According to data from an April 2021 survey of Canadian online shoppers, ** percent of online shoppers from the country were Millennials from ages 27 to 40. The second-largest group were Boomers from 65 to 75 years old, who made up ** percent of overall online shoppers in the country.

The number of users in the e-commerce market in Canada was modeled to amount to ************* users in 2024. Following a continuous upward trend, the number of users has risen by ************* users since 2017. Between 2024 and 2029, the number of users will rise by ************ users, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.

Percentage of individuals who shopped online and percentage of online shoppers by type of good and service purchased over the Internet during the past 12 months.

A 2023 survey found that item costs and savings were the most important factor which online shoppers in Canada considered when making a purchase from an online store instead of a traditional store. In second place was the shipping costs with ** percent of respondents considering this aspect important.

According to a study conducted in April 2021, only ** percent of online shoppers surveyed in Canada purchased from online retailers occasionally, making a maximum of *** purchases. The remaining ** percent were classified as frequent or very frequent online buyers, with orders ranging from ***** to more than **.

Canadian Internet use survey, Internet use, Internet shopping by type of Internet shopper for Canada and selected regions from 2005 to 2009. (Terminated)

The Canada E-Commerce Market Report is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More). The Market Forecasts are Provided in Terms of Value (USD).

Discover the latest eCommerce statistics in Canada for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Canada, uncovering the distribution of stores across categories and platforms.

The E-Commerce and Online Auctions industry in Canada comprises retailers that primarily sell their products online. Accelerated by the rising number of internet and mobile connections, industry revenue is expected to post strong gains, increasing at an expected CAGR of 9.9% to $82.1 billion over the past five years, including an expected increase of 6.7% in 2024 alone. The exceptional rate of growth in this industry is aided in part by increasing internet traffic volume like the number of fixed broadband and mobile connections. Additionally, COVID-19 created a unique opportunity for the industry to benefit from consumers not being able to visit certain stores. Consequently, revenue skyrocketed in 2020 as consumers were forced to shop for certain goods online. Despite strong revenue growth, the average industry profit margin has only increased slightly as a result of new entrants and increased price-based competition. As internet traffic increases and online shopping becomes more popular, retailers are expanding the products they carry to include common household goods. Hard-to-find niche products or products that are no longer being produced have also found a place in online markets because retailers do not have to contend with limited shelf space. As product ranges have grown, so has the number of industry operators. While the industry has attracted many new entrants, Amazon.com.ca Inc. (Amazon Canada) has gained a dominant market share. In 2013, the company launched its popular Amazon Prime service in Canada, boosting revenue, and has expanded in subsequent years to dominate the industry. Amazon Canada's revenue is anticipated to outpace the broader industry, and this rapid growth is indicative of its dominance in the industry. This has also forced other e-commerce companies to improve their shipping times, which has made e-commerce shopping even more convenient for shoppers. Over the next five years, revenue growth will slow compared to the previous period but will continue to remain strong because of a growing economy and a continuation of increased online shopping from consumers. Industry revenue is expected to increase at a CAGR of 5.1% to $36.1 billion over the five years to 2029. Ultimately, the industry will continue growing, and because of low barriers to entry, the number of online retailers will rise, furthering price-based competition.

As of April 2021, ** percent of the online shoppers surveyed in Canada made cross-border purchases from retailers in the United States. In comparison, ** percent of respondents did the same in 2019, an ***** percentage-point decrease.

This chart provides a detailed overview of the number of Canada online retailers by Monthly Visitors. Most Canada stores' Monthly Visitors are Less than 100, there are 104.86K stores, which is 56.49% of total. In second place, 50.13K stores' Monthly Visitors are 100 to 1K, which is 27.01% of total. Meanwhile, 24.37K stores' Monthly Visitors are 1K to 10K, which is 13.13% of total. This breakdown reveals insights into Canada stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

In 2021, it was found that over half of Canadian online shoppers wanted to make their purchases with retailers who protect the well-being of their employees. Additionally, ** percent of shoppers reported that their purchasing decisions were influenced by whether brands make an effort to reduce their packaging.

Household Internet use survey, household electronic commerce from any location by type of internet shoppers and type of products and services, for Canada from 2001 to 2003. (Terminated)

Canada E Commerce Market size was valued at USD 38.56 Billion in 2024 and is projected to reach USD 81.5 Billion by 2032, growing at a CAGR of 9.7% from 2026 to 2032.High Internet Penetration and Increasing Broadband Access: Canada boasts one of the world's highest rates of high speed internet penetration, creating a robust digital foundation for e commerce growth. Reliable, widespread broadband access ensures that consumers, even in remote and rural areas, can experience seamless online shopping, streaming, and checkout processes without frustration. This fundamental connectivity reduces friction, boosts checkout conversion rates, and makes accessing vast online marketplaces a dependable daily reality for the overwhelming majority of Canadian households, driving consistent long term engagement with digital retail channels.

This chart provides a detailed overview of the number of Canada online retailers by Monthly Views. Most Canada stores' Monthly Views are Less than 100, there are 71.95K stores, which is 38.76% of total. In second place, 60.79K stores' Monthly Views are 100 to 1K, which is 32.75% of total. Meanwhile, 37.95K stores' Monthly Views are 1K to 10K, which is 20.45% of total. This breakdown reveals insights into Canada stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

Canada E-Commerce Transactions: Average Order Value (AOV) data was reported at 79.230 USD in 10 May 2025. This records an increase from the previous number of 78.695 USD for 09 May 2025. Canada E-Commerce Transactions: Average Order Value (AOV) data is updated daily, averaging 98.563 USD from Dec 2018 (Median) to 10 May 2025, with 2324 observations. The data reached an all-time high of 188.510 USD in 16 Sep 2020 and a record low of 66.411 USD in 02 Jun 2020. Canada E-Commerce Transactions: Average Order Value (AOV) data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Canada – Table CA.GI.EC: E-Commerce Transactions: by Category.

Percentage of individuals who shopped online and percentage of online shoppers by type of good and service purchased over the Internet during the past 12 months.

Canada B2C Cross Border Payments Market size was valued at USD 31.58 Billion in 2024 and is projected to reach USD 66.19 Billion by 2032, growing at a CAGR of 9.7% from 2026 to 2032. Rising E-Commerce Adoption among Canadian Consumers: The Canada B2C cross-border payments market is expanding due to surging online shopping demand. According to Statistics Canada (2024), cross-border e-commerce transactions grew by 28% year-over-year, with 62% of Canadians making international purchases. Payment leaders like PayPal and Wise have introduced localized solutions, including PayPal's One Touch checkout for Canadian shoppers in 2023. Retailers are partnering with payment processors to offer multicurrency pricing and seamless FX conversion. This trend is further fueled by younger demographics preferring global online marketplaces over domestic options. Growing Demand for Faster and Transparent Remittances: Cross-border payment innovation is being driven by Canadian immigrants sending funds overseas. A 2023 Bank of Canada report showed remittances increased by 15% annually, totaling $25 billion. Remitly launched its instant transfer service to 20 new corridors from Canada in 2024, reducing wait times to minutes. Consumers increasingly reject traditional banks’ high fees and slow processing in favor of fintech solutions. Real-time tracking and competitive exchange rates are becoming key decision factors for users.

Percentage of Canadians who purchased digital goods, physical goods, peer-to-peer services and other services online, during the past 12 months.

Data was collected from India, China, and Canada in 2021 and 2022 by distributing online survey to online shoppers with exposure to AI tools. Dataset aims to analyze satisfied online shoppers based on their usage experience with AI tools.