Mobile accounts for approximately half of web traffic worldwide. In the last quarter of 2024, mobile devices (excluding tablets) generated 62.54 percent of global website traffic. Mobiles and smartphones consistently hoovered around the 50 percent mark since the beginning of 2017, before surpassing it in 2020. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.
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License information was derived automatically
Code:
Packet_Features_Generator.py & Features.py
To run this code:
pkt_features.py [-h] -i TXTFILE [-x X] [-y Y] [-z Z] [-ml] [-s S] -j
-h, --help show this help message and exit -i TXTFILE input text file -x X Add first X number of total packets as features. -y Y Add first Y number of negative packets as features. -z Z Add first Z number of positive packets as features. -ml Output to text file all websites in the format of websiteNumber1,feature1,feature2,... -s S Generate samples using size s. -j
Purpose:
Turns a text file containing lists of incomeing and outgoing network packet sizes into separate website objects with associative features.
Uses Features.py to calcualte the features.
startMachineLearning.sh & machineLearning.py
To run this code:
bash startMachineLearning.sh
This code then runs machineLearning.py in a tmux session with the nessisary file paths and flags
Options (to be edited within this file):
--evaluate-only to test 5 fold cross validation accuracy
--test-scaling-normalization to test 6 different combinations of scalers and normalizers
Note: once the best combination is determined, it should be added to the data_preprocessing function in machineLearning.py for future use
--grid-search to test the best grid search hyperparameters - note: the possible hyperparameters must be added to train_model under 'if not evaluateOnly:' - once best hyperparameters are determined, add them to train_model under 'if evaluateOnly:'
Purpose:
Using the .ml file generated by Packet_Features_Generator.py & Features.py, this program trains a RandomForest Classifier on the provided data and provides results using cross validation. These results include the best scaling and normailzation options for each data set as well as the best grid search hyperparameters based on the provided ranges.
Data
Encrypted network traffic was collected on an isolated computer visiting different Wikipedia and New York Times articles, different Google search queres (collected in the form of their autocomplete results and their results page), and different actions taken on a Virtual Reality head set.
Data for this experiment was stored and analyzed in the form of a txt file for each experiment which contains:
First number is a classification number to denote what website, query, or vr action is taking place.
The remaining numbers in each line denote:
The size of a packet,
and the direction it is traveling.
negative numbers denote incoming packets
positive numbers denote outgoing packets
Figure 4 Data
This data uses specific lines from the Virtual Reality.txt file.
The action 'LongText Search' refers to a user searching for "Saint Basils Cathedral" with text in the Wander app.
The action 'ShortText Search' refers to a user searching for "Mexico" with text in the Wander app.
The .xlsx and .csv file are identical
Each file includes (from right to left):
The origional packet data,
each line of data organized from smallest to largest packet size in order to calculate the mean and standard deviation of each packet capture,
and the final Cumulative Distrubution Function (CDF) caluclation that generated the Figure 4 Graph.
Between July and September 2022, BYJU's emerged as the top Ed Tech platform for K12 and test preparation In India. It recorded approximately *** million website visits. Following closely behind was Toppr.com, with around *** million visits during the same period.
Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically
This dataset is available on Brisbane City Council’s open data website – data.brisbane.qld.gov.au. The site provides additional features for viewing and interacting with the data and for downloading the data in various formats.
Monthly analytics reports for the Brisbane City Council website
Information regarding the sessions for Brisbane City Council website during the month including search terms used.
According to the results of a survey conducted worldwide in 2023, nearly **** of responding digital marketers believed artificial intelligence (AI) would have a positive impact on website search traffic in the next five years. Some ** percent stated AI would have a neutral effect, while ** percent agreed that the technology would negatively impact search traffic.
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Web Analytics Market was valued at USD 6.16 Billion in 2024 and is projected to reach USD 13.6 Billion by 2032, growing at a CAGR of 18.58% from 2026 to 2032.
Web Analytics Market Drivers
Data-Driven Decision Making: Businesses increasingly rely on data-driven insights to optimize their online strategies. Web analytics provides valuable data on website traffic, user behavior, and conversion rates, enabling data-driven decision-making.
E-commerce Growth: The rapid growth of e-commerce has fueled the demand for web analytics tools to track online sales, customer behavior, and marketing campaign effectiveness.
Mobile Dominance: The increasing use of mobile devices for internet browsing has made mobile analytics a crucial aspect of web analytics. Businesses need to understand how users interact with their websites and apps on mobile devices.
analytics tools can be complex to implement and use, requiring technical expertise.
TagX Web Browsing Clickstream Data: Unveiling Digital Behavior Across North America and EU Unique Insights into Online User Behavior TagX Web Browsing clickstream Data offers an unparalleled window into the digital lives of 1 million users across North America and the European Union. This comprehensive dataset stands out in the market due to its breadth, depth, and stringent compliance with data protection regulations. What Makes Our Data Unique?
Extensive Geographic Coverage: Spanning two major markets, our data provides a holistic view of web browsing patterns in developed economies. Large User Base: With 300K active users, our dataset offers statistically significant insights across various demographics and user segments. GDPR and CCPA Compliance: We prioritize user privacy and data protection, ensuring that our data collection and processing methods adhere to the strictest regulatory standards. Real-time Updates: Our clickstream data is continuously refreshed, providing up-to-the-minute insights into evolving online trends and user behaviors. Granular Data Points: We capture a wide array of metrics, including time spent on websites, click patterns, search queries, and user journey flows.
Data Sourcing: Ethical and Transparent Our web browsing clickstream data is sourced through a network of partnered websites and applications. Users explicitly opt-in to data collection, ensuring transparency and consent. We employ advanced anonymization techniques to protect individual privacy while maintaining the integrity and value of the aggregated data. Key aspects of our data sourcing process include:
Voluntary user participation through clear opt-in mechanisms Regular audits of data collection methods to ensure ongoing compliance Collaboration with privacy experts to implement best practices in data anonymization Continuous monitoring of regulatory landscapes to adapt our processes as needed
Primary Use Cases and Verticals TagX Web Browsing clickstream Data serves a multitude of industries and use cases, including but not limited to:
Digital Marketing and Advertising:
Audience segmentation and targeting Campaign performance optimization Competitor analysis and benchmarking
E-commerce and Retail:
Customer journey mapping Product recommendation enhancements Cart abandonment analysis
Media and Entertainment:
Content consumption trends Audience engagement metrics Cross-platform user behavior analysis
Financial Services:
Risk assessment based on online behavior Fraud detection through anomaly identification Investment trend analysis
Technology and Software:
User experience optimization Feature adoption tracking Competitive intelligence
Market Research and Consulting:
Consumer behavior studies Industry trend analysis Digital transformation strategies
Integration with Broader Data Offering TagX Web Browsing clickstream Data is a cornerstone of our comprehensive digital intelligence suite. It seamlessly integrates with our other data products to provide a 360-degree view of online user behavior:
Social Media Engagement Data: Combine clickstream insights with social media interactions for a holistic understanding of digital footprints. Mobile App Usage Data: Cross-reference web browsing patterns with mobile app usage to map the complete digital journey. Purchase Intent Signals: Enrich clickstream data with purchase intent indicators to power predictive analytics and targeted marketing efforts. Demographic Overlays: Enhance web browsing data with demographic information for more precise audience segmentation and targeting.
By leveraging these complementary datasets, businesses can unlock deeper insights and drive more impactful strategies across their digital initiatives. Data Quality and Scale We pride ourselves on delivering high-quality, reliable data at scale:
Rigorous Data Cleaning: Advanced algorithms filter out bot traffic, VPNs, and other non-human interactions. Regular Quality Checks: Our data science team conducts ongoing audits to ensure data accuracy and consistency. Scalable Infrastructure: Our robust data processing pipeline can handle billions of daily events, ensuring comprehensive coverage. Historical Data Availability: Access up to 24 months of historical data for trend analysis and longitudinal studies. Customizable Data Feeds: Tailor the data delivery to your specific needs, from raw clickstream events to aggregated insights.
Empowering Data-Driven Decision Making In today's digital-first world, understanding online user behavior is crucial for businesses across all sectors. TagX Web Browsing clickstream Data empowers organizations to make informed decisions, optimize their digital strategies, and stay ahead of the competition. Whether you're a marketer looking to refine your targeting, a product manager seeking to enhance user experience, or a researcher exploring digital trends, our cli...
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DataForSEO Labs API offers three powerful keyword research algorithms and historical keyword data:
• Related Keywords from the “searches related to” element of Google SERP. • Keyword Suggestions that match the specified seed keyword with additional words before, after, or within the seed key phrase. • Keyword Ideas that fall into the same category as specified seed keywords. • Historical Search Volume with current cost-per-click, and competition values.
Based on in-market categories of Google Ads, you can get keyword ideas from the relevant Categories For Domain and discover relevant Keywords For Categories. You can also obtain Top Google Searches with AdWords and Bing Ads metrics, product categories, and Google SERP data.
You will find well-rounded ways to scout the competitors:
• Domain Whois Overview with ranking and traffic info from organic and paid search. • Ranked Keywords that any domain or URL has positions for in SERP. • SERP Competitors and the rankings they hold for the keywords you specify. • Competitors Domain with a full overview of its rankings and traffic from organic and paid search. • Domain Intersection keywords for which both specified domains rank within the same SERPs. • Subdomains for the target domain you specify along with the ranking distribution across organic and paid search. • Relevant Pages of the specified domain with rankings and traffic data. • Domain Rank Overview with ranking and traffic data from organic and paid search. • Historical Rank Overview with historical data on rankings and traffic of the specified domain from organic and paid search. • Page Intersection keywords for which the specified pages rank within the same SERP.
All DataForSEO Labs API endpoints function in the Live mode. This means you will be provided with the results in response right after sending the necessary parameters with a POST request.
The limit is 2000 API calls per minute, however, you can contact our support team if your project requires higher rates.
We offer well-rounded API documentation, GUI for API usage control, comprehensive client libraries for different programming languages, free sandbox API testing, ad hoc integration, and deployment support.
We have a pay-as-you-go pricing model. You simply add funds to your account and use them to get data. The account balance doesn't expire.
As of 2019, direct traffic accounts for the largest percentage of website traffic worldwide, with a share of 55 percent. Additionally, search traffic accounts for 29 percent of worldwide website traffic.
In March 2024, search platform Google.com generated approximately 85.5 billion visits, down from 87 billion platform visits in October 2023. Google is a global search platform and one of the biggest online companies worldwide.
Unlock the Power of Behavioural Data with GDPR-Compliant Clickstream Insights.
Swash clickstream data offers a comprehensive and GDPR-compliant dataset sourced from users worldwide, encompassing both desktop and mobile browsing behaviour. Here's an in-depth look at what sets us apart and how our data can benefit your organisation.
User-Centric Approach: Unlike traditional data collection methods, we take a user-centric approach by rewarding users for the data they willingly provide. This unique methodology ensures transparent data collection practices, encourages user participation, and establishes trust between data providers and consumers.
Wide Coverage and Varied Categories: Our clickstream data covers diverse categories, including search, shopping, and URL visits. Whether you are interested in understanding user preferences in e-commerce, analysing search behaviour across different industries, or tracking website visits, our data provides a rich and multi-dimensional view of user activities.
GDPR Compliance and Privacy: We prioritise data privacy and strictly adhere to GDPR guidelines. Our data collection methods are fully compliant, ensuring the protection of user identities and personal information. You can confidently leverage our clickstream data without compromising privacy or facing regulatory challenges.
Market Intelligence and Consumer Behaviour: Gain deep insights into market intelligence and consumer behaviour using our clickstream data. Understand trends, preferences, and user behaviour patterns by analysing the comprehensive user-level, time-stamped raw or processed data feed. Uncover valuable information about user journeys, search funnels, and paths to purchase to enhance your marketing strategies and drive business growth.
High-Frequency Updates and Consistency: We provide high-frequency updates and consistent user participation, offering both historical data and ongoing daily delivery. This ensures you have access to up-to-date insights and a continuous data feed for comprehensive analysis. Our reliable and consistent data empowers you to make accurate and timely decisions.
Custom Reporting and Analysis: We understand that every organisation has unique requirements. That's why we offer customisable reporting options, allowing you to tailor the analysis and reporting of clickstream data to your specific needs. Whether you need detailed metrics, visualisations, or in-depth analytics, we provide the flexibility to meet your reporting requirements.
Data Quality and Credibility: We take data quality seriously. Our data sourcing practices are designed to ensure responsible and reliable data collection. We implement rigorous data cleaning, validation, and verification processes, guaranteeing the accuracy and reliability of our clickstream data. You can confidently rely on our data to drive your decision-making processes.
In May 2022, 44.3 percent of e-commerce traffic in the Middle East region was generated through direct visits. Traffic generated through search witnessed a growth in the region in the years 2020 and 2021.
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Check out Market Research Intellect's Enterprise Website Analytics Software Market Report, valued at USD 3.5 billion in 2024, with a projected growth to USD 8.1 billion by 2033 at a CAGR of 12.8% (2026-2033).
The Easiest Way to Collect Data from the Internet Download anything you see on the internet into spreadsheets within a few clicks using our ready-made web crawlers or a few lines of code using our APIs
We have made it as simple as possible to collect data from websites
Easy to Use Crawlers Amazon Product Details and Pricing Scraper Amazon Product Details and Pricing Scraper Get product information, pricing, FBA, best seller rank, and much more from Amazon.
Google Maps Search Results Google Maps Search Results Get details like place name, phone number, address, website, ratings, and open hours from Google Maps or Google Places search results.
Twitter Scraper Twitter Scraper Get tweets, Twitter handle, content, number of replies, number of retweets, and more. All you need to provide is a URL to a profile, hashtag, or an advance search URL from Twitter.
Amazon Product Reviews and Ratings Amazon Product Reviews and Ratings Get customer reviews for any product on Amazon and get details like product name, brand, reviews and ratings, and more from Amazon.
Google Reviews Scraper Google Reviews Scraper Scrape Google reviews and get details like business or location name, address, review, ratings, and more for business and places.
Walmart Product Details & Pricing Walmart Product Details & Pricing Get the product name, pricing, number of ratings, reviews, product images, URL other product-related data from Walmart.
Amazon Search Results Scraper Amazon Search Results Scraper Get product search rank, pricing, availability, best seller rank, and much more from Amazon.
Amazon Best Sellers Amazon Best Sellers Get the bestseller rank, product name, pricing, number of ratings, rating, product images, and more from any Amazon Bestseller List.
Google Search Scraper Google Search Scraper Scrape Google search results and get details like search rank, paid and organic results, knowledge graph, related search results, and more.
Walmart Product Reviews & Ratings Walmart Product Reviews & Ratings Get customer reviews for any product on Walmart.com and get details like product name, brand, reviews, and ratings.
Scrape Emails and Contact Details Scrape Emails and Contact Details Get emails, addresses, contact numbers, social media links from any website.
Walmart Search Results Scraper Walmart Search Results Scraper Get Product details such as pricing, availability, reviews, ratings, and more from Walmart search results and categories.
Glassdoor Job Listings Glassdoor Job Listings Scrape job details such as job title, salary, job description, location, company name, number of reviews, and ratings from Glassdoor.
Indeed Job Listings Indeed Job Listings Scrape job details such as job title, salary, job description, location, company name, number of reviews, and ratings from Indeed.
LinkedIn Jobs Scraper Premium LinkedIn Jobs Scraper Scrape job listings on LinkedIn and extract job details such as job title, job description, location, company name, number of reviews, and more.
Redfin Scraper Premium Redfin Scraper Scrape real estate listings from Redfin. Extract property details such as address, price, mortgage, redfin estimate, broker name and more.
Yelp Business Details Scraper Yelp Business Details Scraper Scrape business details from Yelp such as phone number, address, website, and more from Yelp search and business details page.
Zillow Scraper Premium Zillow Scraper Scrape real estate listings from Zillow. Extract property details such as address, price, Broker, broker name and more.
Amazon product offers and third party sellers Amazon product offers and third party sellers Get product pricing, delivery details, FBA, seller details, and much more from the Amazon offer listing page.
Realtor Scraper Premium Realtor Scraper Scrape real estate listings from Realtor.com. Extract property details such as Address, Price, Area, Broker and more.
Target Product Details & Pricing Target Product Details & Pricing Get product details from search results and category pages such as pricing, availability, rating, reviews, and 20+ data points from Target.
Trulia Scraper Premium Trulia Scraper Scrape real estate listings from Trulia. Extract property details such as Address, Price, Area, Mortgage and more.
Amazon Customer FAQs Amazon Customer FAQs Get FAQs for any product on Amazon and get details like the question, answer, answered user name, and more.
Yellow Pages Scraper Yellow Pages Scraper Get details like business name, phone number, address, website, ratings, and more from Yellow Pages search results.
Welcome to APISCRAPY, where our comprehensive SERP Data solution reshapes your digital insights. SERP, or Search Engine Results Page, data is the pivotal information generated when users query search engines such as Google, Bing, Yahoo, Baidu, and more. Understanding SERP Data is paramount for effective digital marketing and SEO strategies.
Key Features:
Comprehensive Search Insights: APISCRAPY's SERP Data service delivers in-depth insights into search engine results across major platforms. From Google SERP Data to Bing Data and beyond, we provide a holistic view of your online presence.
Top Browser Compatibility: Our advanced techniques allow us to collect data from all major browsers, providing a comprehensive understanding of user behavior. Benefit from Google Data Scraping for enriched insights into user preferences, trends, and API-driven data scraping.
Real-time Updates: Stay ahead of online search trends with our real-time updates. APISCRAPY ensures you have the latest SERP Data to adapt your strategies and capitalize on emerging opportunities.
Use Cases:
SEO Optimization: Refine your SEO strategies with precision using APISCRAPY's SERP Data. Understand Google SERP Data and other key insights, monitor your search engine rankings, and optimize content for maximum visibility.
Competitor Analysis: Gain a competitive edge by analyzing competitor rankings and strategies across Google, Bing, and other search engines. Benchmark against industry leaders and fine-tune your approach.
Keyword Research: Unlock the power of effective keyword research with comprehensive insights from APISCRAPY's SERP Data. Target the right terms for your audience and enhance your SEO efforts.
Content Strategy Enhancement: Develop data-driven content strategies by understanding what resonates on search engines. Identify content gaps and opportunities to enhance your online presence and SEO performance.
Marketing Campaign Precision: Improve the precision of your marketing campaigns by aligning them with current search trends. APISCRAPY's SERP Data ensures that your campaigns resonate with your target audience.
Top Browsers Supported:
Google Chrome: Harness Google Data Scraping for enriched insights into user behavior, preferences, and trends. Leverage our API-driven data scraping to extract valuable information.
Mozilla Firefox: Explore Firefox user data for a deeper understanding of online search patterns and preferences. Benefit from our data scraping capabilities for Firefox to refine your digital strategies.
Safari: Utilize Safari browser data to refine your digital strategies and tailor your content to a diverse audience. APISCRAPY's data scraping ensures Safari insights contribute to your comprehensive analysis.
Microsoft Edge: Leverage Edge browser insights for comprehensive data that enhances your SEO and marketing efforts. With APISCRAPY's data scraping techniques, gain valuable API-driven insights for strategic decision-making.
Opera: Explore Opera browser data for a unique perspective on user trends. Our data scraping capabilities for Opera ensure you access a wealth of information for refining your digital strategies.
In summary, APISCRAPY's SERP Data solution empowers you with a diverse set of tools, from SERP API to Web Scraping, to unlock the full potential of online search trends. With top browser compatibility, real-time updates, and a comprehensive feature set, our solution is designed to elevate your digital strategies across various search engines. Stay ahead in the ever-evolving online landscape with APISCRAPY – where SEO Data, SERP API, and Web Scraping converge for unparalleled insights.
[ Related Tags: SERP Data, Google SERP Data, Google Data, Online Search, Trends Data, Search Engine Data, Bing Data, SERP Data, Google SERP Data, SEO Data, Keyword Data, SERP API, SERP Google API, SERP Web Scraping, Scrape All Search Engine Data, Web Search Data, Google Search API, Bing Search API, DuckDuckGo Search API, Yandex Search API, Baidu Search API, Yahoo Search API, Naver Search AP, SEO Data, Web Extraction Data, Web Scraping data, Google Trends Data ]
Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically
## Overview
Only Test Site Korean Traffic Light 2 is a dataset for object detection tasks - it contains Green Red Left PZAm annotations for 2,038 images.
## Getting Started
You can download this dataset for use within your own projects, or fork it into a workspace on Roboflow to create your own model.
## License
This dataset is available under the [CC BY 4.0 license](https://creativecommons.org/licenses/CC BY 4.0).
Road Test Locations for all DMV Road Test Types mandated by NYS Vehicle and Traffic Law.
CC0 1.0 Universal Public Domain Dedicationhttps://creativecommons.org/publicdomain/zero/1.0/
License information was derived automatically
This dataset gathers the most crucial SEO statistics for the year, providing an overview of the dominant trends and best practices in the field of search engine optimization. Aimed at digital marketing professionals, site owners, and SEO analysts, this collection of information serves as a guide to navigate the evolving SEO landscape with confidence and accuracy. Mode of Data Production: The statistics have been carefully selected and compiled from a variety of credible and recognized sources in the SEO industry, including research reports, web traffic data analytics, and consumer and marketing professional surveys. Each statistic was checked for reliability and relevance to current trends. Categories Included: User search behaviour: Statistics on the evolution of search modes, including voice and mobile search. Mobile Optimisation: Data on the importance of site optimization for mobile devices. Importance of Backlinks: Insights on the role of backlinks in SEO ranking and the need to prioritize quality. Content quality: Statistics highlighting the importance of relevant and engaging content for SEO. Search engine algorithms: Information on the impact of algorithm updates on SEO strategies. Usefulness of the Data: This dataset is designed to help users quickly understand current SEO dynamics and apply that knowledge in optimizing their digital marketing strategies. It provides a solid foundation for benchmarking, strategic planning, and informed decision-making in the field of SEO. Update and Accessibility: To ensure relevance and timeliness, the dataset will be regularly updated with new information and emerging trends in the SEO world.
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The global heatmap software market is experiencing robust growth, driven by the increasing adoption of data-driven decision-making across various industries. Businesses are leveraging heatmaps to understand user behavior on websites and applications, optimize user experience (UX), improve conversion rates, and enhance overall digital performance. The market's expansion is fueled by the rising popularity of website analytics, A/B testing, and user experience (UX) optimization strategies. The cloud-based segment dominates the market due to its scalability, accessibility, and cost-effectiveness. Large enterprises represent a significant portion of the market due to their higher budgets and complex website structures requiring sophisticated analytics. However, the on-premises segment continues to hold relevance for organizations with stringent data security and compliance requirements. Competition is intense, with established players like Hotjar and Mouseflow alongside newer entrants continually innovating to offer enhanced features and functionalities. The market is expected to see continued growth, driven by technological advancements in AI-powered analytics and the increasing adoption of heatmap tools across mobile applications. Geographic distribution shows North America and Europe holding significant market share, reflecting the high level of digital maturity and adoption of analytics tools in these regions. However, the Asia-Pacific region exhibits strong growth potential, driven by rapid digital transformation and rising internet penetration. Challenges for market growth include the complexity of implementing and interpreting heatmap data, the need for specialized expertise, and the potential for data privacy concerns. Despite these challenges, the market is anticipated to maintain a healthy compound annual growth rate (CAGR), indicating a promising outlook for businesses offering heatmap software solutions and services. Future growth will be significantly shaped by the integration of heatmaps with other analytics tools and the development of more sophisticated and user-friendly interfaces.
Mobile accounts for approximately half of web traffic worldwide. In the last quarter of 2024, mobile devices (excluding tablets) generated 62.54 percent of global website traffic. Mobiles and smartphones consistently hoovered around the 50 percent mark since the beginning of 2017, before surpassing it in 2020. Mobile traffic Due to low infrastructure and financial restraints, many emerging digital markets skipped the desktop internet phase entirely and moved straight onto mobile internet via smartphone and tablet devices. India is a prime example of a market with a significant mobile-first online population. Other countries with a significant share of mobile internet traffic include Nigeria, Ghana and Kenya. In most African markets, mobile accounts for more than half of the web traffic. By contrast, mobile only makes up around 45.49 percent of online traffic in the United States. Mobile usage The most popular mobile internet activities worldwide include watching movies or videos online, e-mail usage and accessing social media. Apps are a very popular way to watch video on the go and the most-downloaded entertainment apps in the Apple App Store are Netflix, Tencent Video and Amazon Prime Video.