The Global Candy Industry is segmented by Type (Chocolate Candy and Non-chocolate Candy); Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online Retail, and Other Distribution Channels); and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers market size and values in (USD million) during the forecasted years for all the above segments.

Chocolate private label candy was pricier than it's non-chocolate counterpart in the United States in 2019. Consumers paid an average of 2.75 U.S. dollars per unit of chocolate private label candy compared to 1.41 dollars per unit of non-chocolate candy.

China Candy & Chocolate: Cost of Sales: Year to Date data was reported at 76.441 RMB bn in Oct 2015. This records an increase from the previous number of 67.770 RMB bn for Sep 2015. China Candy & Chocolate: Cost of Sales: Year to Date data is updated monthly, averaging 21.426 RMB bn from Dec 2003 (Median) to Oct 2015, with 97 observations. The data reached an all-time high of 87.870 RMB bn in Dec 2014 and a record low of 2.929 RMB bn in Feb 2006. China Candy & Chocolate: Cost of Sales: Year to Date data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under China Premium Database’s Industrial Sector – Table CN.BHB: Candy, Chocolate and Candied Fruit: Candy and Chocolate.

China Candy & Chocolate: Profit to Cost Ratio data was reported at 8.451 % in Oct 2015. This records an increase from the previous number of 7.698 % for Sep 2015. China Candy & Chocolate: Profit to Cost Ratio data is updated monthly, averaging 12.286 % from Dec 2006 (Median) to Oct 2015, with 83 observations. The data reached an all-time high of 20.497 % in Feb 2010 and a record low of 7.021 % in Jul 2015. China Candy & Chocolate: Profit to Cost Ratio data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under China Premium Database’s Industrial Sector – Table CN.BHB: Candy, Chocolate and Candied Fruit: Candy and Chocolate.

This statistic shows the development of the consumer price index (CPI) for individual candy consumption in Germany. In 2024, the CPI was 115.1 points. This means that prices rose by around 15.1 percent compared to the base year of 2020.

The average import price for candies, sweets, and nonchocolate confectionery stood at $3,822 per ton in October 2024, remaining relatively unchanged against the previous month.

China Candy & Chocolate: YoY: Cost of Sales: Year to Date data was reported at 9.557 % in Oct 2015. This records a decrease from the previous number of 10.518 % for Sep 2015. China Candy & Chocolate: YoY: Cost of Sales: Year to Date data is updated monthly, averaging 17.882 % from Jan 2006 (Median) to Oct 2015, with 89 observations. The data reached an all-time high of 35.485 % in Nov 2011 and a record low of 5.408 % in Feb 2014. China Candy & Chocolate: YoY: Cost of Sales: Year to Date data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under China Premium Database’s Industrial Sector – Table CN.BHB: Candy, Chocolate and Candied Fruit: Candy and Chocolate.

In spring 2019, the price of Cadbury eggs (4 pack) was 2.5 U.S. dollars. By spring 2022, the price had increased to 3.99 dollars. The most expensive Easter candy in the United States in this comparison are M&M’s Easter mix (price per lb), which cost 9.49 dollars in 2019 and 11 U.S. dollars in 2022.

In September 2024, the average export price for candies, sweets, and nonchocolate confectionery amounted to $2,098 per ton, approximately mirroring the previous month.

According to Cognitive Market Research, the global Seasonal Candy market size will be USD 75622.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 4.00% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 30249.00 million in 2024 and will grow at a compound annual growth rate (CAGR) of 2.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 22686.75 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 17393.18 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.0% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 3781.13 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.4% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 1512.45 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.7% from 2024 to 2031.
The Sweet Candy category is the fastest growing segment of the Seasonal Candy industry

Market Dynamics of Seasonal Candy Market

Key Drivers for Seasonal Candy Market

Increasing Cultural Significance to Boost Market Growth

Candy holds significant cultural value during holidays and seasonal celebrations, often symbolizing joy, abundance, and community. In many cultures, sweets are shared to mark special occasions, such as Christmas, Diwali, Halloween, and Easter. The act of giving CandyCandy reinforces social bonds and conveys feelings of warmth and goodwill. For example, candy canes at Christmas represent unity and tradition, while chocolates and sweets at Diwali signify prosperity and good fortune. Across the globe, candies are intricately woven into cultural rituals, enhancing the festive atmosphere and connecting generations through time-honoured customs and flavours.

Expansion of Nostalgia to Drive Market Growth

Seasonal candies often evoke powerful feelings of nostalgia, reminding consumers of past holidays and cherished traditions. These familiar treats, whether it's pumpkin-shaped candies for Halloween or heart-shaped chocolates for Valentine's Day, trigger memories of childhood celebrations, family gatherings, and festive joy. The tradition of purchasing these candies year after year becomes a comforting ritual, linking the past with the present. For many, these seasonal sweets offer a sense of continuity, allowing people to relive the magic of holidays gone by. This emotional connection drives repeat purchases as consumers seek to recreate those joyful, familiar experiences.

Restraint Factor for the Seasonal Candy Market

Health Concerns, will Limit Market Growth

Health concerns about sugar consumption have become more prominent, influencing consumer behaviour during seasonal candy purchases. With rising awareness of the risks associated with excessive sugar intake, such as obesity, diabetes, and heart disease, some consumers are more cautious about indulging in sugary treats. This has led to a shift toward healthier alternatives, including sugar-free or low-sugar candies, as well as options made with natural sweeteners. Despite the appeal of seasonal candies, the growing emphasis on wellness and balanced diets may deter some individuals from fully indulging in traditional sugary confections during holiday celebrations.

Impact of Covid-19 on the Seasonal Candy Market

The COVID-19 pandemic had a notable impact on the seasonal candy market, disrupting both production and consumer behaviour. Supply chain challenges and labour shortages led to delays and limited availability of certain candies during peak seasons. Additionally, changes in consumer spending patterns, with many prioritizing essentials over-indulgent treats, resulted in reduced demand for seasonal confections. However, the rise of online shopping and at-home celebrations helped sustain some sales as people sought to create festive experiences in isolation. Despite challenges, the market showed resilience, with consumers continuing to seek comfort in familiar holiday candies during uncertain times. Introduction of the Seasonal Candy Market

The seasonal candy market refers to the segment of the confectionery industry focused on products specifically ...

Seasonal chocolate had a 41.5 percent household penetration rate during Easter 2019 in the United States, versus 30.7 percent household penetration for non-chocolate Easter candy. Seasonal chocolate was also very popular during the winter holidays that year with a 45.5 percent household penetration rate.

During the 2024 Halloween season, consumers in the United States (U.S.) are expected to spend about 3.5 billion U.S. dollars on candy. This is a slight decrease compared to 2023 and the first decrease in expected spending since 2020. Halloween traditions Approximately 72 percent of Americans planned on celebrating Halloween in 2024. This constitutes the second-highest participation rate within the last eight years. In 2020, the share of Americans who participated in Halloween activities fell significantly, due to the COVID-19 pandemic. The tradition of Halloween, which is celebrated on October 31st in the U.S., includes a variety of activities, such as trick-or-treating, attending costume parties, or carving pumpkins. On average, the expenditure on Halloween-related items among U.S. consumers amounts to about 104 U.S. dollars annually. The average Halloween expenditure has more than doubled since 2005. Many consumers planned to do their Halloween shopping in advance. About a third of U.S. consumers intended to buy Halloween candy between four and seven days before the event. Furthermore, a quarter of consumers even intended to purchase candy eight to fourteen days in advance. Halloween-costumes Due to the increases in inflation in 2022, consumers have generally tried to cut back. As a result, slightly less than one-third of American consumers planned to decrease their spending Halloween costumes to deal with the inflation. Nonetheless, in 2023, a total of 3.8 billion U.S. dollars was spent on spooky outfits and costumes by U.S. consumers for the Halloween season. Costume purchases make up the largest spending category during the Halloween season, as compared to decorations, candy, and greeting cards. The leading destination for Halloween costume shopping in the U.S. is Amazon. About 61 percent of U.S. consumers purchased their costumes through the online retailer.

In 2022, the average sales of chocolate bars/packs in convenience stores across the United States amounted to over 27 thousand U.S. dollars per store, making it the country’s highest-selling type of candy. About 14.8 thousand U.S. dollars per store was made through bagged/repacked peg candy that year.

Weekly candy sales Candy usually generates higher sales numbers at specific intervals each year. In 2021, retail candy sales in the United States were at their highest during Easter, Halloween, Valentine’s Day, and Christmas. Between 900 and 1,100 million U.S. dollars’ worth of retail candy was sold during each of these weeks.

Seasonal candy in the U.S. Between 2015 and 2018, U.S. seasonal Halloween candy experienced a dollar sales increase of nearly 15 percent, making it the leading holiday season. Easter candy dollar sales, on the other hand, grew by just over one percent. In terms of unit sales for the same period, U.S. seasonal Halloween candy saw an estimated six percent increase, while Easter candy dropped by just under a percent.

Candy Market in Bangladesh is Segmented by Product Type (Fruit, Coffee, Milk, and Other Product Types) and Distribution Channel (Hypermarkets/Supermarkets, Convenience/Grocery Stores, Online Retail Stores, and Other Distribution Channels). The report offers market size and forecasts in value (USD million) for the above segments.

Chocolate confectionery, which holds the largest share of candy sales in the United States, generated approximately 19.3 billion U.S. dollars in category sales in 2023. Gum and mints are accounting for another 4.1 billion in retail sales.

China Candy, Chocolate & Candied Fruit: YoY: Cost of Sales: Year to Date data was reported at 11.194 % in Oct 2015. This records a decrease from the previous number of 11.448 % for Sep 2015. China Candy, Chocolate & Candied Fruit: YoY: Cost of Sales: Year to Date data is updated monthly, averaging 19.340 % from Jan 2006 (Median) to Oct 2015, with 89 observations. The data reached an all-time high of 36.140 % in Jul 2011 and a record low of 8.799 % in Feb 2014. China Candy, Chocolate & Candied Fruit: YoY: Cost of Sales: Year to Date data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under China Premium Database’s Industrial Sector – Table CN.BHB: Food: Candy, Chocolate and Candied Fruit.

In July 2024, the average export price for candies, sweets, and nonchocolate confectionery amounted to $4,262 per ton, which is down by -2.2% against the previous month.

Hard Candies Price Per Unit in Greece, 2019 Discover more data with ReportLinker!

China Candy, Chocolate & Candied Fruit: YoY: Selling and Distribution Cost: Year to Date data was reported at 10.938 % in Oct 2015. This records an increase from the previous number of 10.564 % for Sep 2015. China Candy, Chocolate & Candied Fruit: YoY: Selling and Distribution Cost: Year to Date data is updated monthly, averaging 14.400 % from Jan 2006 (Median) to Oct 2015, with 89 observations. The data reached an all-time high of 37.918 % in Feb 2013 and a record low of 3.118 % in Dec 2014. China Candy, Chocolate & Candied Fruit: YoY: Selling and Distribution Cost: Year to Date data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under China Premium Database’s Industrial Sector – Table CN.BHB: Food: Candy, Chocolate and Candied Fruit.

This statistic shows the amount of chocolate and other candy eaten in the United States from 2011 to 2020. The data has been calculated by Statista based on the U.S. Census data and Simmons National Consumer Survey (NHCS). According to this statistic, 141.75 million Americans consumed 10 servings or more of chocolate and other candy in 2020.