Toronto-Hamilton was the largest TV market in Canada in the broadcast year 2023. With approximately *** million viewers, the metropolitan area recorded almost twice as many viewers as second-ranked Montreal. TV viewing behavior and trends While traditional media formats are gradually losing audiences due to the ever-increasing popularity of digital news or entertainment channels, television viewership in Canada remains comparatively stable. As of January 2020, ** out of 100 Canadian households subscribed to a pay TV service, and according to the latest estimates, the number of TV viewers in Canada rose to **** million that year. Considering that audiences spent more time at home during the coronavirus (COVID-19) pandemic, it comes as no surprise that the average daily time spent watching television in Canada also jumped from *** minutes in 2019 to *** minutes in 2020.  Canadian TV ratings and preferences In 2022, television reached more than ** percent of Canadian adults every week. When asked about their viewing habits and preferences in a nationwide survey, a majority of respondents listed comedies and dramas as their preferred TV genres. Correspondingly, “District 31” was the most viewed regularly scheduled network program in Canada in the 2021/22 season with over *** million viewers. The popular crime drama aired on SRC, which has been one of Canada’s most watched television networks for several years.

The Canada television market reached around USD 1.74 Billion in 2024. The market is projected to grow at a CAGR of 2.20% between 2025 and 2034, reaching almost USD 2.16 Billion by 2034.

In 2023, the operating revenue of total television in Canada decreased by 0.3 billion dollars (-4.42 percent) since 2022. This decrease was preceded by an increase in operating revenue.

The TV Broadcasting industry in Canada has struggled to attract viewers and generate advertising revenue. Historically, TV commanded a central role in Canada's media sector and represented advertisers' main avenue of revenue generation. The explosion of digital media and the increasing use of mobile devices have eroded the significance of conventional TV in recent years. Consumers are finding new entertainment outlets online, particularly from streaming services, prompting advertisers to accelerate their digital spending at the expense of industry businesses. Competition from cable networks and specialty TV (IBISWorld report 51521CA) has increased, further contributing to declining industry profit. Disruptions to advertising spending due to the COVID-19 pandemic accelerated these declines in 2020. Industry revenue is expected to drop an annualized 4.7% to $2.7 billion through the end of 2024, inching downward 0.1% in 2024 alone as broader economic growth benefits companies. Consumers are increasingly subscribing to online streaming platforms and services that compete with broadcast programming due to their lower price points and convenience. In response, advertisers have lowered their spending on broadcast TV and have increased their efforts in digital and online media that offer more targeted advertising campaigns. Online media also provides troves of consumer data that make producing digital consumer-centric and targeted campaigns much more straightforward and practical, contributing to the industry's long-running decline. However, government funding and regulations for businesses will aid in tempering revenue declines. TV broadcasters will continue to contend with a shifting media environment. Successful companies will restructure their business models to better integrate programming with digital platforms, and regulators will continue encouraging flexibility to mitigate the transition to competing media and online services. Even so, TV advertising revenue will continue falling as businesses seek new ways to reach consumer groups, limiting the industry's growth potential. Industry revenue is poised to sink at an annualized rate of 0.4% to $2.6 billion through the end of 2029.

This timeline presents the number of TV households in Canada in 2017, with a forecast for 2018, 2019 and 2023, broken down by platform. According to the data, the number of free-to-air digital terrestrial TV households (FTA DTT) amounted to just under ************* in 2017, and is expected to grow to over *********** in 2023.

Television broadcasting industry, by North American Industry Classification System (NAICS) and Operating and financial detail for Canada, provinces and territories from 1976 to today.

In 2023, Bell Canada (BCE) held the highest share of commercial television revenues in Canada, with 34.2 percent. CBC/SRC held 16.9 percent of the market, losing out to Rogers who commanded 18.1 percent of total commercial TV revenues in the country.

The revenue in the 'TV & Video' segment of the media market in Canada was forecast to continuously increase between 2025 and 2030 by in total *** billion U.S. dollars (+***** percent). After the ****** consecutive increasing year, the revenue is estimated to reach ***** billion U.S. dollars and therefore a new peak in 2030. Find further information concerning the revenue in the media market in Italy and the average revenue per reader in the 'Newspapers & Magazines' segment of the media market in Qatar. The Statista Market Insights cover a broad range of additional markets.

Comprehensive dataset of 553 Television stations in Canada as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.

Operating and financial summary of the cable television industry, by operating and financial detail for provinces and territories from 1976 to 2001. (Terminated)

The transition to digital content continues to diminish content distributors as studios increasingly undertake distribution activities in-house. Many distributors have instead turned to acquiring content from production houses. Federal support for video production has been robust, especially with the 2017 Creative Canada initiatives, which increased funding for production studios. Netflix's arrival into the Canadian market also bolstered production, as they were given tax incentives in exchange for spending $500.0 million on domestic content creation. While the pandemic hindered revenue significantly, as health and safety regulations lifted, production skyrocketed as studios had a backlog of projects they were ready to work on. Growth in foreign and domestic Canadian television production propelled the industry to exceed previous pandemic highs in 2021. This momentum was sustained in the following years as demand heightened and revenue hikes persisted. A continued injection of government funding and resources implemented during the pandemic has further boosted the industry. This has enabled the industry to remain durable despite recent spates of inflationary pressure. Revenue is expected to incline at a CAGR of 5.8%, reaching $15.1 billion in 2024, including a 1.6% gain in 2024 as production thrives. Even so, profit took a massive dip amid the pandemic and has yet to fully recover. The ubiquity of digital content has presented opportunities and challenges for content distributors. Streaming platforms can provide a wide variety of content, offering new growth opportunities, especially as these outlets become increasingly popular among consumers. Although the cord-cutting trend has hurt revenue for TV broadcasters, a significant content market, production companies have benefited from the ensuing competition for viewers. Amid the proliferation of video options for consumers, networks have been pressured to strengthen their investment in content that will attract viewers through websites, streaming services or on-demand video. This has ultimately boosted revenue for production companies in an otherwise challenging market. Production growth toward the end of the period is set to carry over as more production companies enter the mix. Production companies will benefit from online streaming services, as these platforms boost the negotiating power of small companies by enabling them to bypass broadcasters, which traditionally had significant leverage over content producers. Revenue is poised to climb at a CAGR of 1.7% to $16.3 billion in 2029.

Market Size statistics on the TV Broadcasting industry in Canada

Canada Contrast Media Market is anticipated to grow at a CAGR of 6.6% during the forecast period, with an estimated size and share exceeding USD 375.31 million by 2034, according to projections.

Market data calculations show that TV advertising spending in Canada accounted for 17.1 percent of total ad spend in the country in 2021. By 2023, the figure is expected to grow by 6.6 percent.

The Cable Networks industry in Canada has experienced strong headwinds inhibiting growth. Both consumers and the government have increasingly explored alternatives to the cable distribution model, which has resulted in revenue waning. Internet-based streaming services such as Netflix and Hulu have posed a significant threat to the industry's stronghold on TV programming and increasing domestic investment by these services has taken its toll on industry operations. The pandemic further accelerated the adoption of digital streaming services as consumers spent more leisure time at home. Overall, revenue has been declining at an annualized 4.4% over the past five years and is expected to reach $4.0 billion in 2024, despite an incline of 1.4% in 2024 alone, with profit sliding down to 15.1%. Revenue pitfalls are also related to a regulatory landscape that has hindered expansionary strategies. Most notably, the Canadian Radio-television and Telecommunications Commission rolled out a mandate in 2016 that now requires service providers to offer basic cable packages to customers for $25.00 or less. This regulation aims to maximize the range of choices and affordability of TV for Canadian customers. The strategic navigation of threats, such as external competition and regulation, has not been offset through innovative pricing models and more tailored services, as the efficacy of such tactics failed to expand industry revenue or profit generation. In the absence of significant changes, cable networks are poised to continue struggling while adapting to changing consumer preferences. Fibre optic cable infrastructure has created significantly faster internet and cable speeds, while improved infrastructure will lead the way to new 4K and ultra-high-definition TV content developments. Despite intensifying competition, content diversification and tiered pricing models are expected to lessen any revenue declines moving forward and as streaming services continue to raise their own prices, cable subscriptions will grow more relatively affordable. Ultimately, industry revenue is poised to marginally rise an annualized 0.9% to $4.2 billion in 2029.

Snapshot img

Television Market Size 2025-2029

The television market size is forecast to increase by USD 73.1 billion, at a CAGR of 8.2% between 2024 and 2029. The market is experiencing significant growth, driven by continuous product innovation and advances leading to portfolio extension and product premiumization. The introduction of 8K UHD televisions represents a major leap forward in display technology, offering enhanced picture quality and immersive viewing experiences.

Major Market Trends & Insights

APAC dominated the market and accounted for a 38% share in 2023.
The market is expected to grow significantly in North America region as well over the forecast period.
Based on the Technology, the UHD segment led the market and was valued at USD 79.40 billion of the global revenue in 2023.
Based on the Display Size, the Upto 43 Inches segment accounted for the largest market revenue share in 2023.

Market Size & Forecast

Market Opportunities: USD 151.00 Billion
Future Opportunities: USD 73.1 Billion
CAGR (2024-2029): 8.2%
APAC: Largest market in 2023

The lack of 4K content poses a challenge for market growth in this segment. This discrepancy between advanced technology and available content may hinder consumer adoption, necessitating collaboration between digital content creators and television manufacturers to address this issue. Companies seeking to capitalize on market opportunities must focus on developing strategies to address the content gap and ensure a seamless user experience. Additionally, staying abreast of emerging technologies and consumer trends will be crucial for long-term success in this dynamic market.

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The market continues to evolve, with ongoing advancements in technology and consumer preferences shaping its dynamics. One significant trend is the pursuit of improved viewing angle performance and energy efficiency, as reflected in the increasing popularity of OLED and QLED displays. These technologies offer superior color accuracy and contrast ratio performance, with OLED boasting perfect black levels and QLED delivering high brightness. Moreover, the integration of smart TV applications, remote control features, and streaming video quality has transformed the way we consume content. For instance, a leading manufacturer reported a 30% increase in sales of their 65-inch 8k resolution display, featuring Dolby Vision support and HDMI connectivity, in the past year. The HD segment is the second largest segment of the technology and was valued at USD 61.60 billion in 2023.

Industry growth is expected to reach 5% annually, driven by the adoption of advanced technologies and the increasing demand for enhanced picture and sound quality. Additionally, energy efficiency ratings, pixel response time, screen size dimensions, and soundbar compatibility have become essential considerations for consumers. Backlight technology, contrast ratio performance, burn-in prevention, and input lag measurement are other essential factors influencing purchasing decisions. Furthermore, the integration of local dimming technology, motion interpolation, and HDR image processing has significantly improved the overall viewing experience. TV stands with wireless connectivity, voice control systems, and wall mount compatibility are also gaining popularity, offering convenience and a sleek design.

The market is witnessing continuous innovation, with manufacturers focusing on improving screen uniformity, refresh rate speed, and HDR image processing to meet evolving consumer demands.

How is this Television Industry segmented?

The television industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Technology

  UHD
  HD


Display Size

  Upto 43 inches
  55-64 inches
  48-50 inches
  Greater than 65 inches


Type

  Smart TV
  LCD, Plasma, and LED TVs
  Cathode-Ray Tube (CRT) and Rear-Projection TVs


Distribution Channel

  Offline
  Online


Screen Technology

  LCD
  OLED
  QLED
  MicroLED


Smart Features

  Smart TV with Internet connectivity
  Voice-controlled TV
  TV with built-in streaming services
  TV with gaming capabilities


Price Range

  Mass
  Premium


Application

  Residential
  Commercial


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Technology Insights

Th

Radio broadcasting industry, by type of broadcaster and by operating and financial detail for Canada from 1999 to today.

Canadian Satellite TV Providers have been grappling with a significant shift in consumer preferences, primarily driven by the rise of online streaming services. Over recent years, a growing number of Canadians have been cutting the cord, favouring digital streaming options over traditional satellite TV. High-speed internet and data compression technologies have only accelerated this trend, making streaming platforms more competitive with their convenience, variety, and affordability. Revenue is expected to drop at a CAGR of 9.9% to $1.3 billion through the end of 2024, including a 1.6% forecast recovery in 2024 as profit reaches 5.5%. Satellite TV companies in Canada have faced considerable obstacles. The widespread cord-cutting trend has led to a declining subscriber base, putting pressure on revenue. Despite efforts like promoting service bundles, satellite TV providers have struggled to maintain profitability. Some have resorted to mergers and acquisitions to consolidate resources and achieve economies of scale. High-profile mergers, like Rogers Communications' acquisition of Shaw Communications, aim to combat rising operational costs and stiff competition from digital streaming services. However, even these strategic shifts haven’t fully offset declines in revenue and subscriber numbers. Revenue is poised to inch up at a CAGR of a mere 0.9% to $1.4 billion through the end of 2029 as satellite TV providers continue to endure intense competition from substitutes. Competition from established cable providers, in addition to emerging IPTV providers and streaming services, should limit revenue expansion as consumers' demand shifts toward flexible TV options. As consumer interest increasingly shifts to multiplatform streaming, traditional satellite TV must innovate to stay relevant. This includes potential partnerships with major streaming platforms and investing in exclusive content to draw viewers. The unbundling of TV channels, mandated by the Canadian government, will offer customers more personalized options but could also pose financial challenges for providers. However, expanding into rural areas, where high-speed internet access is limited, may offer some respite. Continued investments in satellite technology and rural service enhancements will be crucial. Ultimately, the industry is bracing for significant changes, aiming to stay afloat amid a rapidly evolving marketplace.

Operating and financial summary of the cable television industry, by operating and financial detail for Nova Scotia and New Brunswick from 1976 to 1994. (Terminated)

Snapshot img

Smart TV Market Size 2025-2029

The smart TV market size is forecast to increase by USD 149.5 billion, at a CAGR of 16.8% between 2024 and 2029.

The market is witnessing significant growth, driven by the continuous advancements in TV resolution technology. These technological innovations, including 4K and 8K resolutions, offer enhanced viewing experiences and set new standards for home entertainment. Furthermore, the increasing influence of digital media on smart TV advertising and marketing is another key driver. Digital media provides more targeted and measurable advertising opportunities, enabling brands to reach their audience more effectively. However, concerns over security and privacy are emerging as challenges for the market. Smart TVs, with their internet video streaming capabilities, operating systems, and voice command features, have become essential devices for engaging viewing experiences.
With the integration of internet connectivity and advanced features, smart TVs collect and process vast amounts of user data. This raises concerns regarding data privacy and potential misuse of personal information. Companies must address these challenges by implementing robust security measures and transparent data handling policies to build consumer trust and maintain market competitiveness.

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The market continues to evolve, with dynamic market activities shaping its landscape. Interactive TV experiences, powered by advanced operating systems like Android TV, are increasingly popular. Audio quality and energy efficiency are key considerations, with power saving modes and energy consumption a focus. Manufacturing processes refine panel production, integrating LED backlighting and advanced display technologies. Smart functions, such as local dimming and motion interpolation, enhance picture quality. Customer support and repair services ensure product longevity, while supply chain management and component sourcing maintain competitiveness. Viewing angles and response time are crucial for home theater and gaming applications.

Energy efficiency, contrast ratio, color accuracy, and audio output are essential for digital signage. Refresh rates and voice control add convenience, while input lag and Dolby Vision elevate the viewing experience. Product lifecycle management is essential for maintaining market relevance, as panel technology and screen size continue to advance. The ongoing unfolding of these patterns underscores the continuous nature of the market.

How is this Smart TV Industry segmented?

The smart TV industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Application

  Below 32 inches
  32 to 45 inches
  46 to 55 inches
  56 to 65 inches
  Above 65 inches


Type

  4K
  Full HD
  HD
  8K


Display Type

  LED
  OLED
  QLED


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  APAC

    Australia
    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market is witnessing significant growth, driven by the integration of smart home technology and the increasing popularity of interactive and Android TV platforms. Advanced audio quality and energy efficiency are key features that continue to attract consumers. Manufacturers are focusing on improving picture quality through advanced manufacturing processes and display technologies like LED backlighting and Dolby Vision. Customer support and local dimming are also important considerations for consumers. The market is also seeing a shift towards energy-efficient and eco-friendly production methods, with companies prioritizing energy consumption and power saving modes. Smart functions, such as voice control and motion interpolation, are becoming increasingly popular, as are gaming features and high contrast ratios for an immersive viewing experience.

The market for smart TVs is diverse, with various screen sizes, response times, and panel technologies catering to different consumer needs. Digital signage and refresh rates are also important considerations for businesses and commercial applications. Despite the affordability of smart TVs, concerns around backlight bleeding and input lag persist. Companies are investing in product lifecycle management and repair services to address these issues and maintain customer satisfaction. The supply