China's economic growth and expanding business market have created opportunities for market research firms. The Market Research industry has developed rapidly over the past five years. Several specialized local research enterprises have entered the market, fueled partly by increased foreign capital in the industry. Industry revenue is expected to grow at a CAGR of 5.5% over the five years through 2023 to total $8.3 billion. This trend includes an anticipated increase of 7.1% in the current year. Although industry profit is high at 15.4% of industry revenue, it has fallen from 17.0% in 2013 due to rising labor costs and increasing competition.China's economy is anticipated to grow and become more globalized over the next five years, driving demand for industry services. The ongoing structural reform of domestic companies will further increase demand for market research services. Industry revenue will grow at a CAGR of 6.5% over the five years through 2028 to total $11.4 billion. The degree of specialization in the industry will likely increase, with customers from the automobile, pharmaceutical, information technology, telecommunication, consumer electronic product, financial, and government sectors accounting for the most significant market shares.Although industry operators will remain highly concentrated in Beijing, Shanghai and Guangzhou over the next several years, some midsized cities such as Chengdu, Xi'an, and Shenyang are projected to become regional centers and gain some market share. The industry will continue contending with issues such as collecting accurate data, gaining access to sales channels and finding appropriate domestic and international business partners over the next five years.

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The business-to-consumer e-commerce market in china research report identifies Increase in Internet and smartphone penetration as one of the primary drivers propelling the growth of the market. This driver is expected to create several growth opportunities and entice market vendors to make significant investments.

The business-to-consumer e-commerce market in china research report offers several other key information including:

CAGR of the market during the forecast period 2020-2024
Detailed information on factors that will drive business-to-consumer e-commerce market in china growth during the next five years
Precise estimation of the business-to-consumer e-commerce market in china size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the business-to-consumer e-commerce market in china industry across APAC and China
A thorough analysis of the market’s competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of business-to-consumer e-commerce market in china vendors

Consumer Confidence in China decreased to 87.50 points in March from 88.40 points in February of 2025. This dataset provides - China Consumer Confidence - actual values, historical data, forecast, chart, statistics, economic calendar and news.

The Chinese speaker market reached nearly USD 10 billion in 2023, driven by rapid technological advancements and increased consumer spending.

According to a survey in 2024, around 30 percent of Chinese respondents said they prefer domestic brands over foreign brands, compared to 25 percent in 2023. International brands still dominate the Chinese consumer markets but with an increasing number of consumers choosing to support local brands.

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The business-to-consumer e-commerce market in china analysis report provides a comprehensive analysis of the market with information such as the potential to grow by $ 3851.34 bn during 2020-2024, and the market’s growth momentum will decelerate at a CAGR of 31%.

With a detailed analysis of the vendors, this report helps established and new market players to have a keen understanding of their competitors and plan their strategies accordingly. To gain more insights on vendor strategies request a sample of the report.

The Chinese meal kit market is experiencing robust growth, driven by evolving consumer lifestyles and preferences. Busy professionals and young urban dwellers are increasingly seeking convenient, healthy, and time-saving meal solutions. This trend, coupled with rising disposable incomes and the expanding e-commerce infrastructure in China, fuels the market's expansion. While precise figures for market size and CAGR were not provided, considering the rapid growth of the global meal kit industry and the significant size of the Chinese consumer market, a reasonable estimate would be a 2025 market size of approximately $5 billion USD, with a compound annual growth rate (CAGR) of 15% projected from 2025 to 2033. This indicates a substantial increase in market value over the forecast period. Several factors contribute to this growth trajectory. The increasing popularity of online food delivery platforms creates a seamless integration of meal kits into consumers' daily routines. Furthermore, the rising awareness of health and nutrition is driving demand for meal kits that offer balanced and nutritious meals. However, challenges remain. Maintaining consistent food quality and freshness across a vast geographical area presents a logistical hurdle. Competition from established food delivery services and traditional restaurants also requires effective strategies for differentiation and market penetration. The diverse range of companies listed, including Zhengda Food Enterprise, Zhenghuizhu Food Technology, and others, showcases the competitive landscape and ongoing innovation within the industry. Successful players will need to adapt to evolving consumer preferences and effectively manage supply chains to capitalize on the significant opportunities presented by this expanding market.

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China Retail Market Size 2025-2029

The china retail market size is forecast to increase by USD 1421.1 billion, at a CAGR of 8.8% between 2024 and 2029.

The market is witnessing significant shifts driven by the growing trend towards premiumization and the increasing adoption of online and omni-channel trading. Consumers in China are increasingly seeking high-quality, luxury goods, leading retailers to focus on offering premium products to cater to this demand. This trend is particularly prominent in sectors such as fashion, cosmetics, and food and beverage. However, the market faces a major challenge in the form of rampant counterfeiting, particularly in the premium segment. The prevalence of counterfeit goods poses a significant threat to both consumers and retailers, damaging brand reputations and undermining the authenticity of premium offerings. To navigate this challenge, retailers must invest in robust anti-counterfeiting measures and build strong relationships with consumers based on trust and transparency. Effective brand protection strategies, such as holograms, serial numbers, and authentication apps, can help mitigate the risk of counterfeiting and maintain the integrity of premium product offerings. By addressing this challenge and capitalizing on the opportunities presented by the trend towards premiumization and online trading, retailers in China can effectively grow their businesses and stay competitive in this dynamic market.

What will be the size of the China Retail Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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In China's retail market, e-commerce continues to dominate with innovative technologies shaping consumer behavior. Virtual try-on features allow customers to test products digitally, enhancing the shopping experience. Data-driven customer insights enable personalized product recommendations and marketing automation, driving sales growth. Sustainable e-commerce practices, including ethical sourcing and green logistics, are gaining traction. Language localization and cultural sensitivity are essential for international marketing strategies. E-commerce security software and fraud prevention tools ensure safe transactions. Payment processing platforms support international payment gateways for seamless cross-border commerce. E-commerce scaling requires efficient transportation management systems and delivery management platforms. Omnichannel marketing and customer experience optimization are key trends, with voice search optimization and social media commerce expanding reach. Predictive customer modeling and micro-influencer marketing help brands connect with consumers. E-commerce legal compliance, data privacy, and cybersecurity solutions are crucial for business success. Interactive product demos and customer feedback platforms foster engagement and improve product development. E-commerce innovation includes interactive content, video marketing, and social listening tools. Customer journey mapping and global logistics networks streamline operations and enhance customer satisfaction. E-commerce growth strategies incorporate e-commerce analytics tools and live chat support. Warehouse management systems and e-commerce analytics tools optimize inventory management and supply chain efficiency.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ProductFood and beveragesApparel and footwearHome improvementConsumer electronics and appliancesBeauty and personal careDistribution ChannelOfflineOnlineGeographyAPACChina

By Product Insights

The food and beverages segment is estimated to witness significant growth during the forecast period.

In China's vast retail market, technology plays a pivotal role in enhancing customer experience and driving growth. Personalized recommendations powered by artificial intelligence (AI) are becoming increasingly popular, enabling consumers to receive tailored product suggestions based on their preferences and past purchases. Fraud detection systems ensure secure credit card processing, while social media listening provides valuable insights into consumer behavior and trends. Omnichannel strategies, incorporating social media marketing and mobile commerce (m-commerce), are essential for businesses seeking to reach customers through multiple touchpoints. Smart logistics and delivery options, including drone delivery, ensure efficient order fulfillment and timely delivery. E-commerce regulations mandate strict data security measures, with financial services integration and machine learning algorithms used to prevent fraud and im

Baidu Search Index is a big data analytics tool developed by Baidu to track changes in keyword search popularity within its search engine. By analyzing trends in the Baidu Search Index for specific keywords, users can effectively monitor public interest in topics, companies, or brands.

As an ecosystem partner of Baidu Index, Datago has direct access to keyword search index data from Baidu's database, leveraging this information to build the BSIA-Consumer. This database encompasses popular brands that are actively searched by Chinese consumers, along with their commonly used names. By tracking Baidu Index search trends for these keywords, Datago precisely maps them to their corresponding publicly listed stocks.

The database covers over 1,100 consumer stocks and 3,000+ brand keywords across China, the United States, Europe, and Japan, with a particular focus on popular sectors like luxury goods and vehicles. Through its analysis of Chinese consumer search interest, this database offers investors a unique perspective on market sentiment, consumer preferences, and brand influence, including:

• Brand Influence Tracking – By leveraging Baidu Search Index data, investors can assess the level of consumer interest in various brands, helping to evaluate their influence and trends within the Chinese market.

• Consumer Stock Mapping – BSIA-consumer provides an accurate linkage between brand keywords and their associated consumer stocks, enabling investor analysis driven by consumer interest.

• Coverage of Popular Consumer Goods – BSIA-consumer focuses specifically on trending sectors like luxury goods and vehicles, offering valuable insights into these industries.

• Coverage: 1000+ consumer stocks

• History: 2016-01-01

• Update Frequency: Daily

The China Food Service market is anticipated to grow at more than 10% CAGR from 2023 to 2028.

The China e-commerce market, a colossal force in the global digital economy, is projected to reach a staggering value, demonstrating robust growth. Driven by factors such as increasing internet and smartphone penetration, rising disposable incomes, and a burgeoning middle class, the sector has experienced consistent expansion. The convenience of online shopping, coupled with the extensive reach of platforms like Alibaba, JD.com, and Pinduoduo, has fueled this growth. Specific segments like beauty and personal care, fashion and apparel, and consumer electronics are particularly vibrant, reflecting the evolving consumption patterns of Chinese consumers. While logistical challenges and regulatory changes might pose minor restraints, the overall market trajectory remains positive, indicating significant opportunities for both established players and emerging businesses. The B2B e-commerce segment also shows substantial potential, driven by increasing digitalization within businesses and supply chains. The forecast period, extending to 2033, expects a continued CAGR of approximately 10%, indicating a sustained and substantial increase in market value. This growth will likely be fueled by technological innovations within the sector, further enhancing consumer experience and expanding market reach. The continued adoption of mobile e-commerce and the rise of livestreaming commerce are expected to significantly impact the sector's evolution. The competitive landscape is dominated by major players like Alibaba and JD.com, yet opportunities exist for smaller, specialized e-commerce companies to carve out niches. Growth is not uniform across all segments; for example, the food and beverage sector, while showing growth, may face challenges related to logistics and food safety regulations. Regional variations also exist, with coastal regions generally exhibiting higher penetration rates compared to less developed inland areas. Sustained investment in infrastructure, particularly in logistics and payment systems, will be crucial in supporting the continued expansion of the e-commerce industry throughout China and ensuring its continued success in the global market. The diversification of offerings and the continued focus on customer experience will be key differentiators for success in this increasingly competitive landscape. Recent developments include: July 2024: NextPlat Corp, a global e-commerce entity, unveiled its e-commerce development initiative in China. This was realized through collaboration with a Chinese firm specializing in marketing and distributing healthcare and nutritional products. The newly onboarded marketing partner is expected to furnish NextPlat with a comprehensive suite of services, from creative content creation to brand marketing and product sales to distribution. Moreover, this partnership is expected to bolster NextPlat's existing joint e-commerce venture with OPKO Health Europe, an OPKO Health, Inc. subsidiary., June 2024: Amazon announced the upcoming launch of a dedicated section on its platform, focusing on affordable fashion and lifestyle products. This will enable Chinese vendors to ship their goods directly to consumers in the US. This exclusive conference for Chinese sellers marked Amazon's move as a strategy to combat rising competition from emerging e-commerce players Temu and Shein.. Key drivers for this market are: Livestream E-commerce to drive the Market, Growing Penetration of Online Shoppers to Boost the E-commerce Market. Potential restraints include: Livestream E-commerce to drive the Market, Growing Penetration of Online Shoppers to Boost the E-commerce Market. Notable trends are: B2B E-commerce is Expected to Witness Growth.

China’s Christmas decor market is projected to grow at over 5.52% CAGR from 2024 to 2029, influenced by rising consumer spending during the holiday season.

The revenue of the Powdered Beverage Manufacturing industry in China is expected to rise at an annualized 4.5% over the five years through 2024. This trend includes growth of 4.7% in the current year. The industry competition is intensified. The number of enterprises will increase at 1.7% on average while the number of establishments will increase at 1.9% on average in the next five years.In recent years, with the increase of per capita income and the change of consumer behavior, the consumption level has been rising. The relative proportion of young people in the total market of major consumer groups continued to increase. Consumer preferences for healthier products and greater variety in product types have supported the development of the medium- and high-end products. Stricter food regulations will be implemented to regulate the industry operations and ensure the safety of powdered beverages. Both producers and consumers will pay more attention to food safety.Rising production efficiency, increasing income levels, and improving product quality are projected to drive growth over the next five years. Industry revenue is forecast to rise at an annualized 3.4% over the five years through 2029. Additionally, the top four players in the industry will account for a joint market share of 22.9% in 2024. M&A activities in the Powdered Beverage Manufacturing industry in China will become more frequent. The industry companies will increasingly use automated equipment to complete repetitive tasks in the producing process to improve production efficiency and reduce human errors.

The consumer packaging industry in China is estimated to be valued at US$ 105.5 billion in 2024 and is projected to reach US$ 162.7 billion by 2034. Sales revenue is anticipated to expand at a CAGR of 5.7% over the forecast period. The overall industry size of consumer packaging in China was valued at over US$ 100.8 billion at the end of 2023.

Attributes	Details
Industry Size in 2023	US$ 100.8 billion
Estimated Industry Size in 2024	US$ 105.5 billion
Forecasted Industry Size by 2034	US$ 162.7 billion
Projected Value CAGR (2024 to 2034)	5.7%

Category-wise Insights

Material Type	Forecasted Value CAGR (2024 to 2034)
Plastics	5.0%
Paper	4.3%

Packaging Formats	Value CAGR
Flexible Packaging	4.5%
Rigid Packaging	5.6%

Scope of Report

Attribute	Details
Growth Rate	CAGR of 5.7% from 2024 to 2034
Base Year for Estimation	2023
Historical Data	2019 to 2023
Forecast Period	2024 to 2034
Quantitative Units	Revenue in US$ billion, Volume in Tons, and CAGR from 2024 to 2034
Report Coverage	Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis
Segments Covered	Packaging Format Material End Use Level of Packaging Technology Distribution Channel
Key Companies Profiled	Amcor Plc Berry Global Company Crown Holding Stora Enso Oyj Nine Dragons Papers Shanghai Zijiang Holdings 3M Company Oji Holding Corp CPMC Holdings Ltd Plastipak
Customization and Pricing	Available upon Request

The Online Shopping industry in China is expected to grow at a CAGR of 17.8% over the past five years through 2025. This trend includes anticipated growth of 15.4% in the current year. The industry's rapid growth can be attributed to the rising popularity of ecommerce in China and online businesses continuously developing their services. Additionally, the number of mobile internet users has greatly increased over the past five years, as mobile internet services have continued to develop, boosting the industry's performance.Most products are sold at lower prices in online shops than in brick-and-mortar stores. As a result, more individuals have turned to online shopping to meet many of their everyday needs. The convenience of online shopping, which includes no location limitations, instantaneous services and improving logistics, has also led many consumers to forgo shopping in traditional bricks-and-mortar stores. Furthermore, constantly improving living standards and increasing disposable incomes have increased internet access across the population.The industry is forecast to continue expanding and will account for a greater proportion of total retail sales over the next five years. According to the National Bureau of Statistics, China had over 1.1 billion internet users as of December 2024, representing approximately 78.7% of the population. As industry services improve and more individuals connect to the internet, the industry is projected to record stable growth over the next five years. Overall, industry revenue is forecast to grow at a CAGR of 12.9% over the next five years through 2030.

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Consumer IoT Market Size 2024-2028

The consumer IoT market size is forecast to increase by USD 127.18 billion at a CAGR of 13.14% between 2023 and 2028.

The market is experiencing significant growth due to the increasing popularity of connectivity solutions for home automation and monitoring applications. Energy management is another key driver, as consumers seek to reduce energy usage and save costs. Wearable technology, particularly in the areas of health consciousness and chronic disease management, is also fueling market expansion.However, concerns over data security and privacy are major challenges, necessitating the development of advanced security solutions. Semiconductor companies are addressing these challenges through the production of chipsets designed for IoT applications. Geographic presence and strategic collaborations are also important factors, with companies expanding their offerings in home automation, autonomous driving, mobility, and IoT development kits. The market is further influenced by the integration of IoT technology into various sectors, including home entertainment, toys, and networking. As digitalization continues to transform industries, the market is poised for continued growth.

What will be the Consumer IoT Market Size During the Forecast Period?

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The Internet of Things (IoT) has emerged as a game-changer in various industries, and the consumer sector is no exception. The integration of technologically advanced devices into everyday life has become increasingly popular, with home appliances leading the charge. This trend is driven by the availability of microcontrollers and wireless technologies, enabling seamless connectivity between devices and computers. The market encompasses a wide range of smart devices, from fitness trackers and smart thermostats to connected doorbells and security systems. These interconnected systems offer numerous benefits, including convenience, improved lifestyle, and data management capabilities.



However, they also present unique challenges, such as cyberattacks and data breaches. Internet users in both developed and developing economies are embracing the IoT revolution, with a growing number of households adopting smart devices. Fitness enthusiasts, for instance, can monitor their health metrics and track workouts using wearable devices. Meanwhile, homeowners can optimize energy usage with smart thermostats and enhance security with connected doorbells. As the number of connected devices grows, so does the amount of consumer data being generated. Data management software and predictive analytics play a crucial role in ensuring the secure and efficient handling of this data.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Wireless
  Wired


End-user

  Home automation
  Consumer electronics
  Wearable devices
  Healthcare


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK


  APAC

    China


  South America



  Middle East and Africa

By Type Insights

The wireless segment is estimated to witness significant growth during the forecast period.

In the market, suppliers of technology and components for wearable devices and biosensors hold a moderate level of influence. While standard components like sensors, chips, and connectivity modules are sourced from various suppliers, those offering specialized or proprietary technology hold more power due to their unique offerings. These unique offerings may include advanced algorithms for analyzing heart rate, sleep patterns, blood sugar levels, and other vital variables. In the realm of patient care, remote monitoring, and observation, IoT devices such as smartwatches and wireless wearable biosensors play a significant role.

Furthermore, as healthcare professionals increasingly rely on these devices for treatment and observation, the demand for advanced and accurate sensors and software solutions is on the rise. CE marking and other regulatory requirements ensure the quality and safety of these devices.

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The wireless segment was valued at USD 63.52 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 33% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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In North America, the Internet of Things (I

The Chinese spicy sticks snack market exhibits robust growth potential. While precise market size figures for 2025 are unavailable, industry analysis suggests a conservative estimate of approximately $500 million USD, considering the increasing popularity of spicy snacks globally and the significant presence of established and emerging players like WeiLong, Jiangxi GeGe Food, and others within the Chinese market. Assuming a Compound Annual Growth Rate (CAGR) of 15% – a figure reflective of similar snack categories' growth in emerging markets – the market is projected to reach approximately $1.2 billion USD by 2033. This growth is driven by several key factors: rising disposable incomes amongst younger consumers who represent a significant target demographic for this snack; increasing urbanization and the resulting convenience-driven snacking habits; and the innovative flavor profiles and product diversification being undertaken by manufacturers. Furthermore, the expansion of e-commerce platforms and efficient supply chains contributes to wider market reach and accessibility. However, several restraints could temper growth. Potential regulatory changes impacting food processing and ingredients could impact costs and availability. Furthermore, growing health consciousness might influence consumer preferences towards healthier alternatives, necessitating product innovation to maintain market share. Competitive pressures from both established players and new entrants will also remain a factor, necessitating strategic marketing and product differentiation to stand out. The market is segmented by various flavor profiles, packaging sizes, and distribution channels, allowing companies to cater to specific consumer preferences and demographics. Regional variations in taste preferences and consumer spending will require targeted strategies for optimal market penetration.

The China Cigarette market is anticipated to add more than USD 30 Billion from 2023 to 2028, driven by changing economic factors, driven by rising innovation.

China Plant Protein Market size was valued at USD 4.2 Billion in 2024 and is projected to reach USD 7.8 Billion by 2032 growing at a CAGR of 8.2% from 2025 to 2032.

Key Market Drivers:

Increasing Consumer Demand for Plant-Based Diets: According to the China Plant-Based Protein Market 2023 Report by Allied Market Research, the plant-based protein market in China is predicted to reach $12.1 billion by 2030, rising at a CAGR of 12.4% between 2023 and 2030.As consumer awareness of health and environmental sustainability increases, so does demand for plant-based proteins.

Rising Health Consciousness Among Consumers: According to the Chinese Nutrition Society's report, 43% of Chinese consumers have lowered their use of animal-based protein, driving demand for plant proteins as better alternatives. With a growing emphasis on health and fitness, plant proteins are increasingly recognized for their nutritional value.

This dataset explores Chinese consumer (n=1002) attitudes and beliefs towards verifying the origin of EU infant formula milk. Specifically, it explores the relative importance of two different origin assurances on EU infant formula milk. It contains data on how these assurances impact trust in the product and its manufacturer, intention to purchase the product, and willingness to pay for the product. Trust in domestic infant formula milk was also explored.

A well-known global market research firm recruited middle/high income participants from their existing panels and hosted the online data collection during June/July 2021.

The dataset refers to ‘tested’ and ‘tracked’ infant formula milks. These products differ in terms of the way in which their EU origin is authenticated (i.e., tracking packs using high-end record-keeping technology vs testing the formula itself using high-end analytical laboratory techniques).