In November 2024, Google.com was the most popular website worldwide with 136 billion average monthly visits. The online platform has held the top spot as the most popular website since June 2010, when it pulled ahead of Yahoo into first place. Second-ranked YouTube generated more than 72.8 billion monthly visits in the measured period. The internet leaders: search, social, and e-commerce Social networks, search engines, and e-commerce websites shape the online experience as we know it. While Google leads the global online search market by far, YouTube and Facebook have become the world’s most popular websites for user generated content, solidifying Alphabet’s and Meta’s leadership over the online landscape. Meanwhile, websites such as Amazon and eBay generate millions in profits from the sale and distribution of goods, making the e-market sector an integral part of the global retail scene. What is next for online content? Powering social media and websites like Reddit and Wikipedia, user-generated content keeps moving the internet’s engines. However, the rise of generative artificial intelligence will bring significant changes to how online content is produced and handled. ChatGPT is already transforming how online search is performed, and news of Google's 2024 deal for licensing Reddit content to train large language models (LLMs) signal that the internet is likely to go through a new revolution. While AI's impact on the online market might bring both opportunities and challenges, effective content management will remain crucial for profitability on the web.

Google Search Statistics 2023

• Google is the most searched website in the World.
• Google receives more visitors than any other site. Google is accessed 89.3 trillion times per month.
• Google is used by billions of people every day to conduct their searches. Google is much more than a simple search engine.
• Google provides many other services. Google Shopping and Google News also feature. Google Mail, Google's popular email service, is included.
• Google organic search traffic is 16.3% of the total US searches.

In May 2020, YouTube generated over 5.3 billion global visits via organic search traffic. Second-ranked Wikipedia accumulated less than half of that, claiming 2.2 billion organic search visits. Social network Facebook rounded off the top properties with more than a billion organic search visits during the measured period.

In March 2024, search platform Google.com generated approximately 85.5 billion visits, down from 87 billion platform visits in October 2023. Google is a global search platform and one of the biggest online companies worldwide.

Code:

Packet_Features_Generator.py & Features.py

To run this code:

pkt_features.py [-h] -i TXTFILE [-x X] [-y Y] [-z Z] [-ml] [-s S] -j

-h, --help show this help message and exit -i TXTFILE input text file -x X Add first X number of total packets as features. -y Y Add first Y number of negative packets as features. -z Z Add first Z number of positive packets as features. -ml Output to text file all websites in the format of websiteNumber1,feature1,feature2,... -s S Generate samples using size s. -j

Purpose:

Turns a text file containing lists of incomeing and outgoing network packet sizes into separate website objects with associative features.

Uses Features.py to calcualte the features.

startMachineLearning.sh & machineLearning.py

To run this code:

bash startMachineLearning.sh

This code then runs machineLearning.py in a tmux session with the nessisary file paths and flags

Options (to be edited within this file):

--evaluate-only to test 5 fold cross validation accuracy

--test-scaling-normalization to test 6 different combinations of scalers and normalizers

Note: once the best combination is determined, it should be added to the data_preprocessing function in machineLearning.py for future use

--grid-search to test the best grid search hyperparameters - note: the possible hyperparameters must be added to train_model under 'if not evaluateOnly:' - once best hyperparameters are determined, add them to train_model under 'if evaluateOnly:'

Purpose:

Using the .ml file generated by Packet_Features_Generator.py & Features.py, this program trains a RandomForest Classifier on the provided data and provides results using cross validation. These results include the best scaling and normailzation options for each data set as well as the best grid search hyperparameters based on the provided ranges.

Data

Encrypted network traffic was collected on an isolated computer visiting different Wikipedia and New York Times articles, different Google search queres (collected in the form of their autocomplete results and their results page), and different actions taken on a Virtual Reality head set.

Data for this experiment was stored and analyzed in the form of a txt file for each experiment which contains:

First number is a classification number to denote what website, query, or vr action is taking place.

The remaining numbers in each line denote:

The size of a packet,

and the direction it is traveling.

negative numbers denote incoming packets

positive numbers denote outgoing packets

Figure 4 Data

This data uses specific lines from the Virtual Reality.txt file.

The action 'LongText Search' refers to a user searching for "Saint Basils Cathedral" with text in the Wander app.

The action 'ShortText Search' refers to a user searching for "Mexico" with text in the Wander app.

The .xlsx and .csv file are identical

Each file includes (from right to left):

The origional packet data,

each line of data organized from smallest to largest packet size in order to calculate the mean and standard deviation of each packet capture,

and the final Cumulative Distrubution Function (CDF) caluclation that generated the Figure 4 Graph.

This statistic shows the frequency of students visiting colleges' own websites during their college search in the United States in 2015. In 2015, about 47 percent of respondents stated that they visited college websites a few times a week during their search for a college.

Unlock the Power of Behavioural Data with GDPR-Compliant Clickstream Insights.

Swash clickstream data offers a comprehensive and GDPR-compliant dataset sourced from users worldwide, encompassing both desktop and mobile browsing behaviour. Here's an in-depth look at what sets us apart and how our data can benefit your organisation.

User-Centric Approach: Unlike traditional data collection methods, we take a user-centric approach by rewarding users for the data they willingly provide. This unique methodology ensures transparent data collection practices, encourages user participation, and establishes trust between data providers and consumers.

Wide Coverage and Varied Categories: Our clickstream data covers diverse categories, including search, shopping, and URL visits. Whether you are interested in understanding user preferences in e-commerce, analysing search behaviour across different industries, or tracking website visits, our data provides a rich and multi-dimensional view of user activities.

GDPR Compliance and Privacy: We prioritise data privacy and strictly adhere to GDPR guidelines. Our data collection methods are fully compliant, ensuring the protection of user identities and personal information. You can confidently leverage our clickstream data without compromising privacy or facing regulatory challenges.

Market Intelligence and Consumer Behaviour: Gain deep insights into market intelligence and consumer behaviour using our clickstream data. Understand trends, preferences, and user behaviour patterns by analysing the comprehensive user-level, time-stamped raw or processed data feed. Uncover valuable information about user journeys, search funnels, and paths to purchase to enhance your marketing strategies and drive business growth.

High-Frequency Updates and Consistency: We provide high-frequency updates and consistent user participation, offering both historical data and ongoing daily delivery. This ensures you have access to up-to-date insights and a continuous data feed for comprehensive analysis. Our reliable and consistent data empowers you to make accurate and timely decisions.

Custom Reporting and Analysis: We understand that every organisation has unique requirements. That's why we offer customisable reporting options, allowing you to tailor the analysis and reporting of clickstream data to your specific needs. Whether you need detailed metrics, visualisations, or in-depth analytics, we provide the flexibility to meet your reporting requirements.

Data Quality and Credibility: We take data quality seriously. Our data sourcing practices are designed to ensure responsible and reliable data collection. We implement rigorous data cleaning, validation, and verification processes, guaranteeing the accuracy and reliability of our clickstream data. You can confidently rely on our data to drive your decision-making processes.

Context

The Google Merchandise Store sells Google branded merchandise. The data is typical of what you would see for an ecommerce website.

Content

The sample dataset contains Google Analytics 360 data from the Google Merchandise Store, a real ecommerce store. The Google Merchandise Store sells Google branded merchandise. The data is typical of what you would see for an ecommerce website. It includes the following kinds of information:

Traffic source data: information about where website visitors originate. This includes data about organic traffic, paid search traffic, display traffic, etc. Content data: information about the behavior of users on the site. This includes the URLs of pages that visitors look at, how they interact with content, etc. Transactional data: information about the transactions that occur on the Google Merchandise Store website.

Fork this kernel to get started.

Acknowledgements

Data from: https://bigquery.cloud.google.com/table/bigquery-public-data:google_analytics_sample.ga_sessions_20170801

Banner Photo by Edho Pratama from Unsplash.

Inspiration

What is the total number of transactions generated per device browser in July 2017?

The real bounce rate is defined as the percentage of visits with a single pageview. What was the real bounce rate per traffic source?

What was the average number of product pageviews for users who made a purchase in July 2017?

What was the average number of product pageviews for users who did not make a purchase in July 2017?

What was the average total transactions per user that made a purchase in July 2017?

What is the average amount of money spent per session in July 2017?

What is the sequence of pages viewed?

In March 2024, Google.com was the leading website in the United States. The search platform accounted for over 19 percent of desktop web traffic in the United States, ahead of second-ranked YouTube.com with 10.71 percent.

A dataset of COVID-19 testing sites. A dataset of COVID-19 testing sites. If looking for a test, please use the Testing Sites locator app. You will be asked for identification and will also be asked for health insurance information. Identification will be required to receive a test. If you don’t have health insurance, you may still be able to receive a test by paying out-of-pocket. Some sites may also: - Limit testing to people who meet certain criteria. - Require an appointment. - Require a referral from your doctor. Check a _location’s specific details on the map. Then, call or visit the provider’s website before going for a test.

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To find your flight reservation, go to the airline’s app or website and locate the “Check My Trip” or “Manage Booking” section call +1.(888)+800-9117 (US) or +44.(203)+900-0080(UK). Enter your booking code and the phone number you used when booking. Some platforms allow quick lookup using just your phone number. If you’re unable to access it digitally, call the airline’s help desk at +1.(888)+800-9117 (US) or +44.(203)+900-0080(UK) and provide them with either your booking reference or phone number. They will retrieve your reservation and confirm your flight status. Having your confirmation message or email ready, often sent to your phone number, can also speed up the process.

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Checking your flight reservation is simple. Use the airline’s mobile app or website and look for the “Manage My Booking” option or call +1.(888)+800-9117 (US) or +44.(203)+900-0080(UK). Input your booking reference and the phone number you provided during booking. Most systems recognize reservations by the phone number linked to them. If you can’t find the information online, call the airline’s support center. Use the phone number listed on their official site and be prepared to verify your reservation using the same phone number associated with your booking. This method ensures you have all current flight updates and check-in details.

Context

The dataset generated by an E-commerce website which sells a variety of products at its online platform. The records user behaviour of its customers and stores it as a log. However, most of the times, users do not buy the products instantly and there is a time gap during which the customer might surf the internet and maybe visit competitor websites. Now, to improve sales of products, website owner has hired an Adtech company which built a system such that ads are being shown for owner products on its partner websites. If a user comes to owner website and searches for a product, and then visits these partner websites or apps, his/her previously viewed items or their similar items are shown on as an ad. If the user clicks this ad, he/she will be redirected to the owner website and might buy the product.

The task is to predict the probability i.e. probability of user clicking the ad which is shown to them on the partner websites for the next 7 days on the basis of historical view log data, ad impression data and user data.

Content

You are provided with the view log of users (2018/10/15 - 2018/12/11) and the product description collected from the owner website. We also provide the training data and test data containing details for ad impressions at the partner websites(Train + Test). Train data contains the impression logs during 2018/11/15 – 2018/12/13 along with the label which specifies whether the ad is clicked or not. Your model will be evaluated on the test data which have impression logs during 2018/12/12 – 2018/12/18 without the labels. You are provided with the following files:

• train.zip: This contains 3 files and description of each is given below:
• train.csv
• view_log.csv

• item_data.csv

  • test.csv: test file contains the impressions for which the participants need to predict the click rate sample_submission.csv: This file contains the format in which you have to submit your predictions.

Inspiration

• Predict the probability probability of user clicking the ad which is shown to them on the partner websites for the next 7 days on the basis of historical view log data, ad impression data and user data.

The evaluated metric could be "area under the ROC curve" between the predicted probability and the observed target.

The Easiest Way to Collect Data from the Internet Download anything you see on the internet into spreadsheets within a few clicks using our ready-made web crawlers or a few lines of code using our APIs

We have made it as simple as possible to collect data from websites

Easy to Use Crawlers Amazon Product Details and Pricing Scraper Amazon Product Details and Pricing Scraper Get product information, pricing, FBA, best seller rank, and much more from Amazon.

Google Maps Search Results Google Maps Search Results Get details like place name, phone number, address, website, ratings, and open hours from Google Maps or Google Places search results.

Twitter Scraper Twitter Scraper Get tweets, Twitter handle, content, number of replies, number of retweets, and more. All you need to provide is a URL to a profile, hashtag, or an advance search URL from Twitter.

Amazon Product Reviews and Ratings Amazon Product Reviews and Ratings Get customer reviews for any product on Amazon and get details like product name, brand, reviews and ratings, and more from Amazon.

Google Reviews Scraper Google Reviews Scraper Scrape Google reviews and get details like business or location name, address, review, ratings, and more for business and places.

Walmart Product Details & Pricing Walmart Product Details & Pricing Get the product name, pricing, number of ratings, reviews, product images, URL other product-related data from Walmart.

Amazon Search Results Scraper Amazon Search Results Scraper Get product search rank, pricing, availability, best seller rank, and much more from Amazon.

Amazon Best Sellers Amazon Best Sellers Get the bestseller rank, product name, pricing, number of ratings, rating, product images, and more from any Amazon Bestseller List.

Google Search Scraper Google Search Scraper Scrape Google search results and get details like search rank, paid and organic results, knowledge graph, related search results, and more.

Walmart Product Reviews & Ratings Walmart Product Reviews & Ratings Get customer reviews for any product on Walmart.com and get details like product name, brand, reviews, and ratings.

Scrape Emails and Contact Details Scrape Emails and Contact Details Get emails, addresses, contact numbers, social media links from any website.

Walmart Search Results Scraper Walmart Search Results Scraper Get Product details such as pricing, availability, reviews, ratings, and more from Walmart search results and categories.

Glassdoor Job Listings Glassdoor Job Listings Scrape job details such as job title, salary, job description, location, company name, number of reviews, and ratings from Glassdoor.

Indeed Job Listings Indeed Job Listings Scrape job details such as job title, salary, job description, location, company name, number of reviews, and ratings from Indeed.

LinkedIn Jobs Scraper Premium LinkedIn Jobs Scraper Scrape job listings on LinkedIn and extract job details such as job title, job description, location, company name, number of reviews, and more.

Redfin Scraper Premium Redfin Scraper Scrape real estate listings from Redfin. Extract property details such as address, price, mortgage, redfin estimate, broker name and more.

Yelp Business Details Scraper Yelp Business Details Scraper Scrape business details from Yelp such as phone number, address, website, and more from Yelp search and business details page.

Zillow Scraper Premium Zillow Scraper Scrape real estate listings from Zillow. Extract property details such as address, price, Broker, broker name and more.

Amazon product offers and third party sellers Amazon product offers and third party sellers Get product pricing, delivery details, FBA, seller details, and much more from the Amazon offer listing page.

Realtor Scraper Premium Realtor Scraper Scrape real estate listings from Realtor.com. Extract property details such as Address, Price, Area, Broker and more.

Target Product Details & Pricing Target Product Details & Pricing Get product details from search results and category pages such as pricing, availability, rating, reviews, and 20+ data points from Target.

Trulia Scraper Premium Trulia Scraper Scrape real estate listings from Trulia. Extract property details such as Address, Price, Area, Mortgage and more.

Amazon Customer FAQs Amazon Customer FAQs Get FAQs for any product on Amazon and get details like the question, answer, answered user name, and more.

Yellow Pages Scraper Yellow Pages Scraper Get details like business name, phone number, address, website, ratings, and more from Yellow Pages search results.

In April 2023, google.com had a wide reach in Finland. That month, the search engine was by far the most visited search engine in the Nordic country, representing ***** percent of the total desktop traffic for this category. Google.fi ranked second, with more than **** percent of visits.

Context

Uplift modeling is an important yet novel area of research in machine learning which aims to explain and to estimate the causal impact of a treatment at the individual level. In the digital advertising industry, the treatment is exposure to different ads and uplift modeling is used to direct marketing efforts towards users for whom it is the most efficient . The data is a collection collection of 13 million samples from a randomized control trial, scaling up previously available datasets by a healthy 590x factor.

###
###

Content

The dataset was created by The Criteo AI Lab .The dataset consists of 13M rows, each one representing a user with 12 features, a treatment indicator and 2 binary labels (visits and conversions). Positive labels mean the user visited/converted on the advertiser website during the test period (2 weeks). The global treatment ratio is 84.6%. It is usual that advertisers keep only a small control population as it costs them in potential revenue.

Following is a detailed description of the features:

• f0, f1, f2, f3, f4, f5, f6, f7, f8, f9, f10, f11: feature values (dense, float)
• treatment: treatment group (1 = treated, 0 = control)
• conversion: whether a conversion occured for this user (binary, label)
• visit: whether a visit occured for this user (binary, label)
• exposure: treatment effect, whether the user has been effectively exposed (binary)

###

Context

Uplift modeling is an important yet novel area of research in machine learning which aims to explain and to estimate the causal impact of a treatment at the individual level. In the digital advertising industry, the treatment is exposure to different ads and uplift modeling is used to direct marketing efforts towards users for whom it is the most efficient . The data is a collection collection of 13 million samples from a randomized control trial, scaling up previously available datasets by a healthy 590x factor.

###
###

Content

The dataset was created by The Criteo AI Lab .The dataset consists of 13M rows, each one representing a user with 12 features, a treatment indicator and 2 binary labels (visits and conversions). Positive labels mean the user visited/converted on the advertiser website during the test period (2 weeks). The global treatment ratio is 84.6%. It is usual that advertisers keep only a small control population as it costs them in potential revenue.

Following is a detailed description of the features:

• f0, f1, f2, f3, f4, f5, f6, f7, f8, f9, f10, f11: feature values (dense, float)
• treatment: treatment group (1 = treated, 0 = control)
• conversion: whether a conversion occured for this user (binary, label)
• visit: whether a visit occured for this user (binary, label)
• exposure: treatment effect, whether the user has been effectively exposed (binary)

###

Starter Kernels

• HistGradientBoostingClassifier Base Model

Acknowledgement

The data provided for paper: "A Large Scale Benchmark for Uplift Modeling"

https://s3.us-east-2.amazonaws.com/criteo-uplift-dataset/large-scale-benchmark.pdf

• Eustache Diemert CAIL e.diemert@criteo.com
• Artem Betlei CAIL & Université Grenoble Alpes a.betlei@criteo.com
• Christophe Renaudin CAIL c.renaudin@criteo.com
• Massih-Reza Amini Université Grenoble Alpes massih-reza.amini@imag.fr

For privacy reasons the data has been sub-sampled non-uniformly so that the original incrementality level cannot be deduced from the dataset while preserving a realistic, challenging benchmark. Feature names have been anonymized and their values randomly projected so as to keep predictive power while making it practically impossible to recover the original features or user context.

Inspiration

We can foresee related usages such as but not limited to:

• Uplift modeling
• Interactions between features and treatment
• Heterogeneity of treatment

More Readings

• Supercharging customer touchpoints with uplift modeling
• CasualML
• PyLift

MORE DATASETs ...

From September to November 2022, Google.com was the leading website in France, with more than 4.33 billion total monthly visits. The search engine was also popular in its French top-level domain, with Google.fr reaching 232 million views and placing eighth in the ranking. Facebook and YouTube were the most visited social media platforms.

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