The global car rental market, driven by the demand for mobility solutions and the convenience of vehicle rental services, is witnessing significant industry growth. Innovations by the largest rental car companies and the rise of online platforms have enhanced customer experiences, offering flexibility and streamlined booking processes. Market segments like short-term rentals and economy cars are thriving due to their affordability, appealing to a broad customer base. North America and Asia-Pacific are key contributors to this expansion, with the latter poised for rapid growth. Additionally, the industry is adapting to urban mobility changes by incorporating eco-friendly vehicles and exploring peer-to-peer car sharing, aligning with a shift towards sustainable and user-centric mobility options. This evolution, detailed in our comprehensive report PDF, indicates that vehicle rental services will play a crucial role in the future of transportation. For detailed industry statistics on market size, price trend, and revenue growth, refer to Mordor Intelligence™ Industry PDF, with detailed market analysis and forecasts available in a free report PDF download, highlighting the potential and dynamics of the global car rental industry. Adding to this, our annual report will provide a deeper dive into the industry statistics, market cap and industry worth, showcasing size global and price trends. This profile PDF includes essential market data to help stakeholders understand the current state and future prospects of the car rental market.

  Car Rental Report Covers the Following Countries: USA, United States, US, Canada, DE, Germany, German, UK, United Kingdom, FR, France, French, ES, Spain, Spanish, IN, India, Indian, China, Chinese, JP, Japan, Japanese, KR, South Korea, South Korean, SA, South America, South American, MEA, Middle East and Africa, Middle Eastern and African, MENA, Middle East, Middle Eastern, Africa, African

The car rental service market size is projected to reach a value of USD 3,09,703.4 million in 2024, at a CAGR of 7.3% from 2024 to 2034. Car rental service sales are likely to be USD 6,25,867.4 million by 2034.

Attributes	Description
Estimated Global Car Rental Service Market Size (2024E)	USD 3,09,703.4 million
Projected Global Car Rental Service Market Value (2034F)	USD 6,25,867.4 million
Value-based CAGR (2024 to 2034)	7.3%

Semi-annual Market Update

Particular	Value CAGR
H1	23.5% (2023 to 2033)
H2	-6.9% (2023 to 2033)
H1	8.8% (2024 to 2034)
H2	5.8% (2024 to 2034)

Country-wise Insights

Countries	CAGR 2024 to 2034
India	10.1%
Germany	2.4%
Spain	5.9%
Australia	5.8%
United States	3.7%
Canada	4.0%
China	9.3%

Category-wise Insights

Segment	Economy Cars (Car Type)
Value Share (2024)	32.4%

Segment	On-Airport (End Use)
Value Share (2024)	43.2%

The United States Vehicle Rental Market Report is Segmented by Application (Leisure and Tourism and Business and Corporate), Vehicle Type (Passenger Cars and More), Booking Channel (Online and Offline), Rental Duration (Short-Term and More), Propulsion (ICE Vehicles and More), Service Model (Traditional Corporate Fleets and Peer-To-Peer Platforms), and Region. The Market Forecasts are Provided in Terms of Value (USD).

The United States car rental market is estimated to grow steadily, with a market size of USD 35.4 billion in 2025, increasing to USD 56.9 billion by 2035. The industry will grow at a CAGR of 4.85% between 2025 and 2035 due to the growth in demand for dynamic transportation alternatives and the integration of digital rental platforms.

Metrics	Data
Valuation (2025)	USD 35.4 billion
Valuation (2035)	USD 56.9 billion
CAGR (2025 to 2035)	4.85%

Car Rental Industry Analysis in the United States

Country	CAGR (2025 to 2035)
USA	5.0%

Competitive Outlook

Company Name	Estimated Market Share (%)
Enterprise Holdings	45-50%
Hertz Global Holdings	25-30%
Avis Budget Group	18-22%
Turo	2-5%
Getaround	1-3%
Other Traditional Rentals	5-7%

Pent-up demand for travel and a limited supply of new vehicles caused Car Rental industry revenue to surge in 2021 and 2022, as high demand and low supply elevated rental prices. More recently, the industry has grappled with a swift devaluation of electric vehicle models and falling passenger volumes at airports, which are vital to success. As travel demand normalizes and new vehicle production stabilizes, car rental companies are adapting by implementing strategies, including optimizing fleet sizes and strengthening digital platforms. Industry revenue has climbed at a CAGR of 6.2% to reach $60.7 billion through the end of 2025, despite a 1.3% drop in 2025 alone. Profit has recovered from the lows endured during the pandemic, accounting for an estimated 8.3% of industry revenue in 2025. On the bright side, the return of business travel gives the industry a boost, as resuming corporate events and networking activities have strengthened rental demand among companies, promising more stable revenues and customers desiring top-tier services. However, new challenges have unfolded, including stronger competition from ride-sharing services. Car rental providers are adopting responsive strategies, such as digital check-ins, contactless pickups, flexible drop-offs and dynamic pricing. They've had to rebalance fleet sizes to match booking volumes while enhancing digital capabilities to attract tech-savvy travelers. The growing number of international visitors, driven by mega-events like the FIFA 2026 World Cup and the 2028 Summer Olympics, offers an opportunity for car rental companies to soar through the next five years to 2030. Preparations for these influxes, such as investing in premium fleet options and forging partnerships with travel aggregators and tour operators, are in full swing. The industry will gear up for technological advancements like limited deployments of self-driving cars. Car rental providers will actively seek strategic collaborations like affiliate programs or partnerships with travel platforms and public transit providers to extend their reach. Despite some headwinds, the industry appears ready for the challenges ahead, leveraging innovation, adaptability and strategic partnerships. Car rental revenue will expand at a CAGR of 2.2% to $67.5 billion through the end of 2030.

As per Cognitive Market Research's latest published report, the Global Car Rental Services market size was $104.33 Billion in 2022 and it is forecasted to reach $197.29 Billion by 2030. Car Rental Services Industry's Compound Annual Growth Rate will be 8.29% from 2023 to 2030. What are the driving factors for the Car rental services market?

Recent advancements in the transportation sector along with the customers being inclined toward mobility technologies are the main driving factor contributing to the growth of the global car rental services market during the forecast period. customers prefer renting a car as a cost-effective and convenient method of travel, with many services offering a variety of models at discounted rates. Additionally, the rising penetration of the smartphones and rise in government initiatives for promoting environmental sustainability services have driven market growth over the forecast period. Consumers are using traveling apps to view and book holidays on the go. So, the car rental industry is realizing the importance of mobile-driven traveling approaches. However, car rental services may not always have the type of vehicle widely available, especially during peak travel times. It may obstruct the growth of the global car rental services market in near future. Further, customers are shifting towards electric and autonomous vehicles, as electric vehicle technology continues to improve, car rental services. This could provide a more environmentally friendly option for transportation and is expected to create great opportunities for the market during the forecast period. Introduction of Car Rental Services:

Car rental services are businesses that rent out vehicles for short-term use to customers who required a vehicle for transportation. Car rental services provide a wide range of vehicles, from economy cars to luxury cars, SUVs, and trucks, for rent on a daily, weekly, or monthly basis. Some car rental services provide additional features, such as GPS navigation, roadside assistance, and insurance coverage, for an extra fee.

This statistic displays the market size of car rental services in Spain between 2014 and 2019. The industry has experienced an upward trend throughout the analyzed period of time, ranging from approximately *** million euros in 2014 up to over *** million in 2019.

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Car Rental Market Size 2025-2029

The car rental market size is forecast to increase by USD 188.3 billion, at a CAGR of 20.5% between 2024 and 2029.

The market is experiencing significant shifts, driven by rising vehicle ownership costs and the advent of intermediaries. The escalating expense of owning and maintaining a personal vehicle has led an increasing number of consumers to opt for car rental services, providing a lucrative opportunity for market players. Furthermore, the emergence of intermediaries, such as ride-hailing and car-sharing services, has disrupted traditional car rental business models, compelling companies to adapt and innovate. These intermediaries offer flexible, on-demand services, catering to the evolving consumer preference for convenience and affordability. However, this dynamic market landscape also presents challenges. The intensifying competition from car-sharing services and other intermediaries puts pressure on car rental companies to differentiate themselves and offer competitive pricing and value-added services. Additionally, regulatory hurdles and changing consumer preferences pose significant challenges, requiring companies to stay agile and responsive to market trends. To capitalize on the opportunities and navigate these challenges effectively, car rental companies must focus on enhancing their customer experience, expanding their service offerings, and leveraging technology to streamline operations and improve efficiency.

What will be the Size of the Car Rental Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe market continues to evolve, with dynamic market dynamics shaping various sectors. Fleet management plays a crucial role, as operating costs are closely monitored through effective utilization of resources. Infotainment systems, from Bluetooth connectivity to Android Auto and Apple CarPlay, enhance the customer experience. Fleet leasing and mileage limits are essential components of business rentals, while vehicle inspection ensures safety and maintenance. One-way rentals and pickup trucks cater to diverse customer needs, with seasonal rates offering flexibility. Customer retention is a priority, achieved through loyalty programs, excellent customer service, and marketing campaigns. Compact cars and fuel efficiency are in demand, with pricing strategies reflecting market trends. Liability insurance and third-party liability are non-negotiable, while fleet leasing and mileage limits help manage costs. Mobile apps and online booking streamline the process, with revenue management and data analytics optimizing performance. Technology integration, from GPS tracking to rental agreements, is essential for smooth operations. Electric vehicles (EVs) and hybrid vehicles are gaining popularity, requiring new strategies for fleet management and customer segmentation. Fuel costs, engine size, and geographic targeting influence pricing. Vehicle maintenance and reputation management are key to brand awareness and customer satisfaction. In the business-to-business sector, corporate accounts and franchise opportunities offer growth potential. Peak season pricing and rental duration impact revenue, while discount programs and airport transfers cater to specific customer segments. Damage assessment and vehicle inspection ensure fleet readiness, and navigation systems help optimize routes. In conclusion, the market is a continually evolving landscape, with fleet management, operating costs, infotainment systems, fleet leasing, mileage limits, vehicle inspection, one-way rentals, pickup trucks, customer retention, marketing campaigns, compact cars, liability insurance, third-party liability, mobile app, vehicle maintenance, hybrids, EVs, fuel costs, engine size, geographic targeting, technology integration, reputation management, brand awareness, fuel costs, and navigation systems shaping its future.

How is this Car Rental Industry segmented?

The car rental industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. Mode Of BookingOfflineOnlineRental CategoryAirport transportLocal transportOutstation transportOther transportTypeEconomy carsExecutive carsLuxury carsSUVsMUVsApplicationLeisure/TourismBusiness TravelLocal UsageAirport TransportOutstation/Long DistanceEnd-useSelf-DriveChauffeur-DrivenRental LengthShort-Term RentalLong-Term Rental/LeasingFare PriceEconomy/Budget CarsLuxury/Premium CarsGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKMiddle East and AfricaEgyptKSAOmanUAEAPACChinaIndiaJapanSouth AmericaArgentinaBrazilRest of World (ROW)

By Mode Of Booking Insights

The offline segment is estimated to witness s

Find detailed analysis in Market Research Intellect's Car Rental Services Market Report, estimated at USD 82 billion in 2024 and forecasted to climb to USD 125 billion by 2033, reflecting a CAGR of 5.5%.Stay informed about adoption trends, evolving technologies, and key market participants.

The Car Rental Market size was valued at USD 132.48 billion in 2023 and is projected to reach USD 278.54 billion by 2032, exhibiting a CAGR of 11.2 % during the forecast period. Recent developments include: In May 2023, Car Karlo Mobility Technologies LLP unveiled their self-driven car rental services in Pune, India. The company aims to tap into the rapidly expanding Indian market by introducing a user-friendly car rental booking website and mobile app. , In April 2022, SIXT, a leading global mobility provider, continued with its expansion throughout the U.S. The company revealed plans to open new branches in Charlotte and Baltimore, to provide customers with a broader selection of rental options along the East Coast. , In April 2021, GoAir joined forces with Eco Europcar to introduce car rental services in 100 cities throughout India, encompassing 25 airports. The partnership allows GoAir to provide chauffeur-driven cars, ranging from mid to luxury car segments, through Eco Europcar's platform. , In May 2021, Uber Technologies Inc. introduced a car rental service named Uber Rent in Washington DC. Additionally, the company revealed its plans to expand the Uber Reserve option for several major airports in the U.S. .

Global Car Rental Services comes with the extensive industry analysis of development components, patterns, flows and sizes. The report also calculates present and past market values to forecast potential market management through the forecast period between 2024 - 2032. The report may be the best of what is a geographic area which expands the competitive landscape and industry perspective of the market.

US Car Rental Market size is expected to be worth around USD 78.8 Billion by 2034, from USD 37.9 Billion in 2024, at a CAGR of 7.6%.

Long-term Car Rental Services Market Outlook

According to our latest research, the global long-term car rental services market size reached USD 58.2 billion in 2024, demonstrating robust growth driven by evolving consumer preferences and increased demand for flexible mobility solutions. The market is expected to expand at a CAGR of 7.1% from 2025 to 2033, reaching a projected value of USD 108.7 billion by 2033. This impressive growth trajectory is primarily attributed to the rising inclination of both individuals and businesses toward cost-effective, hassle-free alternatives to car ownership, coupled with advancements in digital booking platforms and the growing corporate mobility sector.

One of the primary growth factors fueling the long-term car rental services market is the shifting paradigm in consumer behavior, particularly among urban dwellers and younger generations. Many individuals now prioritize access over ownership, seeking flexible transportation solutions that eliminate the financial burden and long-term commitment associated with purchasing vehicles. This trend is further amplified by the increasing urbanization and the proliferation of ride-sharing and car-sharing platforms, which have normalized the concept of shared mobility. As a result, long-term car rentals are gaining traction as an attractive option for those who require vehicles for extended periods but do not wish to commit to ownership, especially in metropolitan areas where parking and maintenance costs are significant deterrents.

Corporate demand is another significant driver for the long-term car rental services market. As businesses strive for operational efficiency and cost optimization, long-term rentals offer a practical solution for employee mobility, project-based assignments, and expatriate staff. The flexibility to scale fleet size up or down according to business needs, coupled with the ability to outsource vehicle maintenance and management, makes long-term rentals highly appealing to corporate clients. Moreover, the increasing globalization of business operations and the rise in international assignments have further bolstered the demand for long-term car rental solutions, as companies seek to provide seamless mobility for their employees without incurring the capital expenditure of fleet ownership.

Technological advancements and the digitalization of booking processes have played a pivotal role in accelerating the adoption of long-term car rental services. The proliferation of online platforms and mobile applications has simplified the booking, payment, and management of rental agreements, providing customers with greater convenience and transparency. Enhanced user experiences, personalized offerings, and integration with other mobility solutions have further strengthened customer loyalty and expanded the market’s reach. Additionally, the integration of telematics, artificial intelligence, and data analytics has enabled rental companies to optimize fleet utilization, enhance customer service, and introduce innovative pricing models, thereby driving market growth.

From a regional perspective, North America and Europe have traditionally dominated the long-term car rental services market, owing to their mature mobility infrastructure and high levels of urbanization. However, the Asia Pacific region is emerging as a key growth engine, propelled by rapid urbanization, rising disposable incomes, and the increasing penetration of digital platforms. Countries such as China, India, and Southeast Asian nations are witnessing a surge in demand for flexible mobility solutions, particularly among young professionals and expatriates. Meanwhile, Latin America and the Middle East & Africa are also experiencing steady growth, driven by expanding corporate sectors and growing tourism industries. As regional dynamics continue to evolve, market players are increasingly focusing on tailoring their offerings to cater to diverse customer needs and preferences across different geographies.

Vehicle Type Analysis

The vehicle type segment of the long-term car rental services market is categorized into economy cars, luxury cars, SUVs, and others, each catering to distinct consumer requirements and market niches. Economy cars constitute the largest share of the market, favored for their affordability, fuel efficiency, and suitability for daily commuting needs. Individuals and small businesses alike prefer economy cars for long-term rentals, as they offer a practical solution for cost-c

The United Kingdom Car Rentals Market Report is Segmented by Rental Duration (Short-Term and Long-Term), Booking Type (Online and Offline), Application (Leisure/Tourism and Business/Corporate), Vehicle Class (Economy, Standard, and Premium / Luxury), Propulsion Type (ICE, Hybrid, and BEV), End-User (Individual and More), Booking Channel (Airport and More), and Geography. Market Forecasts are Provided in Terms of Value (USD).

The Canadian car rental industry is currently facing several challenges, despite a 2.2% climb in passenger traffic at key airports in 2025. Despite the boost in air travel, car rental revenue is dwindling, primarily attributed to changes in traveler behavior, including shorter stay durations and less frequent car rentals, alongside a growing attraction to ride-sharing and public transit. Industry giants like Avis Budget Group and Hertz traditionally derive substantial revenue from the airport market but are now retooling pricing strategies because of evolving traveler habits. Car rental companies are grappling with rising insurance and maintenance costs, driven by inflation, technological advancements in vehicles and increasing accident claims. Revenue is expected to climb at a CAGR of 5.2% to $6.2 billion through the end of 2025, despite a 3.6% drop in 2025, when profit will reach 8.4%. The gain in revenue through the end of 2025 can be mainly attributed to the high rental rates and strong utilization rental providers enjoyed in 2022 and 2023. Car rental companies are reevaluating their fleet electrification in response to weakening demand for electric vehicles (EVs) in Canada. Surprisingly, EV sales are dipping and Canadians are favoring hybrids or gasoline vehicles over electric alternatives because of concerns about charging infrastructure and range. This scenario is problematic for car rental companies, given the higher acquisition cost of EVs compared to conventional vehicles. Companies are slowing down their fleet electrification efforts, focusing more on hybrids and maintaining traditional vehicles in response to customer demand. The future of the Canadian car rental industry will be shaped by increasing competition from ride-sharing services and the adoption of transformative digital technologies. Uber and Lyft are already considerable threats to market demand, especially for short-duration and urban trips. In response, rental companies are intensifying their digital innovation initiatives, experimenting with short-term rental options and forming partnerships with mobility platforms. Significant international events such as the 2026 FIFA World Cup and improvements in vehicle technologies like autonomous capabilities will directly impact the industry. Rental providers are gearing up to accommodate the expected surge in demand by expanding their fleets and enhancing digital service channels. On the technical side, while hands-on involvement in autonomous vehicle (AV) fleet operations is currently limited, companies are investing in connected vehicle technology, anticipating the adoption of AVs. Because of these trends, industry revenue will climb at a CAGR of 1.9% to $6.8 billion through the end of 2030.

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Europe Vehicle Rental Market Size 2025-2029

The Europe vehicle rental market size is forecast to increase by USD 21.46 billion, at a CAGR of 8.8% between 2024 and 2029.

The market is experiencing significant growth, driven by several key factors. Firstly, there is a growing awareness and preference for car rental among European consumers, particularly among the younger demographic. Secondly, the increasing dependence on technology-driven rental vehicle services is helping to expand the customer base and improve the overall rental experience. Additionally, the rising number of car-sharing services is contributing to the market growth, providing a more flexible and affordable option for consumers. The market is also facing challenges, such as increasing competition and regulatory compliance, which companies must navigate to remain competitive and profitable.

What will be the Europe Vehicle Rental Market Size During the Forecast Period?

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The Europe Vehicle Rental Market growth, caters to the needs of both business and leisure travelers. Automobiles are rented through both online channels and offline stores, with Rental Car services being the key players. Travelers prefer renting personal vehicles for flexibility and convenience during global travel or local usage. Car damage repair and insurance compensation policies are essential considerations for car rental operators. Entertainment systems and Internet booking applications have become essential features for car rentals, enhancing the user experience. Airport transport is a major segment, while economy cars and executive cars cater to different customer segments.
The upper middle-class demographic serves as a crucial consumer segment, with urbanization and rising internet penetration fueling demand in the vehicle rental market. Advancements in vehicle rental technology are optimizing operations, allowing companies to efficiently manage fleet management, customer bookings, and rental logistics. Airports continue to be prime locations for passenger car rentals and light truck rental, given their high traveler volume. The surge in leisure travel and bleisure (business and leisure combined), along with the trend of global commuting, is amplifying the demand for rental vehicles, including short-term car rental and long-term car rental services. Additionally, the adoption of electric vehicle rentals and eco-friendly car rental options is reshaping the industry, particularly in regions like Europe, where light trucks for rent are gaining traction. As consumers increasingly opt for rental solutions over ownership, the market is poised for sustained growth.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Type

  Short term
  Long term


Geography

  Europe

    Germany
    UK
    France
    Italy

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

Offline distribution channels in the market include rental offices, travel agents, and hotel partnerships. These channels provide a tangible and convenient option for customers who may not feel comfortable using online platforms or who lack access to them. Additionally, offline rentals often attract spontaneous travelers or those in need of immediate assistance, as they can simply visit a rental office and secure a vehicle on the spot.

Travel agencies also play a significant role in the offline segment. Collaborating with these agencies allows vehicle rental companies to reach a wider audience, particularly tourists and business travelers, who often rely on travel agents for comprehensive travel services. Hotels also contribute to the offline distribution of rental vehicles. Many hotels partner with car rental companies to offer on-site services, enabling guests to book transportation directly through hotel concierges. These factors combined are expected to drive growth in the vehicle rental market in Europe during the forecast period.

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Market Dynamics

Our market researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in the adoption of the market?

Growing awareness about rental cars among European people is the key driver of the market.

The market is experiencing significant growth due to shifting consumer preferences towards mobility solutions. The tre

The global car rental market size USD 104.03 Billion in 2024. The market is projected to grow at a CAGR of 5.40% in the forecast period of 2025-2034, reaching a value of around USD 176.02 Billion by 2034.

The car rental market has seen significant growth, driven by increased global travel, especially in business travel and leisure travel sectors. Online booking platforms and mobile app integration have streamlined the rental process, making it more convenient for customers. These technological advancements offer seamless access to transportation options, enhancing the overall customer experience. As demand rises, car rental companies are adapting by improving services, offering more flexible solutions, and focusing on user-friendly digital interfaces. This evolution helps businesses and leisure travellers alike to access reliable, efficient, and easy-to-use car rental services.

The Global Car Rental market is set to grow at a CAGR of 18.84% from 2025-30. Sixt SE, Enterprise Holdings (Alamo), Hertz Corp are some top players in the market.

The GCC Car Rental Market is Segmented by Booking Channel (Online and Offline), Rental Duration (Short-Term and Long-Term), Vehicle Type (Hatchback, Sedan, and More), Service Type (Self-Drive and Chauffeur-Drive), End-User (Individual, Corporate and SME, and More), and Country. The Market Forecasts are Provided in Terms of Value (USD).

The size of the Car Rental Services market was valued at USD XXX million in 2024 and is projected to reach USD XXX million by 2033, with an expected CAGR of XX% during the forecast period.