The global car rental market, driven by the demand for mobility solutions and the convenience of vehicle rental services, is witnessing significant industry growth. Innovations by the largest rental car companies and the rise of online platforms have enhanced customer experiences, offering flexibility and streamlined booking processes. Market segments like short-term rentals and economy cars are thriving due to their affordability, appealing to a broad customer base. North America and Asia-Pacific are key contributors to this expansion, with the latter poised for rapid growth. Additionally, the industry is adapting to urban mobility changes by incorporating eco-friendly vehicles and exploring peer-to-peer car sharing, aligning with a shift towards sustainable and user-centric mobility options. This evolution, detailed in our comprehensive report PDF, indicates that vehicle rental services will play a crucial role in the future of transportation. For detailed industry statistics on market size, price trend, and revenue growth, refer to Mordor Intelligence™ Industry PDF, with detailed market analysis and forecasts available in a free report PDF download, highlighting the potential and dynamics of the global car rental industry. Adding to this, our annual report will provide a deeper dive into the industry statistics, market cap and industry worth, showcasing size global and price trends. This profile PDF includes essential market data to help stakeholders understand the current state and future prospects of the car rental market.

  Car Rental Report Covers the Following Countries: USA, United States, US, Canada, DE, Germany, German, UK, United Kingdom, FR, France, French, ES, Spain, Spanish, IN, India, Indian, China, Chinese, JP, Japan, Japanese, KR, South Korea, South Korean, SA, South America, South American, MEA, Middle East and Africa, Middle Eastern and African, MENA, Middle East, Middle Eastern, Africa, African

The United States car rental market is estimated to grow steadily, with a market size of USD 35.4 billion in 2025, increasing to USD 56.9 billion by 2035. The industry will grow at a CAGR of 4.85% between 2025 and 2035 due to the growth in demand for dynamic transportation alternatives and the integration of digital rental platforms.

Car Rental Industry Analysis in the United States

Competitive Outlook

The Car Rental Market size was valued at USD 132.48 billion in 2023 and is projected to reach USD 278.54 billion by 2032, exhibiting a CAGR of 11.2 % during the forecast period. Recent developments include: In May 2023, Car Karlo Mobility Technologies LLP unveiled their self-driven car rental services in Pune, India. The company aims to tap into the rapidly expanding Indian market by introducing a user-friendly car rental booking website and mobile app. , In April 2022, SIXT, a leading global mobility provider, continued with its expansion throughout the U.S. The company revealed plans to open new branches in Charlotte and Baltimore, to provide customers with a broader selection of rental options along the East Coast. , In April 2021, GoAir joined forces with Eco Europcar to introduce car rental services in 100 cities throughout India, encompassing 25 airports. The partnership allows GoAir to provide chauffeur-driven cars, ranging from mid to luxury car segments, through Eco Europcar's platform. , In May 2021, Uber Technologies Inc. introduced a car rental service named Uber Rent in Washington DC. Additionally, the company revealed its plans to expand the Uber Reserve option for several major airports in the U.S. .

The Luxury Car Rental Market is Segmented by Vehicle Model Style (Hatchback, Sedan, and More), Rental Duration (Short-Term and Long-Term), Booking Type (Online Booking and More), Drive Type (Self-Driven and Chauffeur-Driven), Propulsion Type (ICE and More), Customer (Leisure Individual and Corporate / MICE), Service Location (Airport and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Pent-up demand for travel and a limited supply of new vehicles caused Car Rental industry revenue to surge in 2021 and 2022, as high demand and low supply elevated rental prices. More recently, the industry has grappled with a swift devaluation of electric vehicle models and falling passenger volumes at airports, which are vital to success. As travel demand normalizes and new vehicle production stabilizes, car rental companies are adapting by implementing strategies, including optimizing fleet sizes and strengthening digital platforms. Industry revenue has climbed at a CAGR of 6.2% to reach $60.7 billion through the end of 2025, despite a 1.3% drop in 2025 alone. Profit has recovered from the lows endured during the pandemic, accounting for an estimated 8.3% of industry revenue in 2025. On the bright side, the return of business travel gives the industry a boost, as resuming corporate events and networking activities have strengthened rental demand among companies, promising more stable revenues and customers desiring top-tier services. However, new challenges have unfolded, including stronger competition from ride-sharing services. Car rental providers are adopting responsive strategies, such as digital check-ins, contactless pickups, flexible drop-offs and dynamic pricing. They've had to rebalance fleet sizes to match booking volumes while enhancing digital capabilities to attract tech-savvy travelers. The growing number of international visitors, driven by mega-events like the FIFA 2026 World Cup and the 2028 Summer Olympics, offers an opportunity for car rental companies to soar through the next five years to 2030. Preparations for these influxes, such as investing in premium fleet options and forging partnerships with travel aggregators and tour operators, are in full swing. The industry will gear up for technological advancements like limited deployments of self-driving cars. Car rental providers will actively seek strategic collaborations like affiliate programs or partnerships with travel platforms and public transit providers to extend their reach. Despite some headwinds, the industry appears ready for the challenges ahead, leveraging innovation, adaptability and strategic partnerships. Car rental revenue will expand at a CAGR of 2.2% to $67.5 billion through the end of 2030.

The Global Car Rental market is set to grow at a CAGR of 18.84% from 2025-30. Sixt SE, Enterprise Holdings (Alamo), Hertz Corp are some top players in the market.

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Car Rental Market Size 2025-2029

The car rental market size is forecast to increase by USD 188.3 billion, at a CAGR of 20.5% between 2024 and 2029.

The market is experiencing significant shifts, driven by rising vehicle ownership costs and the advent of intermediaries. The escalating expense of owning and maintaining a personal vehicle has led an increasing number of consumers to opt for car rental services, providing a lucrative opportunity for market players. Furthermore, the emergence of intermediaries, such as ride-hailing and car-sharing services, has disrupted traditional car rental business models, compelling companies to adapt and innovate. These intermediaries offer flexible, on-demand services, catering to the evolving consumer preference for convenience and affordability. However, this dynamic market landscape also presents challenges. The intensifying competition from car-sharing services and other intermediaries puts pressure on car rental companies to differentiate themselves and offer competitive pricing and value-added services. Additionally, regulatory hurdles and changing consumer preferences pose significant challenges, requiring companies to stay agile and responsive to market trends. To capitalize on the opportunities and navigate these challenges effectively, car rental companies must focus on enhancing their customer experience, expanding their service offerings, and leveraging technology to streamline operations and improve efficiency.

What will be the Size of the Car Rental Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe market continues to evolve, with dynamic market dynamics shaping various sectors. Fleet management plays a crucial role, as operating costs are closely monitored through effective utilization of resources. Infotainment systems, from Bluetooth connectivity to Android Auto and Apple CarPlay, enhance the customer experience. Fleet leasing and mileage limits are essential components of business rentals, while vehicle inspection ensures safety and maintenance. One-way rentals and pickup trucks cater to diverse customer needs, with seasonal rates offering flexibility. Customer retention is a priority, achieved through loyalty programs, excellent customer service, and marketing campaigns. Compact cars and fuel efficiency are in demand, with pricing strategies reflecting market trends. Liability insurance and third-party liability are non-negotiable, while fleet leasing and mileage limits help manage costs. Mobile apps and online booking streamline the process, with revenue management and data analytics optimizing performance. Technology integration, from GPS tracking to rental agreements, is essential for smooth operations. Electric vehicles (EVs) and hybrid vehicles are gaining popularity, requiring new strategies for fleet management and customer segmentation. Fuel costs, engine size, and geographic targeting influence pricing. Vehicle maintenance and reputation management are key to brand awareness and customer satisfaction. In the business-to-business sector, corporate accounts and franchise opportunities offer growth potential. Peak season pricing and rental duration impact revenue, while discount programs and airport transfers cater to specific customer segments. Damage assessment and vehicle inspection ensure fleet readiness, and navigation systems help optimize routes. In conclusion, the market is a continually evolving landscape, with fleet management, operating costs, infotainment systems, fleet leasing, mileage limits, vehicle inspection, one-way rentals, pickup trucks, customer retention, marketing campaigns, compact cars, liability insurance, third-party liability, mobile app, vehicle maintenance, hybrids, EVs, fuel costs, engine size, geographic targeting, technology integration, reputation management, brand awareness, fuel costs, and navigation systems shaping its future.

How is this Car Rental Industry segmented?

The car rental industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. Mode Of BookingOfflineOnlineRental CategoryAirport transportLocal transportOutstation transportOther transportTypeEconomy carsExecutive carsLuxury carsSUVsMUVsApplicationLeisure/TourismBusiness TravelLocal UsageAirport TransportOutstation/Long DistanceEnd-useSelf-DriveChauffeur-DrivenRental LengthShort-Term RentalLong-Term Rental/LeasingFare PriceEconomy/Budget CarsLuxury/Premium CarsGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKMiddle East and AfricaEgyptKSAOmanUAEAPACChinaIndiaJapanSouth AmericaArgentinaBrazilRest of World (ROW)

By Mode Of Booking Insights

The offline segment is estimated to witness s

The global car rental market size USD 104.03 Billion in 2024. The market is projected to grow at a CAGR of 5.40% in the forecast period of 2025-2034, reaching a value of around USD 176.02 Billion by 2034.

The car rental market has seen significant growth, driven by increased global travel, especially in business travel and leisure travel sectors. Online booking platforms and mobile app integration have streamlined the rental process, making it more convenient for customers. These technological advancements offer seamless access to transportation options, enhancing the overall customer experience. As demand rises, car rental companies are adapting by improving services, offering more flexible solutions, and focusing on user-friendly digital interfaces. This evolution helps businesses and leisure travellers alike to access reliable, efficient, and easy-to-use car rental services.

The luxury car rental market is estimated to reach a value of $43.42 million by 2033, exhibiting a CAGR of 7.00% during the forecast period (2023-2033). The increasing disposable income of individuals and the growing popularity of luxury travel are key factors driving the market's expansion. Additionally, the rise of online booking platforms and the convenience of door-to-door delivery services are further fueling market growth. Key market segments include vehicle models such as sedans, SUVs, and hatchbacks, rental duration (short-term and long-term), and booking types (online and offline). Major companies operating in the market include The Hertz Corporation, Europcar International, Avis Budget Group Inc., SIXT SE, and Enterprise Holdings Inc. Key market trends include the integration of advanced technologies, the expansion of rental services to underserved areas, and the growing emphasis on sustainability. North America, Europe, and Asia-Pacific are the major regional markets, with North America holding the largest share due to the strong presence of luxury car rental companies and the high demand for premium vehicles. Recent developments include: March 2024: Hype, a luxury traveler company based in Bengaluru, India, extended its luxury car rental services nationwide. With this expansion, the company broadened its offerings, providing compelling rates for premium car rental services throughout the country., January 2024: Sixt, a premium mobility service provider, entered an agreement with Stellantis, a leading automaker. As per the agreement, Sixt has the option to purchase up to 250,000 vehicles over the successive three years for its rental fleet in corporate countries across Europe and North America.. Key drivers for this market are: Rising Smartphones and Internet Penetration Opening New Market Avenues. Potential restraints include: Rising Smartphones and Internet Penetration Opening New Market Avenues. Notable trends are: Online Booking Holds a Major Market Share.

[216+ Pages Report] The global car rental market size is expected to grow from USD 121.38 billion in 2023 to USD 246.12 billion by 2032, at a CAGR of 8.17% from 2024-2032

The size of the Europe Car Rental Market market was valued at USD 14.34 Million in 2023 and is projected to reach USD 26.15 Million by 2032, with an expected CAGR of 8.96% during the forecast period. Recent developments include: December 2023: SIXT SE, a German-based car rental company, announced that it was phasing out Tesla electric rental cars from its fleets because of reduced resale costs. SIXT was the second company apart from Hertz to announce the replacement of its electric vehicle fleet., October 2023: Enterprise Holdings, a car rental service provider operating worldwide, including across Europe, announced its plan to rebrand its name to Enterprise Mobility to reflect the 'evolution' of its global network of mobility solutions. In line with the new corporate brand, the company rolled out a new logo and tagline: ‘Advance the world, one journey at a time.’ However, the company stated that all Enterprise Mobility brands will remain unchanged as key offerings in its portfolio., June 2023: Europcar, a car rental company operating in Europe, announced its partnership with the BringOz logistics platform as part of its efforts to digitize internal processes and automate and optimize vehicle movement. Further, as per the agreement, both these companies will work in collaboration to streamline and maximize Europcar's resources by increasing the efficiency of vehicle transfers with consolidation.. Key drivers for this market are: Increasing Inbound Tourism to Fuel Market Growth. Potential restraints include: Strict Government Regulations and Policies Toward Car Rental Service Deter Market Growth. Notable trends are: Online Segment of the Market to Gain Traction during the Forecast Period.

The United States Vehicle Rental Market Report is Segmented by Application (Leisure and Tourism and Business and Corporate), Vehicle Type (Passenger Cars and More), Booking Channel (Online and Offline), Rental Duration (Short-Term and More), Propulsion (ICE Vehicles and More), Service Model (Traditional Corporate Fleets and Peer-To-Peer Platforms), and Region. The Market Forecasts are Provided in Terms of Value (USD).

US Car Rental Market size was valued at USD 33.8 Billion in 2024 and is projected to reach USD 48.4 Billion by 2032, growing at a CAGR of 4.9% from 2026 to 2032.US Car Rental Market: Definition/ OverviewThe car rental market refers to the service of renting a vehicle for a specific amount of time, which can range from a few hours to several months. It provides consumers with access to a diverse selection of vehicles, from economy to luxury models and is frequently used for business travels, vacations or when personal vehicles are unavailable.The market is popular with both business and leisure travelers seeking temporary transportation. The convenience of digital platforms and smartphone apps have made booking and vehicle management easier, while rental businesses provide a range of choices including typical daily rentals, long-term leasing and subscription services.

Poland Car Rental Market size was valued at USD 1.15 Billion in 2024 and is projected to reach USD 2.1 Billion by 2032, growing at a CAGR of 8.3% from 2025 to 2032.

Poland Car Rental Market Drivers

Growing Tourism Industry: Poland is an increasingly popular tourist destination, attracting both domestic and international travelers. This surge in tourism fuels demand for car rentals for exploring the country's diverse landscapes and attractions.

Economic Growth: Poland's robust economic growth has led to increased disposable income and consumer spending, enabling more people to afford car rentals for leisure and business travel.

Improved Infrastructure: The development of modern transportation infrastructure, including highways and airports, has facilitated easier travel within Poland and improved accessibility to various destinations, further boosting car rental demand.

Business Travel: Poland's growing economy attracts a significant number of business travelers, creating a strong demand for car rentals for corporate travel, meetings, and conferences.

Car Rental Market was valued at USD 138.27 Billion in 2024 and is anticipated to grow at CAGR of 10.7% from 2025 to 2032 with value of USD 289.70 Billion by 2032.

Airport Car Rental Market Outlook

According to our latest research, the global airport car rental market size reached USD 42.7 billion in 2024, reflecting robust demand and a dynamic travel sector. The market is poised for steady growth, with a projected CAGR of 6.3% from 2025 to 2033, leading to a forecasted value of USD 73.2 billion by 2033. This expansion is primarily driven by the resurgence of global air travel, increasing business and leisure tourism, and the growing preference for flexible, private mobility solutions among travelers.

The airport car rental market is experiencing significant momentum due to the rapid recovery of the tourism and travel industry post-pandemic. The reopening of international borders, relaxation of travel restrictions, and a surge in both business and leisure air travel have directly contributed to heightened demand for airport-based car rental services. Travelers increasingly prioritize convenience, safety, and flexibility, making car rentals an attractive option for seamless ground transportation upon arrival at their destinations. Additionally, the proliferation of low-cost airlines and the expansion of airport infrastructure in emerging economies are further augmenting the marketÂ’s growth trajectory, as more travelers seek personalized mobility solutions to explore new destinations efficiently.

Another critical growth driver is the technological transformation within the airport car rental market. The integration of advanced digital platforms, mobile applications, and contactless rental processes has revolutionized the customer experience, making it easier than ever to book, modify, and manage rentals on the go. Online booking platforms now offer real-time vehicle availability, transparent pricing, and personalized offers, catering to the evolving preferences of tech-savvy travelers. Furthermore, the adoption of connected vehicles, telematics, and AI-powered fleet management systems has enabled service providers to optimize operations, enhance vehicle utilization, and deliver superior customer service. These technological advancements not only streamline the rental process but also contribute to increased customer satisfaction and loyalty, fueling further market growth.

Sustainability trends are also reshaping the airport car rental landscape. As environmental awareness grows, travelers and corporate clients are increasingly opting for eco-friendly vehicles, such as hybrid and electric cars, to reduce their carbon footprint. Rental companies are responding by expanding their green fleets and investing in sustainable business practices, including carbon offset programs and energy-efficient operations. This shift towards sustainability aligns with broader industry efforts to support greener mobility solutions and meet the expectations of environmentally conscious customers. As a result, the integration of sustainable vehicles and practices is emerging as a key differentiator for airport car rental providers, driving both market share and long-term growth.

The concept of Vehicle Rental has evolved significantly over the years, particularly in the context of airport car rentals. As travelers increasingly seek convenience and flexibility, vehicle rental services have adapted to meet these demands by offering a wide range of options, from economy cars to luxury vehicles. This evolution is driven by the need to provide seamless mobility solutions that cater to diverse customer preferences, whether for a short business trip or an extended vacation. The integration of digital platforms has further enhanced the vehicle rental experience, allowing customers to easily book and manage their rentals online, ensuring a hassle-free journey from the moment they land at the airport.

From a regional perspective, North America continues to dominate the airport car rental market, accounting for the largest revenue share in 2024, followed closely by Europe and the Asia Pacific. The mature travel infrastructure, high frequency of business and leisure air travel, and the presence of major international airports underpin North AmericaÂ’s leadership position. Meanwhile, the Asia Pacific region is witnessing the fastest growth, fueled by rising disposable incomes, expanding middle-class populations, and increasing air traffic in countries such as China, India, and Southeast Asi

Snapshot img

Europe Vehicle Rental Market Size 2025-2029

The Europe vehicle rental market size is forecast to increase by USD 21.46 billion, at a CAGR of 8.8% between 2024 and 2029.

The market is experiencing significant growth, driven by several key factors. Firstly, there is a growing awareness and preference for car rental among European consumers, particularly among the younger demographic. Secondly, the increasing dependence on technology-driven rental vehicle services is helping to expand the customer base and improve the overall rental experience. Additionally, the rising number of car-sharing services is contributing to the market growth, providing a more flexible and affordable option for consumers. The market is also facing challenges, such as increasing competition and regulatory compliance, which companies must navigate to remain competitive and profitable.

What will be the Europe Vehicle Rental Market Size During the Forecast Period?

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The Europe Vehicle Rental Market growth, caters to the needs of both business and leisure travelers. Automobiles are rented through both online channels and offline stores, with Rental Car services being the key players. Travelers prefer renting personal vehicles for flexibility and convenience during global travel or local usage. Car damage repair and insurance compensation policies are essential considerations for car rental operators. Entertainment systems and Internet booking applications have become essential features for car rentals, enhancing the user experience. Airport transport is a major segment, while economy cars and executive cars cater to different customer segments.
The upper middle-class demographic serves as a crucial consumer segment, with urbanization and rising internet penetration fueling demand in the vehicle rental market. Advancements in vehicle rental technology are optimizing operations, allowing companies to efficiently manage fleet management, customer bookings, and rental logistics. Airports continue to be prime locations for passenger car rentals and light truck rental, given their high traveler volume. The surge in leisure travel and bleisure (business and leisure combined), along with the trend of global commuting, is amplifying the demand for rental vehicles, including short-term car rental and long-term car rental services. Additionally, the adoption of electric vehicle rentals and eco-friendly car rental options is reshaping the industry, particularly in regions like Europe, where light trucks for rent are gaining traction. As consumers increasingly opt for rental solutions over ownership, the market is poised for sustained growth.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Type

  Short term
  Long term


Geography

  Europe

    Germany
    UK
    France
    Italy

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

Offline distribution channels in the market include rental offices, travel agents, and hotel partnerships. These channels provide a tangible and convenient option for customers who may not feel comfortable using online platforms or who lack access to them. Additionally, offline rentals often attract spontaneous travelers or those in need of immediate assistance, as they can simply visit a rental office and secure a vehicle on the spot.

Travel agencies also play a significant role in the offline segment. Collaborating with these agencies allows vehicle rental companies to reach a wider audience, particularly tourists and business travelers, who often rely on travel agents for comprehensive travel services. Hotels also contribute to the offline distribution of rental vehicles. Many hotels partner with car rental companies to offer on-site services, enabling guests to book transportation directly through hotel concierges. These factors combined are expected to drive growth in the vehicle rental market in Europe during the forecast period.

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Market Dynamics

Our market researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in the adoption of the market?

Growing awareness about rental cars among European people is the key driver of the market.

The market is experiencing significant growth due to shifting consumer preferences towards mobility solutions. The tre

The global car rental market within the tourism industry is experiencing robust growth, driven by the increasing popularity of leisure travel and the rising preference for self-drive vacations. The market's Compound Annual Growth Rate (CAGR) of 8.00% from 2019-2033 indicates a significant expansion, projected to reach a substantial market size by 2033. This growth is fueled by several factors. The rise of online booking platforms offers travelers convenience and competitive pricing, boosting market penetration. Furthermore, the diversification of vehicle options, catering to both budget-conscious travelers (economy vehicles) and luxury seekers (premium vehicles), broadens the market appeal. The increasing adoption of rental cars by both individual tourists and travel agencies further contributes to market expansion. While data for the specific market size in 2025 is unavailable, considering the 8.00% CAGR and estimating a 2019 market size based on industry averages, a reasonable projection for 2025 market value is plausible (specific value estimation requires more initial data, but using standard projection models, we can estimate this size as XX million dollars, where XX is a value calculated using appropriate models and data available from various sources). Geographic variations are also prominent. North America and Europe currently dominate the market, though the Asia-Pacific region, particularly China and India, shows immense potential for growth due to rising middle-class incomes and increasing tourism. However, market growth faces certain constraints, including fluctuating fuel prices, stringent regulations on vehicle emissions, and the increasing popularity of alternative transportation options such as ride-sharing services. Nevertheless, the continuous innovation within the car rental sector, including the adoption of advanced technologies like mobile apps and automated booking systems, will counterbalance these challenges and drive the continued expansion of the car rental market within the tourism industry. Key players in this competitive market, including Hertz, Enterprise, Avis, and Sixt, are actively investing in technological advancements and strategic partnerships to maintain their market share and capitalize on emerging opportunities. This report provides a detailed analysis of the global car rental market within the tourism industry, covering the period from 2019 to 2033. With a base year of 2025 and a forecast period spanning 2025-2033, this study offers invaluable insights for businesses operating in this dynamic sector and investors seeking opportunities in a multi-billion dollar market. The report leverages extensive data analysis to provide forecasts and strategic recommendations, focusing on key trends, challenges, and growth drivers. This in-depth analysis covers market segmentation by vehicle type (economy, luxury/premium), booking mode (online, offline), and end-user (self-driven, rental agencies), examining market dynamics impacting major players like The Hertz Corporation, Enterprise Holdings Inc., Avis Budget Group Inc., and Sixt SE. Recent developments include: In January 2022, ekar, the Middle East's mobility company, launched its operations in Thailand starting with Bangkok and with plans to expand into other countries. ekar is launching its proprietary car subscription service which offers cars from one to nine-month terms for a single monthly subscription cost with no down payments or long-term commitments via the ekar app., In December 2021, Volkswagen announced plans to acquire Europcar in France and launched USD 3.4 billion. The acquisition will be handled by Green Mobility Holding, a dedicated vehicle of which Volkswagen will own two-third., In November 2021, Hertz rentals partnered with Tesla Motors, to supply 100,000 Model 3S by 2022, and news that half of these vehicles are expected to be rented out to Uber drivers., In July 2021, Key'n Go, which is operated by Goldcar, the low-cost brand of Europcar Mobility Group allows customers to benefit, at scale, from a 100% digital, safe and fast solution to book, pick up & return their vehicle in 35 key leisure airports in Southern Europe, In February 2021, Theeb Rent a Car, a Saudi-based car rental company extended its car rental fleet in the Kingdom. The company has added more than 1,700 cars from luxury brands such as BMW, Mercedes, and also economic models such as Chevrolet, Kia, Ford, Nissan, Toyota, and Hyundai, including the new 2021 models.. Key drivers for this market are: Growing Use of Aluminum in Die Casting Equipment to Increase Market Demand. Potential restraints include: Fluctuations in Raw Material Prices. Notable trends are: Online Booking Expected to Witness Significant Growth during the Forecast Period.

The Luxury Car Rental Market size was valued at USD 29.95 USD Billion in 2023 and is projected to reach USD 42.51 USD Billion by 2032, exhibiting a CAGR of 5.13 % during the forecast period. Key drivers for this market are: Increasing Demand for Forged Products in Power, Agriculture, Aerospace, and Defense to Drive Industry Expansion. Potential restraints include: High Deposit Amounts and Rental Costs Could Limit the Market Growth . Notable trends are: Rising Adoption of Automation in Manufacturing to Drive Market Growth.

Turkey Car Rental Market size is valued at around USD 1.14 billion in 2025 and is projected to reach USD1.73 billion by 2032 at 6.14% CAGR during 2026-32.