The Indonesia Pet Food Market report segments the industry into Pet Food Product (Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets), Pets (Cats, Dogs, Other Pets), Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets, Other Channels). Get five years of historical data and five-year forecasts.

According to a survey on pet ownership conducted by Rakuten Insight in January 2022, 69 percent of the respondents in Indonesia indicated that they owned cats. On the other hand, 13 percent of the respondents indicated that they owned dogs.

Background: The concept of sustainability can be applied to the management of free-roaming cat populations by humans in their environment. An increasing and uncontrolled free-roaming cat population can create problems for humans, the environment and the cats themselves. One of the efforts to manage the local cat population is carried out by the Universitas Indonesia Cares About Animals/Universitas Indonesia Peduli Hewan (UIPH) community in an urban campus environment. Such management is not necessarily in line with the concept of sustainability because it can be influenced by local community and environmental factors about which there is not much knowledge yet. Methods: Therefore, research is needed to find out more about the condition of free-roaming cats, the motivation and the role of UIPH in the UI Depok campus. A qualitative approach with in-depth interviews, direct observation and literature study is used. Findings: The results show that UIPH is a community of members from lecturers, staff and students who have concern for the survival of cats. UIPH activities include Feeding, Rescue, Fostering, Adoption and Education which are also assisted by volunteers, donations and co-sponsor collaborations. Activities by UIPH contribute to the condition of free-roaming cats that can roam freely on campus with relatively fat and healthy bodies. Conclusion: In its process, UIPH also faces problems and challenges related to the natural, social or man-made environment. But so far, they have been able to face them and carry out their routine activities. Membership, connections and ongoing programs have become an opportunity to develop community activities and regenerate wild animal awareness on campus. Novelty/Originality of this article: This study highlights the unique role of the UIPH community in managing free-roaming cat populations on an urban campus, contributing to the health and well-being of the animals. It also emphasizes the influence of local environmental and social factors in shaping sustainable wildlife management strategies.

This statistic shows the share of Indonesian respondents of a Rakuten Insight survey who were pet owners, broken down by type of pet, as of June 2018. During the period surveyed, the most popular pet amongst the pet owners in Indonesia were cats, with 37 percent of respondents who were pet owners owning a cat. In comparison, 15.5 percent of respondents who were pet owners owned a dog.

The Indonesian pet food market, valued at approximately $XX million in 2025, is experiencing robust growth, projected to expand at a Compound Annual Growth Rate (CAGR) of 6.70% from 2025 to 2033. This growth is fueled by several key factors. Rising pet ownership, particularly of cats and dogs, is a primary driver. Increasing disposable incomes among Indonesian households are enabling pet owners to spend more on premium pet food products, including specialized diets catering to specific health needs. The growing popularity of online pet food retail channels offers convenience and wider product selection, further stimulating market expansion. Furthermore, a shift towards greater awareness of pet health and nutrition is driving demand for higher-quality, more nutritious pet food options. While challenges such as fluctuating raw material prices and competition from budget brands exist, the overall market outlook remains positive. The market segmentation reveals strong growth across various channels. Convenience stores and supermarkets/hypermarkets represent significant distribution channels, while the online channel is rapidly gaining traction, reflecting changing consumer preferences. Within product categories, premium food segments and other veterinary diets are witnessing particularly strong growth due to increasing pet owner focus on health and well-being. Key players like Mars Incorporated, Nestle (Purina), and Diamond Pet Foods are dominating the market, but the presence of regional and smaller brands indicates competitive dynamics. Indonesia's growing middle class and increasing urbanization are contributing to the market's positive trajectory. The forecast period (2025-2033) promises continued expansion, driven by sustained consumer demand and the ongoing evolution of the pet food landscape in Indonesia. Recent developments include: July 2023: Hill's Pet Nutrition introduced its new MSC (Marine Stewardship Council) certified pollock and insect protein products for pets with sensitive stomachs and skin lines. They contain vitamins, omega-3 fatty acids, and antioxidants.May 2023: Nestle Purina launched new cat treats under the Friskies "Friskies Playfuls - treats" brand. These treats are round in shape and are available in chicken and liver and salmon and shrimp flavors for adult cats.May 2023: Vafo Praha, s.r.o. launched its new range of Brit RAW Freeze-dried treats and toppers for dogs. These products are made up of high-quality proteins and minimally processed ingredients for potential health benefits.. Key drivers for this market are: Growing Livestock Population, Area Under Forage Production is Increasing; Increasing Demand for Animal Products. Potential restraints include: Competition Amongst Industries and High Input Prices, Growing Shift Toward Vegan-Based Diet. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

There were 90 183 200 Instagram users in Indonesia in February 2025, which accounted for 31.7% of its entire population. The majority of them were women - 54.2%. People aged 25 to 34 were the largest user group (36 000 000). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 12 600 000.

There were 88 861 000 Instagram users in Indonesia in February 2024, which accounted for 31.3% of its entire population. The majority of them were women - 54.8%. People aged 25 to 34 were the largest user group (35 400 000). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 12 300 000.

There were 28 260 000 Linkedin users in Indonesia in March 2024, which accounted for 9.9% of its entire population. People aged 25 to 34 were the largest user group (17 000 000).

There were 174 300 000 Facebook users in Indonesia in April 2024, which accounted for 61.3% of its entire population. The majority of them were men - 53.6%. People aged 25 to 34 were the largest user group (66 200 000). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 35 800 000.