Cart abandonment rates have been climbing steadily since 2014, after reaching an all-time high in 2013. In 2023, the share of online shopping carts that is being abandoned reached 70 percent for the first time since 2013. This is an increase of more than 10 percentage points compared to the start of the time period considered here. Mobiles vs. desktops When global consumers shop online, they spend considerably more when doing so on desktop computers. In December 2023, the average value of e-commerce purchases made through desktops was approximately 159 U.S. dollars. Purchases completed on mobiles and tablets were of comparable values, ranging between 100 and 105 U.S. dollars. Even though consumers spent more when conducting their shopping on computers, they were more inclined to add products to their shopping carts when using mobile devices. Ultimately, mobile devices provide a convenient and more accessible way to shop, but desktop computers remain the preferred choice for more expensive purchases. Where do consumers shop online? Across the globe, digital marketplaces are shoppers’ number-one online shopping destination. As of April 2024, some 29 percent of consumers voted marketplaces as their favorite e-commerce channel, followed by physical stores and retailer sites. Looking at which retailers’ global shoppers prefer to shop at, amazon.com emerged as the world's most popular online marketplace, based on share of visits. The U.S. portal accounted for around one-fifth of the global online marketplace's traffic in December 2023. Amazon's German and Japanese portal sites ranked third and fifth among the leading online marketplaces, further demonstrating Amazon's dominance over the market.

In 2025, a significant amount of online shopping orders were abandoned, i.e. not converted into a purchase. Websites offering beauty and personal care products had the highest cart abandonment rates out of all measured categories, measured at over 80 percent. Why do buyers abandon their online carts? Wishful thinking, planning a dream vacation, just checking how expensive the total order will be... there are many reasons why consumers put together an order and end up abandoning it. Online travel bookers in particular are keen to shop around for deals and wait for the best day to book flights and hotels. Many online travel agencies (OTA) are dedicated to comparing prices, and countless blog entries encourage travelers to book their flights at certain times on specific days to save cash or get better value for money. For digital shoppers in the United States, the primary reason for abandoning an online shopping order is too high extra costs such as shipping and fees, followed by the requirement to create an account on the website to proceed with the purchase. It depends on the device Mobile users generally show higher cart abandonment rates than desktop shoppers. For instance, in the United States, mobile buyers exhibited a ten percentage points higher cart abandonment rate than desktop shoppers. Great Britain has a slightly smaller gap between mobile and desktop abandonment rates, though the higher-on-mobile trend seems to be upheld.

Comprehensive dataset of cart abandonment rates by device, region, and industry, including conversion optimization benchmarks and revenue impact analysis

When shopping for goods online, it is common for consumers to pull out of a transaction, leaving the order incomplete: In the first quarter of 2025, around four in five baskets created in the United States did not result in a completed order. However, with a rate of 85 percent that quarter, cart abandonment was most common among shoppers using mobile devices.

Since the last months of 2024, a significant amount of online shopping carts were abandoned before purchase each month. The highest cart abandonment rate (CAR) from the analyzed months was recorded in April 2025, as approximately ***** percent of online orders were left unfinished.

When shopping for home furniture online, consumers very frequently end up having second thoughts, pulling out of a transaction and leaving the order incomplete. In the third quarter of 2024, ** percent of the baskets created on desktop devices worldwide did not result in a completed order, and ** percent of those created on cellphones either. The product category that suffered the most from last-minute order cancellations was home furniture. Home furniture e-commerce Despite suffering from comparatively high cart abandonment rates, furniture is being bought online quite regularly in various markets. In the second quarter of 2023, the share of consumers making monthly online purchases of home and garden products in the UK and the US stood at **% and **% respectively. This indicates a substantial market for online home furniture shopping. But why do shoppers like browsing for home furniture? In a survey conducted in the US, *** of respondents reported ease of purchase as the main reason for shopping for furniture online, with **% citing free delivery as a driving factor.

Comprehensive dataset of cart abandonment rates for Shopify stores including device-specific rates, industry benchmarks, seasonal variations, and recovery metrics

In the fourth quarter of 2024, shopping cart abandonment was most prevalent in the Middle East and Africa, at a rate of 93 percent of carts abandoned during online shopping. Second-ranked was the APAC region, where 87 percent of carts were abandoned instead of leading to a purchase.

Industry-specific cart abandonment rate benchmarks and performance metrics for e-commerce optimization

This dataset provides granular insights into user shopping sessions, cart interactions, and abandonment behaviors on digital retail platforms. It includes session metadata, cart details, device and location information, and explicit abandonment reasons, enabling robust conversion rate analysis and personalized marketing strategies.

In 2025, almost 40 percent of U.S. consumers abandoned online purchases during checkout due to additional costs, such as shipping, taxes, or fees. Many shoppers in the United States also frequently back out of online purchases because the website requires them to create an account or due to slow delivery. Mobile carts Cart abandonment is a big issue, especially on mobile phones. The mobile cart abandonment rate is increasing in the U.S. , reaching 84 percent in the second quarter of 2022, up from 83 percent in the same period the previous year. This trend underscores the need for retailers to optimize the mobile shopping experience and streamline the checkout process to reduce cart abandonment rates. Delivery is a deal breaker Delivery is a core part of the order chain. Approximately 70 percent of online shoppers in the United States cited free shipping as the most important criteria for e-commerce delivery, followed by fast shipping at 60 percent. This highlights the critical role of cost-effective and efficient delivery options in influencing consumer purchasing decisions.

When shopping for goods online, it is common for consumers to pull out of a transaction, leaving the order incomplete: In the second quarter of 2025, approximately ** percent of orders on mobile devices in the UK were not completed. During that same three-month period, ***percent of carts created were left abandoned on computers as well.

When shopping for goods online, it is common for consumers to pull out of a transaction, leaving the order incomplete. In the third quarter of 2024, approximately eight in ten orders made on mobile devices in Nordic countries were not completed. During the same three-month period, 75 percent of baskets created on computers were abandoned.

On and around Black Friday in 2022, a significant portion of online shopping carts were abandoned prior to purchase, at a daily average of nearly ** percent. On Black Friday itself (November 26th), the online shopping cart abandonment rate (CAR) was lower than average, however, at ***** percent. Also worth noting is that online shopping CAR was higher on average pre-Black Friday than it was post-Black Friday.

Mobile devices usually report higher cart abandonment rates than dektop sessions. In Italy, the average conversion rate on mobile devices was 86 percent in the third quarter of 2024.

In France, data from the third quarter of 2024 showed that approximately 88 percent of online shopping baskets created by mobile users did not result in a completed order. On the other hand, desktop users registered the lowest cart abandonment rate at 79 percent.

This statistic represents the quarterly online shopping cart abandonment rate in the United States. As of the second quarter of 2022, the abandonment rate was 84 percent for mobile phones, up from 83 percent in the same quarter of the preceding year.

This dataset provides detailed records of e-commerce cart abandonment events, including user and session identifiers, cart contents, device and location data, timing, and follow-up actions. It enables retailers to analyze abandonment patterns, optimize recovery strategies, and personalize user experiences to improve conversion rates.

The available payment methods of an online store influenced the cart abandonment rate of the majority of shoppers in Japan. As revealed in a survey conducted from May to June 2025, around ** percent of male and **** percent of female respondents stated that they would check other online stores to buy the same products if their preferred payment methods were not available. Additionally, around ************ men and women stated that they would make the purchase at physical stores instead due to the absence of their desired settlement methods.

Cart Abandonment for Restaurant Ordering Market Outlook

According to our latest research, the global Cart Abandonment for Restaurant Ordering market size was valued at USD 1.47 billion in 2024 and is expected to reach USD 4.82 billion by 2033, expanding at a robust CAGR of 14.1% during the forecast period. The primary growth driver for this market is the increasing digitalization of restaurant ordering processes, coupled with rising consumer expectations for seamless and personalized online ordering experiences. As restaurants invest heavily in advanced digital solutions to convert abandoned carts into successful transactions, the demand for sophisticated cart abandonment solutions continues to surge globally.

One of the key factors fueling the growth of the Cart Abandonment for Restaurant Ordering market is the rapid proliferation of online and mobile ordering channels. With consumers increasingly relying on digital platforms for food ordering, restaurants face the challenge of converting browsing intent into completed purchases. High cart abandonment rates, often exceeding 60% in the foodservice sector, have prompted restaurants to adopt targeted solutions that address common pain points such as complex checkout processes, lack of payment options, and insufficient real-time support. The integration of AI-driven recommendations, personalized reminders, and streamlined payment gateways has demonstrated significant potential in reducing cart abandonment and boosting conversion rates, thereby driving market growth.

Another significant growth factor is the heightened competition within the restaurant industry, compelling operators to differentiate themselves through superior customer engagement and retention strategies. Cart abandonment solutions, especially those embedded with analytics and reporting capabilities, empower restaurants to gain actionable insights into customer behavior, identify friction points in the ordering journey, and deploy tailored interventions. The ability to track real-time data, segment customers, and automate follow-up communications has become indispensable for restaurants aiming to maximize revenue from digital channels. Furthermore, the emergence of omnichannel ordering experiences, spanning mobile apps, web platforms, and self-service kiosks, has amplified the need for unified cart abandonment solutions that ensure consistency and personalization across all touchpoints.

The surge in demand for cloud-based deployment models has also played a pivotal role in the expansion of the Cart Abandonment for Restaurant Ordering market. Cloud-based solutions offer scalability, cost-efficiency, and seamless integration with existing restaurant management systems, making them particularly attractive to both small independent operators and large restaurant chains. The flexibility to deploy new features, conduct A/B testing, and leverage third-party integrations without significant upfront investments has accelerated cloud adoption. Moreover, the ongoing advancements in data security and regulatory compliance have alleviated concerns surrounding cloud deployment, further propelling the market forward.

Regionally, North America continues to dominate the Cart Abandonment for Restaurant Ordering market, accounting for the largest share in 2024, followed closely by Europe and Asia Pacific. The maturity of digital infrastructure, high smartphone penetration, and the presence of leading technology vendors have created a fertile ground for innovation in North America. Meanwhile, Asia Pacific is witnessing the fastest growth, driven by the rapid expansion of the foodservice industry, urbanization, and increasing consumer adoption of digital ordering platforms. The Middle East & Africa and Latin America, though nascent, are experiencing steady growth as restaurants in these regions embrace digital transformation to cater to evolving consumer preferences.

Solution Type Analysis

The Solution Type segment of the Cart Abandonment for Restaurant Ordering market encompasses Standalone Cart Abandonment Solutions, Integrated Ordering Platforms, Analytics & Reporting Tools, and Others. Standalone cart abandonment solutions are designed to specifically address the issue of incomplete transactions by deploying targeted interventions such as automated reminders, personalized discounts, and real-time customer support. These solutions have gained significant traction among small and medium-sized restaurants