The number of users in the e-commerce market in Canada was forecast to continuously increase between 2025 and 2029 by in total *** million users (+***** percent). After the ninth consecutive increasing year, the number of users is estimated to reach ***** million users and therefore a new peak in 2029. Notably, the number of users of the e-commerce market was continuously increasing over the past years.Find other key market indicators concerning the revenue and revenue growth.The Statista Market Insights cover a broad range of additional markets.

According to data from an April 2021 survey of Canadian online shoppers, ** percent of online shoppers from the country were Millennials from ages 27 to 40. The second-largest group were Boomers from 65 to 75 years old, who made up ** percent of overall online shoppers in the country.

Percentage of individuals who shopped online and percentage of online shoppers by type of good and service purchased over the Internet during the past 12 months.

According to a survey conducted in Canada in 2021, the spending intentions of Canadian shoppers were frugal across all categories. Compared to the global average, Canadian consumers expected to spend less over the following six months. Nearly ** percent of Canadian respondents expected to increase their spending on groceries, with it being the biggest category among shoppers.

According to a study conducted in April 2021, only ** percent of online shoppers surveyed in Canada purchased from online retailers occasionally, making a maximum of *** purchases. The remaining ** percent were classified as frequent or very frequent online buyers, with orders ranging from ***** to more than **.

The Canada E-Commerce Market Report is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More). The Market Forecasts are Provided in Terms of Value (USD).

Canadian Internet use survey, Internet use, Internet shopping by type of Internet shopper for Canada and selected regions from 2005 to 2009. (Terminated)

The E-Commerce and Online Auctions industry in Canada comprises retailers that primarily sell their products online. Accelerated by the rising number of internet and mobile connections, industry revenue is expected to post strong gains, increasing at an expected CAGR of 9.9% to $82.1 billion over the past five years, including an expected increase of 6.7% in 2024 alone. The exceptional rate of growth in this industry is aided in part by increasing internet traffic volume like the number of fixed broadband and mobile connections. Additionally, COVID-19 created a unique opportunity for the industry to benefit from consumers not being able to visit certain stores. Consequently, revenue skyrocketed in 2020 as consumers were forced to shop for certain goods online. Despite strong revenue growth, the average industry profit margin has only increased slightly as a result of new entrants and increased price-based competition. As internet traffic increases and online shopping becomes more popular, retailers are expanding the products they carry to include common household goods. Hard-to-find niche products or products that are no longer being produced have also found a place in online markets because retailers do not have to contend with limited shelf space. As product ranges have grown, so has the number of industry operators. While the industry has attracted many new entrants, Amazon.com.ca Inc. (Amazon Canada) has gained a dominant market share. In 2013, the company launched its popular Amazon Prime service in Canada, boosting revenue, and has expanded in subsequent years to dominate the industry. Amazon Canada's revenue is anticipated to outpace the broader industry, and this rapid growth is indicative of its dominance in the industry. This has also forced other e-commerce companies to improve their shipping times, which has made e-commerce shopping even more convenient for shoppers. Over the next five years, revenue growth will slow compared to the previous period but will continue to remain strong because of a growing economy and a continuation of increased online shopping from consumers. Industry revenue is expected to increase at a CAGR of 5.1% to $36.1 billion over the five years to 2029. Ultimately, the industry will continue growing, and because of low barriers to entry, the number of online retailers will rise, furthering price-based competition.

According to data from an April 2019 survey of Canadian online shoppers, 41 percent of e-shoppers in Canada are located in urban areas. This was followed by e-shoppers from suburban areas at 38 percent.

Canada E-Commerce Market size was valued to be USD 38.56 Billion in the year 2024 and it is expected to reach USD 81.5 Billion in 2032, at a CAGR of 9.7% from 2025 to 2032.

Canada E-Commerce Market Drivers

High Internet and Smartphone Penetration: Canada boasts high rates of internet and smartphone penetration, providing widespread access to online platforms and enabling convenient online shopping. Growth of Mobile Commerce: The increasing use of smartphones and tablets is driving the growth of mobile commerce, enabling consumers to shop online anytime, anywhere. Improved Logistics and Delivery Infrastructure: The development of efficient logistics and delivery networks, including same-day and next-day delivery options, has enhanced the e-commerce experience for Canadian consumers. Government Support: Government initiatives to support digital commerce, such as improving digital infrastructure and promoting e-commerce adoption, are also contributing to market growth.

According to a survey conducted in April 2021, 51 percent of Canadian online shoppers were women, while 49 percent of online shoppers from Canada were men.

This chart provides a detailed overview of the number of Canada online retailers by Monthly Product Sold. Most Canada stores' Monthly Product Sold are Less than 100, there are 234.18K stores, which is 79.42% of total. In second place, 48.63K stores' Monthly Product Sold are 100 to 1K, which is 16.49% of total. Meanwhile, 9.75K stores' Monthly Product Sold are 1K to 10K, which is 3.31% of total. This breakdown reveals insights into Canada stores distribution, providing a comprehensive picture of the performance and efficient of online retailer.

Canada E-Commerce Transactions: Average Order Value (AOV) data was reported at 79.230 USD in 10 May 2025. This records an increase from the previous number of 78.695 USD for 09 May 2025. Canada E-Commerce Transactions: Average Order Value (AOV) data is updated daily, averaging 98.563 USD from Dec 2018 (Median) to 10 May 2025, with 2324 observations. The data reached an all-time high of 188.510 USD in 16 Sep 2020 and a record low of 66.411 USD in 02 Jun 2020. Canada E-Commerce Transactions: Average Order Value (AOV) data remains active status in CEIC and is reported by Grips Intelligence Inc.. The data is categorized under Global Database’s Canada – Table CA.GI.EC: E-Commerce Transactions: by Category.

The Fashion eCommerce market in Canada is predicted to reach US$17,778m revenue by 2025. The top online retailers in the market are walmart.ca, amazon.ca and shein.com.

Discover the latest eCommerce statistics in Canada for 2025, including store count by category and platform, estimated sales amount by platform and category, products sold by platform and category, and total app spend by platform and category. Gain valuable insights into the retail landscape in Canada, uncovering the distribution of stores across categories and platforms.

Percentage of individuals who shopped online and percentage of online shoppers by type of good and service purchased over the Internet during the past 12 months.

A 2023 survey found that item costs and savings were the most important factor which online shoppers in Canada considered when making a purchase from an online store instead of a traditional store. In second place was the shipping costs with ** percent of respondents considering this aspect important.

Household Internet use survey, household electronic commerce from any location by type of internet shoppers and type of products and services, for Canada from 2001 to 2003. (Terminated)

The Consumer Electronics eCommerce market in Canada is predicted to reach US$9,280.5m revenue by 2025. The top online retailers in the market are amazon.ca, apple.com and walmart.ca.

The Grocery eCommerce market in Canada is predicted to reach US$3,713.9m revenue by 2025. The top online retailers in the market are walmart.ca, costco.ca and amazon.ca.