According to a survey conducted in 2024, about ** percent of Gen Z consumers purchased products from influencers or celebrity brands in 2024. Millennials also saw a slight increase, and are now at ** percent, while Gen X engagement rose to ** percent. This trend highlights the strong influence of social media personalities on younger consumers, with Gen Z remaining the most engaged group.

By 2021, the number of celebrity endorsement deals entered into by the leading 20 celebrities in India amounted to ***. This was a recovery from the previous year and reflected the positive growth trajectory that developed since 2017 at a CAGR of *** percent. Celebrity endorsements are a key element of marketing campaigns among brands aiming for mass awareness of their products across India.

According to a survey conducted among adults in the United States between August 2024 and February 2025, 26 percent of likely Super Bowl viewers said celebrity endorsements had at least somewhat of an impact on their product purchases. This value was 11 percentage points higher than the reported figure from the general population for the same question.

In 2021, around ** percent of U.S. consumers stated that endorsement by musicians was somewhat important to them when deciding to purchase a certain product. A similar share of participants said the same about athletes.

This data provides India rural consumer's perception about celebrity endorsement and also advertising media that is more convenient to receive a endorsement message from the celebrity.

Given that Pahang, being the largest state in Peninsula Malaysia is targeting more tourists visit, it is proposed to use advertisement featuring sports celebrities to increase potential consumers’ awareness and to spark their interest to travel to Taman Negara National Park. This study has investigated the effectiveness of using of celebrity endorsement especially using sports celebrities (national and international) to promote ecotourism in Malaysia’s National Park. Besides, this study also looked into which endorser (local or foreign sports celebrity) had more celebrity credibility in a print advertisement to influence consumer visit intention pertaining to ecotourism. Additionally, this study would help to identify Malaysian consumers’ environmental values (consisting of eco-centrism, conservation values and sustainable tourism) which play an important role to influence attitude toward the ecotourism destination. A review of existing literature relating to celebrity endorsement and ecotourism were made in order to grasp some background knowledge on this research area. After that, Chapter 3 Research Methodology explained the data collection method i.e. self-administrated questionnaire. There were three sets of surveys used which each having stimulus material i.e. advertisement created – ad without celebrity; ad with local sport figure; and ad with international sport figure which were randomly given to the samples. Convenience sampling was used yet with an endeavour to attain a balanced and heterogeneous sample. Followed to that, 305 questionnaires with collected data were presented in Chapter 4 titled Data Analysis and Finding after data screening. For data analysis, statistical analysis employed were descriptive analysis, measurement of central tendencies, independent sample t-test, correlation analysis and multiple regression analysis. Based on the conceptual framework, there were 14 hypotheses. After conducting respective tests, eight hypotheses were accepted and six were rejected. Overall, the conceptual model was valid as examined using regression analysis. In Chapter 5 - Discussion, recommendation and conclusion, the results were discussed with the support from literature review. Lastly, the research was completed with a conclusion and recommendations as well as appendices that were attached with the necessary documents for this study.

Celebrity endorsement data from posts

When it comes to the people buying products due to celebrity ads in selected countries worldwide, Nigeria ranks the highest in this list. ** percent of consumer in Nigeria share this attitude. Following in the second place is Brazil, while Hungary can be found at the bottom of the ranking.Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than ********* interviews.

In 2023, the total number of product brand endorsements by India's ** leading celebrities rose to ***. The number of endorsements grew at a compound annual growth rate of *** percent over a five-year span. Cricketer Virat Kohli was the most valued celebrity in India, with a brand value of over *** million U.S. dollars that year.

Fashion Influencer Marketing Market Outlook

According to our latest research, the global fashion influencer marketing market size reached USD 2.76 billion in 2024, driven by the growing integration of social media in fashion brand strategies and the increasing reliance on digital platforms for consumer engagement. The market is expected to expand at a robust CAGR of 12.4% from 2025 to 2033, reaching a projected value of USD 7.86 billion by 2033. This remarkable growth is attributed to evolving consumer behavior, the proliferation of digital content, and the rising effectiveness of influencer-driven campaigns in driving brand loyalty and conversions.

One of the primary growth factors for the fashion influencer marketing market is the shift in consumer purchasing patterns toward online platforms, particularly among Gen Z and millennial demographics. These segments are highly responsive to influencer recommendations, perceiving them as authentic and relatable compared to traditional celebrity endorsements or direct brand advertising. The increasing penetration of smartphones and affordable internet access has further amplified the reach of influencers, enabling brands to tap into niche audiences and foster personalized connections. As a result, fashion labels are allocating larger portions of their marketing budgets to influencer collaborations, leveraging the power of social proof to enhance brand credibility and drive sales.

Another significant driver is the advancement in data analytics and artificial intelligence, which has revolutionized campaign management and influencer selection processes. Brands and agencies now have access to sophisticated tools that provide deep insights into influencer audience demographics, engagement rates, and content performance. These analytics empower marketers to make data-driven decisions, optimize campaign ROI, and track the effectiveness of influencer partnerships in real time. Additionally, the rise of micro and nano influencers, who offer highly engaged and loyal followings within specific niches, has diversified the market, allowing brands to experiment with various influencer tiers for tailored campaign objectives.

The growing emphasis on video and short-form content, fueled by platforms such as TikTok, Instagram Reels, and YouTube Shorts, has also catalyzed the expansion of the fashion influencer marketing market. Visual storytelling and interactive content formats have proven highly effective in capturing audience attention and driving higher engagement rates. Brands are increasingly collaborating with influencers to co-create compelling content that resonates with target consumers, enhances brand storytelling, and encourages user-generated content. This trend is expected to continue as social media algorithms prioritize video content, further solidifying the role of influencers as key marketing partners in the fashion industry.

Regionally, North America and Europe have traditionally dominated the fashion influencer marketing market due to high digital adoption rates, mature fashion industries, and a well-established influencer ecosystem. However, the Asia Pacific region is witnessing the fastest growth, propelled by rapid urbanization, the rise of local fashion brands, and a burgeoning population of digital natives. Countries such as China, India, and South Korea are emerging as significant markets, with homegrown influencers commanding substantial followings and shaping fashion trends. As brands seek to expand their global footprint, cross-border influencer collaborations and localized content strategies are becoming increasingly prevalent, driving further market growth and diversification.

Service Type Analysis

Within the fashion influencer marketing market, the segmentation by service type plays a pivotal role in shaping campaign outcomes and brand strategies. Campaign management services are at the forefront, encompassing the end-to-end execution of influencer partnerships, from concept

The Internet Celebrity Product market has seen exponential growth over recent years, fueled by the seismic shift in consumer behavior driven by social media and online influencers. This niche market encompasses a wide range of products endorsed or created by internet celebrities, including beauty items, fashion line

According to a survey on social media influencers conducted by Rakuten Insight in May 2023, ** percent of respondents from the Philippines who have purchased an item or product endorsed by an influencer stated that they purchased an item endorsed by a YouTuber. The same survey found that around ** percent of Filipino respondents have purchased an item endorsed by the influencer.

Real-time interaction with virtual influencers is the degree to which information sharing occurs instantly (without first being recorded and stored) between the user and virtual influencer. Live streaming during COVID-19 empowered the government, businesses, education, and the health sector to continue their operation and share information between different sectors. There remains a gap in the literature to empirically examine the role of real-time interaction and information sharing in the relationship between a) trust in the product, b) trust in virtual influencer c) continuance in following influencer and online purchase intention. Building upon celebrity endorsement and interaction ritual chain theory, we developed a theoretical model to understand how the real-time interaction and information sharing between the virtual influencer impacts users purchase intention. The conceptual framework was validated using convenience sampling technique using 376 Chinese consumers to measure structural models. The result showed that real-time interaction moderates the relationship between trust in product and trust in virtual influencer; simultaneously, information sharing mediates the relationship between virtual influencer characteristics and trust in a) product, b) virtual influencer and c) continuance in following the influencer. The current study highlights the importance of virtual influencers’ information sharing and real-time interaction as contributors to online purchases.

In the social media era, the name of the game for celebrities is engagement with fans. So why then do celebrities risk talking about politics on social media, which is likely to antagonize a portion of one’s fan base? With this question in mind, we analyze approximately 220,000 tweets from 83 celebrities who chose to endorse presidential candidates in the 2016 U.S. presidential election campaign to assess whether there is a cost – defined in terms of engagement on Twitter – for celebrities who discuss presidential candidates. We also examine whether celebrities behave similarly to other campaign surrogates in being more likely to take on the “attack dog” role by going negative more often than going positive. We document how often celebrities of distinct political preferences tweet about Donald Trump, Bernie Sanders, and Hillary Clinton, and show that followers of opinionated celebrities do not withhold engagement when entertainers become politically mobilized and do indeed often go negative. Interestingly, in some cases political content from celebrities actually turns out to be more popular than typical lifestyle tweets.

A 2022 survey revealed that celebrity endorsements or well-known individuals topped the list as the preferred choice for Gen Z consumers to discover new brands and products, with ** percent of respondents. Posts or reviews from expert bloggers came in second place among the mentioned options, with ** percent of those surveyed, followed by vlogs and ads on streaming music services, both with ** percent.

The majority of the celebrity endorsements for advertisements during the broadcast of the Indian Premier League matches were from film actors in 2023. Furthermore, about ** percent of the celebrity endorsed ads were sports person in that time period.

This statistic shows the share of female respondents in Indonesia who indicated that they were most interested to see the given beauty products as part of a celebrity collaboration, as of *************. During the period surveyed, lipstick was the most popular beauty product that consumers would like to see as part of a celebrity collaboration, with **** percent of respondents indicating that they were interested. In comparison, *** percent of respondents stated that they were interested in eyeshadow as part of a collaboration with a celebrity.

In 2023, the total value of sports celebrity endorsements in cricket in India was approximately ** million U.S. dollars, marking an increase from the previous year's total of ** million dollars. Meanwhile, the value of sports celebrity endorsements in emerging sports remained steady at about ** million dollars in 2023, unchanged from the previous year.

The Tennis Socks market plays a pivotal role in enhancing performance and comfort for players, catering to both amateur and professional athletes. With a growing global interest in tennis, spurred by major tournaments and celebrity endorsements, the demand for specialized athletic footwear, including socks, has seen