In 2024, around **** million babies were born in China. The number of births has increased slightly from **** million in the previous year, but is much lower than the ***** million births recorded in 2016. Demographic development in China In 2022, the Chinese population decreased for the first time in decades, and population decline is expected to accelerate in the upcoming years. To curb the negative effects of an aging population, the Chinese government decided in 2013 to gradually relax the so called one-child-policy, which had been in effect since 1979. From 2016 onwards, parents in China were allowed to have two children in general. However, as the recent figures of births per year reveal, this policy change had only short-term effects on the general birth rate: the number of births slightly increased from 2014 onwards, but then started to fell again in 2018. In 2024, China was the second most populous country in the world, overtaken by India that year. China’s aging population The Chinese society is aging rapidly and facing a serious demographic shift towards older age groups. The median age of China’s population has increased massively from about ** years in 1970 to **** years in 2020 and is projected to rise continuously until 2080. In 2020, approximately **** percent of the Chinese were 60 years and older, a figure that is forecast to rise as high as ** percent by 2060. This shift in demographic development will increase social and elderly support expenditure of the society as a whole. One measure for this social imbalance is the old-age dependency ratio, measuring the relationship between economic dependent older age groups and the working-age population. The old-age dependency ratio in China is expected to soar to ** percent in 2060, implying that by then three working-age persons will have to support two elderly persons.

Baby stores in China sell a wide range of products for babies aged zero to three years old. Baby food and nutrition, clothing, toys, healthcare products and other daily-use products are included in the industry. In recent years, growth in consumer numbers has supported industry demand. The total number of babies aged zero to three years old is close to 42.0 million in China. Industry revenue is expected to increase at a CAGR of 6.4% over the five years through 2023, to total $149.1 billion. This trend includes an anticipated rise of 5.6% in the current year. However, the decreasing number of new births have lowered down the growth rate of the industry. Profitability varies with different product types, and industry profit is expected to account for 6.8% in 2023.China's family-planning policy, which was relaxed in November 2013, has encouraged parents to spend as much as they can on baby rearing. In addition, China's growing economy and rising living standards have created a stable market for medium- and high-end baby products. Busier lifestyles have also stimulated demand for products that offer convenience. The Chinese Government fully implemented the two-child policy from 2015 onwards. Moreover, the Chinese Government fully implemented the three-child policy from 2021. The introduction of the three-child policy will also stimulate the development of Baby Stores in China.Industry revenue is forecast to grow at an annualized 5.2% over the five years through 2028, to total $192.2 billion, including an estimated increase of 4.7% in 2028. The Chinese Government has encouraged industry development and promoted higher quality baby products for sale in recent years, and this support is anticipated to continue over the next five years. In addition, the industry is projected to expand into rural areas of China, which have strong potential for growth.

The Baby Product Manufacturing industry in China produces a range of products, such as baby food, clothing, toys and skincare products. The decreasing new births have affected revenue growth over the past five years. Industry revenue is expected to decrease at a CAGR of 0.5% over the five years through 2024, to $181.1 billion, increasing by 2.8% from 2023. China's one child policy, which was relaxed in November 2013. China's Two-child and Third-child policy was implemented comprehensively in 2015 and 2021. This has encouraged parents to spend as much as they can on baby rearing. Additionally, China's growing economy has stimulated demand for baby products. In particular, higher living standards have created a stable foundation for medium and high-end baby products. The post-85s and post-90s have entered the birth peak period. These young mothers are more dependent on online information and consumption, which has promoted the development of the industry. However, the slower birth rate has lowered down the growth rate of the industry. Affected by the rising production costs from raw materials and safe manufacturing, industry profitability is expected to decrease to 6.4% in 2024.Many foreign brands have entered the growing Chinese market and established branches and distribution networks. The majority of people, especially those in first- and second-tier cities, prefer foreign brands as they are regarded as safer and of higher quality. Regulated and encouraged by the state, the quality of domestic goods has got constant improvement, gradually replacing some of the imported products. Imports are expected to decrease at a CAGR of 6.6% in the five years to 2024. In 2024, imports are expected to account for 3.4% of domestic demand.Over the next five years through 2029, industry revenue is forecast to grow at a CAGR of 2.6% to $205.8 billion. The Chinese government has been placing more focus on the domestic market and industries such as baby product manufacturing. The government is encouraging companies to produce higher quality goods to receive more government assistance. As one of the largest product segments in the industry, baby food, especially milk powder, is likely to be increasingly regulated. Additionally, advanced technology will be applied in baby products to support the comprehensive development and the sound growth of infants.

China Exports of babies' garments and accessories, knitted or crocheted to Singapore was US$23.53 Million during 2024, according to the United Nations COMTRADE database on international trade. China Exports of babies' garments and accessories, knitted or crocheted to Singapore - data, historical chart and statistics - was last updated on August of 2025.

According to a survey conducted by iResearch in January 2022, **** percent of respondents from higher-tier cities and **** percent of respondents from China's lower-tier cities said that the mother was the main caregiver for children at home. Only **** percent of respondents from lower-tier cities said both parents were responsible for taking care of their babies.

China Baby and Children Diaper: Tmall Online Sales: Value data was reported at 1,064.236 RMB mn in Aug 2020. This records an increase from the previous number of 884.484 RMB mn for Jul 2020. China Baby and Children Diaper: Tmall Online Sales: Value data is updated monthly, averaging 1,064.236 RMB mn from Jun 2019 (Median) to Aug 2020, with 15 observations. The data reached an all-time high of 2,828.771 RMB mn in Jun 2019 and a record low of 765.969 RMB mn in Jul 2019. China Baby and Children Diaper: Tmall Online Sales: Value data remains active status in CEIC and is reported by Moojing Market Intelligence. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HTB: Taobao and Tmall Online Sales: Personal Care and Daily Use Good.

China Exports of babies' garments and accessories, knitted or crocheted to Russia was US$28.64 Million during 2024, according to the United Nations COMTRADE database on international trade. China Exports of babies' garments and accessories, knitted or crocheted to Russia - data, historical chart and statistics - was last updated on August of 2025.

China Baby and Children Diaper: Taobao Online Sales: YoY: Product Average Price data was reported at 0.110 % in Aug 2020. This records a decrease from the previous number of 5.940 % for Jul 2020. China Baby and Children Diaper: Taobao Online Sales: YoY: Product Average Price data is updated monthly, averaging 11.640 % from Jul 2019 (Median) to Aug 2020, with 14 observations. The data reached an all-time high of 33.450 % in Aug 2019 and a record low of -3.040 % in Jun 2020. China Baby and Children Diaper: Taobao Online Sales: YoY: Product Average Price data remains active status in CEIC and is reported by Moojing Market Intelligence. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HTB: Taobao and Tmall Online Sales: YoY: Personal Care and Daily Use Good.

United States Imports from China of Babies' garments and accessories, Knitted or Crocheted was US$394.66 Million during 2024, according to the United Nations COMTRADE database on international trade. United States Imports from China of Babies' garments and accessories, Knitted or Crocheted - data, historical chart and statistics - was last updated on July of 2025.

China: Deaths of female children under five years of age per 1000 live births: The latest value from 2022 is 6 deaths per 1000 births, a decline from 7 deaths per 1000 births in 2021. In comparison, the world average is 23 deaths per 1000 births, based on data from 187 countries. Historically, the average for China from 1969 to 2022 is 43 deaths per 1000 births. The minimum value, 6 deaths per 1000 births, was reached in 2022 while the maximum of 116 deaths per 1000 births was recorded in 1969.

In 2023, the market size of the maternity and childcare industry in China exceeded ************* yuan, indicating a year-over-year growth of *** percent from the previous year. It was expected that the market would reach a value of over ************ yuan by 2025.

Market Size statistics on the Baby Stores industry in China

UNICEF's country profile for China, including under-five mortality rates, child health, education and sanitation data.

China Exports of babies' garments and accessories, knitted or crocheted to Slovakia was US$118.91 Thousand during 2024, according to the United Nations COMTRADE database on international trade. China Exports of babies' garments and accessories, knitted or crocheted to Slovakia - data, historical chart and statistics - was last updated on June of 2025.

China Baby Diapers Market size is growing with a CAGR of 5.9% in the prediction period & it crosses USD 16.35 Bn by 2032 from USD 10.94 Bn in 2025.

In China, the crude birth rate in 1930 was just under 39 live births per thousand people, meaning that 3.9 percent of the population had been born in that year. The crude birth rate dropped gradually over the next fifteen years, however it then rose to it's highest recorded figure by 1955. Between 1945 and 1950, the Second World War ended and the Chinese Civil War was finally coming to an end, and during this time the crude birth rate rose to almost 47 births per thousand in individual years. The crude birth rate dropped again in the late 1950s, as Chairman Mao's 'Great Leap Forward' failed to industrialize the nation, and resulted in a famine which killed an estimated 45 million people. The 1960s saw some recovery, where the figures rose from 36.4 to 39.5 births per thousand in this decade, however two-child and one-child policies were introduced in the 1970s and 80s, in an attempt to slow China's rapidly growing population. These measures led to the decline of the birth rate, dropping below fifteen births per thousand at the turn of the millennium. From 2000 until now the decline of China's crude birth rate has slowed, falling by just 2.8 births per thousand over the past twenty years, and it is expected to be just below twelve in 2020.

In 2023, the gross merchandise value of baby cribs and cots in China reached *** billion yuan, representing an CARG of *** percent over the past five years. The market was expected to maintain its momentum in the following years.

China Baby and Children Diaper: Tmall Online Sales: Number of Store data was reported at 1.671 Unit th in Aug 2020. This records a decrease from the previous number of 1.706 Unit th for Jul 2020. China Baby and Children Diaper: Tmall Online Sales: Number of Store data is updated monthly, averaging 1.654 Unit th from Jun 2019 (Median) to Aug 2020, with 15 observations. The data reached an all-time high of 1.970 Unit th in Oct 2019 and a record low of 1.548 Unit th in Jun 2019. China Baby and Children Diaper: Tmall Online Sales: Number of Store data remains active status in CEIC and is reported by Moojing Market Intelligence. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HTB: Taobao and Tmall Online Sales: Personal Care and Daily Use Good.

Number of Businesses statistics on the Baby Product Manufacturing industry in China

China Baby and Children Diaper: Taobao Online Sales: Number of Product data was reported at 131.285 Unit th in Aug 2020. This records an increase from the previous number of 130.655 Unit th for Jul 2020. China Baby and Children Diaper: Taobao Online Sales: Number of Product data is updated monthly, averaging 144.617 Unit th from Jun 2019 (Median) to Aug 2020, with 15 observations. The data reached an all-time high of 1,177.826 Unit th in Jun 2019 and a record low of 114.659 Unit th in Nov 2019. China Baby and Children Diaper: Taobao Online Sales: Number of Product data remains active status in CEIC and is reported by Moojing Market Intelligence. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HTB: Taobao and Tmall Online Sales: Personal Care and Daily Use Good.