The number of social media users in Canada was forecast to continuously increase between 2024 and 2029 by in total 4.1 million users (+12.55 percent). After the ninth consecutive increasing year, the social media user base is estimated to reach 36.79 million users and therefore a new peak in 2029. Notably, the number of social media users of was continuously increasing over the past years.The shown figures regarding social media users have been derived from survey data that has been processed to estimate missing demographics.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The report provides a snapshot of the social media usage trends amongst online Canadian adults based on an online survey of 1500 participants. Canada continues to be one of the most connected countries in the world. An overwhelming majority of online Canadian adults (94%) have an account on at least one social media platform. However, the 2022 survey results show that the COVID-19 pandemic has ushered in some changes in how and where Canadians are spending their time on social media. Dominant platforms such as Facebook, messaging apps and YouTube are still on top but are losing ground to newer platforms such as TikTok and more niche platforms such as Reddit and Twitch.

A 2024 survey conducted in Canada found that around ** percent internet users stated that Meta's Facebook was their favorite social media platform. In addition, photo and video sharing service Instagram ranked second, with ** percent of respondents saying that it was their preferred online social platform. Furthermore, short-form video app TikTok was selected by *** percent of internet users as their favorite social network.

This report provides a snapshot of the social media usage trends among online Canadian adults in 2020.

Social media usage in Canada has seen a notable shift, with the average time spent on platforms decreasing to *** hour and ** minutes in early 2024, down from *** hours and **** minutes in 2023. Platform preferences and demographics Facebook Messenger remains the most popular messaging app among Canadian consumers, while YouTube has overtaken Facebook as the leading social media platform for news consumption. In 2024, ** percent of Canadians surveyed reported using YouTube weekly for news updates. Meta's social media platforms, including Facebook, are particularly popular with users aged 25 to 34, who make up the largest share of the company's audience in Canada. This age group accounts for approximately one-quarter of Facebook users in the country. Increasing social media usage Facebook currently has around **** million users in Canada, a number expected to grow to over **** million by 2029. This growth aligns with the overall trend of increasing social media adoption in the country, despite the recent decrease in average daily usage time.

This is the second report in the series based on an online survey of 1,500 Canadians. Building on the first report that provides a snapshot of the social media usage trends in Canada, this second report analyzes social media users’ privacy perceptions and expectations.

** percent of Canadian respondents answer our survey on "Print media usage" with *******. The survey was conducted in 2025, among 2,728 consumers. Looking to gain valuable insights about print media consumers worldwide? Check out our reports on newspapers and magazine readers. These reports give readers a thorough picture of people who consume this form of print media, including their identities, preferences, opinions, and methods of communication.

Percentage of Internet users by selected Internet service and technology, such as; home Internet access, use of smart home devices, use of smartphones, use of social networking accounts, use or purchase of streaming services, use of government services online and online shopping.

During a 2024 survey, approximately ** percent of responding influencers from Canada reported regularly using Facebook. Meanwhile, ** percent of Canadian influencers stated they regularly used Twitch.

Canadian Internet use survey, Internet use, by location of use, household income quartile and age group for Canada and regions, from 2010 and 2012.

This report examines the extent to which Canadians are exposed to and might be influenced by pro-Kremlin propaganda on social media based on a census-balanced national survey of 1,500 Canadians conducted between May 12–31, 2022. Among other questions, the survey asked participants about their social media use, news consumption about the war in Ukraine, political leanings, as well as their exposure to and belief in common pro-Kremlin narratives.

Canada Telecom Market size was valued at USD 46.41 Billion in 2024 and is projected to reach USD 55 Billion by 2032 growing at a CAGR of 2.14% from 2026 to 2032.

Canada Telecom Market Drivers

Increasing Digital Economy and Remote Work Adoption: According to Statistics Canada, the digital economy will contribute for 5.8% of Canada's GDP in 2023, or about CAD 132.6 billion. Remote work usage has skyrocketed, with 32% of Canadian employees aged 15 to 69 working remotely by early 2024, fueling need for dependable telecommunications infrastructure and services.

Rising Mobile Data Consumption: The Canadian Radio-television and Telecommunications Commission (CRTC) predicts that mobile data usage per subscriber climbed by 27% per year, reaching an average of 5.3 GB per month in 2023. This increase in data consumption is driven by video streaming, gaming and social media usage, resulting in ongoing demand for telecom services.

Government Investment in Rural Connectivity: The Universal Broadband Fund has committed CAD 2.75 billion to improve rural internet access by 2026 is driving market growth. The initiative aims to connect 98% of Canadians to high-speed internet by 2026, creating significant opportunities for telecom providers.

As of January 2025, Canada had around 38 million internet users, amounting to 95.2 percent of the country's total population. Meanwhile, there were approximately 32 million active social media users, representing around 82 percent of the population.

Percentage of Canadians' personal use of the Internet, during the past three months.

We asked Canadian consumers about "Social network usage by brand" and found that ********** takes the top spot, while ****** is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 12,946 consumers in Canada.

The terms of use of Shared Services Canada's social media accounts including, Twitter, Youtube, LinkedIn and RSS feeds.

This statistic shows the average time spent with major media per day by Canadians from 2010 to 2016. In 2013, Canadians spent on average *** minutes per day with major media. In 2014, that number increased to *** minutes spent per day on major media. Media consumption in Canada- additional information According to global market predictions, daily media time is on the rise. In 2014 it was measured that consumers worldwide spent *** minutes per day with media such as newspapers, magazines, TV, radio, cinema, internet and outdoor, in total. That’s approximately * hours per day, as much as an average workday. Other sources calculated that in the same period Canadians spent *** minutes a day with major media, which is close to ten hours of daily media time. Taking a deeper look at specific media split, on average, adults in the country spent ** minutes with print media, *** minutes listening to the radio, *** watching TV and the majority – *** minutes – consuming digital media of all sorts. In fact, digital media consumption was the only one on the rise based on these measurements, and expected to reach *** daily minutes in 2015. Early that year it was also evaluated that the most of the time spent accessing digital media properties was via desktops, with a ** percent share, and smartphones with a ** percent share. In general, the highest media consumption was recorded among the Generation Z in 2015. Canadian consumers between the ages of ** to 24 spent daily *** hours with media. They were closely followed by Baby Boomers, aged 50 to 68 years, who reported spending *** hours per day with media. The lowest consumption among the four commonly measured age groups belonged to ** to 34-year-olds.

Canadian Internet use survey, Internet use by location of access, for Canada, provinces and selected census metropolitan areas (CMA), from 2005 to 2009. (Terminated)

A March 2021 survey of Canadian online users found that Facebook still remained the most popular social network in Canada with 70 percent usage reach. Facebook Messenger was ranked second with 62 percent of survey respondents stating that they had ever used the service.

Canadian Internet use survey, internet use, by frequency of use, age group and sex for Canada from 2010 and 2012.