In 2023, China's coffee market was valued at ***** billion yuan, increasing significantly compared to the year prior. It was forecast that the market would reach a value of ***** billion yuan in 2024.

The China coffee market is growing at 1.90% CAGR from 2025 to 2030, driven by government initiatives, rising e-commerce penetration and increasing demand for instant coffee. Key industry players include Nestlé, Starbucks, Lavazza, JAB Holding Company, and Gloria Jean’s Coffees.

In the coffee crop year 2023/24, China exported around 975,000 60-kilogram bags of coffee, up from 685,000 bags in the previous crop year. The coffee export volume is estimated to decline to approximately 845,000 60-kilogram bags in the crop year 2024/25.

As of the coffee crop year 2023/24, China has exported around 600 thousand 60-kilogram bags of green coffee beans, up from 320 thousand bags in the previous year. The green coffee export volume is expected to decline to 500 thousand bags in the crop year 2023/24.

Forecast: Coffee Market Size Volume in China 2022 - 2026 Discover more data with ReportLinker!

This statistic shows the domestic coffee market demand in China in 2015 with the forecasts up until 2025. According to preliminary data, the market size of coffee consumption in China was around ** billion yuan in 2015 and it is forecasted to grow to approximately ************ yuan by 2025.

China Coffee Market size was valued at USD 3 Billion in 2024 and is projected to reach USD 3.51 Billion by 2032, growing at a CAGR of 2% from 2026 to 2032.

Key Market Drivers

Rising Urban Coffee Culture: The rapid expansion of coffee consumption among young urban professionals. With increasing exposure to Western lifestyles and a growing focus on modern, on-the-go living, coffee has become a popular beverage choice among China’s younger demographic. The National Bureau of Statistics of China reported that coffee consumption in major urban centers increased by 43% between 2020 and 2022. In tier-1 cities like Shanghai and Beijing, per capita coffee consumption rose from 60 cups per year in 2020 to 92 cups per year in 2023, indicating a dramatic shift in beverage preferences among younger generations.

The China coffee market, exhibiting a CAGR of 1.90%, presents a significant growth opportunity. While the precise market size for 2025 isn't provided, considering global coffee market trends and China's burgeoning middle class with increasing disposable incomes and a growing preference for Westernized beverages, a reasonable estimation for the 2025 market size would be in the range of $10-15 billion USD. This growth is fueled by several key drivers. Rising urbanization is leading to increased coffee consumption, particularly among younger demographics. The expansion of international coffee chains like Starbucks and the emergence of domestic players like Luckin Coffee are also contributing to market expansion. Furthermore, increasing product diversification, including the rise of coffee pods and capsules for convenience, is driving market growth across various distribution channels, including online retail, which is experiencing rapid development in China. However, the market faces certain restraints. Fluctuations in coffee bean prices due to global supply chain issues can impact profitability. Additionally, competition among established brands and new entrants is intensifying, requiring companies to continuously innovate and adapt to changing consumer preferences. The market is segmented by product type (whole-bean, ground, instant, pods/capsules) and distribution channel (on-trade, off-trade including supermarkets, specialty stores, convenience stores, and online retail). This segmentation offers valuable insights for strategic market entry and expansion. The future growth of the market will depend on successfully navigating these challenges while capitalizing on the increasing demand for coffee in a rapidly evolving market. Understanding the evolving consumer preferences, including the shift towards premium and specialty coffee, will be crucial for success in the Chinese coffee market. The segmental analysis reveals that the off-trade channel, particularly supermarkets/hypermarkets and online retail, holds significant potential for growth. The increasing preference for convenience and the expansion of e-commerce platforms in China contribute to this trend. The strong performance of instant coffee and coffee pods/capsules indicates a consumer preference for easy preparation methods, a factor that companies should consider when strategizing product development and marketing campaigns. Furthermore, regional variations in consumer preferences exist across China, requiring tailored strategies for regional penetration. Successful players in this market will be those that can adapt to evolving consumer preferences, manage supply chain challenges, and effectively leverage the diverse distribution channels to reach a growing customer base. Recent developments include: April 2023: Nestle, the Swiss food and beverage industry leader, unveiled Nescafe Ice Roast instant coffee in China, catering to the growing demand for "cafe-style cold coffee experiences" in the comfort of one's home., September 2022: Luckin Coffee, a prominent Chinese beverage chain, initiated an entrepreneurial endeavor by introducing a new coffee brand called "Cotti Coffee.", January 2022: Ethiopian Coffee Brands made their debut on China's largest e-commerce Platform. This strategic move aims to harness the infrastructure offered by the electronic World Trade Platform (e-WTP) to create a conducive environment for promoting e-commerce and tourism among African entrepreneurs, all while bringing high-quality African products into the Chinese market.. Key drivers for this market are: Government Initiatives and E-commerce Penetration. Potential restraints include: Government Initiatives and E-commerce Penetration. Notable trends are: Government Initiatives and E-commerce Penetration Drive the Market.

Forecast: Coffee Market Size Volume Per Capita in China 2022 - 2026 Discover more data with ReportLinker!

China Coffee comes with extensive industry analysis of development components, patterns, flows, and sizes. The report calculates present and past market values to forecast potential market management during the forecast period between 2025 - 2033.

The China Ready-To-Drink Coffee Market Report is Segmented by Product Type (Cold Brew RTD Coffee, and More), Flavor Profile (Plain/Classic and Flavored), Ingredient Base (Dairy-Based and Plant-Based Milk), Packaging Type (Bottles, Cans, and More), Price Positioning (Mass and Premium), Distribution Channel (Supermarkets/Hypermarkets, Online Stores, and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

In 2018, the coffee market in China expanded by about ** percent compared to the previous year. Among all coffee types, the freshly ground coffee market was growing the fastest, at around ** percent rate that year.

The size of the China Ready To Drink Coffee Market was valued at USD XX Million in 2023 and is projected to reach USD XXX Million by 2032, with an expected CAGR of 3.50% during the forecast period. Ready-to-Drink (RTD) coffee is a pre-packaged, ready-to-consume coffee product that has seen substantial growth in recent years, especially among younger consumers and busy professionals. This convenient format of coffee can be consumed directly from the bottle or can, eliminating the need for brewing, which has driven its popularity among consumers looking for a quick, caffeine-filled refreshment. RTD coffee often comes in various flavors, including popular options like mocha, vanilla, caramel, and specialty varieties such as cold brew or nitro. Typically available in cans, glass bottles, or cartons, RTD coffee offers a grab-and-go solution that aligns well with the fast-paced lifestyles of modern consumers. The rise in popularity of RTD coffee is part of a broader trend toward convenient, on-the-go beverages that don’t compromise on quality or flavor. Brands have successfully positioned RTD coffee not only as a quick caffeine fix but also as a premium experience, with an emphasis on high-quality ingredients, ethically sourced beans, and unique brewing methods. This segment of the coffee industry has evolved to cater to a wide range of preferences, with options for those looking for lower-calorie, plant-based, and even functional varieties enriched with additional benefits, such as protein or vitamins. Recent developments include: In September 2022, a convenience store in China, Sinopec's Easy Joy, and Tim Horton's International Limited, the exclusive operator of Tim Hortons coffee shops in China, partnered and launched two co-branded ready-to-drink coffee products., In September 2021, the Chinese restaurant chain Yum China and Italian coffee maker Lavazza aimed to open 1,000 Lavazza cafés in China by 2025. The two groups invested USD 200 million initially into the joint venture to fund its future growth. In addition, the joint venture will market, sell, and distribute Lavazza's retail products, including RTD coffee, in mainland China under an exclusivity agreement., In April 2021, Nestlé invested in a new RTD coffee product innovation center in China. The investment included establishing a product innovation center to develop Nescafé ready-to-drink coffee, liquid dairy, and other products.. Key drivers for this market are: Government Initiatives and E-commerce Penetration. Potential restraints include: Detrimental Health Impact of Caffeine Intake. Notable trends are: Growing Preference for Coffee Over Tea.

Learn about the projected growth of the green coffee market in China, with an expected increase in consumption over the next decade. Market performance is predicted to slow down slightly, but still show positive growth, reaching 278K tons and $1.1B in value by 2035.

The China Ready-to-Drink (RTD) coffee market is experiencing robust growth, fueled by increasing disposable incomes, a burgeoning young adult population with a preference for convenience, and the rising popularity of coffee culture. The market, valued at approximately $XX million in 2025 (assuming a reasonable market size based on global RTD coffee market trends and China's population), is projected to maintain a Compound Annual Growth Rate (CAGR) of 3.50% from 2025 to 2033. This expansion is driven by several key factors, including the proliferation of innovative product offerings (e.g., flavored coffee, functional coffee drinks), aggressive marketing campaigns targeting younger demographics, and the expanding distribution network encompassing supermarkets, convenience stores, online retailers, and foodservice channels. The dominance of established international players like Nestle, Starbucks, and Coca-Cola alongside local giants such as Uni-President Enterprises Corp highlights the market's competitive landscape. However, challenges remain, including potential price sensitivity among consumers, fluctuating coffee bean prices impacting profitability, and the need for ongoing innovation to maintain market share against competitors. Bottled coffee currently dominates the packaging segment, reflecting consumer preference for portability and individual servings. Further growth is anticipated through strategic partnerships, expansion into new regions within China, and the development of products catering to evolving consumer preferences. The market's sustained growth trajectory strongly suggests a lucrative opportunity for investors and industry players alike. The continued growth of the Chinese RTD coffee market hinges on successfully navigating several key aspects. Maintaining product innovation, ensuring consistent product quality to meet rising expectations, and adapting to regional preferences across diverse Chinese markets will be crucial. Effective marketing strategies targeting various demographics will also be essential to drive sustained demand. Furthermore, overcoming supply chain challenges and adapting to evolving regulations are vital factors for long-term success. The increasing competition underscores the importance of maintaining a strong brand presence and building consumer loyalty. Opportunities exist for smaller players to capitalize on niche markets and cater to specific consumer demands, potentially disrupting the current market leadership. Overall, the China RTD coffee market presents a complex and dynamic landscape with significant potential for future growth but requires careful strategic planning and execution. Recent developments include: In September 2022, a convenience store in China, Sinopec's Easy Joy, and Tim Horton's International Limited, the exclusive operator of Tim Hortons coffee shops in China, partnered and launched two co-branded ready-to-drink coffee products., In September 2021, the Chinese restaurant chain Yum China and Italian coffee maker Lavazza aimed to open 1,000 Lavazza cafés in China by 2025. The two groups invested USD 200 million initially into the joint venture to fund its future growth. In addition, the joint venture will market, sell, and distribute Lavazza's retail products, including RTD coffee, in mainland China under an exclusivity agreement., In April 2021, Nestlé invested in a new RTD coffee product innovation center in China. The investment included establishing a product innovation center to develop Nescafé ready-to-drink coffee, liquid dairy, and other products.. Notable trends are: Growing Preference for Coffee Over Tea.

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Instant Coffee Market Size 2025-2029

The instant coffee market size is forecast to increase by USD 16.3 billion at a CAGR of 6.9% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing popularity of instant coffee among millennials and the rising trend of preparing instant espresso coffee at homes. This demographic shift, coupled with the convenience and affordability of instant coffee, is fueling market expansion. However, the market faces challenges from substitute products, including traditional coffee and tea, which continue to compete for consumer preferences. To capitalize on market opportunities, companies must focus on product innovation, such as improving taste and texture, and expanding their reach through strategic partnerships and distribution channels.
Additionally, addressing consumer concerns regarding sustainability and ethical sourcing will be crucial for long-term success. Overall, the market presents a compelling opportunity for companies to meet the evolving needs of modern consumers while navigating the competitive landscape.

What will be the Size of the Market during the forecast period?

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The market experiences continuous growth, driven by evolving consumer preferences and busy lifestyles. This market encompasses various segments, including single-serve formats, home consumption, and specialty offerings. Freeze-drying technology plays a crucial role in enhancing the taste and quality of instant coffee, making it a viable alternative to traditional brewed coffee. Packaging innovations, such as stand-up pouches and single-serve sachets, cater to the convenience-oriented consumers. Multinational players and local craft brands alike capitalize on the market's potential, offering unique flavors and functional properties.
Single-origin coffee and premium blends cater to the increasing demand for high-quality instant coffee. Consumer preferences for coffee consumption patterns continue to shift, with online retailing gaining popularity. The working population's reliance on instant coffee as a quick and convenient solution fuels the market's expansion. Overall, the market is poised for significant growth, with various trends shaping its future.

How is this Instant Coffee Industry segmented?

The instant coffee industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Spray-dried
  Freeze-dried


Distribution Channel

  Offline
  Online


Flavor

  Flavored
  Non-flavored


Packaging

  Jars
  Pouches
  Sachets
  Bulk packaging


Geography

  APAC

    China
    India
    Japan
    South Korea


  Europe

    France
    Germany
    UK


  North America

    US
    Canada


  South America

    Brazil


  Middle East and Africa

By Product Insights

The spray-dried segment is estimated to witness significant growth during the forecast period. The market is driven by the increasing preference for convenience among busy consumers and the growing popularity of single-serve formats. Spray drying is the dominant method used in instant coffee production, accounting for a significant market share. This process involves spraying coffee extract into hot air, which transforms it into fine powder that is later agglomerated into granules. The affordability and time-saving benefits of spray-dried instant coffee make it a preferred choice for many consumers. Additionally, packaging innovations, such as single-serve packets and coffee pods, have contributed to the market's growth. Consumer preferences for unique flavors, functional properties, and premium blends have also influenced the market.

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The spray-dried segment was valued at USD 22.30 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 29% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The Asia Pacific (APAC) region, including China, Japan, South Korea, Australia, Malaysia, the Philippines, Vietnam, India, Taiwan, Thailand, Singapore, and Indonesia, presents significant growth opportunities for instant coffee companies. Major players in the APAC market in 2024 included Nestle, Unilever, Starbucks, Tata Global Beverages, and LUIGI LAVAZZA. Single-serve packets, such as those offered by Nestle, have gained popularity due to their affordability and convenience. Consumers appreciate the ability to sample new flavors w

Discover the latest market forecast for the coffee industry in China, with a projected CAGR of +1.3% in volume and +3.0% in value from 2024 to 2035.

The report covers Coffee Consumption in Asia Pacific and is segmented by Product Type (Whole-bean, Ground Coffee, Instant Coffee, Coffee Pods, and Capsules), Distribution Channel (Supermarkets/Hypermarkets, Convenience stores, Online Retail Stores, and other distribution channels), Geography (India, China, Japan, Australia and Rest of Asia Pacific).

In 2022, the market size of China's instant coffee industry reached almost 42 billion yuan, increasing significantly from the previous year. Overall, the industry was predicted to grow constantly in the coming years and reach around 110 billion yuan by 2026.

China Freshly Ground Coffee market size was USD 6.59 billion in 2022. Freshly Ground Coffee Industry's Compound Annual Growth Rate will be 4.23% from 2023 to 2030. What is driving the Freshly Ground Coffee Market Growth?

Growing coffee culture in China significantly boosts the freshly ground coffee market growth

Coffee culture in China has experienced significant growth in recent years. However, with globalization and increased exposure to Western influences, coffee has gained popularity, particularly among the younger generation. As coffee culture continues to flourish, Chinese consumers are embracing the sophistication and enjoyment associated with coffee consumption. For instance, China has seen remarkable growth in the coffee industry, with nearly 160,000 coffee-related businesses operating in the country. Over the past five years, an average of 20,000 new enterprises have emerged each year, highlighting the dynamic nature of the market. Despite the challenges posed by the COVID-19 pandemic, the number of operational coffee shops in China reached 117,300 as of May 1 this year, demonstrating a consistent upward trend. This growth indicates the strong demand for coffee and the resilience of the industry in the face of adversity. The Chinese government has implemented a range of initiatives aimed at promoting the coffee market in China. In the Catalogue of Encouraged Industries for Foreign Investment, released in October 2022, coffee cultivation and coffee beverage research and production were identified as sectors open for foreign investment nationwide. Furthermore, local governments are actively supporting the growth of the coffee industry. A notable example is the I-coffee Exposition held in Haikou, located in the Hainan province. This event, funded by the Chinese government, serves as a platform to advance both domestic and international coffee commerce, as well as promote Chinese coffee culture. The Exposition focuses on various aspects of coffee, including its production, trade, and consumption.

Emphasis on freshness and quality increases the demand for freshly ground coffee market (Access Detailed Analysis in the Full Report Version)




Changing Consumer Trends and Preferences

Introduction of Freshly Ground Coffee

Freshly ground coffee refers to coffee beans that have been recently processed into a coarse or fine grind, typically just before brewing. This term is often used to emphasize the superior taste and aroma that freshly ground coffee can offer compared to pre-ground coffee. The process of grinding coffee beans exposes a larger surface area, which accelerates the extraction of flavor compounds when the coffee is brewed. As a result, freshly ground coffee tends to have a more vibrant and nuanced flavor profile. The aroma is also enhanced, as grinding releases the volatile compounds that contribute to the characteristic scent of coffee. The freshness of the coffee beans is crucial in achieving the desired quality of freshly ground coffee. Coffee beans start to lose their freshness soon after they are roasted, and the process accelerates once they are ground. Oxygen, moisture, and light can all degrade the quality of ground coffee by causing oxidation and flavor deterioration. Therefore, it is generally recommended to grind coffee just before brewing to preserve its freshness and optimal flavor. Various methods and equipment can be used to grind coffee beans, ranging from manual hand grinders to electric burr grinders. The coarseness or fineness of the grind depends on the brewing method being used. Different brewing methods, such as espresso, drip brewing, French press, or pour-over, require specific grind sizes to achieve the desired extraction and taste. Thus, freshly ground coffee refers to coffee beans that have been recently processed into a grind just prior to brewing. It is valued for its enhanced flavor, aroma, and overall quality, as compared to pre-ground coffee. By grinding the beans shortly before brewing, coffee lovers can enjoy the full potential of the coffee's taste and fragrance.