CDP was founded as the Carbon Disclosure Project in 2000, aimed at encouraging firms to disclose more information about their climate-change-related risks and opportunities. On behalf of investors and governments, the CDP surveys public companies worldwide to assess their dependencies on the world's natural resources and their strategies for reducing greenhouse gas emissions, safeguarding water resources, and preventing deforestation. The 3 annual surveys focus on climate change, forests, and water. We have access to following datasets: Climate Change Data: 2010 - 2021 Climate Change Scores: 2010 - 2021 Climate Change Questionnaires: 2010 - 2021 Water Data: 2010 - 2021 Water Scores: 2016- 2021 Water Questionnaires: 2010 - 2021 Forests Data: 2013 - 2021 Forests Scores: 2016- 2021 Forests Questionnaires: 2013 - 2021 Data files for climate change, forests, and water include tickers and ISINs for the surveyed companies. File format: All data files and scores are in Excel format. All Questionnaires are in PDF format.

Datasets produced by CDP Worldwide. Provided to CDP by companies responding publicly to an information request sent by CDP on behalf of its signatory investors. Additional information on the climate change program can be found on this webpage. More information at https://www.cdp.net/en. ACCESS LIMITED TO CURRENT HARVARD UNIVERSITY COMMUNITY MEMBERS ONLY

In June 2025, there were *** customer data platform (CDP) software vendors worldwide. The same source estimated the value of the CDP industry at *** billion U.S. dollars in 2025, up from *** billion in 2024.

The CDP Market is Segmented by Component (Platform, Services), Deployment Mode (Cloud, On-Premise), Organization Size (Small and Medium Enterprises, Large Enterprises), End-User Industry (Retail and E-Commerce, BFSI, IT and Telecommunication, Media and Entertainment, Healthcare, Other End-User Industries), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

1.National/Regional Policies 1.1 Paris Agreement Ratification I believe Paris Agreement has fostered the ambition of the countries to revise and implement their climate goals. However, not all of them have ratified it. I think the countries which have not ratified the agreement might show a different direction/ or they might be less ambitious in putting climate change adaptation and mitigation into their political agenda/processes/actions.

Data Source: https://treaties.un.org/Pages/ViewDetails.aspx?src=TREATY&mtdsg_no=XXVII-7-d&chapter=27&clang=_en

1.2 Climate Change ambitions While the majority of countries have promised to take action against climate change through the Paris Agreement, not all of them are working towards reaching the 1.5C goal at the same level. Climate tracker is an organization tracking the “ambition level” and progress of the countries which I believe could be a fruitful source of data.

Overview: https://climateactiontracker.org/publications/paris-agreement-benchmarks/ Data Source: https://climateactiontracker.org/data-portal/

1.3 Carbon Pricing Some countries/regions implement carbon pricing mechanism which is proven to be an efficient mechanism for decreasing carbon emissions. Worldbank provides a dashboard with carbon pricing data and information about the countries. Overview: https://carbonpricingdashboard.worldbank.org/ Data source: https://carbonpricingdashboard.worldbank.org/map_data

2. Economy 2.1 Composition of the sectors I know it is already shared by others, but the World Bank also provides further information on countries’ economy structures. One thing that I believe could be useful further to the GDP is the sector composition of the country which could play a role in countries' emission reduction. While it is easier for services to reach net-zero, it is harder for manufacturing. (this is also valid for companies, it is much easier to reach net-zero emission for a service company, but it could be very difficult for a steel production/processing plant to be emission-free). Overview: https://data.worldbank.org/indicator/NV.IND.MANF.ZS Data source: http://wdi.worldbank.org/table/4.2

2.2 Innovation Index Combating climate change requires fundamental changes in the systems that we have been living. Thus, innovation (technological, business model, political, social…) is necessary at all levels. Therefore, I believe the Global Innovation Index (GII) can be used as a proxy to measure innovative activities. Overview: https://www.globalinnovationindex.org/home Data source: https://www.globalinnovationindex.org/analysis-indicator

3. Low carbon Technologies Development, production and adoption of clean energy technologies are vital for lower carbon transitions. While latest developments in solar technologies made it both the cheapest and clean energy source, there is still a long way to reach a “reliable” technology to be considered as a commercially feasible option for Carbon Capture and Storage. IEA provides information related to low carbon RDDs, but it has limited country data (Mostly OECD countries). Overview: https://www.iea.org/fuels-and-technologies Data Source: https://www.iea.org/reports/energy-technology-rdd-budgets-2020

4. Development & Just Transitions 4.1 Energy Access Today there are still millions of people who don’t have access to electricity and clean cooking. Although for some countries finding ways to decrease emissions, for some others to ensure their population’s “reliable affordable and clean energy access” (SDG 7, UNDP) is the challenge. The World Bank provides data on Electricity production, sources, and percentage of the population who has access to electricity by country as part of World Development Indicators. Overview: https://data.worldbank.org/indicator/EG.ELC.ACCS.ZS Data Source: http://wdi.worldbank.org/table/3.7

4.2. Bonus: Environmental Justice (no dataset uploaded- just qualitative data) Environmental Justice Atlas is a citizen-led mapping tool which shows conflicts related to environmental injustices. The data cannot be fully downloaded and subject to restrictive data use, and I am not sure even if it could be quantified. But, I believe it could be useful to think about the social aspects of transitions. https://ejatlas.org/

In 2025, the customer data platform (CDP) industry revenue stood at an estimated *** billion U.S. dollars, up from a value of *** billion reported a year earlier. CDPs are commonly used in digital marketing.

According to Cognitive Market Research, the global customer data platform CDP software market size was USD 5315.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 40.20% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 2126.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 38.4% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 1594.56 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 1222.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 42.2% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 265.76 million in 2024 and will grow at a compound annual growth rate (CAGR) of 39.6% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 106.30 million in 2024 and will grow at a compound annual growth rate (CAGR) of 39.9% from 2024 to 2031.
The On-Premises category is the fastest growing segment of the customer data platform CDP software industry

Market Dynamics of Customer Data Platform CDP Software Market

Key Drivers for Customer Data Platform CDP Software Market

Rising Demand for Personalized Customer Experiences to Boost Market Growth

As businesses increasingly prioritize customer-centric strategies, the demand for personalized interactions is a key driver for the Customer Data Platform (CDP) software market. CDPs enable organizations to consolidate customer data from multiple touchpoints into a unified profile, offering deep insights into customer preferences and behaviours. This capability allows businesses to deliver tailored marketing campaigns and enhance customer engagement, which is critical in highly competitive markets. The growing focus on improving customer retention and lifetime value further boosts CDP adoption. In addition, the market is anticipated to grow during the projected period as a result of players in the industry adopting customer data platform CDP software. For instance, a study by Zendesk highlights that over 50% of customers are likely to switch to a competitor after a single unsatisfactory experience, underscoring the critical need for personalization in customer retention strategies.

Restraint Factor for the Customer Data Platform CDP Software Market.

High Initial Costs and Integration Challenges Will Limit Market Growth.

One major restraint in the Customer Data Platform (CDP) software market is the high initial investment required for deployment and integration. Implementing a CDP often involves significant costs, including software licensing, infrastructure upgrades, and ongoing maintenance. Additionally, integrating CDPs with existing systems, such as CRM and ERP platforms, can be complex and time-consuming, particularly for organizations with legacy systems. This complexity may also necessitate additional expenditures for specialized IT support or staff training. These financial and technical barriers can deter small and medium-sized enterprises (SMEs) from adopting CDPs, limiting the market's growth potential despite the increasing demand for customer-centric solutions.

Protection of customer data and data privacy regulations can hamper the adoption.

Stringent regulatory demands and the risk of legal consequences render data privacy legislation and customer data protection important for CDP implementation, serving as a major market barrier to customer data platform solution adoption. For instance, GDPR necessitates stringent regulations on the collection, storage, and processing of personal data. Failure to do so attracts heavy fines, leading companies to prioritize data security and protection in CDP initiatives. Similarly, the CCPA enforces stringent regulations on how companies handle consumer information, again emphasizing the need for robust data protection practices in CDP deployments. Furthermore, consumer concerns regarding privacy have grown with high-profile data breaches and abuse of personal data, leading to regulatory agencies being under greater pressure to be transparent. Thus, organizations are reluctant to invest in or deploy CDP solutions without definitive guarantees ...

Datasets produced by CDP Worldwide. Provided to CDP by companies (suppliers) responding publicly to an information request from their clients. More information at https://www.cdp.net/en. ACCESS LIMITED TO CURRENT HARVARD UNIVERSITY COMMUNITY MEMBERS ONLY

By June 2025, the customer data platform (CDP) industry attracted *** billion U.S. dollars in funding, ** percent of which were invested in companies located in the Americas. Asia-Pacific accounted for ** percent of the total, while Europe, the Middle East, and Africa for the remaining ***** percent.

The Customer Data Platform (CDP) market is booming, projected to reach $2.95B in 2025 with a 27.91% CAGR. Discover key market trends, growth drivers, and leading companies shaping this rapidly evolving landscape. Learn about cloud vs. on-premise deployments and segment analysis across industries. Recent developments include: August 2023, Twilio announced a new CDP tool that unites data for more personalization; Twilio's new tool uses its customer data platform, Segment, to connect real-time unified customer profiles with isolated data and boost marketing customization for better CX., March 2023, Adobe announced its plans to weave generative artificial intelligence tools in Adobe's realtime customer data platform through Sensei, its artificial intelligence and machine learning technologies, where Adobe's advertisers will be able to train AI models with their own data and content in Adobe's Customer Data Platform so that the output is aligned with their brand style, said Ryan Fleisch, Adobe's product marketing manager for Adobe's Customer Data Platform.. Key drivers for this market are: 4., Increasing Importance of Customer Satisfaction and Relationship Maintenance4.; Increase In Real-time and Personalized Data Analysis. Potential restraints include: 4., Data Security and Privacy Concerns. Notable trends are: Healthcare is Expected To Drive The Market Growth.

Datasets produced by CDP Worldwide. The files below provides CDP performance and disclosure scores awarded to publically disclosing responders. Question-level information on disclosure and performance scoring methodology for the Climate Change questionnaire can be found at https://www.cdp.net/en/guidance/guidance-for-companies . However, please be aware that the scoring methodology has changed over time. More information at https://www.cdp.net/en. ACCESS LIMITED TO CURRENT HARVARD UNIVERSITY COMMUNITY MEMBERS ONLY

CDP and FCDP Scattering Probe Data collected during the ESCAPE field campaign from 31 May to 17 June 2022 onboard the NRC Convair-580 aircraft. Cloud Droplet Probe (CDP) and Fast Cloud Droplet Probe (FCDP) data are available in NetCDF format, accompanied by quicklook imagery.

The Customer Data Platform (CDP) software market is experiencing robust growth, driven by the increasing need for businesses to understand and leverage their customer data effectively. The market's expansion is fueled by several key factors, including the rising adoption of digital marketing strategies, the proliferation of data sources, and the growing demand for personalized customer experiences. Businesses across all sizes—from small enterprises to large corporations—are recognizing the value of a unified customer view, enabling them to improve marketing effectiveness, enhance customer retention, and drive revenue growth. The cloud-based deployment model dominates the market due to its scalability, flexibility, and cost-effectiveness, while large enterprises represent the largest segment, reflecting their higher budgets and complex data management needs. However, the market also faces some restraints, including data privacy concerns and the complexity of integrating CDPs with existing systems. The competitive landscape is dynamic, with established players and innovative startups vying for market share. We project a continued strong CAGR, indicating substantial market expansion throughout the forecast period. This growth will likely be fueled by technological advancements, such as the increasing use of artificial intelligence (AI) and machine learning (ML) in CDP solutions, allowing for more sophisticated customer segmentation and personalization. Further, expanding adoption across emerging markets and a greater emphasis on data security and compliance are anticipated to further stimulate market growth. The market segmentation reveals significant opportunities within specific demographics. While large enterprises currently lead adoption, the medium and small enterprise segments represent considerable growth potential as these businesses increasingly prioritize data-driven strategies. Geographic distribution shows North America and Europe currently holding significant market shares, owing to high digital maturity and early adoption. However, rapid growth is projected within Asia-Pacific and other emerging regions, fueled by increasing internet penetration and rising digitalization efforts. The competitive landscape remains dynamic, with strategic partnerships, mergers and acquisitions likely shaping the market in the coming years. Overall, the CDP software market is poised for substantial growth, driven by increasing demand for personalized customer experiences and technological advancements. Companies are seeking improved customer insights and efficient data management, making this market a promising sector for investment and innovation.

The Customer Data Platform (CDP) solutions market is experiencing robust growth, driven by the increasing need for businesses to leverage first-party data for personalized customer experiences and improved marketing ROI. The market's expansion is fueled by several key trends, including the rise of omnichannel marketing, the increasing adoption of cloud-based solutions, and the growing demand for advanced analytics capabilities. Businesses are seeking CDPs to unify customer data from disparate sources, providing a single source of truth for comprehensive customer profiles. This allows for more effective segmentation, targeted campaigns, and real-time personalization across all touchpoints. While data privacy regulations and the complexity of integrating CDPs into existing systems pose some challenges, the overall market trajectory remains strongly positive. We estimate the 2025 market size to be approximately $12 billion, with a Compound Annual Growth Rate (CAGR) of 18% projected through 2033. This growth is being propelled by a wide array of players, including established enterprise software vendors like Salesforce and SAP, alongside specialized CDP providers such as Tealium, Optimizely, and Blueshift. The competitive landscape is dynamic, with continuous innovation in areas like AI-powered personalization and real-time data processing. The market is segmented by deployment model (cloud, on-premise), industry (retail, finance, healthcare), and functionality, further enriching the options available to diverse business needs. The competitive landscape features a mix of large established players and agile startups. While some large players leverage their existing customer base and infrastructure, smaller, specialized companies excel in innovation and niche solutions. The geographical distribution shows strong growth across North America and Europe, driven by early adoption and strong regulatory frameworks. However, Asia-Pacific is emerging as a significant market with considerable growth potential, fueled by increasing digital adoption and government initiatives promoting data-driven business strategies. The forecast period (2025-2033) promises substantial expansion, driven by continued technology advancements, rising demand for personalized experiences, and broadening adoption across various sectors.

During a survey carried out mid-2023, ** percent of responding customer data platform vendors stated that they saw a significant level of CDP deployment in the retail industry. The financial and travel industries were named by ** percent of respondents in that context.

Discover the booming Customer Data Platform (CDP) software market! Explore key trends, growth drivers, and leading companies shaping this dynamic sector. Learn about market size projections, regional analysis, and the future of personalized customer experiences. Download our comprehensive report today!

The size of the Customer Data Platforms (CDP) market was valued at USD 1960.9 million in 2024 and is projected to reach USD 4997.80 million by 2033, with an expected CAGR of 14.3 % during the forecast period.

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Customer Data Platform Market Size 2024-2028

The customer data platform market size is valued to increase by USD 19.02 billion, at a CAGR of 32.12% from 2023 to 2028. Rising demand for personalized customer services in retail industry will drive the customer data platform market.

Market Insights

North America dominated the market and accounted for a 37% growth during the 2024-2028.
By Deployment - On-premises segment was valued at USD 1.14 billion in 2022
By End-user - Large enterprises segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 1.00 billion 
Market Future Opportunities 2023: USD 19.02 billion
CAGR from 2023 to 2028 : 32.12%

Market Summary

The Customer Data Platform (CDP) market witnesses significant growth as businesses increasingly prioritize personalized customer experiences, particularly in the retail sector. The retail industry's shift towards delivering customized services across multiple channels has fueled the demand for CDPs. These platforms enable businesses to collect, manage, and activate customer data in real-time, enhancing the ability to deliver tailored marketing campaigns and improving customer engagement. However, the market's expansion is not without challenges. Customer data privacy concerns persist, necessitating robust data security measures. As businesses collect and process vast amounts of data, ensuring compliance with various data protection regulations becomes essential. For instance, a manufacturing company might optimize its supply chain by utilizing CDPs to analyze customer data, predict demand patterns, and personalize communication. By anticipating customer needs and streamlining operations, this company can improve overall efficiency and customer satisfaction. Despite these opportunities, the CDP market faces ongoing challenges, including data integration complexities and the need for standardization. These issues necessitate continuous innovation and collaboration among industry stakeholders to ensure the successful implementation and adoption of CDPs.

What will be the size of the Customer Data Platform Market during the forecast period?

Get Key Insights on Market Forecast (PDF) Request Free SampleThe Customer Data Platform (CDP) market continues to evolve, offering businesses advanced solutions for managing and activating customer data. CDPs enable data segmentation, validation, and deduplication, ensuring accurate and consistent customer profiles. They facilitate targeting effectiveness through personalization techniques and business intelligence, providing performance metrics and real-time analytics. One significant trend in the CDP market is the integration of machine learning models for user behavior analysis and predictive analytics. These capabilities enable data-driven decision making, improving customer experience management and campaign performance. For instance, companies have reported a 30% increase in marketing ROI by leveraging CDPs for data-driven campaigns. Data management is a crucial boardroom-level decision area for businesses, and CDPs address this need by offering data lakes, reporting dashboards, and data pipelines. These features enable businesses to collect, store, and access vast amounts of data, transforming it into valuable insights. By investing in a CDP, organizations can streamline their data processes, ensuring compliance with data protection regulations and enhancing overall data management efficiency.

Unpacking the Customer Data Platform Market Landscape

In today's business landscape, effective customer data management is crucial for driving growth and optimizing marketing strategies. The customer data platform (CDP) market plays a pivotal role in this regard, enabling businesses to segment their customer base more accurately and personalize interactions. According to recent studies, CDPs have led to a 10% increase in conversion rates by enabling behavioral analytics and real-time data processing. Furthermore, identity resolution and data modeling have resulted in a 3:1 return on investment (ROI) for businesses by improving customer segmentation and marketing campaign optimization.

Data integration and CRM integration are essential components of CDPs, ensuring data accuracy and compliance with regulations. Data visualization and user experience optimization facilitate better decision-making, while data activation and data enrichment enhance customer insights. Predictive modeling and audience targeting enable businesses to anticipate customer needs and tailor offerings accordingly.

Data security, data privacy, and data governance are integral to CDPs, ensuring that businesses maintain control over their data while adhering to industry standards. CDPs also facilitate API integrations and attribution modeling, enabling seamless data flow between systems

The Cloud Data Platform (CDP) market is experiencing robust growth, driven by the increasing need for organizations to manage and analyze ever-expanding data volumes from diverse sources. The market, estimated at $50 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 25% from 2025 to 2033, reaching an estimated $250 billion by 2033. This significant expansion is fueled by several key factors. The rising adoption of cloud computing, coupled with the demand for real-time data analytics and improved data governance, is creating a fertile ground for CDP solutions. Furthermore, the increasing complexity of data landscapes, including the proliferation of data lakes and data warehouses, necessitates sophisticated platforms capable of unifying and streamlining data management processes across various applications. Industries like banking, telecommunications, and life sciences, with their massive data volumes and regulatory requirements, are at the forefront of CDP adoption, further boosting market growth. However, challenges such as data security concerns, integration complexities, and the need for skilled professionals to manage these complex systems could potentially restrain market expansion to some extent. The segmentation of the CDP market reveals diverse application areas and platform types. Data warehouse and data integration solutions currently dominate the market, but data lakes are rapidly gaining traction due to their scalability and cost-effectiveness. Within application segments, the banking, telecommunications, and government sectors are exhibiting the highest adoption rates, driven by the need for enhanced customer insights and operational efficiency. Major players in this space, including Amazon Web Services, Google, Microsoft, and Snowflake, are continuously innovating and expanding their offerings, fostering competition and driving further market growth. The increasing adoption of hybrid and multi-cloud strategies further fuels the need for comprehensive CDP solutions that can effectively manage data across disparate environments. The geographical distribution of the market showcases strong growth in North America and Europe, while Asia-Pacific is emerging as a significant region with high potential for future expansion.

The Carbon Catalogue is a relational database available on Springer Nature's Figshare.

Here are more details from the authors:

Using data reported to CDP, we have previously built a dataset of 866 PCFs, from 145 companies, 30 industry groups, and 28 countries, showing trends of how upstream and downstream emissions vary by industry and how life cycle assessment (LCA) appears to aid companies in achieving steeper carbon reductions through improvements throughout a product’s value chain. Here, we present the greenhouse gas emissions and respective meta data for every product in this dataset. The Carbon Catalogue provides each product with name and description, PCF (in kg CO2e) and the respective LCA protocol/standard, product weight, as well as the name, industry, and country of incorporation of its manufacturer. For a subset of 421 products, the Carbon Catalogue further includes the PCF’s reported breakdown into two to nine separate stages of the product’s life cycle. For another subset of 250 products, the Carbon Catalogue includes how the respective PCFs changed and why the changes occurred.

View the peer-reviewed Nature.com publication

Thumbnail image by Maxim Tolchinskiy