the period under review, consumption continues to indicate a relatively flat trend pattern. As a result, consumption reached the peak level of $413M. From 2023 to 2024, the growth of the market remained at a somewhat lower figure.