The Report Covers Global Cereal Industry Trends and the Market is Segmented by Type (Ready-to-cook Cereals and Ready-to-eat Cereals), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retailers, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa).

Global Cereals Market reached US$ 40.3 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 53 billion by 2030

Breakfast cereals experienced a valuation of USD 47.99 Billion in 2025 before analysts estimated they will achieve USD 71.73 Billion by 2035 while demonstrating 4.1% annual growth throughout the 2035 timeframe.

Metric	Value
Industry Size (2025E)	USD 47.99 Billion
Industry Value (2035F)	USD 71.73 Billion
CAGR (2025 to 2035)	4.1%

Country-wise Market Outlook: Breakfast Cereal Market

country	CAGR (2025 to 2035)
USA	4.4%
country	CAGR (2025 to 2035)
UK	3.9%

country	CAGR (2025 to 2035)
European Union (EU)	4.1%

country	CAGR (2025 to 2035)
Japan	3.8%

country	CAGR (2025 to 2035)
South Korea	4.3%

Competitive Outlook: Breakfast Cereal Market

Company Name	Estimated Market Share (%)
Kellogg’s Company	18-22%
General Mills Inc.	15-19%
Nestlé S.A. (Cereal Partners Worldwide)	12-16%
Post Holdings, Inc.	9-13%
PepsiCo (Quaker Oats)	7-11%
Other Companies & Regional Players (Combined)	30-40%

The report covers Asian Pacific Breakfast Cereals Market and is segmented by Category (Ready-to-Cook Cereals and Ready-to-Eat Cereals), Product Type (Corn-based Breakfast Cereals, Mixed/Blended Breakfast Cereals, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, and Other Distribution Channels); and Geography (China, Japan, India, Australia, and Rest of Asia-Pacific).

With approximately 30 percent, the Kellogg Company led the breakfast cereal market in 2017. General Mills came a close second that year. Kellogg’s is responsible for popular breakfast cereals, such as Corn Flakes, Frosted Flakes, and Froot Loops. Kellogg’s Kellogg’s, which was founded over 100 years ago, generated more than half of its global net sales in the United States in 2018. Over eight billion U.S. dollars’ worth of net sales were earned in the United States, while net sales numbers from all other countries amounted to almost five and a half billion. In the same year, Kellogg’s advertising expenditures amounted to some 750 million U.S. dollars, a significant decrease when compared to the 2010-2014 period. Popular breakfast cereal brands In 2019, the most commonly eaten brand of breakfast cereal by the U.S. population was Cheerios, which is an American brand created by General Mills, one of Kellogg’s main competitors. Kellogg’s Frosted Flakes and Corn Flakes stood in third and fifth place respectively that year.

Explore the Breakfast Cereal Market trends! Covers key players, growth rate 5.8% CAGR, market size $88.66 Billion, and forecasts to 2034. Get insights now!

The Report Covers Breakfast Cereal Market Size in India and it is Segmented by Type (Ready-to-eat and Ready-to-cook) and Distribution Channels (Supermarkets/Hypermarkets, Independent Retailers, Specialist Retailers, Convenience Stores, and Other Distribution Channels). The report offers market size and values in USD million during the forecast period for the above segments.

This statistic shows the revenue of the industry “breakfast cereal manufacturing“ in the U.S. from 2012 to 2017, with a forecast to 2024. It is projected that the revenue of breakfast cereal manufacturing in the U.S. will amount to approximately 10,3 billion U.S. Dollars by 2024.

This graph shows the market share of the leading ready-to-eat cereal brands of the United States in 2017, based on dollar sales. In that year, Post Honey Bunches Of Oats had a market share of 4.7 percent.

Cereal brands - additional information

Cereal is one of the most popular breakfast choices in the United States. It is consumed hot or cold, mostly combined with milk, fruit or yogurt. Ready-to-eat cereals remain to be favorite breakfast staples among U.S. consumers because they are nutritious, as well as quick and easy to prepare. In 2015, cereals had a 91 percent household penetration rate in the U.S.

General Mills and Kellogg Company were the leading U.S. manufacturers of ready-to-eat cereals in 2016, with combined sales amounting to more than five billion U.S. dollars. Although private labels dominated the U.S. ready-to-eat cereal market that year, General Mills and Kellogg Co. brands accounted for eight out of the ten leading ready-to-eat cereals in the country. General Mills’ Honey Nut Cheerios, Cinnamon Toast Crunch, Cheerios and Lucky Charms accounted for a combined market share of approximately 16.1 percent. In contrast, Kellogg’s Frosted Flakes, Frosted Mini Wheats, Froot Loops and Raisin Bran captured a 12.8 percent share.

General Mills, Inc. which is headquartered in Minnesota is a U.S. multinational corporation which manufactures and markets consumer food products. Its brand portfolio also includes Häagen-Dazs, Betty Crocker, Yoplait and Pillsbury. Michigan-based Kellogg Company produces cereals and other snacks. The firm’s other brands include Pringles, Pop-Tarts and Cheez-It.

The Middle Eastern breakfast cereal market fell remarkably to $4.4B in 2024, waning by -27.8% against the previous year. Overall, consumption posted a buoyant increase. The level of consumption peaked at $9.3B in 2021; however, from 2022 to 2024, consumption remained at a lower figure.

The Report Covers North America Breakfast Cereals Companies and the Market is segmented by Category (Ready-to-cook Cereals and Ready-to-eat Cereals); Product Type (Corn-based Breakfast Cereals, Mixed/Blended Breakfast Cereals, and Other Product Types); Distribution Channel (Supermarkets/Hypermarkets, Convenience/Grocery Stores, Specialist Stores, Online Retail Stores, and Other Distribution Channels); and Country (United States, Mexico, Canada, and Rest of North America). The market size and forecasts are Provided in value (USD million) for the above segments.

The revenue in the 'Breakfast Cereals' segment of the food market in the United States was forecast to continuously increase between 2024 and 2029 by in total 2.8 billion U.S. dollars (+12.43 percent). After the tenth consecutive increasing year, the revenue is estimated to reach 25.35 billion U.S. dollars and therefore a new peak in 2029. Notably, the revenue of the 'Breakfast Cereals' segment of the food market was continuously increasing over the past years.Find further information concerning the price per unit in the 'Snack Food' segment of the food market in Haiti and the average volume per capita in the 'Spices & Culinary Herbs' segment of the food market in the United States. The Statista Market Insights cover a broad range of additional markets.

Graph and download economic data for Producer Price Index by Industry: Breakfast Cereal Manufacturing (PCU311230311230) from Dec 1983 to Feb 2025 about cereal, manufacturing, PPI, industry, inflation, price index, indexes, price, and USA.

The breakfast cereal industry is a highly competitive sector within the food industry that focuses on the production and sale of breakfast cereals. This article provides an overview of the market, key players, consumer trends, and challenges and opportunities in the industry.

This statistic presents the breakfast cereal market share of the Kellogg Company worldwide in 2010 and 2015. In 2015, the world's leading seller of breakfast cereal held a global market share of 27.9 percent.

Kellogg Company - additional information

The Kellogg Company had its beginnings in 1898 when the company’s founder W.K. Kellogg and his brother accidentally created wheat berry flakes. Kellogg continued his experiments until he perfected the recipe for Kellogg’s Corn Flakes. In 1906, Kellogg established the Battle Creek Toasted Corn Flake company, as U.S. consumers’ eating habits shifted from heavy breakfasts to lighter, grain-based meals. At present, the company manufactures cereal and other snacks, including cookies, crackers and cereal bars. Kellogg’s brand portfolio includes Special K, Cheez-It, Pringles and Pop Tarts. In 2010, the Kellogg Company held a 29.9 percent share of the global breakfast cereal market. However, the breakfast food giant lost some market share until 2015. U.S. morning food was the company’s bestselling segment before it was overtaken by the U.S. snacks segment in 2013. In 2015, Kellogg’s U.S. morning foods segment generated 2.99 billion U.S. dollars in global net sales. Total net sales amounted to approximately 13.5 billion U.S. dollars that year. The United States is Kellogg’s largest market. More than 60 percent of the company’s net sales were generated nationwide between 2009 and 2016. In 2016, Kellogg’s Frosted Flakes was the third leading ready-to-eat cereal brand in the country, with a 4.7 percent market share, based on dollar sales.

The Tanzanian breakfast cereal market expanded modestly to $332M in 2024, picking up by 2.6% against the previous year. In general, consumption recorded a buoyant expansion. Breakfast cereal consumption peaked at $345M in 2022; however, from 2023 to 2024, consumption stood at a somewhat lower figure.

Breakfast Cereals Market size was valued at USD 38.5 Billion in 2023 and is projected to reach USD 65.2 Billion by 2030. Along with a CAGR of 4.2%.

The Sri Lankan breakfast cereal market dropped to $251M in 2024, which is down by -5.6% against the previous year. In general, the total consumption indicated temperate growth from 2012 to 2024: its value increased at an average annual rate of +2.6% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption increased by +6.3% against 2022 indices.

This statistic shows the market size of the breakfast cereal market in China in 2015, broken down by company. That year, American breakfast giant Kellogg's generated a revenue of about 218 million yuan with breakfast cereals in China.

The statistic shows the market share of the top five breakfast cereal companies in China as of 2016. That year, Cereal Partners Worldwide SA accounted for around 40 percent of the retail sales market of breakfast cereal products in China, which made it the leading cereal supplier in the country.