The global car rental market, driven by the demand for mobility solutions and the convenience of vehicle rental services, is witnessing significant industry growth. Innovations by the largest rental car companies and the rise of online platforms have enhanced customer experiences, offering flexibility and streamlined booking processes. Market segments like short-term rentals and economy cars are thriving due to their affordability, appealing to a broad customer base. North America and Asia-Pacific are key contributors to this expansion, with the latter poised for rapid growth. Additionally, the industry is adapting to urban mobility changes by incorporating eco-friendly vehicles and exploring peer-to-peer car sharing, aligning with a shift towards sustainable and user-centric mobility options. This evolution, detailed in our comprehensive report PDF, indicates that vehicle rental services will play a crucial role in the future of transportation. For detailed industry statistics on market size, price trend, and revenue growth, refer to Mordor Intelligence™ Industry PDF, with detailed market analysis and forecasts available in a free report PDF download, highlighting the potential and dynamics of the global car rental industry. Adding to this, our annual report will provide a deeper dive into the industry statistics, market cap and industry worth, showcasing size global and price trends. This profile PDF includes essential market data to help stakeholders understand the current state and future prospects of the car rental market.

  Car Rental Report Covers the Following Countries: USA, United States, US, Canada, DE, Germany, German, UK, United Kingdom, FR, France, French, ES, Spain, Spanish, IN, India, Indian, China, Chinese, JP, Japan, Japanese, KR, South Korea, South Korean, SA, South America, South American, MEA, Middle East and Africa, Middle Eastern and African, MENA, Middle East, Middle Eastern, Africa, African

The United States Vehicle Rental Market Report is Segmented by Application (Leisure and Tourism and Business and Corporate), Vehicle Type (Passenger Cars and More), Booking Channel (Online and Offline), Rental Duration (Short-Term and More), Propulsion (ICE Vehicles and More), Service Model (Traditional Corporate Fleets and Peer-To-Peer Platforms), and Region. The Market Forecasts are Provided in Terms of Value (USD).

US Car Rental Market size is expected to be worth around USD 78.8 Billion by 2034, from USD 37.9 Billion in 2024, at a CAGR of 7.6%.

The United States car rental market is estimated to grow steadily, with a market size of USD 35.4 billion in 2025, increasing to USD 56.9 billion by 2035. The industry will grow at a CAGR of 4.85% between 2025 and 2035 due to the growth in demand for dynamic transportation alternatives and the integration of digital rental platforms.

Metrics	Data
Valuation (2025)	USD 35.4 billion
Valuation (2035)	USD 56.9 billion
CAGR (2025 to 2035)	4.85%

Car Rental Industry Analysis in the United States

Country	CAGR (2025 to 2035)
USA	5.0%

Competitive Outlook

Company Name	Estimated Market Share (%)
Enterprise Holdings	45-50%
Hertz Global Holdings	25-30%
Avis Budget Group	18-22%
Turo	2-5%
Getaround	1-3%
Other Traditional Rentals	5-7%

Pent-up demand for travel and a limited supply of new vehicles caused Car Rental industry revenue to surge in 2021 and 2022, as high demand and low supply elevated rental prices. More recently, the industry has grappled with a swift devaluation of electric vehicle models and falling passenger volumes at airports, which are vital to success. As travel demand normalizes and new vehicle production stabilizes, car rental companies are adapting by implementing strategies, including optimizing fleet sizes and strengthening digital platforms. Industry revenue has climbed at a CAGR of 6.2% to reach $60.7 billion through the end of 2025, despite a 1.3% drop in 2025 alone. Profit has recovered from the lows endured during the pandemic, accounting for an estimated 8.3% of industry revenue in 2025. On the bright side, the return of business travel gives the industry a boost, as resuming corporate events and networking activities have strengthened rental demand among companies, promising more stable revenues and customers desiring top-tier services. However, new challenges have unfolded, including stronger competition from ride-sharing services. Car rental providers are adopting responsive strategies, such as digital check-ins, contactless pickups, flexible drop-offs and dynamic pricing. They've had to rebalance fleet sizes to match booking volumes while enhancing digital capabilities to attract tech-savvy travelers. The growing number of international visitors, driven by mega-events like the FIFA 2026 World Cup and the 2028 Summer Olympics, offers an opportunity for car rental companies to soar through the next five years to 2030. Preparations for these influxes, such as investing in premium fleet options and forging partnerships with travel aggregators and tour operators, are in full swing. The industry will gear up for technological advancements like limited deployments of self-driving cars. Car rental providers will actively seek strategic collaborations like affiliate programs or partnerships with travel platforms and public transit providers to extend their reach. Despite some headwinds, the industry appears ready for the challenges ahead, leveraging innovation, adaptability and strategic partnerships. Car rental revenue will expand at a CAGR of 2.2% to $67.5 billion through the end of 2030.

The Germany Car Rental Market is Segmented by Application Type (Leisure /Tourism and Business), Booking Type (Offline and Online), and Rental Length Type (Short Term and Long-Term). The Report Offers the Market Size and Forecast of the German car rental market in value (USD Billion) for the above-mentioned segments.

Global Market Share by Key Players

Market Segment	Industry Share (%)
Top 3 (Enterprise, Hertz, Europcar)	50%
Rest of Top 5 (Avis, Sixt)	15%
Next 5 of Top 10 (Thrifty, Alamo, Budget, Green Motion, Virtuo)	20%
Emerging & Regional Brands (peer-to-peer, EV rentals)	15%

The Luxury Car Rental Market is Segmented by Vehicle Model Style (Hatchback, Sedan, and More), Rental Duration (Short-Term and Long-Term), Booking Type (Online Booking and More), Drive Type (Self-Driven and Chauffeur-Driven), Propulsion Type (ICE and More), Customer (Leisure Individual and Corporate / MICE), Service Location (Airport and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The UK car rental market is anticipated to experience substantial growth, expanding from USD 3.80 billion in 2025 to approximately USD 6.43 billion by 2035 at a CAGR of 5.4% throughout the forecast period.

Metric	Value
Industry Size (2025E)	USD 3.80 billion
Industry Value (2035F)	USD 6.43 billion
CAGR (2025 to 2035)	5.4%

Semi-Annual Market Update

Particular	Value CAGR
H1 2024	6.3% (2024 to 2034)
H2 2024	4.8% (2024 to 2034)
H1 2025	6.1% (2025 to 2035)
H2 2025	4.7% (2025 to 2035)

Per Capita Spending Analysis

Year	Population (millions)
2020	67.9
2021	68.3
2022	68.6
2023	69
2024	69.3

Year	Per Capita Spending (USD)
2020	18.82
2021	20.03
2022	22.68
2023	25.58
2024	29.03

The GCC Car Rental Market is Segmented by Booking Channel (Online and Offline), Rental Duration (Short-Term and Long-Term), Vehicle Type (Hatchback, Sedan, and More), Service Type (Self-Drive and Chauffeur-Drive), End-User (Individual, Corporate and SME, and More), and Country. The Market Forecasts are Provided in Terms of Value (USD).

The Car Rental Market size was valued at USD 132.48 billion in 2023 and is projected to reach USD 278.54 billion by 2032, exhibiting a CAGR of 11.2 % during the forecast period. Recent developments include: In May 2023, Car Karlo Mobility Technologies LLP unveiled their self-driven car rental services in Pune, India. The company aims to tap into the rapidly expanding Indian market by introducing a user-friendly car rental booking website and mobile app. , In April 2022, SIXT, a leading global mobility provider, continued with its expansion throughout the U.S. The company revealed plans to open new branches in Charlotte and Baltimore, to provide customers with a broader selection of rental options along the East Coast. , In April 2021, GoAir joined forces with Eco Europcar to introduce car rental services in 100 cities throughout India, encompassing 25 airports. The partnership allows GoAir to provide chauffeur-driven cars, ranging from mid to luxury car segments, through Eco Europcar's platform. , In May 2021, Uber Technologies Inc. introduced a car rental service named Uber Rent in Washington DC. Additionally, the company revealed its plans to expand the Uber Reserve option for several major airports in the U.S. .

In 2024, Lotte rental accounted for the largest market share among major car rental companies, amounting to **** percent. It was followed by SK rent-a-car and Hyundai Capital, taking up around **** percent and **** percent each.

Car Rental Business Market size was valued at USD 132.49 Billion in 2023 and is projected to reach USD 278.04 Billion by 2030, growing at a CAGR of 11.3% during the forecast period 2024-2030.

Global Car Rental Business Market Drivers

The market drivers for the Car Rental Business Market can be influenced by various factors. These may include:

Travel and tourist Trends: The travel and tourist sector and the automobile rental business are closely related. The demand for rental automobiles typically rises as more people travel for business or pleasure.

Urbanization: As cities expand, there is frequently a greater need for temporary transit options. In cities, car rentals can offer a variety of flexible mobility options.

Economic Factors: A number of factors, such as consumer confidence and disposable income levels, might affect the market for car rentals. People can be more inclined to spend money on travel and related services during economic upturns.

Business Travel: The market for rental cars is greatly influenced by business travel. Corporate car rentals are becoming more and more necessary as organizations grow and go worldwide.

Air Travel: Since many consumers rent cars right out of airports, automobile rental companies frequently profit from air travel. The demand for rental automobiles may fluctuate in response to shifts in passenger volumes and air travel patterns.

Technological Advancements: New developments in online reservation platforms, smartphone apps, and automobile rental platforms can improve customer experiences by simplifying the rental process for customers and fleet management for businesses.

Environmental Concerns: As people become more conscious of environmental issues, their interest in eco-friendly and sustainable modes of transportation has grown. Several automobile rental firms have begun to add hybrid and electric cars to their fleets.

Changing Customer Preferences: The car rental sector may be impacted by changes in customer preferences, such as a predilection for adaptable and on-demand transportation options. Other alternative mobility options, including vehicle-sharing, could have an impact on the conventional automobile rental business.

Regulatory Environment: Market dynamics may be impacted by government laws, rules, and policies pertaining to the vehicle rental sector, such as those pertaining to licensing, taxes, and environmental standards.

Competitive Landscape: Market developments can be influenced by the strategies and presence of significant companies in the vehicle rental sector. Market share and competitiveness may be impacted by mergers, acquisitions, and new competitors.

The India Car Rental Market Report is Segmented by Booking Type (Online and Offline), Application Type (Tourism and Commuting/Daily Mobility), Service Model (Self-Drive, Chauffeur-Driven, and More), Vehicle Type (Luxury/Premium Cars and Economy/Budget Cars), Rental Duration (Short-Term, Long-Term), and Rental Channel (Airport and Off-Airport). The Market Forecasts are Provided in Terms of Value (USD).

The United States car rental market reached USD 32.99 Billion in 2024. The market is expected to grow at a CAGR of 6.20% between 2025 and 2034, reaching almost USD 60.20 Billion by 2034.

The Global Car Rental market is set to grow at a CAGR of 18.84% from 2025-30. Sixt SE, Enterprise Holdings (Alamo), Hertz Corp are some top players in the market.

The size of the Europe Car Rental Market market was valued at USD 14.34 Million in 2023 and is projected to reach USD 26.15 Million by 2032, with an expected CAGR of 8.96% during the forecast period. Recent developments include: December 2023: SIXT SE, a German-based car rental company, announced that it was phasing out Tesla electric rental cars from its fleets because of reduced resale costs. SIXT was the second company apart from Hertz to announce the replacement of its electric vehicle fleet., October 2023: Enterprise Holdings, a car rental service provider operating worldwide, including across Europe, announced its plan to rebrand its name to Enterprise Mobility to reflect the 'evolution' of its global network of mobility solutions. In line with the new corporate brand, the company rolled out a new logo and tagline: ‘Advance the world, one journey at a time.’ However, the company stated that all Enterprise Mobility brands will remain unchanged as key offerings in its portfolio., June 2023: Europcar, a car rental company operating in Europe, announced its partnership with the BringOz logistics platform as part of its efforts to digitize internal processes and automate and optimize vehicle movement. Further, as per the agreement, both these companies will work in collaboration to streamline and maximize Europcar's resources by increasing the efficiency of vehicle transfers with consolidation.. Key drivers for this market are: Increasing Inbound Tourism to Fuel Market Growth. Potential restraints include: Strict Government Regulations and Policies Toward Car Rental Service Deter Market Growth. Notable trends are: Online Segment of the Market to Gain Traction during the Forecast Period.

The global Car Rental Market size is expected to reach USD 249.58 Billion in 2032 registering a CAGR of 7.4%. Our report provides a comprehensive overview of the industry, including key players, market share, growth opportunities and more.

Car Rental Market was valued at USD 138.27 Billion in 2024 and is anticipated to grow at CAGR of 10.7% from 2025 to 2032 with value of USD 289.70 Billion by 2032.

Discover the booming internet car rental market! This comprehensive analysis reveals key trends, growth drivers, and regional market shares from 2019-2033, featuring insights on major players like Enterprise, Hertz, and Avis. Explore the future of online car rentals.