As of January 2025, around one quarter of Facebook users in Canada were aged between 25 and 34 years, meaning that this age group accounted for the largest share of Facebook's audience in the country. Users aged 35 to 44 years accounted for 19.4 percent of users.

In 2023, the number of Facebook users in Canada amounted to 28 million and is projected to grow to over 34 million million by 2029. The current Facebook usage penetration in Canada is about 77 percent of the population. Social media in CanadaSocial networking is a popular online activity in Canada. Most recently, 68.5 percent of the population accessed social networks via any device on a monthly basis. Unsurprisingly, Facebook was ranked first in terms of popularity among Canadian internet users, with 25 to 34-year-olds constituting the biggest user group. Mobile social media in CanadaMobile social media access is also increasingly popular, with mobile websites and social apps generating a significant amount of Canadian social traffic. In March 2019, Facebook generated more than half of mobile social website visits in Canada. The most downloaded social apps in Canada include WhatsApp, Facebook Messenger, Facebook and Pinterest, again highlighting Facebook’s dominance in the Canadian social media market.

There were 32 000 000 Facebook users in Canada in January 2025, which accounted for 81.6% of its entire population. The majority of them were women - 52.8%. People aged 25 to 34 were the largest user group (8 100 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 1 600 000.

In January 2025, 52.8 percent of Facebook users in Canada were women, and 47.2 percent of Facebook users in the country were men. There are around 30.5 million Facebook users in Canada as of 2024, a number which is projected to reach over 34.1 million by 2029.

In 2022, over 76 percent of Canada's population used social media platform Facebook, up from 71.27 percent in 2021. By 2027, Facebook's reach is expected to be around 88 percent. Overall, 29.44 million people in Canada use Facebook.

The number of Facebook users in Canada was forecast to continuously increase between 2024 and 2028 by in total 1.8 million users (+6.31 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 30.37 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

As of January 2025, the largest audience of Instagram in Canada were users aged 25 to 34 years, accounting for 24.1 percent of the platform's user base. Overall, users aged 35 to 44 years made up 21.4 percent of Instagram's audience in the country. Additionally, just 8.6 percent of users belonged to the 18 to 24 year age group.

In January 2025, 52.7 percent of Facebook Messenger users in Canada were women, and 47.3 percent were men. Although Instagram is a popular social media platform in the country, Facebook was chosen as the favorite online network amongst Canadians.

In the first half of 2023, Facebook received a total of 3,139 requests for user data from federal and government agencies in Canada, up from 2,642 requests in the previous reported period. The social network produced data in 83 percent of requests.

As of the fourth quarter of 2023, Facebook had a combined 272 million monthly active users (MAU) in the United States and Canada, up by one million users when compared to the previous quarter.

Facebook user data – additional information

Facebook’s data use policy or privacy policy as it is also known, highlights the company’s guidelines concerning user privacy, information and how they are likely to be used. It also highlights the difference between public and private data and the websites and third part apps which are integrated into its services.

Federal agencies and governments have the right to request user data from Facebook. This issue was highlighted in late 2014, when Facebook came under attack from the British press for not releasing relevant information on the men responsible for the supposed pre planned murder on the British soldier Lee Rigby. In the second half of 2020, the number of user data requests issued to Facebook from the United States amounted to 61,262. This figure was higher than any other country, and India ranked second with 40,300 data requests.

Data and replication files related to a study about social media platforms and misinformation. The data were gathered in February 2021 from an online panel in the US, Canada, UK, and France.

As of November 2023 in Canada, image posts were the type of post on Facebook pages that gained the most amount of user engagement, with an engagement rate of 0.09 percent. Video posts followed, with an engagement rate of 0.04 percent. Overall, publications of Facebook pages had an average engagement rate of 0.05 percent.

The number of TikTok users in Canada was forecast to continuously increase between 2024 and 2028 by in total 1.7 million (+11.12 percent). After the tenth consecutive increasing year, the TikTok user base is estimated to reach 17.02 million and therefore a new peak in 2028. Notably, the number of TikTok users of was continuously increasing over the past years.

As of March 2024, Facebook was the most used social network across all Canadian provinces, with online users from Prince Edward Island and Newfoundland and Labrador being the most likely to report using the social platform. The Manitoba region had the highest share of Instagram users, with 52 percent of respondents accessing the platform. Facebook Messenger was also popular throughout all provinces. In addition, YouTube was most popular in British Columbia and Alberta, with 55 percent and 59 percent of respondents using the platform in each province.

Abstract

In partnership with the Yale Program on Climate Change Communication, Facebook launched a Climate Change Opinion Survey that explores public climate change knowledge, attitudes, policy preferences, and behaviors across 31 countries and territories. Aggregated data is available publicly on Humanitarian Data Exchange (HDX). De-identified microdata is also available to nonprofits and universities under a data license agreement through Facebook’s Data for Good (DFG) program. For more information please email dataforgood@fb.com.

Analysis unit

Public Aggregate Data on HDX: country or regional levels De-identified Microdata through Facebook Data for Good program: Individual level

Universe

The survey was fielded to active Facebook users ages 18+

Kind of data

Sample survey data [ssd]

Sampling procedure

Sampled Facebook users saw an invitation to answer a short survey at the top of their Facebook Newsfeed and had the option to click the invitation to complete the survey on the Facebook platform. The sample was drawn from the population of Facebook monthly active users, defined as registered and logged-in Facebook users who had visited Facebook through the website or a mobile device in the last 30 days.

Within each country or territory surveyed, Facebook drew a sample in proportion to publicly available age and gender benchmarks. The sample population in the United States was drawn in proportion to the U.S. Census Bureau Current Population Survey 2018 March Supplement. All other countries and territories were sampled in proportion to data from the United Nations Population Division 2019 World Population Projections. Data were weighted separately for each country and territory using a multi-stage, pre- and post-survey weighting process based on census and nationally representative survey benchmarks, Facebook demographics, and Facebook engagement metrics, balanced to the total number of survey completions.

Mode of data collection

Internet [int]

Research instrument

The survey includes questions about people’s climate change knowledge, attitudes, policy preferences, and behaviors. The codebook with survey questions is available here.

Response rate

Response rates to online surveys vary widely depending on a number of factors including survey length, region, strength of the relationship with invitees, incentive mechanisms, invite copy, interest of respondents in the topic and survey design. Facebook provides survey weights to help make the sample more representative of each country or territory’s population.

Sampling error estimates

Any survey data is prone to several forms of error and biases that need to be considered to understand how closely the results reflect the intended population. In particular, the following components of the total survey error are noteworthy:

Sampling error is a natural characteristic of every survey based on samples and reflects the uncertainty in any survey result that is attributable to the fact that not the whole population is surveyed.

Other factors beyond sampling error that contribute to such potential differences are frame or coverage error and nonresponse error.

This dataset is about companies in Canada, featuring 3 columns: company, Facebook link, and tweets. The preview is ordered by revenues (descending).

As of April 2020, a survey found that 65 percent of Canadian online users had an account with messaging apps such as WhatsApp or Facebook Messenger. A total 64 percent of respondents stated to having a YouTube account.

There were 26 910 000 Facebook users in Canada in August 2021, which accounted for 68.6% of its entire population. The majority of them were women - 54.5%. People aged 25 to 34 were the largest user group (6 800 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 1 200 000.

As of January 2021, the most popular Facebook page from Canada belonged to Justin Bieber – the singer had the biggest global audience with approximately 76.64 million fans. Fellow Canadian artist Avril Lavigne ranked second with over 48 million Facebook fans. Canadian music industry Canada is a country with a rich and varied music scene – the list of the most internationally renowned Canadian singers spans the likes of Neil Young, Diana Krall, kd lang, Celine Dion and more recently Justin Bieber, Shawn Mendes and Drake. Celine Dion ranks among the highest-paid female music celebrities in the world as of June 2018. In summer 2019, the Canadian singer completed her second concert residency in Las Vegas, which ran from March 2011 to June 2019. The residency, titled “Celine”, is ranked among the top-grossing Las Vegas residencies of all time. Aubrey Drake Graham, better known as Drake, is another Canadian who currently features prominently in the North American music scene. In 2018, the artist sold some 680,000 concert seats in the United States and released one of the top streaming music albums of the year. Despite middling reviews, “Scorpion” was streamed almost 6.3 billion times in the United States, making it by far the most popular album of the year based on streams. With 33 entries as of 2018, Drake was also ranked as the artist with the most songs on the Billboard Top 100 in the United States, ahead of fellow countryman Justin Bieber.

According to an online survey conducted among intent users in Canada in 2021, a quarter of respondents reported that Facebook had a positive impact on their quality of life, whilst 29 percent said the social media platform had a negative impact on their quality of life. Additionally, 46 percent of Canadians felt that Facebook had no effect on their overall quality of life.