This statistic illustrates the percentage of worldwide internet users who find brands or products through celebrity endorsements, sorted by age group. During the first quarter 2017 survey period it was found that ** percent of all internet users aged 16 to 24 years discovered new brands through celebrity endorsements.

According to a survey conducted in 2024, about ** percent of Gen Z consumers purchased products from influencers or celebrity brands in 2024. Millennials also saw a slight increase, and are now at ** percent, while Gen X engagement rose to ** percent. This trend highlights the strong influence of social media personalities on younger consumers, with Gen Z remaining the most engaged group.

By 2021, the number of celebrity endorsement deals entered into by the leading 20 celebrities in India amounted to ***. This was a recovery from the previous year and reflected the positive growth trajectory that developed since 2017 at a CAGR of *** percent. Celebrity endorsements are a key element of marketing campaigns among brands aiming for mass awareness of their products across India.

According to a survey conducted among adults in the United States between August 2024 and February 2025, ** percent of likely Super Bowl viewers said celebrity endorsements had at least somewhat of an impact on their product purchases. This value was ** percentage points higher than the reported figure from the general population for the same question.

This data provides India rural consumer's perception about celebrity endorsement and also advertising media that is more convenient to receive a endorsement message from the celebrity.

When it comes to the people buying products due to celebrity ads in selected countries worldwide, Nigeria ranks the highest in this list. ** percent of consumer in Nigeria share this attitude. Following in the second place is Brazil, while Hungary can be found at the bottom of the ranking.Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than ********* interviews.

Celebrity endorsement data from posts

The Celebrity Net Worth Dataset offers an in-depth look at the estimated financial assets and wealth of global celebrities, extracted from CelebrityNetWorth.com by Crawl Feeds. This dataset provides the latest available financial data as of January 31, 2022, making it a valuable resource for analyzing the earnings, investments, and overall wealth of prominent figures in various industries such as entertainment, sports, music, and more.

Key Features:

• Celebrity Names: Includes a comprehensive list of celebrities from various industries.
• Net Worth Estimates: Estimated total net worth, including assets and investments, for each celebrity.
• Industry Classification: Categorizes celebrities into industries such as Movies, Sports, Music, and Media.
• Source of Wealth: Details on how celebrities accumulated their wealth (e.g., acting, music, endorsements, business ventures).
• Data Extraction Date: Last extracted on 31st January 2022, providing the most recent snapshot of celebrity finances.
• CSV Format: Structured dataset available in CSV format, allowing seamless integration with data analysis tools.

Applications:

• Wealth Analysis: Conduct detailed studies on celebrity wealth, growth trends, and earnings potential.
• Industry Comparisons: Compare net worth estimates across different industries and categories.
• Financial Forecasting: Use historical data to predict future net worth trends for celebrities.
• Investment Insights: Identify key areas where celebrities invest or accumulate wealth.
• Market Research: Gain insights into the financial power of celebrity endorsements and their influence on industries.

For access to more updated celebrity net worth datasets, reach out to the Crawl Feeds team for further assistance.

In 2023, the total number of product brand endorsements by India's ** leading celebrities rose to ***. The number of endorsements grew at a compound annual growth rate of *** percent over a five-year span. Cricketer Virat Kohli was the most valued celebrity in India, with a brand value of over *** million U.S. dollars that year.

The dataset consists of Consumer buying behaviour of FMCG products in connection with cause-related marketing.Dataset is based on questionnaire having thirteen five point scale likert scale statements along with the demographic variables.The questionnaire is drafted based on factors contributing to consumer buying behaviour of cause-related marketing such as information available on product packaging,Brand image and Celebrity endorsement.The responses of likert scale statements were in the form of 'Strongly Agree', 'Agree', Neutral', 'Disagree', Strongly Disagree', and they were coded as 5,4,3,2,1 respectively for positive statements and 1,2,3,4,5 respectively for negative statements.

This statistic illustrates the percentage of worldwide internet users who find brands through celebrity endorsements, sorted by gender. During the survey period it was found that ** percent of female internet users discovered new brands through celebrity endorsements.

The Internet Celebrity Product market has seen exponential growth over recent years, fueled by the seismic shift in consumer behavior driven by social media and online influencers. This niche market encompasses a wide range of products endorsed or created by internet celebrities, including beauty items, fashion line

The majority of the celebrity endorsements for advertisements during the broadcast of the Indian Premier League matches were from film actors in 2023. Furthermore, about ** percent of the celebrity endorsed ads were sports person in that time period.

This statistic shows the results of a survey among in-house marketers on the effectiveness of celebrity marketing as part of selected marketing strategies in the United Kingdom (UK) as of ********. The survey found that ** percent of marketers stated that celebrities were either highly effective or quite effective as part of social media promotion. Only ** percent of marketing professionals thought of celebrity marketing as highly effective for crisis management.

The Tennis Socks market plays a pivotal role in enhancing performance and comfort for players, catering to both amateur and professional athletes. With a growing global interest in tennis, spurred by major tournaments and celebrity endorsements, the demand for specialized athletic footwear, including socks, has seen

A 2022 survey revealed that celebrity endorsements or well-known individuals topped the list as the preferred choice for Gen Z consumers to discover new brands and products, with ** percent of respondents. Posts or reviews from expert bloggers came in second place among the mentioned options, with ** percent of those surveyed, followed by vlogs and ads on streaming music services, both with ** percent.

In 2023, the total value of sports celebrity endorsements in cricket in India was approximately ** million U.S. dollars, marking an increase from the previous year's total of ** million dollars. Meanwhile, the value of sports celebrity endorsements in emerging sports remained steady at about ** million dollars in 2023, unchanged from the previous year.

e.l.f. Beauty is set to acquire Hailey Bieber's makeup brand, Rhode, for $1 billion, enhancing its appeal among Gen Z and millennials with a popular celebrity-endorsed line.

This statistic shows the share of female respondents in Indonesia who indicated that they were most interested to see the given beauty products as part of a celebrity collaboration, as of *************. During the period surveyed, lipstick was the most popular beauty product that consumers would like to see as part of a celebrity collaboration, with **** percent of respondents indicating that they were interested. In comparison, *** percent of respondents stated that they were interested in eyeshadow as part of a collaboration with a celebrity.

This statistic shows the share of female respondents in Indonesia who indicated that they have heard of the following celebrity collaborations for beauty products, as of November 2018. During the period surveyed, **** percent of respondents indicated that they have heard of the collaboration between U.S. cosmetics brand Maybelline and U.S. supermodel Gigi Hadid. In comparison, **** percent of respondents indicated that they have heard of the collaboration between the South Korean cosmetics brand Etude House with K-Pop girl group, Red Velvet.