In 2021, retail sales of chewing gum amounted to nearly *** billion U.S. dollars. Retails sales from that category are forecast to grow to nearly *** billion U.S. dollars by 2024.

This statistic depicts the retail sales of chewing gum in Canada from 2010 to 2018. In 2018, retail sales of chewing gum amounted to approximately 0.4 billion U.S. dollars.

Global Chewing Gum Market size was evaluated at $13.84 billion in 2023 and is slated to hit $19.61 billion by 2032 a CAGR of 3.58% By 2024 and 2032.

This statistic shows the global market size of chewing gum from 2015 to 2025, by region. By 2025, global market revenues for chewing gum in Europe are expected to reach over ** billion U.S. dollars.

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The global gum market share is expected to increase by USD 5.68 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 3.42%.

This global gum market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers global gum market segmentations by product (chewing gums and bubble gums), type (sugared gums and sugar-free gums), and geography (APAC, Europe, North America, MEA, and South America). The global gum market report also offers information on several market vendors, including FITGUM, Functional Gums Srl, Hager and Werken GmbH and Co. KG, Lotte Confectionery Co. Ltd., Mars Inc., Med CBDX, Mondelez International Inc., Perfetti Van Melle Group BV, Simply Gum Inc., and The Hershey Co. among others.

What will the Global Gum Market Size be During the Forecast Period?

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Global Gum Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The new product launches are notably driving the global gum market growth, although factors such as the lack of efficient chewing gum disposal techniques may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the global gum industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Global Gum Market Driver

The new product launches are one of the key factors driving the growth of the global gum market. Factors such as new product development, refined taste, and versatility, along with improved levels of marketing support, are increasing the overall demand for gums. Thus, several players are currently launching gums with new product formulations to expand their portfolios. In September 2020, Razer launched a chewing gum made for gaming. The product is developed after extensive R&D, and it can be consumed at any time of day or night to keep gamers focused. The launch of new chewing gum products in fresh mint, spearmint, and watermelon flavors. In July 2021, Philip Morris International Inc. (PMN) planned to buy nicotine gum maker Fertin Pharma. The company manufactures chewing gums, tablets, and powders utilized for pharmaceutical and nutraceutical applications and helps people quit harmful cigarette smoking. More players are expected to launch new gum varieties during the forecast period, thereby enhancing sales and boosting the market growth.

Key Global Gum Market Trend

The growing demand for functional chewing gums will fuel the global gum market growth. Functional chewing gum contains healthy additives, such as minerals, vitamins, and amino acids. Functional chewing gum offers numerous health benefits, such as improved memory, increased focus, and improved oral health. It helps reduce stress and body weight. Vendors operating in the global functional chewing gum market innovate continuously and offer a wide variety of functional chewing gum products with various health benefits. Moreover, functional gum is also used to prevent caries and tooth decay. Miradent offers Xylitol Gum that helps in reducing lasting tooth decay. Xylitol forms complexes of calcium and saliva proteins in the oral cavity, which leads to the remineralization of the tooth structure and eliminates the chances of new plaque formation. Thus, it prevents the development of caries and removes the existing plaque. Such health benefits associated with functional gum are increasing the popularity of this gum among consumers in the global market. With the increasing popularity, it is expected that the consumption of functional gum will further rise during the forecast period.

Key Global Gum Market Challenge

The lack of efficient chewing gum disposal techniques is a major challenge for the global gum market growth. Chewing gum is non-biodegradable. Cities and countries across the world are spending heavily to remove gum from the streets. It is impossible to compost chewing gum, as it does not break down. The use of chemicals to break down chewing gum exudes a harmful odor. Chewing gum is not digestible. Birds eat chewing gum from the streets and die due to choking. Next to cigarette butts, chewing gum is the second-largest littering item in the world. However, chewing gum litter is a global problem, and governments across the world are spending millions of dollars every year to clean up sticky gum from the streets. Moreover, several organizations and local councils are worried about the growing consumption of chewing gums and are requesting the government to introduce a tax on the sale of c

The global Functional Chewing Gum Market size is projected to reach over USD 7.99 Billion by 2032 from a value of USD 4.88 Billion in 2024 & is valued to reach by USD 5.10 Billion in 2025, growing with a solid CAGR of 6.4% from 2025 to 2032.

The Sugar-Free Mint Chewing Gum market has gained considerable traction in recent years, driven by rising health consciousness among consumers and a growing preference for sugar-free alternatives. With a market value estimated at several billion dollars, sugar-free mint chewing gum serves not only as a popular confe

The revenue of the chewing gum market in the European Union amounted to $117M in 2017, standing approx. at the previous ye...

The size of the North America Chewing Gum Market market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 4.30% during the forecast period. Recent developments include: December 2022: Perfetti Van Melle BV acquired the gums business of Mondelēz International.March 2022: Gerrit J. Verburg Co. expanded its portfolio of chewing gums with the introduction of MiniMini Chicles Gum, which is available in fruit flavors.February 2022: Perfetti Van Melle BV launched a new flavor, Berry, under its gum segment. This gum provides fresh breath and has the added benefit of vitamins B6, B12, and C. Mentos Gum with Vitamins is sugar-free and comes in a 45-piece bottle.. Key drivers for this market are: Growing Demand for Cocoa Butter Equivalents Among Food Manufacturers, Rising Application in Food Industry. Potential restraints include: Health Concerns Pertaining to the Excessive Consumption of Fats and Oils. Notable trends are: OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.

The size of the Chewing Gum Market market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 4.39% during the forecast period. Recent developments include: APR 2022: Mars Wrigley Australia launched two new gum products, ECLIPSE PLUS and EXTRA WHITE. The new ECLIPSE PLUS range is available in two categories - comfort and release. The EXTRA WHITE sugar-free gum range is available in two flavors - spearmint and peppermint., MAR 2022: Mars Wrigley introduced two new fruity gum flavors to its Extra range, namely, Apple and Blueberry., MAR 2021: As part of its product portfolio expansion, Mars Wrigley launched Orbit (a sugar-free gum) and Doublemint in the Rupee 1 category. The portfolio expansion is part of the company’s regionalization strategy to penetrate smaller markets.. Notable trends are: Growing Demand for Functional Chewing and Nicotine Gum.

The Sugar-free Chewing Gum Market is segmented by Distribution Channel (Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others) and by Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America). Market Value in USD and Volume are both presented. Key data points observed include market segmental split by confections, confectionery variant, sugar content, and distribution channel.

The Natural Chewing Gum market is experiencing a significant transformation, driven by a growing consumer preference for healthier and more sustainable alternatives to traditional chewing gums. With an increasing awareness of health and wellness, natural chewing gum has surged in popularity, appealing to those seeki

Discover the latest trends and market analysis for the global chewing gum market, projected to reach $14.2 billion by 2033. Explore key drivers, restraints, and regional insights on sugared and sugar-free chewing gum sales. Learn about leading brands and future growth opportunities.

Chewing gum Market Size Volume in Sweden, 2021 Discover more data with ReportLinker!

Forecast: Chewing Gum, Bubble Gum and Chewing Gum Base Sales in the US 2024 - 2028 Discover more data with ReportLinker!

Forecast: Chewing gum Market Size Volume in Italy 2022 - 2026 Discover more data with ReportLinker!

Get expert Sugar Free Chewing Gum Market research reports with detailed growth forecasts and industry insights. Access syndicated data for strategic planning and investment decisions.

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Functional Chewing Gum Market Size and Forecast 2025-2029

The functional chewing gum market size estimates the market to reach by USD 3.44 billion, at a CAGR of 5.7% between 2024 and 2029.APAC is expected to account for 55% of the growth contribution to the global market during this period. In 2019 the oral health gum segment was valued at USD 3.27 billion and has demonstrated steady growth since then.

    Report Coverage


    Details




    Base year


    2024




    Historic period

    2019-2023



    Forecast period


    2025-2029



    Market structure
    Fragmented



    Market growth 2025-2029


    USD 3444.8 million






The market is experiencing significant growth, driven primarily by the rising demand for nicotine gum in smoking cessation therapy. This trend is fueled by increasing health consciousness and government regulations limiting tobacco use. Another key driver is the expanding online presence of functional chewing gum companies, enabling wider reach and accessibility to consumers. However, challenges persist in the form of inefficient chewing gum disposal techniques. As consumers become more environmentally conscious, companies must address this issue to maintain market competitiveness and meet evolving consumer demands. To capitalize on opportunities and navigate challenges effectively, market participants should focus on developing innovative, eco-friendly disposal solutions while continuing to cater to the growing demand for functional chewing gum in health and wellness applications.

What will be the Size of the Functional Chewing Gum Market during the forecast period?

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The market continues to evolve, driven by consumer demand for products that offer both breath freshening agents and oral health benefits. The rheological properties of gum play a crucial role in its chewability assessment and sensory attributes, which are essential for consumer satisfaction. Xylitol content, a natural sweetener, is a popular choice for sugar-free formulations, contributing to the market's growth. Manufacturers are focusing on ingredient interactions, starch-based thickeners, and emulsifier selection to enhance gum film formation and improve texture modification. Release kinetics and shelf life stability are critical factors in the development of polyol blends and low-calorie sweetener systems.

Sensory perception and flavor delivery systems are also essential considerations, with natural flavoring agents and mouthfeel evaluation playing a significant role in consumer preference. Oral hydration and calcium supplementation are emerging trends, with texture profile analysis and coating technology being used to optimize these functionalities. Artificial sweeteners and cavities prevention through fluoride incorporation are other key areas of research and development. The market is expected to grow at a robust rate, with industry experts projecting a 6% annual expansion in the coming years. For instance, a leading chewing gum manufacturer reported a 12% increase in sales due to the introduction of a new sugar-free, low-calorie gum with enhanced oral health benefits.

How is this Functional Chewing Gum Industry segmented?

The functional chewing gum industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Oral health gum
  Nicotine gum
  Weight gum
  Lifestyle gum


Distribution Channel

  Convenience stores
  Hypermarkets and supermarkets
  Online


Flavor

  Mint
  Fruit
  Chocolate
  Cinnamon
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  APAC

    Australia
    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Product Insights

The oral health gum segment is estimated to witness significant growth during the forecast period.

The market is witnessing significant growth due to the increasing consumer focus on oral health. Sugar-free oral health gums, in particular, are gaining popularity as they offer both breath freshening and oral health benefits. These gums stimulate saliva production, which helps neutralize plaque acid and reduce cavities, plaque, and gingivitis. The American Dental Association endorses chewing sugar-free gum for 20 minutes after meals as an effective way to maintain oral hygiene. The rheological properties of chewing gum play a crucial role in its texture and chewability. Natural gums and starch-based thickeners are commonly used to enhance these properties.

Xylitol content, a natural sweetener, is another key factor driving the market's growth due to its dental health benefits. Sensory attributes, such as taste, texture, and mouthfeel

The volume of the chewing gum market in Germany was largely supplied by imports, which totaled 8.1K tons in 2018. France (2.3K tons) constituted the largest supplier of chewing gum to Germany, accounting for a 29% share of total imports.

Retail sales of chewing gum in Brazil remained relatively stable between 2014 and 2018, with values fluctuating between *** and *** billion U.S. dollars. By 2023, it was estimated the the gum market in Latin America would amount to **** billion U.S. dollars.