Toronto-Hamilton was the largest TV market in Canada in the broadcast year 2023. With approximately 8.3 million viewers, the metropolitan area recorded almost twice as many viewers as second-ranked Montreal. TV viewing behavior and trends While traditional media formats are gradually losing audiences due to the ever-increasing popularity of digital news or entertainment channels, television viewership in Canada remains comparatively stable. As of January 2020, 82 out of 100 Canadian households subscribed to a pay TV service, and according to the latest estimates, the number of TV viewers in Canada rose to 28.3 million that year. Considering that audiences spent more time at home during the coronavirus (COVID-19) pandemic, it comes as no surprise that the average daily time spent watching television in Canada also jumped from 184 minutes in 2019 to 194 minutes in 2020.  Canadian TV ratings and preferences In 2022, television reached more than 86 percent of Canadian adults every week. When asked about their viewing habits and preferences in a nationwide survey, a majority of respondents listed comedies and dramas as their preferred TV genres. Correspondingly, “District 31” was the most viewed regularly scheduled network program in Canada in the 2021/22 season with over 1.8 million viewers. The popular crime drama aired on SRC, which has been one of Canada’s most watched television networks for several years.

The Canada television market reached around USD 1.74 Billion in 2024. The market is projected to grow at a CAGR of 2.20% between 2025 and 2034, reaching almost USD 2.16 Billion by 2034.

This table contains 390 series, with data for years 1998 - 2004 (not all combinations necessarily have data for all years), and is no longer being released. This table contains data described by the following dimensions (Not all combinations are available): Geography (10 items: Newfoundland and Labrador;Prince Edward Island;Nova Scotia;New Brunswick; ...), Content of programme (3 items: Total, all television programmes, Canadian and foreign;Canadian television programmes;Foreign television programmes), Type of programme (13 items: Total, all types of television programmes;News and public affairs;Documentary;Academic instruction; ...).

The TV Broadcasting industry in Canada has struggled to attract viewers and generate advertising revenue. Historically, TV commanded a central role in Canada's media sector and represented advertisers' main avenue of revenue generation. The explosion of digital media and the increasing use of mobile devices have eroded the significance of conventional TV in recent years. Consumers are finding new entertainment outlets online, particularly from streaming services, prompting advertisers to accelerate their digital spending at the expense of industry businesses. Competition from cable networks and specialty TV (IBISWorld report 51521CA) has increased, further contributing to declining industry profit. Disruptions to advertising spending due to the COVID-19 pandemic accelerated these declines in 2020. Industry revenue is expected to drop an annualized 4.7% to $2.7 billion through the end of 2024, inching downward 0.1% in 2024 alone as broader economic growth benefits companies. Consumers are increasingly subscribing to online streaming platforms and services that compete with broadcast programming due to their lower price points and convenience. In response, advertisers have lowered their spending on broadcast TV and have increased their efforts in digital and online media that offer more targeted advertising campaigns. Online media also provides troves of consumer data that make producing digital consumer-centric and targeted campaigns much more straightforward and practical, contributing to the industry's long-running decline. However, government funding and regulations for businesses will aid in tempering revenue declines. TV broadcasters will continue to contend with a shifting media environment. Successful companies will restructure their business models to better integrate programming with digital platforms, and regulators will continue encouraging flexibility to mitigate the transition to competing media and online services. Even so, TV advertising revenue will continue falling as businesses seek new ways to reach consumer groups, limiting the industry's growth potential. Industry revenue is poised to sink at an annualized rate of 0.4% to $2.6 billion through the end of 2029.

Contained within the 3rd Edition (1957) of the Atlas of Canada is a plate that shows two condensed maps of television and radio stations across Canada. The top map shows the location and call letters of Canadian television stations and indicates the network connections for these stations. Television stations are shown as being operated by the Canadian Broadcasting Corporation or by private affiliates. Private stations not in operation, satellite stations and satellite stations not in operation are also indicated. Network connections are shown as being part of English or French networks and being complete or under construction. If a station was serviced by kinerecording or temporarily served by off-air pickup, this is displayed on the map as well. The second map on this plate shows the location and call letters of Canadian radio stations. Basic stations and supplementary stations are shown with wire network lines for the Trans-Canada Network, the Dominion Network and French Network. Stations, relay transmitters, pick up stations and rebroadcasting stations are shown for the Canadian Broadcasting Corporation. The locations of non-network stations are shown on this map as well. Data for both of these maps are from 1958.

In 2023, Bell Canada (BCE) held the highest share of commercial television revenues in Canada, with 34.2 percent. CBC/SRC held 16.9 percent of the market, losing out to Rogers who commanded 18.1 percent of total commercial TV revenues in the country.

This table contains 117 series, with data for years 1998 - 2004 (not all combinations necessarily have data for all years), and is no longer being released. This table contains data described by the following dimensions (Not all combinations are available): Geography (1 item: Canada), Viewer demographic characteristics (3 items: Total, all persons two years and older;Anglophones, two years and older;Francophones, two years and older), Content of programme (3 items: Total, all television programmes, Canadian and foreign;Canadian television programmes;Foreign television programmes), Type of programme (13 items: Total, all types of television programmes;News and public affairs;Documentary;Academic instruction; ...).

This timeline presents the number of TV households in Canada in 2017, with a forecast for 2018, 2019 and 2023, broken down by platform. According to the data, the number of free-to-air digital terrestrial TV households (FTA DTT) amounted to just under three billion in 2017, and is expected to grow to over 3.6 billion in 2023.

The revenue in the 'OTT Video' segment of the media market in Canada was forecast to continuously increase between 2024 and 2029 by in total three billion U.S. dollars (+43.86 percent). After the tenth consecutive increasing year, the revenue is estimated to reach 9.85 billion U.S. dollars and therefore a new peak in 2029. Notably, the revenue of the 'OTT Video' segment of the media market was continuously increasing over the past years.Find more key insights for the revenue in countries and regions like the revenue in the 'Books' segment of the media market in the Philippines and the revenue in the media market in the world. The Statista Market Insights cover a broad range of additional markets.

Market data calculations show that TV advertising spending in Canada accounted for 17.1 percent of total ad spend in the country in 2021. By 2023, the figure is expected to grow by 6.6 percent.

The Canadian TV without reception market expanded notably to $343M in 2024, with an increase of 12% against the previous year. Over the period under review, consumption, however, showed a deep contraction. Over the period under review, the market reached the maximum level at $1.2B in 2012; however, from 2013 to 2024, consumption remained at a lower figure.

Contained within the 3rd Edition (1957) of the Atlas of Canada is a plate that shows two condensed maps of television and radio stations across Canada. The top map shows the location and call letters of Canadian television stations and indicates the network connections for these stations. Television stations are shown as being operated by the Canadian Broadcasting Corporation or by private affiliates. Private stations not in operation, satellite stations and satellite stations not in operation are also indicated. Network connections are shown as being part of English or French networks and being complete or under construction. If a station was serviced by kinerecording or temporarily served by off-air pickup, this is displayed on the map as well. The second map on this plate shows the location and call letters of Canadian radio stations. Basic stations and supplementary stations are shown with wire network lines for the Trans-Canada Network, the Dominion Network and French Network. Stations, relay transmitters, pick up stations and rebroadcasting stations are shown for the Canadian Broadcasting Corporation. The locations of non-network stations are shown on this map as well. Data for both of these maps are from 1958.

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Smart TV Market Size 2025-2029

The smart TV market size is forecast to increase by USD 149.5 bn at a CAGR of 16.8% between 2024 and 2029.

The market is experiencing significant growth, driven by technological advancements in TV resolution and the increasing influence of digital media on advertising and marketing. With the rise of high-definition and 4K TVs, consumers are demanding more advanced features, leading to innovations in display technology. Additionally, the digital media landscape is shifting towards streaming services and on-demand content, making smart TVs an essential device for accessing this content. However, concerns over security and privacy are emerging as challenges for the market. Smart TVs, with their internet video streaming capabilities, operating systems, and voice command features, have become essential devices for engaging viewing experiences. As consumers become more aware of data collection and usage, manufacturers must prioritize measures to protect user information and ensure transparency. Moreover, the ongoing evolution of technology and the increasing popularity of OTT services are driving demand for smart TVs, making it an exciting and competitive market to watch. Overall, the market is poised for continued growth, with technological innovations and changing consumer preferences shaping its future trajectory.

What will be the Size of the Smart TV Market During the Forecast Period?

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The market is experiencing significant growth as consumers increasingly seek engaging, convenient home entertainment solutions. This market encompasses over-the-top (OTT) services, TV content creators, and various OTT and streaming platforms. Smart TVs, characterized by their internet connectivity and advanced features like voice command, screen mirroring/sharing, and video calling, dominate this sector. Movie producers and movie theaters are also embracing this technology, offering high-dynamic range (HDR) content and theater-like viewing experiences. Key trends include the adoption of large-screen television sets with high-definition picture quality, Dolby Atmos sound, and wide viewing angles. Consumers are drawn to the screen size-to-price value, with discount offers and price differences influencing buying decisions.
The integration of OTT services and the ability to access a vast array of content from various platforms have further fueled the market's growth. Overall, the market is dynamic and evolving, catering to consumers' increasing spending capacity and demand for premium home theater experiences.

How is this Smart TV Industry segmented and which is the largest segment?

The smart TV industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Application

  Below 32 inches
  32 to 45 inches
  46 to 55 inches
  56 to 65 inches
  Above 65 inches


Type

  4K
  Full HD
  HD
  8K


Display Type

  LED
  OLED
  QLED


Geography

  APAC

    China
    India
    Japan
    South Korea


  Europe

    Germany
    UK
    France


  North America

    Canada
    US


  South America



  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market is experiencing significant growth due to the increasing popularity of Over-the-top (OTT) services and content creators. OTT platforms and streaming services have expanded the TV content landscape, providing consumers with a wider range of options beyond traditional movie producers and movie theaters. Affordable products, including entry-level smart TVs, have made high-definition picture quality and detailed image resolution accessible to a larger consumer base. High-end smart TVs with larger screen sizes, 8K TV segment, Dolby Atmos sound, and high-dynamic range (HDR) offer added depth and a premium feel.

Screen mirroring/sharing, video calling, and educational applications further enhance the functionality of these devices. The market's growth is driven by the increasing affordability of smart TVs, reduced price disparity between distribution channels, and the growing spending capacity of consumers. New market entrants continue to innovate, offering various screen sizes, shapes, and installation options, including walls and home theaters. Despite the competition, the market remains dynamic, with ongoing advancements in display panels, parts, and product prices. The market is poised for continued growth, fueled by technological advancements, consumer demand, and the increasing affordability of high-end products. The integration of OTT services, voice command, and other advanced features has transformed the TV viewing

Snapshot img

Broadcasting Cable TV Market Size 2025-2029

The broadcasting cable TV market size is forecast to increase by USD 36.7 billion, at a CAGR of 2.1% between 2024 and 2029.

The market is experiencing significant growth, driven by several key trends. One notable trend is the increasing development of over-the-top (OTT) platforms by TV broadcasters to expand their reach and engage audiences beyond traditional television. Another trend is the expansion of OTT delivery systems, allowing viewers to access content on-demand and on various devices. However, the market is also subject to stringent rules and regulations set by the Federal Communications Commission (FCC), which can impact business operations and revenue. These factors, among others, provide a dynamic and complex landscape for the broadcasting and cable TV market.

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The market encompasses the provision of subscription-based cable television services, delivering a diverse range of content to consumers via one-to-many models. Service providers offer bundled packages featuring content from broadcasters, including news, sports, entertainment, and educational programs, as well as access to content libraries and streaming applications. User preference shapes market dynamics, with technological progress enabling personalized viewing experiences through predictive analytics models. International sports events and advertising remain significant revenue drivers.
Alliances and combinations among service providers and broadcasters, as well as financial elements, influence market direction. The market's size continues to expand, with audio and video content delivered through the electromagnetic spectrum via both cable and FM radio. Despite competition from streaming services, the cable TV market remains strong, adapting to evolving consumer demands and technological innovations.

How is this Broadcasting Cable TV Industry segmented and which is the largest segment?

The broadcasting cable TV industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Revenue Stream

  Advertising
  Subscription


Application

  Satellite TV
  Cable TV
  Internet Protocol TV (IPTV)
  Others


Service

  Entertainment
  News and sports
  Educational/documentary


Geography

  North America

    Canada
    US


  APAC

    China
    India
    Japan


  Europe

    Germany
    UK
    France


  South America

    Brazil


  Middle East and Africa

By Revenue Stream Insights

The advertising segment is estimated to witness significant growth during the forecast period.

The market is segmented into advertising and subscription revenue channels. In 2024, the advertising segment dominated the market due to the expansion of cable and satellite TV networks in underserved regions. Advertising revenue is generated by selling ad space, a common monetization strategy for both online and offline businesses. Broadcasters, including cable and satellite providers, generate significant revenue through advertising, primarily during commercial breaks in their programming. Key content providers, such as broadcasters, content libraries, and streaming services, cater to consumer preferences through bundled packages and specialized programming in areas like news, entertainment, sports, kids, music, documentaries, and specialized programming.

Technological progress, including predictive analytics models, streaming applications, mobile applications, and internet penetration, influences content consumption patterns. The satellite TV segment continues to grow due to live streaming of sporting events, news, and live concerts. Financial elements, alliances and combinations, regulatory obstacles, and technological disruptions impact the market. High infrastructure costs remain a challenge. Advertising revenue is a crucial component of the broadcasting industry, with multi-year multi-platform agreements and partnerships with global sports leagues driving growth.

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The advertising segment was valued at USD 237.70 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

APAC is estimated to contribute 30% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The North American market holds the largest revenue share in the global broadcasting cable TV industry, driven by th

The revenue in the 'TV & Video' segment of the media market in Canada was forecast to continuously increase between 2024 and 2029 by in total 2.7 billion U.S. dollars (+16.82 percent). After the seventh consecutive increasing year, the revenue is estimated to reach 18.77 billion U.S. dollars and therefore a new peak in 2029. Find further information concerning the revenue in the media market in Italy and the average revenue per reader in the 'Newspapers & Magazines' segment of the media market in Qatar. The Statista Market Insights cover a broad range of additional markets.

Snapshot img

Television Market Size 2025-2029

The television market size is forecast to increase by USD 73.1 billion at a CAGR of 8.2% between 2024 and 2029.

The TV market is driven by increasing consumer demand for immersive viewing experiences and rapid advancements in display technology. Key factors include a shift toward streaming-compatible smart TVs as viewing habits evolve, alongside innovations like 8K resolution that enhance picture quality. 
This report provides a clear picture of market size, growth projections through 2029, and key segments such as LED and OLED TVs, offering actionable insights for shaping business strategies, engaging customers, and optimizing operations. It highlights the trend of integrating AI for personalized content recommendations, while addressing challenges like supply chain constraints that impact production timelines. For businesses aiming to succeed in the global television market, this report delivers essential data and analysis to capitalize on emerging trends and navigate operational hurdles effectively.

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The market encompasses various technological segments, including pay TV, cable, direct-to-home, fiber optic services, and over-the-top platforms. This market exhibits robust growth, fueled by the consumer appetite for high-definition content and advanced smart TV capabilities. Premium content, ultra-high-definition services, and immersive technologies such as OLED displays, bezel-less design, and frameless displays are driving innovation. The market's valuation continues to rise, with territories embracing curved displays, foldable displays in mobile phones and TVs as art. The residential sector remains a significant contributor, while the commercial sector also gains traction. Eco-friendly initiatives and the integration of home office functionality further expand the market's scope.

How is this Television Industry segmented and which is the largest segment?

The television industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Technology

  UHD
  HD


Display Size

  Upto 43 inches
  55-64 inches
  48-50 inches
  Greater than 65 inches


Type

  Smart TV
  LCD, Plasma, and LED TVs
  Cathode-Ray Tube (CRT) and Rear-Projection TVs


Distribution Channel

  Offline
  Online


Screen Technology

  LCD
  OLED
  QLED
  MicroLED
  LCD
  OLED
  QLED
  MicroLED


Smart Features

  Smart TV with Internet connectivity
  Voice-controlled TV
  TV with built-in streaming services
  TV with gaming capabilities
  Smart TV with Internet connectivity
  Voice-controlled TV
  TV with built-in streaming services
  TV with gaming capabilities


Price Range

  Mass
  Premium
  Mass
  Premium


Application

  Residential
  Commercial


Geography

  APAC

    China
    India
    Japan
    South Korea


  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  South America



  Middle East and Africa

By Technology Insights

The UHD segment is estimated to witness significant growth during the forecast period. The Pay TV market encompasses various segments, including cable TV, direct-to-home (DTH), fiber optic services, and over-the-top (OTT) platforms. UHD televisions, also known as 4K or 8K televisions, are a significant component of this industry, with UHD content becoming increasingly popular due to consumer appetite for high-definition visuals and smart TV capabilities. UHD televisions offer resolutions of up to 8.3 megapixels (3,840 pixels x 2,160 lines) and are available in 4K (UHD) and 8K resolutions. companies continue to innovate, integrating technological advancements such as HDR, AI integration, voice control, and 5G connectivity. The market landscape includes traditional cable and satellite services, internet protocol (IP) TV, and fiber optic services catering to both residential and commercial sectors.

Potential investors and industry analysts forecast growth In the Pay TV industry, driven by the evolution of consumer electronics, content delivery, and immersive technologies. The ecosystem comprises various players, including content providers, technology companies, and service providers, all striving to meet the demands of discerning viewers.

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The UHD segment was valued at USD 53.60 billion in 2019 and showed a gradual increase during the forecast period. Smart TVs continue to transform the home entertainment experience with cutting-edge technologies such as OLED panels, LED backlighting, and 4K resolution, while 8K technology pushes the boundaries of ultra-high-definition viewing. HDR

In 2024, the Canadian TV with reception market decreased by -40.5% to $64M, falling for the second consecutive year after two years of growth. Over the period under review, consumption recorded a noticeable descent. As a result, consumption attained the peak level of $384M. From 2023 to 2024, the growth of the market remained at a lower figure.

In 2024, the Canadian market for television, video and digital cameras increased by 1.3% to $1.6B, rising for the fifth consecutive year after four years of decline. Over the period under review, consumption continues to indicate a relatively flat trend pattern. Television, video and digital camera consumption peaked in 2024 and is expected to retain growth in years to come.

In 2024, the Canadian television receiver market decreased by -11.5% to $979M, falling for the fourth year in a row after two years of growth. Over the period under review, consumption showed a deep setback. Television receiver consumption peaked at $2.3B in 2012; however, from 2013 to 2024, consumption stood at a somewhat lower figure.

The Television Sector provides a glimpse into various aspects of television broadcasting in Canada. This section presents information related to conventional television stations, discretionary and on-demand services, Internet-based video services in Canada and availability of television and video services.