The Carbonated Soft Drinks Market report segments the industry into Soft Drink Type (Diet Cola, Fruit Flavored Carbonates, Standard Cola, Other Types), Packaging Type (Disposable Cups, Glass Bottles, Metal Can, PET Bottles), Distribution Channel (Off-trade, On-trade), and Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America). Five-year historical data and market forecasts are included.

Global carbonated soft drinks market was valued at US$ 467.2 Million in 2024 and is set to reach around US$ 821.75 Million by 2034 at a CAGR of about 5.4%.

Global Carbonated Soft Drinks market size is expected to reach $143.53 billion by 2029 at 3.3%, surge in recreational activities to propel carbonated soft drinks market

The global carbonated beverages market size was $395 billion in 2022 and was anticipated to reach $495 billion by 2030 with a CAGR of just over 4%.

The Carbonated Soft Drink Market size was valued at USD 237.0 billion in 2023 and is projected to reach USD 326.87 billion by 2032, exhibiting a CAGR of 4.7 % during the forecasts period. Key growth drivers include increasing disposable income, changing consumer lifestyles, and advancements in technology. Hybrid seeds offer benefits such as improved disease resistance and higher yield, contributing to the market's growth. A carbonated soft drink is a drink which contain gas which is carbon dioxide dissolved under a certain pressure and forms bubbles. Common examples include cola drinks, lemon lime soft drinks and those that are modeled after root beer. These drinks are sweetened with added flavors, and sometimes also contain caffeine. Carbonation is done by the addition of carbon-dioxide gas to the solution and this leaves a distinctive fizzy feeling on the tongue when ingested. Carbonated soft drinks are beverages that are well loved for their giving a refresh to the throat and these are available in cans and bottles.

The two leading carbonated beverage companies are the Coca-Cola Company and PepsiCo Incorporated. In 2015, Coca-Cola Co. controlled just under 50 percent of the global carbonated beverage market, while PepsiCo controlled just over 20 percent of the market.

Coca-Cola - the market leader

Coca-Cola's market share demonstrates their dominance in the soft drink industry. The company also produces a wide range of other beverages to meet consumer’s needs. Other product ranges include juices, tea, coffee, water, and sports drinks. In Latin America, tea and coffee was Coca-Cola's fastest growing product category, whilst soft drinks were growing fastest in Asia Pacific.

Soft drinks market in the U.S.

Between 2018 and 2019, the volume of carbonated soft drinks sold in the United States decreased, while sales of value-added water increased by over eight percent; demonstrating a shift in beverage preferences among Americans. That being stated, carbonated soft drinks still have the highest sales volume of any liquid refreshment beverage in the United States, at over eight billion 192-oz cases.

Carbonated Soft Drinks Market Outlook

The global carbonated soft drinks market is a dynamic and evolving industry, marked by a substantial market size projected to grow from approximately USD 230 billion in 2023 to an estimated USD 290 billion by 2032. This growth reflects a compound annual growth rate (CAGR) of 2.5% over the forecast period. The market is being driven by several factors, including a sustained consumer demand for flavored beverages, innovation in product offerings, and strategic marketing initiatives by key players. Additionally, the expanding consumer base in emerging economies and changing lifestyle preferences are acting as significant catalysts in the market's expansion.

One of the primary growth factors in the carbonated soft drinks market is the continuous product innovation and diversification by manufacturers. Companies are increasingly focusing on developing unique flavors and healthier alternatives to cater to the changing consumer preferences. This includes the introduction of low-sugar and sugar-free variants, infused beverages with vitamins and minerals, and the incorporation of natural ingredients. Such innovations are not only helping manufacturers to differentiate their products but also to capture a wider audience, including health-conscious consumers. Moreover, the development of eco-friendly packaging solutions is gaining traction, aligning with global sustainability trends and consumer demand for environmentally responsible products.

Another significant growth factor is the strong brand loyalty exhibited by consumers in the carbonated soft drinks market. Established brands enjoy a dedicated customer base that is influenced by marketing campaigns, product availability, and historical brand presence. Companies invest heavily in advertising and promotional activities to reinforce brand identity and maintain consumer engagement. The use of digital marketing strategies and social media platforms has enabled brands to reach a broader and more diverse audience, further solidifying their market position. This brand loyalty often results in consistent sales and provides a competitive edge in an industry with numerous players.

The carbonated soft drinks market is also benefiting from the rising urbanization and increasing disposable income levels, particularly in emerging markets. As urban populations grow, there is a corresponding increase in the demand for convenient and ready-to-drink beverages. Consumers are seeking products that offer both refreshment and taste, making carbonated drinks a popular choice. Furthermore, the growing trend of dining out and the proliferation of quick-service restaurants have led to increased consumption of soft drinks as accompaniments to meals. These socio-economic factors are contributing to the sustained growth of the carbonated soft drinks market, particularly in regions such as Asia Pacific and Latin America.

The global demand for Soft Drink products continues to rise, driven by evolving consumer tastes and the introduction of new and exciting flavors. As consumers become more adventurous, they are increasingly seeking out unique and exotic flavors that offer a refreshing alternative to traditional options. This trend is particularly evident in the rise of craft and artisanal soft drinks, which emphasize quality and originality. Manufacturers are responding by experimenting with innovative flavor combinations and natural ingredients, appealing to health-conscious consumers who are looking for beverages that align with their lifestyle choices. This shift in consumer preferences is creating new opportunities for growth and differentiation in the highly competitive soft drink market.

Regionally, the carbonated soft drinks market exhibits varied growth patterns. North America remains a significant market due to its high consumption levels and presence of major industry players. However, growth is more pronounced in the Asia Pacific region, driven by a large and youthful population, rapid urbanization, and increasing disposable incomes. The European market is mature, with growth focused on premium and health-oriented products. Meanwhile, Latin America and the Middle East & Africa offer emerging opportunities, although they face challenges such as economic instability and regulatory constraints. These regional dynamics highlight the diverse opportunities and challenges present in the global carbonated soft drinks market.

According to Cognitive Market Research, the global Carbonated Soft Drinks market size will be USD 225614.5 million in 2024. It will expand at a compound annual growth rate (CAGR) of 5.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 90245.80 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 67684.3 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 51891.34 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 11280.73 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 4512.29 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.9% from 2024 to 2031.
The Diet Cola is the fastest growing segment of the Carbonated Soft Drinks industry

Market Dynamics of Carbonated Soft Drinks Market

Key Drivers for Carbonated Soft Drinks Market

Consumer Preference for Refreshing Beverages to Boost Market Growth

Carbonated soft drinks are often seen as more refreshing and energizing than other non-carbonated beverages, thanks to their fizzy nature. This sensory appeal significantly boosts consumption, particularly in hot climates and during social events where cold, fizzy drinks are favored. According to Information Resources Inc. (IRI) based in Chicago, sales of carbonated beverages rose by 9.7%, reaching $35.1 billion in the 52 weeks ending May 15, across all U.S. multi-outlets. The wide range of flavors available, from classic cola and citrus to fruit-based options, gives consumers many choices. Continuous flavor innovations, including exotic, limited-edition, and seasonal varieties, further drive consumer demand.

Urbanization and Changing Lifestyles to Drive Market Growth

Urbanization, especially in emerging markets, is driving the demand for convenience-oriented products. As more people around the world move to cities, the proportion of the population living in urban areas has been steadily increasing. In 2012, 52.5% of the global population resided in urban areas, and this figure was projected to rise to 56.9% by 2022. The share is generally higher in developed regions (79.7% in 2022) compared to developing nations (52.3%). In least-developed countries (LDCs), urban dwellers make up a minority (35.8%). Over the past decade, urbanization has been most noticeable in developing economies, particularly in Asia and Oceania, where the urbanization rate increased from 44.0% in 2012 to 50.6% in 2022. Africa also saw a 4.6 percentage point increase during the same period. Carbonated soft drinks are widely available in supermarkets, convenience stores, vending machines, and fast-food outlets, aligning with the fast-paced urban lifestyle. As more people spend time away from home, especially in urban areas, the demand for ready-to-consume, portable beverages like soft drinks grows, with carbonated drinks often being the preferred choice for a quick and accessible refreshment.

Restraint Factor for the Carbonated Soft Drinks Market

Health Concerns and Growing Awareness Will Limit Market Growth

Increased health awareness, especially concerning obesity, diabetes, and heart disease, has led to a growing perception of carbonated soft drinks as unhealthy. These beverages are often high in sugar and artificial ingredients, which contribute to rising health issues. As consumers become more health-conscious, there is a shift away from sugary drinks toward healthier alternatives like bottled water, natural juices, and functional beverages. High sugar content is a significant concern for many consumers, particularly with increasing government regulations regarding sugar consumption. Sugar taxes or "soda taxes" in countries such as the UK, Mexico, and some parts of the US are reducing consumption of sugary soft drinks, limiting growth opportunities in certain markets.

Impact of Covid-19 on the Carbonated Soft Drinks Market

The pandemic led to a halt in social gatherings, public events, and tra...

Global Carbonated Soft Drinks Market is poised to witness substantial growth, reaching a value of USD 316.61 Billion by the year 2033, up from USD 244.14 Billion attained in 2024. The market is anticipated to display a Compound Annual Growth Rate (CAGR) of 2.93% between 2025 and 2033.

The Global Carbonated Soft Drinks market size to cross USD 316.61 Billion in 2033. [https://edison.valuemarketres

The global combined volume in the 'Carbonated Soft Drinks' segment of the non-alcoholic drinks market was forecast to continuously increase between 2025 and 2029 by in total 0.3 billion litres (+0.16 percent). After the sixth consecutive increasing year, the combined volume is estimated to reach 190.19 billion litres and therefore a new peak in 2029. Find further information concerning the volume, combined in the 'Bottled Water' segment of the non-alcoholic drinks market in India and the revenue per capita, combined in the 'Juices' segment of the non-alcoholic drinks market in Canada. The Statista Market Insights cover a broad range of additional markets.

Carbonated Soft Drinks Market Size Value in Austria, 2021 Discover more data with ReportLinker!

The Non-Carbonated Soft Drinks Market size was valued at USD 138.91 billion in 2023 and is projected to reach USD 221.60 billion by 2032, exhibiting a CAGR of 6.9 % during the forecasts period. Non Carbonated soft drinks are drinks that contain flavorings, sweeteners and sometimes coloring agents, but lack the bubbles or bubbles of carbonated drinks. Still soft drinks can be a refreshing and tasty alternative to sugary soft drinks. However, it is important to be aware of the sugar content of some non-carbonated soft drinks, such as fruit juices and sports drinks. Availability of various types of non-carbonated beverages, per capita income and growing consumer base is expected to drive the growth of the non-carbonated soft drinks market. In addition, the changing lifestyle encourages citizens to consume Ready to Drink (RTD) preparation, which replaces solid food and satisfies the nutritional needs of the body. In addition, several key suppliers are investing in R&D to improve production in the food and beverage industry. Moreover, in recent years, the increasing desire of consumers to drink healthy beverages and changing diets is accelerating the growth of the market.

Carbonated Soft Drinks Market Size Volume in Germany, 2021 Discover more data with ReportLinker!

Unlock data-backed intelligence on India Carbonated Soft Drinks Market, size at USD 19.5 Bn in 2023, showcasing industry trends and opportunities driven by key players.

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Non Carbonated Soft Drinks Market Size 2025-2029

The non carbonated soft drinks market size is forecast to increase by USD 107.1 billion, at a CAGR of 9% between 2024 and 2029.

The market is experiencing significant shifts driven by evolving consumer preferences and the digital transformation of the beverage industry. Health and wellness concerns are increasingly influencing consumer choices, leading to a surge in demand for non-carbonated options. This trend is further amplified by the easy accessibility of substitutes, such as fruit juices, sports drinks, and functional beverages, which cater to health-conscious consumers. Meanwhile, the online presence of non-carbonated soft drinks is growing rapidly, enabling brands to reach consumers directly and expand their market reach. However, this digital transformation also presents challenges, as companies face increased competition and the need to differentiate their offerings to stand out in a crowded market. Additionally, the availability of various substitutes puts pressure on prices and margins, requiring companies to innovate and adapt to remain competitive. To capitalize on opportunities and navigate challenges effectively, market players must focus on product innovation, digital marketing strategies, and competitive pricing.

What will be the Size of the Non Carbonated Soft Drinks Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe non-carbonated soft drinks market continues to evolve, shaped by dynamic consumer preferences, industry trends, and technological advancements. Functional beverages, flavors, and extracts are increasingly popular, with a focus on natural and organic ingredients. Zero-sugar options and low-calorie alternatives are also gaining traction, driven by consumer health consciousness. Price sensitivity remains a significant factor, leading to various pricing strategies and distribution channels. Grocery stores and online retailers are major sales outlets, with sustainable packaging and recyclable materials becoming essential for brand loyalty. Innovation trends include plant-based beverages, ready-to-drink tea, and sustainable packaging. Digital marketing and social media campaigns are crucial for reaching consumers, while nutritional labeling and health claims are essential for transparency. Sustainability trends, such as raw material sourcing and production processes, are essential for reducing environmental footprint. Beverage industry trends include refrigerated storage, energy drinks, and sports drinks. Manufacturing facilities prioritize quality control and innovation, ensuring product differentiation and consumer preferences are met. Ingredient sourcing and sustainability are key considerations, with a focus on organic and natural ingredients. Growth potential is significant, with new product launches and distribution channels continually emerging. Beverage industry trends, such as high-intensity sweeteners and carbonated water, offer opportunities for expansion. The non-carbonated soft drinks market is a continuously unfolding landscape, shaped by consumer trends, industry innovations, and evolving market dynamics.

How is this Non Carbonated Soft Drinks Industry segmented?

The non carbonated soft drinks industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. Product TypeFruit juicesSports drinksDistribution ChannelOfflineOnlinePackagingBottlesCansTetra packsOthersGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKMiddle East and AfricaEgyptKSAOmanUAEAPACChinaIndiaJapanSouth AmericaArgentinaBrazilRest of World (ROW)

By Product Type Insights

The fruit juices segment is estimated to witness significant growth during the forecast period.In the evolving non-carbonated soft drink market, quality assurance and ingredient transparency are paramount. Consumers increasingly demand natural and organic ingredients, leading to a preference for juices made from fresh fruits without preservatives, artificial flavors, or excessive sugar. This trend extends to ready-to-drink teas, bottled water, and plant-based beverages, which often boast no artificial colors or high-fructose corn syrup. Product innovation and differentiation are key marketing strategies, with low-calorie options, zero-sugar alternatives, and functional beverages gaining traction. Digital marketing and social media campaigns play a significant role in reaching consumers, while sustainable packaging and recyclable materials align with environmental consciousness. Brand loyalty is a crucial factor, with consumers drawn to familiar names and trusted labels. Consumer preferences for long

Carbonated Soft Drink Market Size, Share & Trends Analysis Report by Flavour (Cola, Citrus, and Others), By Distribution Channel (Hypermarkets & Supermarkets, Convenience stores & Gas Stations, Food Services Outlets, Online Stores, and Others), and By Region - Market Scope, Global Growth Opportunities, Threats & Industry Research Forecast, 2021-2028

The Soft Drinks Market report segments the industry into Soft Drink Category (Carbonated Soft Drinks, Energy Drinks, Juices, RTD Coffee, RTD Tea, Sport Drinks), Packaging Type (Aseptic packages, Disposable Cups, Glass Bottles, Metal Can, PET Bottles), Distribution Channel (Off-trade, On-trade) and Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America).

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Soft Drinks Market Size 2025-2029

The soft drinks market size is forecast to increase by USD 982.4 billion, at a CAGR of 12.6% between 2024 and 2029.

The market is characterized by three key drivers: the hectic lifestyle leading to the need for instant energy, the increasing demand for craft soft drinks, and the challenges posed by rising obesity rates and related health issues. The contemporary consumer base, particularly in urban areas, is increasingly time-starved and seeks convenient energy boosters. Soft drinks, with their quick energy delivery, cater to this need effectively. Moreover, the emergence of craft soft drinks, with their unique flavors and artisanal appeal, has added a new dimension to the market. Consumers are no longer content with mass-produced, homogeneous offerings; they seek diverse, authentic, and high-quality beverage options. This trend is particularly prominent among millennials and Gen Z consumers, who are more likely to experiment with new flavors and brands. However, the market also faces significant challenges. The growing awareness of the health risks associated with excessive sugar consumption has led to increased scrutiny of the industry. Obesity rates, particularly among children, continue to rise, fueling concerns about the long-term health consequences of soft drink consumption. Governments and health organizations are responding with stricter regulations and public health campaigns, which could impact market growth. Companies must navigate these challenges by offering healthier alternatives, such as low-sugar or zero-sugar options, and by engaging in transparent marketing practices. By staying attuned to these market dynamics, companies can capitalize on the opportunities presented by the evolving soft drinks landscape while mitigating potential risks.

What will be the Size of the Soft Drinks Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe market continues to evolve, with dynamic market dynamics shaping its various sectors. Production capacity expands to meet consumer demand for an array of beverage offerings, from gourmet sodas and fruit juices to sports drinks and functional beverages. Taste perception remains a key driver, with flavor profiles constantly evolving to cater to changing preferences. Filtration systems and water treatment technologies ensure product quality, while manufacturing processes are optimized for energy efficiency. Health and wellness trends influence the market, leading to an increase in sugar-free options, organic choices, and natural ingredients. Vending machines and fountain dispensers are integrated into convenience stores and retail environments, providing consumers with easy access to their preferred beverages. Beverage dispensing systems, including draft systems and cold chain technologies, ensure product freshness and consistency. Artificial sweeteners and flavoring extracts are used to create low-calorie and sugar-free options, catering to consumer preferences for healthier alternatives. Quality control measures are implemented to maintain product integrity, while supply chain management and distribution channels are optimized for efficiency. Social media marketing and digital marketing strategies are employed to reach consumers effectively. Environmental impact is a growing concern, leading to innovations in water conservation and sustainable packaging formats. Product innovation continues to drive the market, with new offerings in specialty sodas, craft sodas, and functional beverages. Pricing strategies are adjusted to remain competitive, reflecting the ongoing unfolding of market activities and evolving patterns.

How is this Soft Drinks Industry segmented?

The soft drinks industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ProductCarbonated soft drinksJuices and juice concentratesBottled waterRTD tea and coffeeOthersDistribution ChannelOfflineOnlineGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKAPACChinaIndiaJapanSouth KoreaRest of World (ROW).

By Product Insights

The carbonated soft drinks segment is estimated to witness significant growth during the forecast period.The carbonated the market is undergoing a notable evolution, shaped by shifting consumer preferences and a growing focus on health and wellness. Traditional sales have plateaued, but the sector continues to expand through the introduction of innovative, healthier alternatives. Major players, such as PepsiCo and Coca-Cola, are adapting to this trend by reformulating their products with reduced sugar content and natural ingredients. This shift is most prominent in

This timeline shows the market share of leading carbonated soft drink (CSD) companies in the United States from 2013 to 2024. Throughout this entire period, the Coca-Cola Company was the ******* CSD company. In 2024, Coca-Cola's carbonated soft drink market share amounted to roughly ** percent.  Carbonated soft drinks Carbonated soft drinks belong to the non-alcoholic beverage industry. Depending on the region, they are also well-known as soda, pop, or carbonated beverages, and cover drinks containing water, sugar or a type of artificial sweetener, and a flavoring agent. Those fizzy drinks are mostly available in regular and diet varieties. A broader definition of soft drinks may additionally include non-alcoholic ready-to-drink beverages such as juice, bottled water, functional drinks (sports and energy drinks), and coffee and tea (hot and iced).Multinational companies facing the high competition in the soft drink market comprise The Coca-Cola Corporation, Pepsi-Co. Inc. and Dr Pepper Snapple. In this segment, The Coca-Cola Corporation and PepsiCo have been long-term competitors for ages. PepsiCo always has to face the so-called ’Pepsi challenge’ as rivaling with Coca-Cola. The ‘Pepsi challenge’ originally was set up as a taste experiment. Consumers were invited to degust beverages out of two blank cups – one filled with Pepsi Cola and one containing Coca-Cola. Consumers were then asked to evaluate the taste of these two drinks and to make a choice which one of them they would prefer. The blind test let most Americans surprisingly learn that they would prefer Pepsi Cola over Coca-Cola, only guided by taste.

According to the Cognitive Market Research Report, the Carbonated Beverages Market size in 2023 was XX Million and is projected to have a compounded annual growth rate of XX% from 2024 to 2031. The drivers of this segment are the growing popularity of carbonated drinks amidst the sedentary and hectic lifestyle and carbonated beverages being included in the meal packages by fast food chains. The COVID-19 outbreak has had a divisive impact on the carbonated beverage industry. Carbonated beverage sales plummeted as a result of lockdowns, which forced the closure of bars, restaurants, and amusement parks. Supply chain disruptions and logistics challenges also had an impact on production and distribution. The carbonated beverages market includes flavour like cola and citrus. In 2023, cola flavour had the most share, accounting for more than XX%. Because of the benefit of being the first to market, cola-flavoured carbonated soft drinks dominate. North America led the worldwide carbonated beverage market. Increased demand for carbonated beverages, shifting eating habits, and a growing young population all contribute to the North American market's expansion. The global carbonated beverage market is fragmented and highly competitive. To stay afloat in the industry, the leading firms are continually implementing new development tactics. Product launches, innovations, mergers and acquisitions, collaborations and partnerships, and extensive R&D are some of the growth methods used by these significant companies to succeed in a competitive market.

Market Dynamics of Carbonated Beverages Market

Key Drivers

The growing popularity of carbonated drinks amidst the sedentary and hectic lifestyle.

Carbonated beverages have grown in popularity as people's lifestyles have become more hectic. The market for low-calorie carbonated beverages has grown in response to customer demand for clean-label, gluten-free, low-calorie, and low-carb food products. The market for functional beverages as a whole is growing, and consumers' knowledge of their health is increasing, which is driving demand for low-calorie drinks. The easy availability of low- or zero-calorie drinks, which can be obtained at Walmart and other convenience stores, has supported the market's growth. To attract new customers, big manufacturers are always experimenting with new flavours and technologies for zero-calorie beverages. Consumer demand for carbonated soft drinks, distinguished by their numerous tastes and pleasant appeal, drives the growth of this market category. The industry's capacity to innovate by providing new tastes and product variants helps to fulfill consumer preferences, which drives market growth. Carbonated beverages can lengthen sensations of fullness after meals more than plain water. They may help food stay in your stomach for longer periods, causing you to feel fuller. For instance, in a controlled study of 19 healthy young women, fullness scores were greater after drinking 8 ounces (250 mL) of this than after drinking still water. People suffering from constipation may find that drinking this relieves their symptoms. A carbonated drink may even aid digestion by enhancing swallowing skills and minimizing constipation. It's also a calorie-free beverage that produces a pleasant fizzy experience. It is widely preferred over motionless water. (Source: https://www.healthline.com/nutrition/carbonated-water-good-or-bad#bottom-line) Therefore, people’s rising preference for carbonated beverages is driving the market growth.

Carbonated beverages are included in meal packages by fast food establishments.

It has been a trend over the years that fast food restaurants typically the top players like McDonald's, KFC, Subway, and Dominos offer carbonated beverages on their menus. This is because it generates enormous profits for the eateries. Soda is inexpensive, and the two dollars, one spends for a large Coke at McDonald's or any other fast food restaurant outlet is nearly entirely profit for the restaurant. On the contrary, the cup costs more than the drink for the restaurant. Furthermore, the sweet-tart flavor of Coca-Cola pairs well with a greasy burger and fries. Hence, Fast food businesses may provide low-cost choices such as dollar menus because of high-profit margins on soft drinks. They may lose money on certain things, but they make up for ...