The Chile Cosmetic Industry Report is Segmented by Product Type (Face Cosmetics, Eye Cosmetics, Lip Cosmetics, Hairstyling, and Coloring Products), Distribution Channel (Supermarkets/Hypermarkets, Beauty Salons, Specialist Retailers, Online Retail, and Other Distribution Channels). The Report Offers Market Sizes and Forecasts in Value Terms (USD) for all the Above Segments.

Chile Cosmetics Market size was valued at USD 2.83 Billion in 2024 and is projected to reach USD 4.95 Billion by 2032, growing at a CAGR of 6.4% during the forecast period 2026-2032.

Chile Cosmetics Market Drivers

Increased disposable income and economic growth: Chile's thriving economy has made higher-value goods more accessible to consumers, encouraging innovation and a competitive market. Because of the increased disposable income brought about by this economic stability, customers are now able to spend more on beauty and personal grooming items. ​

Growing Emphasis on Personal Grooming: The demand for cosmetics has been greatly increased by the growing emphasis on personal grooming and appearance, especially among working women. The market for beauty and personal care goods is driven by these consumers, who understand the value of grooming for both personal and professional recognition.

In 2021, personal hygiene was the largest segment of the Chilean cosmetics market, with a market share of ** percent. This segment was followed by fragrances, which represented ** percent of the beauty and personal care market in Chile. Hair care accounted for ** percent of the Chilean cosmetics market that year.

The Chilean cosmetics market, valued at $335.97 million in 2025, exhibits robust growth potential, projected to expand at a Compound Annual Growth Rate (CAGR) of 11.43% from 2025 to 2033. This growth is fueled by several key factors. Increasing disposable incomes among Chilean consumers, coupled with a rising awareness of personal care and beauty trends, are driving demand for a wider range of cosmetic products. The popularity of premium cosmetics, reflecting a growing preference for high-quality and innovative products, significantly contributes to market expansion. Furthermore, the increasing penetration of e-commerce and the expansion of organized retail channels like supermarkets and hypermarkets are facilitating broader market access and driving sales. Strong growth is expected across all product segments, including face, eye, and lip cosmetics, as well as hair styling and coloring products. The premium segment is likely to outperform the mass merchandiser segment due to rising consumer spending power and a preference for luxury brands. While challenges remain, such as economic volatility and potential fluctuations in consumer spending, the overall market outlook remains optimistic, driven by the aforementioned positive market dynamics. The competitive landscape is characterized by a mix of international and domestic players. Established multinational corporations like L'Oréal SA, Beiersdorf AG, and Estée Lauder Companies Inc. compete alongside regional and local brands. This competitive environment fosters innovation and offers consumers diverse product choices. The success of companies will depend on their ability to adapt to evolving consumer preferences, leverage digital marketing strategies, and maintain a strong distribution network across various channels, including online retail and specialized beauty salons. Future growth will likely be shaped by factors such as sustainable and ethical sourcing practices, increasing demand for personalized cosmetics, and the growing influence of social media in shaping beauty trends. Understanding these factors is crucial for companies aiming to capitalize on the significant opportunities within the Chilean cosmetics market. Recent developments include: March 2024: Avon launched the New Power Stay 16-hour Liquid Lipstick. The company claims that the product is formulated with pomegranate and olive oil extracts that last up to 16 hours without transferring or smudging., August 2023: KVD Beauty introduced its cutting-edge creation, the Full Sleeve Long + Defined Tubing Mascara. With a presence in Chile through multiple distribution channels, including Amazon, KVD Beauty continues to innovate and captivate., February 2023: Maybelline New York launched its Falsies Surreal Extensions mascara, boasting its first-ever avatar. This breakthrough mascara leverages a unique blend of long and short fibers and an extended helix brush adorned with long twisted bristles, all working in harmony to create extreme volume and achieve lashes that appear up to 36% longer.. Key drivers for this market are: Increasing Demand for Vegan and Organic Cosmetic Products, Growing Consumer Inclination Towards Grooming and Appearance. Potential restraints include: Increasing Demand for Vegan and Organic Cosmetic Products, Growing Consumer Inclination Towards Grooming and Appearance. Notable trends are: Facial Cosmetic Products Dominate the Market.

The size of the Chile Cosmetics Products Market was valued at USD 282.97 Million in 2023 and is projected to reach USD 335.22 Million by 2032, with an expected CAGR of 2.45% during the forecast period. Cosmetic products are substances or mixtures intended for application on the human body to cleanse, beautify, promote attractiveness, or alter appearance without affecting the body's structure or functions. These products include a wide range of items such as skin cleansers, moisturizers, makeup (like lipstick, mascara, and foundation), perfumes, hair care products, and deodorants. They are designed for external use on various parts of the body, including the skin, hair, nails, lips, and external genital organs. The primary purpose of cosmetic products is to enhance the user's appearance and personal hygiene, contributing to their overall sense of well-being and confidence. Recent developments include: September 2023: NYX Professional Makeup unveiled its "Mon-Star Bash" Halloween campaign, a limited-edition collection inspired by Universal Pictures' timeless Universal Monsters. This thrilling campaign features a diverse ensemble of emerging Gen Z talents. NYX Professional Makeup offers its exclusive products in Chile through a variety of online distribution channels, such as Amazon., August 2023: KVD Beauty introduced its cutting-edge creation, the Full Sleeve Long + Defined Tubing Mascara. With a presence in Chile through multiple distribution channels, including Amazon, KVD Beauty continues to innovate and captivate., February 2023: Maybelline New York launched its Falsies Surreal Extensions mascara, boasting its first-ever avatar. This breakthrough mascara leverages a unique blend of long and short fibers and an extended helix brush adorned with long twisted bristles, all working in harmony to create extreme volume and achieve lashes that appear up to 36% longer.. Key drivers for this market are: Increasing Demand for Vegan and Organic Cosmetic Products, Growing Consumer Inclination Towards Grooming and Appearance. Potential restraints include: High Import Dependency Leading to High Price of the Final Products. Notable trends are: Hair Styling and Coloring Products are in Trend.

This statistic depicts the distribution of the color cosmetics retail market in Chile in 2015, sorted by brand. That year, The L'Oréal Group held a share of 26.3 percent of the make-up market in Chile, followed by Belcorp Corporation, which accounted for 14.2 percent of the market.

The Chile cosmetics market size was approximately USD 399.10 Million in 2024. The market is assessed to grow at a CAGR of 10.90% between 2025 and 2034, reaching a value of USD 1123.05 Million by 2034.

The South America Beauty Products Market Report is Segmented by Product Type (Facial Cosmetics, Eye-Cosmetics and More), Category (Mass, and Premium), Ingredient (Conventional and Organic), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, and More), and Geography (Brazil, Argentina, Chile, Peru, Colombia and Rest of South America). The Market Forecasts are Provided in Terms of Value (USD).

This statistic depicts the value of the color cosmetics retail market in Chile in 2015, broken down by product segment. That year, the color cosmetics market was worth around ***** billion Chilean pesos, out of which the eye products segment accounted for ** billion pesos.

In 2024, the Chilean cosmetics market increased by 7.9% to $461M, rising for the fourth consecutive year after two years of decline. The market value increased at an average annual rate of +2.1% from 2012 to 2024; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the market hit record highs in 2024 and is likely to continue growth in the immediate term.

This statistic shows the average spending on cosmetics by women in Chile from 2014 to 2017. In 2017, Chilean women spent on average *** U.S. dollars in cosmetics, down from *** U.S. dollars recorded a year earlier.

In 2017, imports of brushes for the application of cosmetics in Chile amounted to X units, jumping by X% against the previous year. Overall, the total imports indicated a remarkable increase from 2007 to 2017: its volume increased at an average annual rate of +X% over the last decade. The trend pattern, however, indicated some noticeable fluctuations throughout the analyzed period. Based on 2017 figures, the imports of brushes for the application of cosmetics increased by +X% against 2007 indices.

This statistic depicts the color cosmetics retail market size in Chile in 2011 and 2015, and a forecast for 2020. In 2015, the market of color cosmetics was worth nearly 158.2 billion Chilean pesos, and it was expected to reach 235 billion pesos by 2020.

In 2019, the luxury cosmetics segment was estimated to have accounted for ** percent of the Chilean cosmetics market, while in Mexico the market share of this segment reached ** percent. In Latin America, premium cosmetics represented *** percent of the regional market.

The Chilean hair care market, while lacking specific data points, exhibits growth potential mirroring global trends. Considering a global CAGR of 2.07% and the burgeoning middle class in Chile with increasing disposable income, we can project moderate growth for the Chilean market. The market is segmented by product type (shampoo, conditioner, hair color, others) and distribution channels (supermarkets/hypermarkets, convenience stores, online retail stores, others). The dominance of established multinational players like L'Oréal, Unilever, and Procter & Gamble suggests a mature market with strong brand loyalty. However, the increasing penetration of online retail channels presents opportunities for smaller, niche brands focusing on natural or specialized hair care products to gain market share. Growth drivers include rising awareness of hair health and beauty, increased disposable income allowing consumers to spend more on premium products, and the expanding influence of social media and beauty influencers promoting specific brands and trends. Challenges may include economic fluctuations impacting consumer spending and competition from established players with extensive distribution networks. Analyzing regional variations within Chile (urban vs. rural) could further refine market segmentation and identify potential growth areas. The projected growth trajectory for the Chilean hair care market hinges on several factors. Successful navigation of economic volatility and effective leveraging of digital marketing strategies will be critical for market players. Growth in the online retail segment is likely to outpace traditional channels, demanding adaptability and investment in e-commerce infrastructure. The increasing demand for natural and organic hair care products presents opportunities for businesses offering sustainable and ethically sourced options. Monitoring consumer preferences regarding specific hair types and concerns (e.g., dry, damaged, color-treated hair) will be vital in developing targeted product offerings and marketing campaigns. Furthermore, understanding regulatory changes impacting the cosmetics industry within Chile is necessary for long-term market success. Recent developments include: July 2022: Johnson & Johnson announced the launch of its new skincare and hair care brand for babies and toddlers namely, Vivvi & Bloom. The company strategized its brand towards Gen Z parents and caregivers, aiming to streamline the baby care routine., April 2022: Pantene collaborated with Walmart to launch new hair care products, to suit consumers' changing needs. The product was made available at online and offline stores of Walmart globally, including in Chile., August 2021: The Procter & Gamble Company launched its new multicultural hair care line, consisting of eight hair care products globally. The company mentioned that its aimed its new product line at Gen Z consumers in the market.. Notable trends are: Escalating Expenditure on Hair Care Products Along With Growth Social Media Penetration.

For the fifth year in a row, the Chilean market for beauty, make-up and skin care preparations recorded growth in sales value, which increased by 5.4% to $367M in 2024. The market value increased at an average annual rate of +1.4% from 2012 to 2024; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Consumption of peaked in 2024 and is likely to continue growth in years to come.

The Other Decorative Cosmetics eCommerce market in Chile is predicted to reach US$3.1m revenue by 2025, reflecting an estimated growth rate of 10% compared to 2024.

Access South America Luxury Cosmetics Industry Overview which includes South America country analysis of (Brazil, Argentina, Colombia, Peru, Chile, Rest of South America), market split by Type, End User, Product Type, Distribution Channel

The South American e-commerce skincare market, valued at approximately $X million in 2025 (assuming a logical estimation based on the provided CAGR of 6.13% and a market size 'XX' which needs to be replaced with an actual figure for accurate estimation), is experiencing robust growth, driven by increasing internet and smartphone penetration, rising disposable incomes, and a growing preference for convenient online shopping. The market is segmented by product type (body care, facial care, lip and hand care), product nature (conventional and natural/organic), and sales platform (third-party retailers and company websites). Brazil, as the largest economy in the region, dominates the market, followed by Argentina, Chile, and Colombia. The burgeoning middle class in these countries is fueling demand for premium and specialized skincare products, particularly those emphasizing natural and organic ingredients. This trend reflects a growing consumer awareness of health and wellness, leading to a preference for products perceived as safer and more environmentally friendly. Major players like L'Oréal, Estée Lauder, and Natura & Co. are actively expanding their e-commerce presence in the region, leveraging digital marketing and targeted advertising to reach this expanding consumer base. However, challenges remain, including inconsistent internet infrastructure in some areas and concerns about online payment security. Despite these hurdles, the market's growth trajectory remains positive, projected to continue expanding at a considerable rate through 2033. The forecast period (2025-2033) anticipates continued growth fueled by further digital infrastructure improvements and the increasing adoption of e-commerce across all demographics. Competition is fierce, with both international and regional brands vying for market share. The success of players will depend on their ability to adapt to evolving consumer preferences, offer competitive pricing and delivery options, and build robust brand trust within the online environment. Future market dynamics will likely involve increased personalization through AI-driven recommendations, the integration of augmented reality (AR) and virtual reality (VR) technologies for product visualization, and a focus on sustainable and ethically sourced ingredients. Expanding into smaller markets within South America will also be a key strategy for achieving substantial growth and diversifying revenue streams. Recent developments include: April 2023: L'Oréal SA acquired the Aesop brand of Natura &Co's Brazil, which offers hair, body, skin, home, and fragrance products. According to the company, the acquisition of Aesop will lead to a new development cycle for Natura &Co to strengthen its financial structure and will be able to sharpen its focus on its strategic priorities, including its investment plan in Latin America., November 2022: Natura&Co company's brand Avon Cosmetics, announced the establishment of new Research and Development operations in Brazil and Poland, which are two of the largest markets in its business, as per the company. The company asserts that this strategy will help it to deliver aspirational beauty through an omnichannel, high-touch relationship selling model., October 2022: Grupo Boticário acquired the Brazilian DTC men's brand Dr. Jones, which specializes in products for men's skin, hair, and bathing. To increase the number of customers through Grupo Boticário, the company said that Dr. Jones will still be sold through the brand's online store.. Key drivers for this market are: Rising Demand for Natural/Organic Formulation Skincare Products Via E-Commerce, Augmented Expenditure on Marketing and Promotional Activities. Potential restraints include: Rising Demand for Natural/Organic Formulation Skincare Products Via E-Commerce, Augmented Expenditure on Marketing and Promotional Activities. Notable trends are: Rising Demand for Natural/Organic Formulation Skin Care Products Via E-Commerce.

Over the last two observations, the revenue is forecast to significantly increase in all segments. This reflects the overall trend throughout the entire forecast period from 2020 to 2030. It is estimated that the revenue is continuously rising in all segments. In this regard, the Personal Care segment achieves the highest value of *** billion U.S. dollars in 2030. Find further statistics on other topics such as a comparison of the average revenue per capita in Russia and a comparison of the luxury revenue share in Singapore. The Statista Market Insights cover a broad range of additional markets.