According to a survey conducted by Ipsos on predictions for global issues in 2019, 65 percent of Chinese believed it likely that their personal data would be leaked on the internet in 2019. Personal data breaches had made the headlines in 2018, such as the data breach of 29 millions Facebook users.

As of January 2025, the most significant data privacy violation fine worldwide was for social media giant Meta. In May 2023, the Data Protection Commission (DPC) of Ireland decided to fine the company with 1.2 billion euros or 1.3 billion U.S. dollars. The Chinese vehicle-for rent company Didi Global ranked second. In July 2022, China's data privacy regulator fined the company 8.026 billion Chinese yuan, or 1.19 billion U.S. dollars. The 2021 Amazon fine issued by Luxembourg's data privacy regulation authorities was 877 million U.S. dollars and was the third-biggest data breach fine as of the measured month. The 2019 fine of 575 million U.S. dollars to Equifax followed. In this incident, because of unpatched vulnerabilities, nearly 150 million people were affected, which caused the American consumer credit reporting agency to pay at least 575 million U.S. dollars.

In 2022, more than 34 million accounts were breached in China, the highest number across the Asia-Pacific region. In contrast, the number of accounts breached in Papua New Guinea amounted to just over 5.1 thousand that year.

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According to a survey conducted among U.S. enterprises in China in 2022, more than one-third of companies stated that the possibility of IP leakage and data security was higher in China. But looking at the long-term trend, the proportion of companies concerned about larger IP and data threats in China gradually decreased.

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Snapshot img

Application Security Market Size 2025-2029

The application security market size is forecast to increase by USD 21.9 billion at a CAGR of 21.8% between 2024 and 2029.

The market is experiencing significant growth due to the increasing number of data leaks and the prevalence of shadow IT in organizations. With the digital transformation of businesses, the use of applications has become ubiquitous, leading to an exponential rise in potential vulnerabilities. The threat from open-source application security solutions adds to the complexity, as these solutions may not be adequately secured, leaving organizations open to attacks. Key drivers for the market include the growing awareness of cybersecurity risks, increasing regulatory compliance requirements, and the shift towards DevSecOps practices. Trends such as the adoption of cloud-based security solutions, containerization, and the integration of AI and machine learning in application security are also shaping the market's strategic landscape. However, challenges persist, including the shortage of skilled security professionals, the complexity of securing modern applications, and the lack of standardization in application security. Companies seeking to capitalize on market opportunities and navigate challenges effectively must invest in advanced security solutions, prioritize cybersecurity training, and adopt a proactive approach to application security. By doing so, they can mitigate risks, protect their digital assets, and build customer trust.

What will be the Size of the Market during the forecast period?

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The market is experiencing significant growth due to escalating cybersecurity threats against business applications. With the increasing reliance on software development for digital infrastructure, securing customer data and sensitive information has become a top priority for organizations. Security breaches, often perpetrated by hackers, pose serious risks to business-critical programs and can result in substantial financial and reputational damage. Artificial intelligence (AI) and machine learning (ML) are increasingly being adopted to detect and mitigate application vulnerabilities. These advanced technologies enable real-time monitoring and analysis of bionic signals and big data analytics to identify potential threats. However, the complexity of modern applications and the proliferation of third-party dependencies pose challenges to effective security management.
SMEs and large enterprises alike are investing in application security solutions to protect their online apps, mobile devices, IoT, and other digital assets from cyberattacks. Cybersecurity threats continue to evolve, with hackers targeting software weaknesses and exploiting vulnerabilities in digital infrastructure. Patching apps and securing data sharing are essential components of a strong application security strategy. The market is expected to continue growing as organizations prioritize the protection of their business applications and digital assets.

How is this Application Security Industry segmented?

The application security industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Deployment

  On-premises
  Cloud


End-user

  Web application security
  Mobile application security
  Web application security


Component

  Solution
  Service


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Middle East and Africa



  South America

By Deployment Insights

The on-premises segment is estimated to witness significant growth during the forecast period. On-premises application security refers to the deployment of security solutions within an organization's physical infrastructure or data centers, providing direct control over security systems and data. The market caters to this deployment model with solutions designed to safeguard web and mobile applications from cyber threats and vulnerabilities. Key features of on-premises application security solutions include Web Application Firewalls (WAFs), which act as a protective barrier against external threats, such as malicious attacks and unauthorized access attempts. Other solutions encompass machine learning and artificial intelligence (AI) for threat detection and vulnerability management prioritization, as well as transparent data encryption and anonymization technology for customer data security.

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The on-premises segment was valued at USD 3.94 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North Americ

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