The global car rental market, driven by the demand for mobility solutions and the convenience of vehicle rental services, is witnessing significant industry growth. Innovations by the largest rental car companies and the rise of online platforms have enhanced customer experiences, offering flexibility and streamlined booking processes. Market segments like short-term rentals and economy cars are thriving due to their affordability, appealing to a broad customer base. North America and Asia-Pacific are key contributors to this expansion, with the latter poised for rapid growth. Additionally, the industry is adapting to urban mobility changes by incorporating eco-friendly vehicles and exploring peer-to-peer car sharing, aligning with a shift towards sustainable and user-centric mobility options. This evolution, detailed in our comprehensive report PDF, indicates that vehicle rental services will play a crucial role in the future of transportation. For detailed industry statistics on market size, price trend, and revenue growth, refer to Mordor Intelligence™ Industry PDF, with detailed market analysis and forecasts available in a free report PDF download, highlighting the potential and dynamics of the global car rental industry. Adding to this, our annual report will provide a deeper dive into the industry statistics, market cap and industry worth, showcasing size global and price trends. This profile PDF includes essential market data to help stakeholders understand the current state and future prospects of the car rental market.

  Car Rental Report Covers the Following Countries: USA, United States, US, Canada, DE, Germany, German, UK, United Kingdom, FR, France, French, ES, Spain, Spanish, IN, India, Indian, China, Chinese, JP, Japan, Japanese, KR, South Korea, South Korean, SA, South America, South American, MEA, Middle East and Africa, Middle Eastern and African, MENA, Middle East, Middle Eastern, Africa, African

Pent-up demand for travel and a limited supply of new vehicles caused Car Rental industry revenue to surge in 2021 and 2022, as high demand and low supply elevated rental prices. More recently, the industry has grappled with a swift devaluation of electric vehicle models and falling passenger volumes at airports, which are vital to success. As travel demand normalizes and new vehicle production stabilizes, car rental companies are adapting by implementing strategies, including optimizing fleet sizes and strengthening digital platforms. Industry revenue has climbed at a CAGR of 6.2% to reach $60.7 billion through the end of 2025, despite a 1.3% drop in 2025 alone. Profit has recovered from the lows endured during the pandemic, accounting for an estimated 8.3% of industry revenue in 2025. On the bright side, the return of business travel gives the industry a boost, as resuming corporate events and networking activities have strengthened rental demand among companies, promising more stable revenues and customers desiring top-tier services. However, new challenges have unfolded, including stronger competition from ride-sharing services. Car rental providers are adopting responsive strategies, such as digital check-ins, contactless pickups, flexible drop-offs and dynamic pricing. They've had to rebalance fleet sizes to match booking volumes while enhancing digital capabilities to attract tech-savvy travelers. The growing number of international visitors, driven by mega-events like the FIFA 2026 World Cup and the 2028 Summer Olympics, offers an opportunity for car rental companies to soar through the next five years to 2030. Preparations for these influxes, such as investing in premium fleet options and forging partnerships with travel aggregators and tour operators, are in full swing. The industry will gear up for technological advancements like limited deployments of self-driving cars. Car rental providers will actively seek strategic collaborations like affiliate programs or partnerships with travel platforms and public transit providers to extend their reach. Despite some headwinds, the industry appears ready for the challenges ahead, leveraging innovation, adaptability and strategic partnerships. Car rental revenue will expand at a CAGR of 2.2% to $67.5 billion through the end of 2030.

The United States Vehicle Rental Market Report is Segmented by Application (Leisure and Tourism and Business and Corporate), Vehicle Type (Passenger Cars and More), Booking Channel (Online and Offline), Rental Duration (Short-Term and More), Propulsion (ICE Vehicles and More), Service Model (Traditional Corporate Fleets and Peer-To-Peer Platforms), and Region. The Market Forecasts are Provided in Terms of Value (USD).

US Car Rental Market size is expected to be worth around USD 78.8 Billion by 2034, from USD 37.9 Billion in 2024, at a CAGR of 7.6%.

The United States car rental market is estimated to grow steadily, with a market size of USD 35.4 billion in 2025, increasing to USD 56.9 billion by 2035. The industry will grow at a CAGR of 4.85% between 2025 and 2035 due to the growth in demand for dynamic transportation alternatives and the integration of digital rental platforms.

Car Rental Industry Analysis in the United States

Competitive Outlook

The Germany Car Rental Market is Segmented by Application Type (Leisure /Tourism and Business), Booking Type (Offline and Online), and Rental Length Type (Short Term and Long-Term). The Report Offers the Market Size and Forecast of the German car rental market in value (USD Billion) for the above-mentioned segments.

Graph and download economic data for Producer Price Index by Industry: Passenger Car Rental: Replacement Passenger Car Rental (PCU5321115321113) from Dec 1991 to Sep 2025 about passenger, rent, vehicles, PPI, industry, inflation, price index, indexes, price, and USA.

The GCC Car Rental Market is Segmented by Booking Channel (Online and Offline), Rental Duration (Short-Term and Long-Term), Vehicle Type (Hatchback, Sedan, and More), Service Type (Self-Drive and Chauffeur-Drive), End-User (Individual, Corporate and SME, and More), and Country. The Market Forecasts are Provided in Terms of Value (USD).

The data set contains the number of motor vehicle rental companies registered in the specified period and the number of rental cars.

Introduction

Car Rental Statistics: Throughout the year 2024, the car rental sector has been changing. This indicates that it has become a vital component of the worldwide travel and transportation network.

The car rental industry is currently in a recognized phase of considerable transformation, as advancements in technology, the increasing significance of sustainable practices, and improvements in customer experience adaptation have begun to pave the way for its development. In recent years, the car rental market has witnessed substantial growth and change, influenced by a variety of factors.

With a global market size anticipated to reach USD 124.56 billion by 2026, based on recent projections, it is clear that the demand for rental vehicles is consistently increasing. By examining key statistics and trends within the car rental industry, we can acquire valuable insights into consumer preferences, market dynamics, and potential opportunities for growth and innovation.

The revenue in the 'Car Rentals' segment of the shared mobility market worldwide was modeled to stand at ************** U.S. dollars in 2024. Between 2017 and 2024, the revenue rose by ************* U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************* U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Car Rentals.

[216+ Pages Report] The global car rental market size is expected to grow from USD 121.38 billion in 2023 to USD 246.12 billion by 2032, at a CAGR of 8.17% from 2024-2032

The number of users in the 'Car Rentals' segment of the shared mobility market worldwide was modeled to stand at ************** users in 2024. Between 2017 and 2024, the number of users rose by ************** users, though the increase followed an uneven trajectory rather than a consistent upward trend. The number of users will steadily rise by ************** users over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Car Rentals.

Global Market Share by Key Players

The Car Rental Market size was valued at USD 132.48 billion in 2023 and is projected to reach USD 278.54 billion by 2032, exhibiting a CAGR of 11.2 % during the forecast period. Recent developments include: In May 2023, Car Karlo Mobility Technologies LLP unveiled their self-driven car rental services in Pune, India. The company aims to tap into the rapidly expanding Indian market by introducing a user-friendly car rental booking website and mobile app. , In April 2022, SIXT, a leading global mobility provider, continued with its expansion throughout the U.S. The company revealed plans to open new branches in Charlotte and Baltimore, to provide customers with a broader selection of rental options along the East Coast. , In April 2021, GoAir joined forces with Eco Europcar to introduce car rental services in 100 cities throughout India, encompassing 25 airports. The partnership allows GoAir to provide chauffeur-driven cars, ranging from mid to luxury car segments, through Eco Europcar's platform. , In May 2021, Uber Technologies Inc. introduced a car rental service named Uber Rent in Washington DC. Additionally, the company revealed its plans to expand the Uber Reserve option for several major airports in the U.S. .

Statistics for the 2024 Tourist Car Rental market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Tourist Car Rental analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

   Tourism Car Rental Also Known As: Tourist Rent-a-Car, Holiday Auto Hire, Sightseeing Car Rental

The dataset contains the number of companies registered for the rental of motor vehicles and the number of rental cars during the specified period.

The United States car rental market reached USD 32.99 Billion in 2024. The market is expected to grow at a CAGR of 6.20% between 2025 and 2034, reaching almost USD 60.20 Billion by 2034.

The Canadian car rental industry is currently facing several challenges, despite a 2.2% climb in passenger traffic at key airports in 2025. Despite the boost in air travel, car rental revenue is dwindling, primarily attributed to changes in traveler behavior, including shorter stay durations and less frequent car rentals, alongside a growing attraction to ride-sharing and public transit. Industry giants like Avis Budget Group and Hertz traditionally derive substantial revenue from the airport market but are now retooling pricing strategies because of evolving traveler habits. Car rental companies are grappling with rising insurance and maintenance costs, driven by inflation, technological advancements in vehicles and increasing accident claims. Revenue is expected to climb at a CAGR of 5.2% to $6.2 billion through the end of 2025, despite a 3.6% drop in 2025, when profit will reach 8.4%. The gain in revenue through the end of 2025 can be mainly attributed to the high rental rates and strong utilization rental providers enjoyed in 2022 and 2023. Car rental companies are reevaluating their fleet electrification in response to weakening demand for electric vehicles (EVs) in Canada. Surprisingly, EV sales are dipping and Canadians are favoring hybrids or gasoline vehicles over electric alternatives because of concerns about charging infrastructure and range. This scenario is problematic for car rental companies, given the higher acquisition cost of EVs compared to conventional vehicles. Companies are slowing down their fleet electrification efforts, focusing more on hybrids and maintaining traditional vehicles in response to customer demand. The future of the Canadian car rental industry will be shaped by increasing competition from ride-sharing services and the adoption of transformative digital technologies. Uber and Lyft are already considerable threats to market demand, especially for short-duration and urban trips. In response, rental companies are intensifying their digital innovation initiatives, experimenting with short-term rental options and forming partnerships with mobility platforms. Significant international events such as the 2026 FIFA World Cup and improvements in vehicle technologies like autonomous capabilities will directly impact the industry. Rental providers are gearing up to accommodate the expected surge in demand by expanding their fleets and enhancing digital service channels. On the technical side, while hands-on involvement in autonomous vehicle (AV) fleet operations is currently limited, companies are investing in connected vehicle technology, anticipating the adoption of AVs. Because of these trends, industry revenue will climb at a CAGR of 1.9% to $6.8 billion through the end of 2030.

In 2024, China ranked first by number of users in the 'Car Rentals' segment of the shared mobility market among the 9 countries presented in the ranking. China's number of users amounted to ************** users, while the United States and Germany, the second and third countries, had records amounting to ************* users and ************ users, respectively.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Car Rentals.