According to a survey conducted in 2024, about ** percent of Gen Z consumers purchased products from influencers or celebrity brands in 2024. Millennials also saw a slight increase, and are now at ** percent, while Gen X engagement rose to ** percent. This trend highlights the strong influence of social media personalities on younger consumers, with Gen Z remaining the most engaged group.

By 2021, the number of celebrity endorsement deals entered into by the leading 20 celebrities in India amounted to ***. This was a recovery from the previous year and reflected the positive growth trajectory that developed since 2017 at a CAGR of *** percent. Celebrity endorsements are a key element of marketing campaigns among brands aiming for mass awareness of their products across India.

According to a survey conducted among adults in the United States between August 2024 and February 2025, ** percent of likely Super Bowl viewers said celebrity endorsements had at least somewhat of an impact on their product purchases. This value was ** percentage points higher than the reported figure from the general population for the same question.

This data provides India rural consumer's perception about celebrity endorsement and also advertising media that is more convenient to receive a endorsement message from the celebrity.

In 2021, around ** percent of U.S. consumers stated that endorsement by musicians was somewhat important to them when deciding to purchase a certain product. A similar share of participants said the same about athletes.

Celebrity endorsement data from posts

In 2023, the total number of product brand endorsements by India's ** leading celebrities rose to ***. The number of endorsements grew at a compound annual growth rate of *** percent over a five-year span. Cricketer Virat Kohli was the most valued celebrity in India, with a brand value of over *** million U.S. dollars that year.

Many international organizations (IOs) rely on voluntary contributions from member states and private actors to fund their operations. Donations from individuals are a significant and increasing income source for these IOs, who rely on marketing strategies such as celebrity endorsement, in the form of Goodwill Ambassadors, to help raise funds. Little is known, however, about the effectiveness of this strategy in the context of IOs although intuition from literatures in marketing and psychology suggest that celebrity endorsement should be effective. We conduct a survey experiment to investigate the effectiveness of Goodwill Ambassadors and, contrary to expectations, find no average effect of celebrity endorsement on donations to, and interest in, IOs and only limited effects among certain sub-groups. We speculate that the context of IOs makes it harder to generate the type of connection between celebrity and cause necessary to make endorsement effective and suggest that further investigation is needed.

Given that Pahang, being the largest state in Peninsula Malaysia is targeting more tourists visit, it is proposed to use advertisement featuring sports celebrities to increase potential consumers’ awareness and to spark their interest to travel to Taman Negara National Park. This study has investigated the effectiveness of using of celebrity endorsement especially using sports celebrities (national and international) to promote ecotourism in Malaysia’s National Park. Besides, this study also looked into which endorser (local or foreign sports celebrity) had more celebrity credibility in a print advertisement to influence consumer visit intention pertaining to ecotourism. Additionally, this study would help to identify Malaysian consumers’ environmental values (consisting of eco-centrism, conservation values and sustainable tourism) which play an important role to influence attitude toward the ecotourism destination. A review of existing literature relating to celebrity endorsement and ecotourism were made in order to grasp some background knowledge on this research area. After that, Chapter 3 Research Methodology explained the data collection method i.e. self-administrated questionnaire. There were three sets of surveys used which each having stimulus material i.e. advertisement created – ad without celebrity; ad with local sport figure; and ad with international sport figure which were randomly given to the samples. Convenience sampling was used yet with an endeavour to attain a balanced and heterogeneous sample. Followed to that, 305 questionnaires with collected data were presented in Chapter 4 titled Data Analysis and Finding after data screening. For data analysis, statistical analysis employed were descriptive analysis, measurement of central tendencies, independent sample t-test, correlation analysis and multiple regression analysis. Based on the conceptual framework, there were 14 hypotheses. After conducting respective tests, eight hypotheses were accepted and six were rejected. Overall, the conceptual model was valid as examined using regression analysis. In Chapter 5 - Discussion, recommendation and conclusion, the results were discussed with the support from literature review. Lastly, the research was completed with a conclusion and recommendations as well as appendices that were attached with the necessary documents for this study.

The Celebrity Net Worth Dataset offers an in-depth look at the estimated financial assets and wealth of global celebrities, extracted from CelebrityNetWorth.com by Crawl Feeds. This dataset provides the latest available financial data as of January 31, 2022, making it a valuable resource for analyzing the earnings, investments, and overall wealth of prominent figures in various industries such as entertainment, sports, music, and more.

Key Features:

• Celebrity Names: Includes a comprehensive list of celebrities from various industries.
• Net Worth Estimates: Estimated total net worth, including assets and investments, for each celebrity.
• Industry Classification: Categorizes celebrities into industries such as Movies, Sports, Music, and Media.
• Source of Wealth: Details on how celebrities accumulated their wealth (e.g., acting, music, endorsements, business ventures).
• Data Extraction Date: Last extracted on 31st January 2022, providing the most recent snapshot of celebrity finances.
• CSV Format: Structured dataset available in CSV format, allowing seamless integration with data analysis tools.

Applications:

• Wealth Analysis: Conduct detailed studies on celebrity wealth, growth trends, and earnings potential.
• Industry Comparisons: Compare net worth estimates across different industries and categories.
• Financial Forecasting: Use historical data to predict future net worth trends for celebrities.
• Investment Insights: Identify key areas where celebrities invest or accumulate wealth.
• Market Research: Gain insights into the financial power of celebrity endorsements and their influence on industries.

For access to more updated celebrity net worth datasets, reach out to the Crawl Feeds team for further assistance.

When it comes to the people buying products due to celebrity ads in selected countries worldwide, Nigeria ranks the highest in this list. ** percent of consumer in Nigeria share this attitude. Following in the second place is Brazil, while Hungary can be found at the bottom of the ranking.Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than ********* interviews.

No description was included in this Dataset collected from the OSF

In the social media era, the name of the game for celebrities is engagement with fans. So why then do celebrities risk talking about politics on social media, which is likely to antagonize a portion of one’s fan base? With this question in mind, we analyze approximately 220,000 tweets from 83 celebrities who chose to endorse presidential candidates in the 2016 U.S. presidential election campaign to assess whether there is a cost – defined in terms of engagement on Twitter – for celebrities who discuss presidential candidates. We also examine whether celebrities behave similarly to other campaign surrogates in being more likely to take on the “attack dog” role by going negative more often than going positive. We document how often celebrities of distinct political preferences tweet about Donald Trump, Bernie Sanders, and Hillary Clinton, and show that followers of opinionated celebrities do not withhold engagement when entertainers become politically mobilized and do indeed often go negative. Interestingly, in some cases political content from celebrities actually turns out to be more popular than typical lifestyle tweets.

A 2022 survey revealed that celebrity endorsements or well-known individuals topped the list as the preferred choice for Gen Z consumers to discover new brands and products, with ** percent of respondents. Posts or reviews from expert bloggers came in second place among the mentioned options, with ** percent of those surveyed, followed by vlogs and ads on streaming music services, both with ** percent.

The Internet Celebrity Product market has seen exponential growth over recent years, fueled by the seismic shift in consumer behavior driven by social media and online influencers. This niche market encompasses a wide range of products endorsed or created by internet celebrities, including beauty items, fashion line

Real-time interaction with virtual influencers is the degree to which information sharing occurs instantly (without first being recorded and stored) between the user and virtual influencer. Live streaming during COVID-19 empowered the government, businesses, education, and the health sector to continue their operation and share information between different sectors. There remains a gap in the literature to empirically examine the role of real-time interaction and information sharing in the relationship between a) trust in the product, b) trust in virtual influencer c) continuance in following influencer and online purchase intention. Building upon celebrity endorsement and interaction ritual chain theory, we developed a theoretical model to understand how the real-time interaction and information sharing between the virtual influencer impacts users purchase intention. The conceptual framework was validated using convenience sampling technique using 376 Chinese consumers to measure structural models. The result showed that real-time interaction moderates the relationship between trust in product and trust in virtual influencer; simultaneously, information sharing mediates the relationship between virtual influencer characteristics and trust in a) product, b) virtual influencer and c) continuance in following the influencer. The current study highlights the importance of virtual influencers’ information sharing and real-time interaction as contributors to online purchases.

The statistic shows that younger consumers were more likely to purchase products from influencers and celebrity brands in 2023. For example, ** percent of surveyed consumers belonging to Generation Z purchased a product from an influencer or celebrity brand in 2023, whereas only *** percent of Boomers made a similar purchase.

According to a survey on social media influencers conducted by Rakuten Insight in May 2023, ** percent of respondents from the Philippines who have purchased an item or product endorsed by an influencer stated that they purchased an item endorsed by a YouTuber. The same survey found that around ** percent of Filipino respondents have purchased an item endorsed by the influencer.

raw data