Cart abandonment rates have been climbing steadily since 2014, after reaching an all-time high in 2013. In 2026, the share of online shopping carts that is being abandoned reached 70.22 percent. This is an increase of more than 10 percentage points compared to the start of the time period considered here. Mobiles vs. desktops When global consumers shop online, they spend considerably more when doing so on desktop computers. In December 2023, the average value of e-commerce purchases made through desktops was approximately 159 U.S. dollars. Purchases completed on mobiles and tablets were of comparable values, ranging between 100 and 105 U.S. dollars. Even though consumers spent more when conducting their shopping on computers, they were more inclined to add products to their shopping carts when using mobile devices. Ultimately, mobile devices provide a convenient and more accessible way to shop, but desktop computers remain the preferred choice for more expensive purchases. Where do consumers shop online? Across the globe, digital marketplaces are shoppers’ number-one online shopping destination. As of April 2024, some 29 percent of consumers voted marketplaces as their favorite e-commerce channel, followed by physical stores and retailer sites. Looking at which retailers’ global shoppers prefer to shop at, amazon.com emerged as the world's most popular online marketplace, based on share of visits. The U.S. portal accounted for around one-fifth of the global online marketplace's traffic in December 2023. Amazon's German and Japanese portal sites ranked third and fifth among the leading online marketplaces, further demonstrating Amazon's dominance over the market.

In 2025, a significant amount of online shopping orders were abandoned, i.e. not converted into a purchase. Websites offering beauty and personal care products had the highest cart abandonment rates out of all measured categories, measured at over ** percent. Why do buyers abandon their online carts? Wishful thinking, planning a dream vacation, just checking how expensive the total order will be... there are many reasons why consumers put together an order and end up abandoning it. Online travel bookers in particular are keen to shop around for deals and wait for the best day to book flights and hotels. Many online travel agencies (OTA) are dedicated to comparing prices, and countless blog entries encourage travelers to book their flights at certain times on specific days to save cash or get better value for money. For digital shoppers in the United States, the primary reason for abandoning an online shopping order is too high extra costs such as shipping and fees, followed by the requirement to create an account on the website to proceed with the purchase. It depends on the device Mobile users generally show higher cart abandonment rates than desktop shoppers. For instance, in the United States, mobile buyers exhibited a ten percentage points higher cart abandonment rate than desktop shoppers. Great Britain has a slightly smaller gap between mobile and desktop abandonment rates, though the higher-on-mobile trend seems to be upheld.

Comprehensive dataset of cart abandonment rates by device, region, and industry, including conversion optimization benchmarks and revenue impact analysis

When shopping for goods online, it is common for consumers to pull out of a transaction, leaving the order incomplete: In the first quarter of 2025, around ************ baskets created in the United States did not result in a completed order. However, with a rate of ** percent that quarter, cart abandonment was most common among shoppers using mobile devices.

When shopping for goods online, it is common for consumers to pull out of a transaction, leaving the order incomplete: In the fourth quarter of 2025, approximately ** percent of orders on mobile devices in the UK were not completed. During that same three-month period, ***percent of carts created were left abandoned on computers as well.

In April 2025, a significant amount of online shopping carts were abandoned before purchase each month. The highest cart abandonment rate (CAR) from the analyzed data was recorded in the APAC region in February 2025, as approximately ** percent of online orders were left unfinished.

Cart abandonment is a critical metric in eCommerce that tracks the percentage of users who add items to their cart but fail to complete the purchase. Analyzing this data helps identify trends based on factors like device type, location, and customer demographics. Insights from this analysis can reveal patterns that indicate barriers to conversion, such as high shipping costs or complex checkout processes. Understanding these trends enables businesses to implement targeted strategies, like remarketing campaigns or simplifying checkout, to reduce abandonment rates and improve revenue.

This statistic represents the quarterly online shopping cart abandonment rate in the United States. As of the second quarter of 2022, the abandonment rate was 84 percent for mobile phones, up from 83 percent in the same quarter of the preceding year.

This dataset provides granular insights into user shopping sessions, cart interactions, and abandonment behaviors on digital retail platforms. It includes session metadata, cart details, device and location information, and explicit abandonment reasons, enabling robust conversion rate analysis and personalized marketing strategies.

Dataset Overview

This dataset captures user interactions and shopping cart behavior on an e-commerce platform. It is designed to analyze the factors influencing cart abandonment and user purchasing decisions.

By examining session attributes, device info, and user activity, this data supports developing strategies to reduce abandonment rates and optimize the customer journey.

Column Descriptions

• UserID: Unique identifier for each user
• SessionID: Unique session identifier
• BrowserType: Web browser used by the user
• OperatingSystem: User’s device operating system
• DeviceType: Type of device (Mobile, Tablet, Desktop)
• NumItemsInCart: Number of items added to cart
• CartTotalAmount: Total value of items in cart (USD)
• TimeSpentOnSiteMinutes: Duration of the session in minutes
• HasCouponApplied: Indicates if a coupon was used (Boolean)
• IsReturningCustomer: Whether the user is a repeat customer (Boolean)
• LastPageViewedCategory: Product category last viewed by user
• AbandonmentReason: Reported reason for cart abandonment

In 2025, almost 40 percent of U.S. consumers abandoned online purchases during checkout due to additional costs, such as shipping, taxes, or fees. Many shoppers in the United States also frequently back out of online purchases because the website requires them to create an account or due to slow delivery. Mobile carts Cart abandonment is a big issue, especially on mobile phones. The mobile cart abandonment rate is increasing in the U.S. , reaching 84 percent in the second quarter of 2022, up from 83 percent in the same period the previous year. This trend underscores the need for retailers to optimize the mobile shopping experience and streamline the checkout process to reduce cart abandonment rates. Delivery is a deal breaker Delivery is a core part of the order chain. Approximately 70 percent of online shoppers in the United States cited free shipping as the most important criteria for e-commerce delivery, followed by fast shipping at 60 percent. This highlights the critical role of cost-effective and efficient delivery options in influencing consumer purchasing decisions.

Dataset

This dataset was created by Akshita Behl

Released under MIT

Contents

When shopping for home furniture online, consumers very frequently end up having second thoughts, pulling out of a transaction and leaving the order incomplete. In the third quarter of 2025, ** percent of the baskets created on desktop devices worldwide did not result in a completed order, and ** percent of those created on cellphones either. The product category that suffered the most from last-minute order cancellations was home appliances, closely followed by luxury goods and home furniture. Home furniture e-commerce Despite suffering from comparatively high cart abandonment rates, furniture is being bought online quite regularly in various markets. In the second quarter of 2023, the share of consumers making monthly online purchases of home and garden products in the UK and the US stood at **% and **% respectively. This indicates a substantial market for online home furniture shopping. But why do shoppers like browsing for home furniture? In a survey conducted in the US, *** of respondents reported ease of purchase as the main reason for shopping for furniture online, with **% citing free delivery as a driving factor.

This dataset provides detailed records of e-commerce shopping cart creation, abandonment events, and recovery outcomes, including user segments, device types, and recovery methods. It enables retailers to analyze cart abandonment patterns, identify key reasons for lost sales, and measure the effectiveness of recovery campaigns across different customer groups and channels.

This dataset provides detailed records of e-commerce cart abandonment events, including user and session identifiers, cart contents, device and location data, timing, and follow-up actions. It enables retailers to analyze abandonment patterns, optimize recovery strategies, and personalize user experiences to improve conversion rates.

During the third quarter of 2025, ** percent of online buyers abandoned the shopping cart in Canada. Globally, the cart abandonment rate was ** percent.

The rapid expansion of E-Commerce has significantly transformed consumer shopping behavior, particularly among Generation Z (Gen Z), the largest and most digitally engaged demographic in Indonesia. Despite the increasing adoption of online shopping, cart abandonment remains a persistent challenge, impacting conversion rates and revenue for E-Commerce platforms. This study aims to investigate the factors influencing shopping cart abandonment among Indonesian Gen Z consumers in the context of E-Commerce platforms. A quantitative approach was employed, utilizing Structural Equation Modeling (SEM) to analyze survey data from 350 respondents who have recently engaged in online shopping. The research explores six key determinants of cart abandonment is perceived cost, emotional ambivalence, internet search, offline inspection, complicated return policies, and waiting for discounts. The findings reveal that emotional ambivalence and waiting for discounts are the most significant predictors of cart abandonment, with emotional conflict causing decision fatigue and promotional delays prompting postponed purchases. In contrast, perceived cost, internet search, offline inspection, and return policies were found to have minimal impact on abandonment behavior. The results suggest that E-Commerce businesses targeting Gen Z should focus on enhancing consumer confidence through simplified decision-making processes and strategic promotional tactics to reduce cart abandonment rates. This study contributes valuable insights into the psychological and behavioral drivers of cart abandonment, offering practical implications for optimizing the online shopping experience for Indonesia’s Gen Z consumers.

The study explored South African female consumers’ online clothing shopping practices, their use and abandonment of their online shopping carts, and the influencing factors driving online shopping cart abandonment. The study adopted a survey research design, employing a quantitative approach, characterised by an exploratory-descriptive objective. Data was gathered via an online, self-administered questionnaire developed using Qualtrics, drawing from existing measurement scales. Female respondents 18 years and older residing in South Africa who purchased clothing online were recruited using convenience and snowballing sampling techniques (N = 243). Before the commencement of the data collection, the questionnaire was pre-tested to refine the questions and improve the overall quality and clarity of the questions. The online questionnaire was distributed to prospective respondents through various messaging and social media platforms (i.e., WhatsApp, Instagram, Facebook, and LinkedIn). Descriptive statistics were used to present an overview and discussion of the demographic characteristics of the sample and respondents’ online shopping practices.

Discover the booming follow shopping cart market! Learn about its 15% CAGR, key drivers like personalized shopping, and leading companies like Caper, Veeve, and E-MART. Explore market trends, restraints, and future projections to 2033.

In 2021, the shopping cart abandonment rate on fashion websites worldwide reached 84.4 percent. In comparison, luxury fashion websites had a cart abandonment rate of almost 88 percent. Both values were significantly higher than the average abandonment rate on e-commerce websites, which stood at 77 percent.