Micro-Donation Charity App Market Outlook

According to our latest research, the global micro-donation charity app market size reached USD 1.42 billion in 2024, with a robust compound annual growth rate (CAGR) of 17.8% projected through the forecast period. By 2033, the market is expected to attain a value of USD 7.39 billion, reflecting the surge in digital giving and the growing integration of micro-donation features across mobile and web platforms. The primary growth factor for this market is the increasing penetration of smartphones and internet connectivity, coupled with the rising trend of digital philanthropy and socially conscious consumer behavior.

The micro-donation charity app market is propelled by several compelling growth drivers. Firstly, the rapid adoption of smartphones and digital wallets has revolutionized how individuals interact with charitable organizations. With over 6.8 billion smartphone users globally, seamless mobile payment solutions have made it easier than ever for users to contribute small amounts to causes they care about. This convenience is further amplified by the integration of micro-donation features into everyday transactions, such as round-up options at checkout, which enable users to donate spare change effortlessly. Furthermore, the proliferation of social media and influencer-driven campaigns has heightened awareness around micro-donations, encouraging participation from younger, tech-savvy demographics who are eager to make an impact in a frictionless manner.

Another significant growth factor is the increasing collaboration between non-profit organizations, fintech companies, and technology providers. These partnerships are enabling the development of innovative platforms that cater to the unique needs of both donors and charitable organizations. For instance, APIs and SDKs are being leveraged to embed donation features directly into e-commerce, gaming, and lifestyle apps, enhancing user engagement and providing new revenue streams for charities. Additionally, the use of blockchain and transparent transaction tracking is fostering greater trust and accountability, addressing one of the primary concerns associated with digital giving. As regulatory frameworks evolve to support secure and compliant transactions, the market is poised for sustained expansion.

The COVID-19 pandemic has also played a pivotal role in accelerating the adoption of micro-donation charity apps. With traditional fundraising events and in-person donations severely restricted, non-profits turned to digital channels to sustain their operations. This shift not only highlighted the resilience and adaptability of the sector but also underscored the importance of micro-donations in reaching a broader donor base. The ability to make small, recurring contributions has democratized philanthropy, enabling individuals from diverse economic backgrounds to participate in charitable giving. As a result, the micro-donation charity app market has emerged as a critical enabler of social impact in the digital age.

From a regional perspective, North America continues to lead the global micro-donation charity app market, driven by a mature digital infrastructure and high levels of philanthropic activity. The region accounted for approximately 38% of the global market share in 2024. Europe follows closely, with strong regulatory support for digital payments and a growing emphasis on corporate social responsibility. Meanwhile, the Asia Pacific region is witnessing the fastest growth, fueled by rapid urbanization, rising disposable incomes, and increased internet penetration. Emerging markets in Latin America and the Middle East & Africa are also showing significant potential, as non-profits and technology providers collaborate to address local challenges and expand access to digital giving platforms.

Platform Analysis

The platform segment of the micro-donation charity app market is characte

This statistic shows the outcome of a survey done on the influences when donating to a charity in the Netherlands in 2018. When asked whether they base their decision to donate to a charity on factual information or the feeling they have about a charity, the largest group of respondents participating in this survey said that both play a role in their decision-making.

The Australian Charities and Not-for-profits Commission (ACNC) is the national regulator of charities in Australia.

Since 3 December 2012, charities wanting to access Commonwealth charity tax concessions (and other benefits), need to register with the ACNC. Although many charities choose to register, registration with the ACNC is voluntary. Each financial year, registered charities are required to lodge an Annual Information Statement (AIS) with the ACNC. Generally, charities are required to submit their AIS within six months of the end of their reporting period – for example, by 31 December for a charity with a 30 June financial year end. This dataset provides a record of the 2014 AISs submitted by charities, that is, the statements submitted for the 2014 reporting period. For most charities that will be for the financial year 1 July 2013 – 30 June 2014, for others it will be the 2014 calendar year. There are also a small number of charities that will have alternative particular reporting periods.

As at November 2016, approximately 46 000 registered charities have submitted their 2014 AIS to the ACNC.

Registered charities can apply to the ACNC to have some or all of the information they provide withheld from the ACNC Register. If a charity has applied to have their data withheld, the AIS data relating to that charity has been excluded from this dataset. There are only limited circumstances when the ACNC can agree to withhold information, including because the information:

• is commercially sensitive and it could cause harm

• is false, confusing or misleading

• is offensive

• could endanger public safety

• falls within the circumstances allowed by the regulations (such as if the information identifies a private donor in relation to a private ancillary fund).

The AIS information for individual charities can be viewed at www.acnc.gov.au/findacharity.

The 2014 AIS dataset on data.gov.au can be used to find the AIS information lodged by more than one charity, for example for research purposes. It can also be used to filter and sort by different variables across all the AIS information that the ACNC has received for the 2014 reporting period.

The 2014 AIS asked information about charity finances for the first time. Financial information provides a basis for understanding the charity and its activities in greated detail. However, it is easy to misunderstand a charity's financial position or performance by judging it solely on its financial information. When comparing financial information to other charities, it is important to consider each charity's unique situation. This is especially the case for small charities, that do not provide financial reports which often contain more details about a charity's financial position and activities. For more information on interpreting financial information, please see the ACNC website.

NOTE: It is possible that some information in this dataset might be subject to a future request by the charity to have their information withheld, but will still appear in the dataset until the next update. Please consider this risk when using this dataset.

Please use the explanatory notes attached to help with analysis of this dataset.

The survey shows the distribution of new U.S. donors in 2010 by channel. In that year, 16 percent of new donors joined online.

This statistic shows the U.S. charities (out of the 100 largest) that were the least dependent on donor contributions as of 2023. The Cleveland Clinic Foundation had the lowest rate of dependency on its donors with -780 percent as of 2023. A score of 100 percent would signify that the charity had broken even in its budget. A minus score signifies a budget surplus.

This statistic shows U.S. charities (out of the 100 largest) with the highest donor dependency rates as of 2023. Shriners Hospitals for Children had the highest rate of dependency on its donors with 372 percent. A score of 100 percent would signify that the charity had broken even in its budget. A score higher than 100 percent signifies that the charity ran a deficit as donations were not high enough to cover all costs.

NOTE: This dataset is updated weekly. Please ensure that you use the most up-to-date version. ###

The Australian Charities and Not-for-profits Commission (ACNC) is Australia’s national regulator of charities.

Since 3 December 2012, charities wanting to access Commonwealth charity tax concessions (and other benefits), need to register with the ACNC. Although many charities choose to register, registration with the ACNC is voluntary.

Each financial year, registered charities are required to lodge an Annual Information Statement (AIS) with the ACNC. Charities are required to submit their AIS within six months of the end of their reporting period.

As at 15 December 2017, over 48,500 registered charities had submitted their 2016 AIS to the ACNC.

Registered charities can apply to the ACNC to have some or all of the information they provide withheld from the ACNC Register. There are only limited circumstances when the ACNC can agree to withhold information, including if the information:

• is commercially sensitive and could cause harm
• is false, confusing or misleading
• is offensive
• could endanger public safety
• falls within the circumstances allowed by the regulations (such as if the information identifies a private donor in relation to a private ancillary fund).

If a charity has applied to have their data withheld, the AIS data relating to that charity has been excluded from this dataset.

The AIS information for individual charities can be viewed at www.acnc.gov.au/charity.

This dataset can be used to find the AIS information lodged by multiple charities. It can also be used to filter and sort by different variables across all AIS information.

The 2016 AIS collects information about charity finances, and financial information provides a basis for understanding the charity and its activities in greater detail. However, it is easy to misunderstand a charity's financial position or performance by judging it solely on its financial information.

When comparing charities’ financial information it is important to consider each charity's unique situation. This is particularly true for small charities, which are not compelled to provide financial reports – reports that often contain more details about their financial position and activities – as part of their AIS.

For more information on interpreting financial information, please refer to the ACNC website.

The ACNC also publishes other datasets on data.gov.au as part of our commitment to open data and transparent regulation. Please click here to view them.

NOTE: It is possible that some information in this dataset might be subject to a future request from a charity to have their information withheld. If this occurs, this information will still appear in the dataset until the next update.

Please consider this risk when using this dataset.

Please use the attached explanatory notes to help with analysis of this dataset.

The global charitable giving market is experiencing robust growth, driven by increasing social awareness, heightened philanthropic initiatives, and the impact of global crises such as pandemics and natural disasters. While precise market size figures for the base year (2025) were not provided, considering the substantial involvement of numerous large organizations and the widespread nature of charitable activities across diverse regions, a reasonable estimate for the 2025 market size could be placed at $1.2 trillion USD. Assuming a conservative Compound Annual Growth Rate (CAGR) of 5% over the forecast period (2025-2033), this market is projected to reach approximately $1.8 trillion by 2033. This growth is fueled by several key trends: the rising popularity of online donation platforms, increased corporate social responsibility initiatives, the growing influence of social media in amplifying charitable causes, and a shift towards impact investing. However, economic downturns, decreased public trust in certain organizations, and the potential for donor fatigue represent significant restraints on market expansion. The market is segmented by donation type (cash and non-cash) and application area (religion, health, education, environment, social welfare, and others), with a significant portion allocated to health and social welfare causes, particularly in developed nations. The geographical distribution of charitable giving is geographically diverse, with North America and Europe currently holding substantial market shares. However, emerging economies in Asia-Pacific and other regions are witnessing a notable surge in philanthropic activities, contributing to a more balanced global landscape in the coming years. The major players in this market include established international organizations like the United Way Worldwide, Salvation Army, and Red Cross, alongside numerous national and regional charities. The competitive landscape is characterized by both collaboration and competition, as organizations seek to maximize their impact and attract donations. The increasing focus on transparency, accountability, and measurable impact is transforming the sector, compelling organizations to adopt more data-driven approaches to fundraising and program implementation. Further research and data analysis will be needed to accurately refine these estimates and provide a more precise outlook.

Questionnaires and complete data sets of two South Australian surveys for the analysis of charitable behaviour using a Schwartz Theory of Basic Values framework

In 2023/24, those who gave to charity in England were most likely to give between 20 and 49 pounds, at 31 percent of givers. Just 21 percent of people gave more than 50 British pounds.

Micro-Donation Charity App Market Outlook

According to our latest research, the global Micro-Donation Charity App market size reached USD 1.42 billion in 2024, reflecting robust momentum in digital philanthropy. The market is expected to expand at a CAGR of 14.8% from 2025 to 2033, ultimately achieving a forecasted value of USD 4.61 billion by 2033. This significant growth is primarily driven by increasing smartphone penetration, digital payment adoption, and a rising cultural emphasis on social responsibility, especially among younger demographics.

A major growth factor for the Micro-Donation Charity App market is the global proliferation of mobile devices and the corresponding surge in digital payment solutions. As smartphones become ubiquitous and mobile internet access expands, individuals find it increasingly convenient to make small, frequent donations directly from their devices. This seamless integration of donation processes with daily digital interactions has dramatically lowered the barriers to charitable giving. Additionally, the advent of secure and user-friendly payment gateways has instilled greater confidence among users, fostering higher participation rates. The integration of micro-donation features into popular financial and lifestyle apps further amplifies exposure and engagement, making charitable giving a routine part of digital life.

Another catalyst for market expansion is the growing influence of social media and influencer marketing in the philanthropy sector. Social platforms have emerged as powerful tools for non-profit organizations and corporations to promote causes, share compelling stories, and mobilize support through micro-donations. Viral campaigns, peer-to-peer fundraising challenges, and real-time impact updates create a sense of community and urgency, motivating users to contribute even small amounts. The transparency and immediacy offered by micro-donation charity apps, combined with social sharing capabilities, enhance donor trust and encourage repeat giving. This trend is especially pronounced among Millennials and Generation Z, who prioritize authenticity and social impact in their digital engagements.

The rise of corporate social responsibility (CSR) initiatives and partnerships between businesses and non-profits is also fueling market growth. Many corporations are integrating micro-donation features into their customer engagement platforms, enabling users to round up purchases or allocate loyalty rewards to charitable causes. These initiatives not only bolster brand reputation but also create scalable, sustainable funding streams for non-profits. Furthermore, advancements in app analytics and artificial intelligence are enabling more personalized user experiences, optimizing donation prompts, and maximizing impact reporting. Collectively, these technological and cultural shifts are driving sustained growth in the micro-donation charity app market.

Regionally, North America remains the largest contributor to the Micro-Donation Charity App market, driven by high digital literacy, widespread adoption of fintech solutions, and a mature non-profit ecosystem. However, Asia Pacific is emerging as the fastest-growing region, propelled by rapid urbanization, expanding internet penetration, and increasing philanthropic activity among a burgeoning middle class. Europe also demonstrates strong growth, supported by progressive regulatory frameworks and high levels of civic engagement. Meanwhile, Latin America and the Middle East & Africa are witnessing steady adoption, aided by mobile-first strategies and international development initiatives. This regional dynamism underscores the global potential of micro-donation charity apps to democratize philanthropy and drive social change.

Platform Analysis

The Platform segment of the Micro-Donation Charity App market is characterized by a diverse array of delivery channels, including iOS, Android, and Web-Based applications. iOS platforms have traditionally dominated the higher-income donor segment, benefiting from Apple's secure ecosystem and affluent user base. Many non-profit organizations and app developers prioritize iOS compatibility to tap into this demographic, leveraging features such as Apple Pay for seamless in-app donations. The integration of micro-donation functionality into popular iOS apps further enhances user convenience, contributing to higher engagement and retention rates. Additionally, Apple's strict app review process ensures a level of trust a

Donation Management Software Market Analysis The global donation management software market is expected to reach USD 1.53 billion by 2033, growing at a CAGR of 7.5% from 2025 to 2033. The increasing adoption of cloud-based donation management solutions, coupled with the growing awareness among organizations about the importance of efficient donor management, is driving market growth. Additionally, government regulations and compliance requirements are further fueling the demand for donation management software. Key market trends include the rise of artificial intelligence (AI) and machine learning (ML), which are enabling advanced data analysis and personalized fundraising campaigns. The integration of payment gateways within donation management platforms is also providing donors with seamless and secure payment processing. However, data security concerns and the need for continuous software updates present challenges for market players. The market is segmented based on application (charity base, government agencies, and others), type (cloud-based and on-premise), and region (North America, Europe, Asia Pacific, Middle East & Africa, and South America). Key market players include Bloomerang, Blackbaud, Salsa CRM, Oracle, and NeonCRM.

The market for Charity Accounting Software is projected to grow from XXX million in 2023 to XXX million by 2033, at a CAGR of XX%. This growth is attributed to several factors, including the increasing demand for efficient and transparent accounting practices in non-profit organizations, the growing adoption of cloud-based accounting solutions, and government regulations that mandate proper financial reporting for non-profit organizations. The segment of Arts and Cultural Organizations is expected to dominate the market, followed by Faith Communities and Foundations. The basic tier pricing of $49-99/Month is likely to remain the most popular segment, though the standard tier ($99-175/Month) is expected to grow at a higher rate. North America is expected to remain the largest market for Charity Accounting Software, with the United States being the key contributor. Europe is expected to be the second largest market, followed by Asia Pacific and the Middle East & Africa. Major companies in the market include Intuit, NetSuite, Sage Intacct, and Aplos Software. These companies are focusing on developing innovative solutions that meet the specific needs of non-profit organizations, such as integrated donor management, fundraising tracking, and reporting tools. The growing demand for cloud-based solutions is also expected to drive the market, as non-profit organizations increasingly seek flexible and cost-effective ways to manage their financial operations.

Provides annual information on Gift Aid repayments to charities, with counts of charities and total amounts of repayments of basic rate income tax. Previoulsy listed under 'Revenue-based Taxes and Benefits: Charitable donations and tax relief'.

Source agency: HM Revenue and Customs

Designation: National Statistics

Language: English

Alternative title: Gift Aid Repayments to Charities

Here you can see a breakdown of the types of channels that were used by donors in the United States to give money to charity over the past 2 years as of May 2013. The research shows that the most popular channel for giving was checkout donations, with 50 percent of donors saying that they had used this method previously.

The Australian Charities and Not-for-profits Commission (ACNC) is the national regulator of charities in Australia.

Since 3 December 2012, charities wanting to access Commonwealth charity tax concessions (and other benefits), need to register with the ACNC. Although many charities choose to register, registration with the ACNC is voluntary. Each financial year, registered charities are required to lodge an Annual Information Statement (AIS) with the ACNC. Generally, charities are required to submit their AIS within six months of the end of their reporting period – for example, by 31 December for a charity with a 30 June financial year end. This dataset provides a record of the 2015 AISs submitted by charities, that is, the statements submitted for a charity’s 2015 reporting year. For most charities that will be for the financial year 1 July 2014 – 30 June 2015, for others it will be the 2015 calendar year. There are also a small number of charities that have alternative particular reporting periods.

Registered charities can apply to the ACNC to have some or all of the information they provide withheld from the ACNC Register. If a charity has applied to have their data withheld, the AIS data relating to that charity has been excluded from this dataset. There are only limited circumstances when the ACNC can agree to withhold information, including because the information:

• is commercially sensitive and it could cause harm

• is false, confusing or misleading

• is offensive

• could endanger public safety

• falls within the circumstances allowed by the regulations (such as if the information identifies a private donor in relation to a private ancillary fund). The AIS information for individual charities can be viewed at www.acnc.gov.au/findacharity.

The 2015 AIS dataset on data.gov.au can be used to find the AIS information lodged by more than one charity, for example for research purposes. It can also be used to filter and sort by different variables across all the AIS information that the ACNC has received for the 2015 reporting period.

Some charities report to the ACNC as part of a reporting group. The 2015 AIS information for these charities is attached as a separate dataset on this page. Any analysis of AIS data should include those charities as well.

The 2015 AIS collects information about charity finances. Financial information provides a basis for understanding the charity and its activities in greater detail. However, it is easy to misunderstand a charity's financial position or performance by judging it solely on its financial information. When comparing financial information to other charities, it is important to consider each charity's unique situation. This is especially the case for small charities, that do not provide financial reports which often contain more details about a charity's financial position and activities. For more information on interpreting financial information, please see the ACNC website.

The ACNC maintains a network of researchers who are interested in the sector, and hold regular teleconferences. If you are interested in becoming involved in the Research network, please email us. The ACNC also publishes other datasets on data.gov.au, as part of our commitment to open data and transparent regulation. Please click here to view these.

NOTE: It is possible that some information in this dataset might be subject to a future request by the charity to have their information withheld, but will still appear in the dataset until the next update. Please consider this risk when using this dataset.

Please use the explanatory notes attached to help with analysis of this dataset.

We advise that users familiarise themselves with the reporting requirements of the regulators on whose data we have drawn for this work. Some variables are easily understood (headline income and expenditure figures, or dates of registration and dissolution); others less so (e.g. familiarity with definitions of the components of income which charities are required to report would be desirable for work on the exposure of charities to specific income sources). We carried out work on various aspects of the financial vulnerability of charities and charitable companies, as follows: 1. patterns of registration and dissolution, as measured by the dates on which these events are recorded by the regulators. 2. the extent to which organisations held reserves prior to the onset of Covid-19. We used measures of "unrestricted reserves" which are usually provided only for larger organisations and expressed these as a proportion of the organisation's annual expenditures; 3. financial vulnerability, expressed in various ways - substantial (over 25%) fluctuations in incomes, or fluctuations in the excess of expenditure over income; 4. exposure of organisations to particular income streams. We define these in "VariableDescriptions_covid19_project.doc", attached to this deposit. Note that for time series analyses, the Charity Commission website data on the incomes and expenditures of charities only contains data for relatively recent time periods; a longer time series providing charity financials from the late 1990s to 2012 is available in the Third Sector Research Centre data collection at https://reshare.ukdataservice.ac.uk/850933/ and we recommend this is linked to the current data from the Charity Commission. Financial histories are not available for as long a time period for Scottish charities since the regulator was not established until 2006. Other data of relevance to work on this project would be a publicly-available classification of charities at https://charityclassification.org.uk/ Charitable organisations largely fall into a small number of sections of the Standard Industrial Classification and as a result scholars have developed more granular schemas. the data at the above website are publicly-available and can be linked via charity ID numbers. Project papers describing the work in more detail are available at https://www.birmingham.ac.uk/research/tsrc/research/assessing-financial-vulnerability-and-risk-in-the-uks-charities-during-and-beyond-the-covid-19-crisis.aspxThere are significant public concerns about the impact of the economic consequences of COVID-19 for UK voluntary organisations. The lockdown has caused the cessation of income generation activities involving face-to-face contacts; it will be followed by longer-term impacts depending on the scale and duration of the post-crisis recession. The impact will be highly differentiated, between organisations of different missions and size, and between communities. Central and national government, funders, voluntary organisation infrastructure bodies, and organisations themselves require analysis of these impacts if they are to make informed decisions. The immediate needs are for understandings of: 1. exactly what sorts of funding streams are at risk, and how the reduction or cessation of that funding has differentiated impacts 2. the extent to which the economic impacts of COVID-19 will differ in magnitude and character from previous shocks to voluntary sector income (there is a baseline degree of fluctuation in organisations incomes and expenditures, but we anticipate the crisis will affect far more organisations); 3. ongoing differential impacts depending on the progress of moving out from lockdown. Our work will contribute to an improved evidence base, providing actionable information on the exposure to risk of charities, drawing on a growing volume of administrative and transactional data. This will provide more granular, policy-relevant data on the impacts of economic change on charitable organisations. In turn this will provide a firmer evidential basis for interventions such as targeted financial support for strategically-significant charities. Data were downloaded regularly from the following sources. (1) The Charity Commission: the majority of charities which operate within England and Wales are legally obliged to register with the Charity Commission, whose data are now available publicly. The Charity Commission provided a comprehensive data extract which is updated regularly. Dissolutions and registrations of organisations are updated daily. Financial information is updated as and when returns are submitted by charities; there is a timelag because charities have a grace period within which to report their financial results and because there are then internal checks, which can take longer. This means that more detailed returns on which we have relied for analyses tend to take longer to appear in the publicly-downloadable files. (2) The Office of the Scottish Charity Regulator: all organisations wishing to operate as charities in Scotland must be registered with the Office of the Scottish Charity Regulator. There are differences in the characteristics of registered charities between Scotland and England / Wales, because the Scottish regulator has no income threshold above which reporting is mandatory (in England and Wales only organisations with incomes or expenditures greater than £5000 are required to do so) and because in England and Wales there are various categories of charity which do not report to the Charity Commission (because they have a different principal regulator – e.g. universities). (3) Companies House: the majority of the organisations registered with, and/or regulated by, Companies House are for-profit organisations but some are of interest to third sector researchers, such as Community Interest Companies and Companies Limited by Guarantee though the precise allocation of these to the third sector is a matter of judgement; Companies House offer, through their website, a complete list of active registered companies as a free download, updated monthly. In our work we have focussed on Companies Limited by Guarantee.