In 2024, the Cannes Lions International Festival of Creativity received approximately ***** thousand entries, down from almost ** thousand in 2019 – the last edition of the awards before the pandemic. Between 2019 and 2024, entries declined by nearly ** percent. Meanwhile Cannes Lions' revenue skyrocketed by about ** percent between 2019 and 2023.

During the 2025 edition of the Cannes Lions International Festival of Creativity, the United States received 203 awards. Brazil and the United Kingdom rounded out the top three with 99 and 80 trophies, respectively. The ranking disregards awards shared among multiple countries.

In 2024, Brazil-based advertising agencies won ** awards (also known as Lions) at the Cannes Lions International Festival of Creativity, including trophies shared with firms headquartered in other countries. In 2018, the figure stood just above 100. Despite the decline, Brazil ranked among the countries winning the most Lions in Cannes, even when excluding awards shared with other nations.

During the 2023 edition of the Cannes Lions International Festival of Creativity, Omnicom Group Inc. and its agencies collectively received over *** awards, also known as Lions. WPP plc and the Interpublic Group of Companies, Inc. (or simply IPG) followed with *** and *** trophies, respectively.

This statistic shows a ranking of the most successful German advertising agencies participating in the 2024 Cannes Lions. Serviceplan was the leading agency with 54 points.

Description Ascential Ascential (LSE: ASCL LN) is a £1.3B market cap events business with leading brands Money20/20 and Cannes Lions. The company recently divested its two other divisions and returned capital to shareholders. Ascential trades at a substantial discount relative to other publicly traded events businesses and recent transactions, despite operating market leading franchises that we believe should command a premium. With the majority of the capital return now complete and the HudsonMX strategic review underway, we believe Ascential’s shares are poised to re-rate or the company will become an acquisition target in an active M&A sector. Ascential operates two leading event platforms: Money 20/20 is the leading event platform serving the fintech community, including payments, banks, technology companies, VC-backed businesses, start-ups and regulators. Money 20/20 hosts annual events in Europe (June) and the U.S. (October), and recently hosted Money 20/20 Asia in Bangkok for the first time. Over the last twelve months, Money20.20 hosted attendees across its shows: 8,500 in Europe, 11,500 in Las Vegas, and over 3,000 in Asia. Attendance includes 18 of the top 20 banks and 16 of the top 20 fintechs. The show benefits from a strong network effect, with deep brand and ecosystem relationships. Money20.20 in the US and Europe are the #1 and #2 largest fintech events in the western world, being 2-3x larger than others. Cannes Lions serves the global marketing industry and is anchored by its flagship creative festival each June in Cannes, France at which the Cannes Lions Awards (effectively the Oscar awards for creatives) are presented. The show, featuring >25K awards and >11K attendees, is the global #1, market leading brand with 70 years of brand history and serves as the benchmark for the entire advertising industry. Marketing is a relationship business, and the festival enables strong in-person connections. However, it’s worth noting that management was able to pivot to digital awards in 2021, during the pandemic, such that its benchmark awards (1/3 of revenue) is not reliant on holding a physical event. This segment also includes the WARC business, which provides data and benchmarks to 1400 companies in >100 countries to enable marketers to drive growth and ROI. Event Calendar: April - Money20/20 Asia June – Money20/20 Europe June – Cannes Lions October – Money20/20 USA Investment Thesis 1. Market leading events are great businesses: Market leading shows have network effects whereby attendees, sponsors, speakers, and exhibitors want to attend shows where others are in attendance Customers prefer attending fewer, higher quality shows within specific niche driving consolidation and winner take most dynamics Both Money20/20 and Cannes Lions are “Marquee” world class brands Industry leader Informa segments brands into Marquee ($30m+), Power Brands ($10-30M), Market Brands ($3-10M), and National Brands ($1-3M) Captive customers create adjacent monetization opportunities including digital and subscription offerings Ascential has been successful in expanding Cannes Lions with adjacent subscription and advisory services and has recently launched digital services at Money20/20 Attractive financial characteristics High levels of reoccurring revenue Repeatable event revenue and 33% of sales from non-event sources, including subscription, and benchmarks Low capital intensity Capex just 2-3% of revenue Structurally negative working capital given upfront billings Average NWC of 20-25% of sales and FCF conversion of 100%+ High fixed cost leverage drives high margins for winners and barriers to scale Mid-30s EBITDA margins 2. Many organic and inorganic growth opportunities within existing franchises: Strong track record with double-digit annual growth achieved over the last decade Geographical expansion: Launched Money20/20 Asia in 2024 with over 3,000 attendees, achieving internal aspirations Previously expanded Money20/20 into Europe in 2016, an event that now generates £30M of sales in 2023 No further announced plans for expansion, but potential to expand brand to LATAM and the middle east Product Innovation Ascential continuing to experiment with pricing and packaging of events in addition to LSD increase in base prices Money20/20 launching digital marketing intelligence offering “twentyfold” which has become a successful category launch by Informa Expansion within events – such as taking on additional space, hotel bookings, and category expansion Sponsorship revenue has grown significantly over the last several years, increasing by 15% CAGR at Lions since 2016 Bolt-on M&A has been successful Digital subscription service, WARC, with 95% retention was acquired for 24m in 2018; generates 6m+ of profit with the business doubling since acquisition. This is shown in Congress Stock Trade Tracker. Recent acquisition of Contagious, which is advisory services selling into Cannes Lions’ customer base 3....

Publicis Groupe's LePub Milan was the Italian agency that received most awards at the Cannes Lions International Festival of Creativity in 2024. It was awarded *** gold, ***** silver, and *** bronze Lions.

The statistic shows the number of entries at Cannes Lions in 2015 and 2016, by category. In 2016, there were 2,801 award entries in the 'Film Lions' category. The festival generated 55.5 million British pounds in revenue annually. According to a different source, the United States was the most creative ad market worldwide in 2016, whereas Samsung was the most creative advertiser.

During the 2024 edition of the Cannes Lions International Festival of Creativity, Brazil received ** awards, making it the Latin American market with the most trophies that year. Argentina and Mexico rounded up the top three with ** and ** wins, respectively. Brazil was the only Latin American nation to rank among the top 10 most-awarded countries at the Cannes Lions Awards that year.

Qualitative dat set referred to "The Creative Process of Brand films: Exploring Patterns Applied at Cannes Lions Winning Campaigns, 2023". To identify and outline the characteristics of brand films and the production processes they require, in-depth interviews were conducted with five international experts in branded content. The questionnaire provided to the experts contained ten questions focusing on the role of the brand in the creation of an audiovisual branded entertainment story. The interviews were conducted in Spanish, Italian, or English, ensuring clarity and fostering an international framework. The responses were processed through inductive content analysis, aiming to compare content, identify patterns, and deduce explanatory arguments applicable to case studies.

Material complementario de una tesis: APÉNDICE 1: Plantilla de análisis. Plantilla de análisis diseñada a partir de las aportaciones de distintos autores en el campo del análisis semiótico-narrativo y discursivo. Su objetivo es identificar los elementos que dotan de significado a las campañas publicitarias dentro de cuatro grandes apartados: Contextual, Axiológico, Semiótico narrativo y Discursivo. APÉNDICE 2: Lista de Ganadores Cyber Lions 2013. Este documento contiene la lista de ganadores del Festival Internacional de Cannes Cyber Lions 2013. Los datos proporcionados están separados por categoría de premiación, y muestran además el premio al que las agencias participantes se hicieron acreedoras durante el festival. Los datos proporcionan una visión general de los resultados obtenidos en el concurso durante el año elegido para el análisis de contenido realizado. APÉNDICE 3. Descripción de campañas utilizadas durante el análisis previo. Este documento describe 15 campañas publicitarias con características similares a las seleccionadas entre las ganadoras del Festival de Cannes Cyber Lions 2013. Estas campañas centran su estrategia publicitaria en el desarrollo creativo de los canales digitales orientando sus objetivos a la participación activa de los consumidores. El documento contiene también links a distintas páginas webs donde las marcas y sus diferentes públicos proporcionan datos e información relevante relacionada con el desarrollo de los proyectos analizados. Supplementari material of a thesis: APPENDIX 1: Analysis template. Analysis template designed from contributions of different authors in the field of semiotic-narrative and discursive analysis. Its objective is to identify the elements that give meaning to advertising campaigns within four major sections: Contextual, Axiological, Semiotic narrative and Discursive. APPENDIX 2: List of Winners Cannes Cyber Lions 2013. This document contains the list of winners of the International Festival of Cannes Cyber Lions 2013. The information provided is separated by category , and also shows the prize that each participating agency obtained during the festival. The data present an overview of the results of the contest during the year that was chosen for the analysis performed. APPENDIX 3: Description of campaigns used during the previous analysis. This document describes 15 advertising campaigns similar to those selected from the winners of the Cannes Cyber Lions Festival 2013. These campaigns focus their advertising strategy in the creative development of digital channels, and direct its objectives to generate the active participation of consumers. The document also contains links to websites where brands and their different audiences provide relevant data and information related to the development of the projects analyzed.

This study investigates the meanings produced by Chinese participants based on their interpretation of an advertisement by Colgate company divulgated on South American print media and holder of the Silver Award at Cannes Lions 2011 Festival. According to the discursive perspective, we consider the text as a 'bolide of meanings', connected to its exteriority, namely the interdiscourse. For this reason, text is not a single closed unity, nor something with an evident or preconceived meaning to be captured by its reader. Based on this idea, different accounts from a same text are possible. In order to support this hypothesis, we carried out some interviews with semi-structured topics with four participants and analyzed their interpretations on the abovementioned advertisement, identifying the similarities and differences among them. The results show that participants produced different accounts, which identify them not only as subjects of a different culture from the one in which the advertisement was previously divulgated, but as different subjects among themselves, since interpretation is not a linear move. Rather, it is part of a complex interdiscursive game.

Financial overview and grant giving statistics of John D Young Memorial Lions Blind Rehablitation and Rec Center

Bei den Cannes Lions 2025 erzielte Serviceplan eine Punktzahl in Höhe von 88 Punkten. Damit gilt sie als der erfolgreichste deutsche Teilnehmer bei den jüngsten Cannes Lions. Weit dahinter auf dem zweiten Rang folgt mit 13 Punkten Scholz & Friends.

In 2023, creatives across 16 European countries collectively received almost 1.49 thousand awards, of which 372 (or 25 percent) were handed to women working in the advertising and marketing industry. A year earlier, female professionals' share among ad and promotions managers in the United States reached nearly 50 percent.

Diese Statistik zeigt das Ranking der erfolgreichsten Länder bei den Cannes Lions 2019. Deutschland belegte mit ** Löwen den sechsten Rang. Auf den Plätzen eins und zwei lagen die USA (*** Löwen) und Großbritannien (** Löwen). Rang drei ging mit mehr als ** Löwen an Brasilien.

During a global survey released in early 2022, ** percent of responding creative partners reported believing that it was most important to upskill talent in strategic creative thinking. Among overall respondents, ** percent of brands and ** percent of creative partners stated that securing talent is the most difficult aspect of transformational creativity for them to deliver. Meanwhile, only ** percent of brands expressed extreme confidence in applying commercially successful creativity.

This graph presents the leading media and entertainment companies in the United States in 2013, by revenue. Walt Disney ranked first, with an annual revenue of more than ** billion U.S. dollars.

Leading media and entertainment companies – additional information

According to the 2013 calculations, the media and entertainment industry thrived on filmed entertainment. The ranking was led by Hollywood studios such as Walt Disney, 21st Century Fox and the media giant - Time Warner. The latter is a parent to a number of large subsidiaries, including New Line Cinema, HBO and Warner Bros. The film studio New Line Cinema is famous for the production of the "Lord of the Rings" trilogy (2001-2003). The company saw its highest TV and film entertainment revenue of ***** billion U.S. dollars in 2011. One of the marketing and advertising companies included in the ranking was the Interpublic Group which provides full advertising service to brands such as TJ Maxx, Taco Bell or Walmart. In 2013 the company generated the second highest revenue in the Asia Pacific region. It is no surprise if we consider that one year earlier Interpublic launched the social-network-famous campaign “Dumb Ways to Die” for the Metro Trains in Melbourne. It was quoted the most awarded campaign in the history of the Cannes Lions International Festival of Creativity. Live Nation Entertainment was the only live-events promotion company that found its way on to the list, but ranked quite high among other media conglomerates and saw operating revenues reach nearly *** billion U.S dollars in 2013. In that year Live Nation promoted **, *** concerts and festivals across the globe. The company that was formed in 2010 through a merger of Clear Channel Communications and Ticketmaster and is now a leading worldwide music promoter, based on ticket sales.

In 2022, Burger King boosted its measured media advertising expenditure in the United States to almost *** million dollars in 2022, up from *** million dollars in 2021. At the same time, the fast-food chain’s parent company, Restaurant Brands International, also increased its advertising expenditure. Burger King: advertising success Burger King has been widely successful with its unique advertising campaigns, which mostly revolved around trolling the competition. The most recent endeavor of this kind was named Whopper Detour and ran in the U.S. in 2018. The company created an app through which customers could order a Whopper for one cent, but only if they were in the vicinity of… McDonald’s. They were then redirected via the app back to the nearest Burger King location to redeem the coupon and enjoy their meal. The fast-food restaurant integrated geolocation targeting, mobile app, and coupon strategy in one campaign and earned an estimated ** to one return on investment and reached *** million downloads of the Burger King app, not to mention thousands of social media mentions. The campaign and FCB New York, the agency behind it, also won multiple awards at the Cannes Lions, including the Direct Lions Grand Prix. Before that, 2018, was the year of Burger King’s famous McWhopper campaign, which was aimed at strengthening the restaurant’s position against its closest opponents in the market of quick-serve restaurants. Brand value of Burger King Brand value is a term marketers use to describe the worth of a brand. In 2022, Burger King was one of the highest-valued quick service restaurant brands worldwide. The company's estimated brand value amounted to *** billion dollars.

Kann die Serviceplan-Gruppe 2024 noch eingeholt werden? Mit über ***** Punkten ist die Wergeagentur aus München im ersten Halbjahr 2024 (Stand 14 Juni) die bisher kreativste Agentur in Deutschland. Jung von Matt erzielte insgesamt ***** Punkte und landet damit vorerst auf Platz zwei des Kreativrankings von Horizont. Rund um den HORIZONT-Kreativradar Der Kreativradar von HORIZONT bietet einen Überblick über die aktuelle Platzierung deutscher Agenturen und basiert auf den Ergebnissen der 20 wichtigsten nationalen und internationalen Award Shows. Je nach zugewiesener Relevanz erhalten diese Bewertungsfaktoren von 2 bis 8. Die Cannes Lions sind mit dem Faktor 8 am höchsten gewichtet. Grand Prix bzw. Best-of-Show-Awards zählen 8 Punkte, Gold 6. Für Silver werden 4 und für Bronze 2 Punkte vergeben, Sonderpreise werden dabei wie Bronze bewertet. Diese Punkte werden anschließend mit dem Faktor eines jeden Wettbewerbs multipliziert. Sollte ein Wettbewerb ausschließlich Gewinner küren, so werden diese wie Gold mit 6 Punkten bewertet. Werbeagenturen in Deutschland Mit deutlichem Abstand und einem Gross Income in Höhe von rund *** Millionen Euro ist Serviceplan die größte Inhabergeführte Agentur in Deutschland. Die höchste Anzahl an Mitarbeitern gab es ebenfalls bei der Gruppe mit Hauptsitz in München. Die Werbeagentur Jung von Matt rankt hier jeweils auf dem zweiten Platz. Nach einem Einbruch im Jahr 2020, gab es zuletzt wieder einen deutlichen Anstieg bei der Anzahl der Stellenangebote in der Werbebranche in Deutschland zu verzeichnen. Laut dem Zentralverband der deutschen Werbewirtschaft (ZAW) wurden im Jahr 2022 mehr als ****** Stellenangebote in der Werbebranche gezählt.