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Data Monetization Market Size 2024-2028

The data monetization market size is forecast to increase by USD 8.03 billion at a CAGR of 27.17% between 2023 and 2028.

The market is experiencing significant growth due to the high adoption of data monetization by various end-users, particularly in sectors such as healthcare, finance, and retail. The digital transformation of businesses has led to an increase in the generation and collection of vast amounts of data, creating monetization opportunities. Additionally, data privacy and regulatory compliance are becoming increasingly important, driving the need for effective strategies. Companies are leveraging advanced technologies like artificial intelligence and machine learning to extract valuable insights from their data and monetize it through various channels such as data selling, licensing, and subscription services. The market is expected to continue its growth trajectory In the coming years, offering significant opportunities for businesses to unlock value from their data assets.

What will be the Size of the Market During the Forecast Period?

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The market represents a significant growth opportunity for enterprises seeking to leverage their data as an asset. Businesses are increasingly recognizing the value of their data beyond traditional uses in operations and are exploring strategies. Data monetization tools, fueled by advancements in AI, IoT, machine learning, and deep learning, enable enterprises to extract insights from their data and create new revenue streams. The market ecosystem includes IT professionals, telecom and IT companies, energy and utilities, e-commerce, finance, and various industries. These strategies encompass both direct and indirect approaches, with direct monetization involving the sale of raw data and indirect monetization leveraging data to improve customer experience, sales and marketing, and business intelligence.
Data structures and quality play a crucial role in successful data monetization. Businesses must ensure data accuracy, security, and interoperability to effectively monetize their data. The cloud and on-premise solutions offer flexibility in implementation, while big data analytics and AI enable more sophisticated data analysis and monetization. These trends include the integration of AI and machine learning for data analysis, the growing importance of data quality, and the increasing role of customer service in data monetization. Overall, the market is experiencing strong growth, driven by the increasing volume, variety, and velocity of data, and the growing recognition of data as a valuable business asset.

How is this Industry segmented and which is the largest segment?

The industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Solution
  Service


Platform

  BFSI
  E-commerce and retail
  Media and entertainment
  Manufacturing
  Others


Geography

  North America

    Canada
    US


  APAC

    China
    Japan


  Europe

    Germany


  South America



  Middle East and Africa

By Type Insights

The solution segment is estimated to witness significant growth during the forecast period. Businesses are capitalizing on their data assets by implementing data monetization solutions, transforming raw data into valuable insights, products, and services for financial growth. The digital age has resulted in an unprecedented increase in data generation from various sources such as customer interactions, IoT devices, and social media. With advancements in technologies like big data analytics, artificial intelligence, machine learning, and cloud computing, it has become more accessible and effective. For instance, retail enterprises like Walmart and Amazon leverage customer data to deliver personalized marketing campaigns, targeted recommendations, optimize pricing strategies, and enhance inventory management. These processes encompass both internal and external methods.

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The solution segment was valued at USD 999.20 million in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 33% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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Data monetization is a growing trend in North America, particularly in industries such as finance, retail, and e-commerce. The region's advanced data infrastructure, including sophisticated data collection and

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Alternative Data Market Size 2025-2029

The alternative data market size is forecast to increase by USD 60.32 billion at a CAGR of 52.5% between 2024 and 2029.

The market is experiencing significant growth due to the increased availability and diversity of data sources. This trend is driven by the rise of alternative data-driven investment strategies, which offer unique insights and opportunities for businesses and investors. However, challenges persist in the form of issues related to data quality and standardization. big data analytics and machine learning help businesses gain insights from vast amounts of data, enabling data-driven innovation and competitive advantage. Data governance, data security, and data ethics are crucial aspects of managing alternative data.
As more data becomes available, ensuring its accuracy and consistency is crucial for effective decision-making. The market analysis report provides an in-depth examination of these factors and their impact on the growth of the market. With the increasing importance of data-driven strategies, staying informed about the latest trends and challenges is essential for businesses looking to remain competitive in today's data-driven economy.

What will be the Size of the Alternative Data Market During the Forecast Period?

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Alternative data, the non-traditional information sourced from various industries and domains, is revolutionizing business landscapes by offering new opportunities for data monetization. This trend is driven by the increasing availability of data from various sources such as credit card transactions, IoT devices, satellite data, social media, and more. Data privacy is a critical consideration in the market. With the increasing focus on data protection regulations, businesses must ensure they comply with stringent data privacy standards. Data storytelling and data-driven financial analysis are essential applications of alternative data, providing valuable insights for businesses to make informed decisions. Data-driven product development and sales prediction are other significant areas where alternative data plays a pivotal role.
Moreover, data management platforms and analytics tools facilitate data integration, data quality, and data visualization, ensuring data accuracy and consistency. Predictive analytics and data-driven risk management help businesses anticipate trends and mitigate risks. Data enrichment and data-as-a-service are emerging business models that enable businesses to access and utilize alternative data. Economic indicators and data-driven operations are other areas where alternative data is transforming business processes.

How is the Alternative Data Market Segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Credit and debit card transactions
  Social media
  Mobile application usage
  Web scrapped data
  Others


End-user

  BFSI
  IT and telecommunication
  Retail
  Others


Geography

  North America

    Canada
    Mexico
    US


  Europe

    Germany
    UK
    France
    Italy


  APAC

    China
    India
    Japan


  South America



  Middle East and Africa

By Type Insights

The credit and debit card transactions segment is estimated to witness significant growth during the forecast period.

Alternative data derived from card and debit card transactions offers valuable insights into consumer spending behaviors and lifestyle choices. This data is essential for market analysts, financial institutions, and businesses seeking to enhance their strategies and customer experiences. The two primary categories of card transactions are credit and debit. Credit card transactions provide information on discretionary spending, luxury purchases, and credit management skills. In contrast, debit card transactions reveal essential spending habits, budgeting strategies, and daily expenses. By analyzing this data using advanced methods, businesses can gain a competitive advantage, understand market trends, and cater to consumer needs effectively. IT & telecommunications companies, hedge funds, and other organizations rely on web scraped data, social and sentiment analysis, and public data to supplement their internal data sources. Adhering to GDPR regulations ensures ethical data usage and compliance.

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The credit and debit card transactions segment was valued at USD 228.40 million in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 56% to the growth of the global market during the forecast period.

T

According to the Fortune China 500 ranking in 2024, which was based on company financials in 2023, JD.com, Alibaba Group, and Tencent kept their positions as the highest-earning internet enterprise based in China. With an annual revenue of over 153 billion U.S. dollars, JD.com ranked thirteen among all Chinese companies. Its close rival Alibaba Group reported about 131 billion U.S. dollars in revenue. Tencent followed with 86 million U.S. dollars. Due to censorship regulations, global internet leaders are blocked in China. JD.com: robust logistics infrastructure JD.com has a highly efficient and self-owned logistics network, which ensures rapid delivery and product authenticity. Quality and counterfeit risks are reduced by its direct sales model, which gives it greater control over quality. Using AI, big data, and an omnichannel strategy, the company has consistently improved the customer experience and optimized supply chains. Strategic partnerships with other well-established firms like Tencent, Walmart, and luxury brands, along with its fintech arm JD Digits, strengthen its ecosystem. JD.com is also recognized for outstanding customer services and sustainability initiatives, creating a reputable and innovative brand in China’s competitive e-commerce landscape. Alibaba: the architect of the shopping spree On November 11, 2009, Alibaba launched its first Singles' Day shopping event, offering big discounts on countless products on its platforms. Since then, the shopping festival has turned into a multibillion-dollar, annual celebration. Although e-commerce remains the backbone of the conglomerate, it has diversified its business in cloud computing and digital entertainment, such as acquiring the Chinese popular video-sharing site Youku Tudou. Tencent: the fortress with diversities Within China, Tencent’s products have experienced immense popularity with the likes of instant messengers WeChat and QQ, social networking service Qzone, and mobile game Honor of Kings. In comparison with its social network counterparts, Tencent adopts a different business approach - increasing customer reach before app monetization. Instead of depending on advertising income, the enterprise focused more on value-added services, such as smartphone and PC-based gaming, digital content, and membership subscriptions. Online advertising accounted for less than one-fifth of Tencent’s annual revenue.

In the fiscal year ending March 31, 2024, Chinese e-commerce corporation Alibaba Group recorded consolidated revenues of around 941.17 billion yuan. This translates to approximately 130.35 billion U.S. dollars.

Alibaba

Alibaba was originally founded in 1999 as a B2B e-commerce portal to connect Chinese manufacturers with overseas buyers. In 2003, the service expanded to include Taobao, a C2C e-commerce marketplace and in 2008 Tmall, a B2C online commerce platform focused on brands and online retail. To round off the digital offerings, group shopping and flash sale website Juhuasuan was launched in 2010.

Overall, the largest portion of Alibaba Group revenues are generated through Chinese-based e-commerce as company data states 582.73 billion yuan segment revenue in 2023. That year, retail e-commerce in China accounted for 65 percent of company revenue. International commerce retail totaled 49.9 billion yuan of annual revenues. In that year, Alibaba Group’s net income amounted to 65.57 billion yuan, increasing steadily from over 47 billion yuan in the previous year

The group’s monetization model relies heavily on online marketing services including P2P marketing services, display marketing and promoted selling as well as commissions on transactions and storefront fees. Alibaba’s Chinese retail marketplaces had around 903 billion annual active buyers.

Alibaba also holds stakes in online video company Youku Tudou and entertainment company Alibaba Pictures.

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Sharing Economy Market Size 2025-2029

The sharing economy market size is forecast to increase by USD 1,118.8 billion at a CAGR of 32.3% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing use of online ride-hailing services and the growing adoption of blockchain technology. The convenience and affordability of ride-hailing apps have led to an increase in demand, particularly in the transportation sector. Furthermore, the implementation of blockchain technology in the sharing economy is revolutionizing transactions by ensuring data security and transparency. However, regulatory challenges continue to pose a significant hurdle to market growth.
Governments worldwide are grappling with issues related to consumer protection, data privacy, and safety regulations, which need to be addressed to ensure the sustainable growth of the market. Overall, these trends and challenges present both opportunities and risks for market participants, requiring a strategic approach to capitalize on emerging opportunities while mitigating potential risks.

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The peer economy, a subset of the sharing economy, is revolutionizing the way goods and services are exchanged in capitalism. This economic model allows individuals to rent or share their assets through digital platforms, facilitating peer-to-peer transactions. The online markets created by community-based platforms enable the exchange of various offerings, including transportation services like ride-sharing, hospitality services such as home-sharing, and even the rental of co-working facilities, freelancing platforms, and peer-to-peer financing channels. The sharing economy promotes circularity by reducing the need for new production and consumption. It encourages the efficient use of resources, aligning with environment-friendly practices. The digital nature of these platforms allows for the seamless exchange of information and knowledge, further enhancing their value proposition.
Moreover, ride-sharing services and home-sharing platforms are prime examples of this new economic paradigm. They offer flexible, affordable, and sustainable services that cater to the evolving needs of consumers. The use of mobile apps simplifies the transaction process, making it convenient for users to access these services on the go. The peer economy is transforming various sectors, including transportation, hospitality, and finance, by promoting a more collaborative and community-driven approach. It offers a unique opportunity for individuals to monetize their assets and services while contributing to a more sustainable and circular economy. This economic model is here to stay, and its impact on capitalism is only set to grow.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Sharing accommodation
  Sharing transport
  Sharing finance
  Others


End-user

  Individual
  Business


Geography

  APAC

    China
    Japan
    South Korea


  Europe

    Germany
    UK
    France


  North America

    Canada
    US


  South America

    Brazil


  Middle East and Africa

    South Africa

By Type Insights

The sharing accommodation segment is estimated to witness significant growth during the forecast period. The market encompasses various sectors, including co-working facilities, freelancing platforms, short-term lodging services, and commuter habits. In the accommodation segment, individuals share or rent their living spaces through online platforms, offering cost-effective and flexible alternatives to traditional lodging. This trend is popular among budget-conscious consumers, students, and those requiring short-term stays. Key companies, such as Silvernest, Inc., facilitate shared living arrangements by connecting homeowners with compatible tenants. Silvernest's platform prioritizes the social and financial benefits of shared living, particularly for older adults. This market trend is driven by affordability and the financial burden on individuals, making it an attractive option for many.

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The sharing accommodation segment was valued at USD 79.80 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

Europe is estimated to contribute 33% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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In the fiscal year ending March 31, 2024, the Chinese e-commerce corporation Alibaba Group reported a consolidated annual revenue of around 941 billion yuan. The largest share of the revenue, 41 percent, came from the domestic e-commerce retail segment.  

Alibaba Group    

Founded in 1999, today Alibaba Group is the leading e-commerce provider in China, offering a wide range of B2B, B2C, and C2C services. The company also offers cloud computing, digital entertainment (such as online video platform Youku Tudou), and mobile payment services. As of the beginning of 2022, Alibaba had nearly a billion of annual active consumers on its online shopping marketplaces in China.

Alibaba’s e-commerce retail    

Domestic e-commerce retail on the company’s online shopping platforms, such as Taobao and Tmall, generated a total revenue of more than 414 billion yuan in 2024 - around 19 billion yuan more than in the previous year. Direct sales increased the most, primarily due to strong sales driven by consumer electronics and appliances.

International e-commerce retail accounted for only eight percent of Alibaba’s revenue; however, the segment revenue grew by 60 percent in 2024 compared to the previous year. This was the result of combined order growth, large revenue contribution from AliExpress’ Choice as well as improvements in monetization.

Genshin Impact is a free-to-play cross-platform action RPG. On mobile, Genshin Impact is particularly popular in Japan, where players generated an average revenue per download of 96.02 U.S. dollars. Singapore ranked second, with a cumulative RPD of 64.27 U.S. dollars. Genshin Impact – a free-to-play success story With an annual IAP revenue of 1.56 billion U.S. dollars, Genshin Impact is one of the highest-grossing mobile games of 2023. The game was released in September 2020 and initial reviews were mixed, describing the setting and theme as a clone of Nintendo’s The Legend of Zelda: Breath of the Wild. However, this stance was quickly abandoned by critics as Genshin Impact came into its own. The game features regular content releases to keep the player engaged as the story continues to evolve and new characters and regions are revealed. In August 2024, Genshin Impact launched the content update 5.0 which featured the new Natlan region and several new characters, quests, and in-game events. Genshin Impact is a live service game, also known as the Games-as-a-Service (GaaS), which is one of the strongest-growing revenue models in gaming right now. Gacha monetization mechanics In addition to the live service model, Genshin Impact is also a successful example of the gacha monetization trend in mobile games. Similar to loot boxes, a gacha system leads the player to spend in-game currency to receive random in-game items. In Genshin Impact, the gacha system is implemented via several so-called banners featuring characters or weapons which only are available for a limited amount of time. Spending in-game currency on these banners is the main way of unlocking new characters in the game. Players can earn the necessary currency either via completing game quests or through purchases in the virtual item shop with real money.In October 2024, Genshin Impact’s monthly mobile app revenue amounted to 35 million U.S. dollars, with China, Japan, and the United States leading in terms of revenue.

In 2021, 59.3 percent of gaming app revenues in China were generated through advertising. In-app purchases only accounted for 40.7 percent of mobile gaming revenues in the Chinese market. In contrast, mobile games in Europe generated only 32.86 percent of revenues through ads and 67.14 percent of revenues through in-app sales of items.

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Over The Top Market Size 2025-2029

The over the top (OTT) market size is forecast to increase by USD 934.9 billion at a CAGR of 31.3% between 2024 and 2029.

The market is experiencing significant growth due to several key factors. One of the primary drivers is the increasing preference for cloud streaming services, which offer flexibility, convenience, and cost savings compared to traditional cable and satellite TV. Another growth factor is the rising number of partnerships and acquisitions among OTT players, enabling them to expand their content offerings and reach wider audiences. However, the market also faces challenges such as illegal downloading and piracy, which undermine revenue growth and threaten the sustainability of the industry. To mitigate these challenges, OTT providers are investing in strong content protection measures and collaborating with law enforcement agencies to combat piracy.

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The market, which delivers video and audio media content over the internet, has been experiencing significant growth in recent years. This shift from traditional cable and satellite television to OTT platforms is driven by the convenience and flexibility offered by on-demand access to a vast array of content. OTT services enable consumers to subscribe to their preferred streaming services and access media content on various devices, breaking free from the limitations of provider-based packages. OTT platforms have disrupted the media landscape by providing customers with personalized data and narrow type selections, allowing them to tailor their entertainment experience.



The internet has become the new battleground for broadcasters, with OTT services offering a wider range of device availability and streaming license agreements for local content. Subscription fees and advertisements are the primary revenue streams for OTT platforms. While subscription fees provide a steady income, advertisements offer an opportunity to generate additional revenue. However, the customer experience is paramount, and OTT platforms must have a balance between providing an ad-free experience and generating sufficient revenue to sustain their business models. The rise of OTT platforms has led to increased competition in the home entertainment industry. Traditional cable and satellite television providers are responding by offering their streaming services to retain their customer base.
Streaming services have revolutionized the entertainment landscape, with OTT advertising playing a key role in monetization. Video-on-demand (VOD) platforms have grown alongside live sports streaming, offering viewers flexible access to their favorite content. Subscription-based streaming services have gained popularity, while ad-supported streaming models cater to those seeking free access. Mobile OTT apps enable seamless cross-platform streaming, allowing users to enjoy content anytime, anywhere. The rise of cord-cutting trends has accelerated regional OTT expansion, as consumers shift away from traditional TV. Hybrid monetization models, such as FAST channels, combine ad-supported and subscription models. AI-driven recommendations enhance user experiences, and cloud-based OTT platforms offer scalability, making it easier to serve diverse global audiences.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Content Type

  Video
  Text and images
  VoIP
  Music streaming


Device

  Smartphones and tablet
  Laptop and desktop
  Smart TV


Component

  Solution
  Services


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France


  APAC

    China
    India
    Japan


  South America

    Brazil


  Middle East and Africa

By Content Type Insights

The video segment is estimated to witness significant growth during the forecast period.

The market is experiencing notable growth due to the expanding selection of provider-based podcasts, audio streaming, and narrow type video selections. OTT devices, such as smartphones and smart TVs, offer wider device availability for consumers to access these services. Personalized data enables customized content recommendations, enhancing user experience. OTT communication and online services, including social media marketing, offer additional value. E-commerce integration and alcohol choice further expand offerings. The market snapshot reveals three primary formats: subscription video on demand (SVOD), advertising-based video on demand (AVOD), and transactional video on demand (TVOD).

SVOD provides access to video content for a subscription fee, wh