According to the forecast, the market size of live streaming in China will reach around 700 billion yuan in 2023. There were over 750 million live streaming users across the country. E-commerce, gaming, concerts, reality show, and sports were the most streamed content categories.

In 2023, the live streaming e-commerce market in China reached nearly five trillion yuan, showing a remarkable increase from 420 billion yuan in 2019 and forecast to surge to 8.16 trillion yuan by 2026.

Live commerce in China 

In 2022, the largest Chinese online marketplace Taobao was estimated to have a 770-billion-yuan revenue from its live-streaming commerce business. While most of the western internet users still associated live streaming with gaming and entertainment, it had become a vastly used shopping channel among Chinese online shoppers. The number of live streaming watchers in China hit 765 million in June 2023, and shopping-related content listed as the most popular type among live streaming watchers. Live streaming commerce was not only a rivalry between online retail giants. The short-video sharing unicorns, Douyin (known as Tik Tok globally) and Kuaishou, were also popular in the market.

Bridging entertainment and online shopping, live streaming has the huge potential to change the status quo and become the new norm for e-commerce in China.

Bank Of China reported CNY1.15T in Market Capitalization this March of 2025, considering the latest stock price and the number of outstanding shares.Data for Bank Of China | 601988 - Market Capitalization including historical, tables and charts were last updated by Trading Economics this last March in 2025.

This graph describes the size of the live video streaming market in China from 2014 to 2016 with estimates until 2019. In 2019, the total value of China's video streaming market was expected to amount to 87.3 billion yuan.

Statistics illustrates market overview of asses; live in China from 2007 to 2024.

In China, e-commerce was the most popular content type of live streaming with almost 600 million users as of December 2023, accounting for nearly 58 percent of the total internet population. Live streaming commerce is a new format which combines influencer marketing and social experience into a live shopping show on e-commerce platforms. Taobao, Douyin, and Kuaishou were the prominent players in China's live commerce market.

Key information about China P/E ratio

• China Shanghai Stock Exchange recorded a daily P/E ratio of 14.340 on 27 Mar 2025, compared with 14.330 from the previous day.
• China Shanghai Stock Exchange P/E ratio is updated daily, with historical data available from Apr 2001 to Mar 2025.
• The P/E ratio reached an all-time high of 27.970 in Apr 2010 and a record low of 9.590 in May 2014.
• Shanghai Stock Exchange provides daily P/E Ratio.

China Overseas Land stock price, live market quote, shares value, historical data, intraday chart, earnings per share and news.

China APP: Rural Market Fair: Live Sheep: Medium data was reported at 30.900 RMB/kg in Mar 2025. This records a decrease from the previous number of 31.140 RMB/kg for Feb 2025. China APP: Rural Market Fair: Live Sheep: Medium data is updated monthly, averaging 31.320 RMB/kg from Jan 2013 (Median) to Mar 2025, with 147 observations. The data reached an all-time high of 40.420 RMB/kg in Feb 2021 and a record low of 25.370 RMB/kg in Oct 2016. China APP: Rural Market Fair: Live Sheep: Medium data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under China Premium Database’s Price – Table CN.PA: NBS: Agricultural Product Price: Rural Market Fair.

China APPI: Rural Market Fair: Live Sheep: Medium data was reported at 89.700 Prev Year=100 in Jan 2025. This records an increase from the previous number of 88.500 Prev Year=100 for Dec 2024. China APPI: Rural Market Fair: Live Sheep: Medium data is updated monthly, averaging 98.900 Prev Year=100 from Jan 2014 (Median) to Jan 2025, with 133 observations. The data reached an all-time high of 121.400 Prev Year=100 in Oct 2019 and a record low of 87.400 Prev Year=100 in May 2024. China APPI: Rural Market Fair: Live Sheep: Medium data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under China Premium Database’s Inflation – Table CN.IC: Agricultural Product Price Index: Same Month PY=100.

Statistics illustrates market overview of fish; live, carp in China from 2007 to 2024.

Statistics illustrates market overview of mammals; live, primates in China from 2007 to 2024.

China's performance market finally saw some lights at the end of the funnel. After three years of industry slump caused by the disruptions of the coronavirus pandemic, the market rebounded to about 74 billion yuan, which was a sizeable 38 percent increase compared to the pre-pandemic level.

China Mobile reported HKD1.7T in Market Capitalization this March of 2025, considering the latest stock price and the number of outstanding shares.Data for China Mobile | 941 - Market Capitalization including historical, tables and charts were last updated by Trading Economics this last March in 2025.

Global Live Streaming Platform market size 2025 was XX Million. Live Streaming Platform Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

Statistics illustrates market overview of mammals; live, camels and other camelids (camelidae) in China from 2007 to 2024.

Statistics illustrates market overview of mammals; live, whales, dolphins and porpoises ( mammals of the order cetacea); manatees and dugongs (mammals of the order sirenia) in China from 2007 to 2024.

Live Fish Price in China - 2023. Find the latest marketing data on the IndexBox platform.

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Live Streaming Market Size 2025-2029

The live streaming market size is forecast to increase by USD 20.64 billion at a CAGR of 16.6% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing penetration of smartphones and easy access to the internet. Advanced technologies, such as artificial intelligence (AI) and virtual reality, are being integrated into online streaming services, offering immersive experiences for users. The integration of AI enhances content recommendation and personalization, while VR provides a more engaging and interactive viewing experience. 
However, growing privacy regulations and security concerns are challenges that need to be addressed by video hosting solutions and content delivery systems. The adoption of 5G technologies is expected to further boost the market, enabling high-quality video streaming on smartphones and other devices.
Video game streaming and online education are also emerging sectors in the market, offering new opportunities for growth. Software companies are investing in developing microphones and social media integration to enhance user experience and engagement. Overall, the market is poised for continued growth, driven by technological advancements and evolving consumer preferences.

What will be the Size of the Live Streaming Market During the Forecast Period?

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The market encompasses the delivery of video on-demand to viewers via the internet. This market is characterized by the continuous growth of live television broadcasts, internet broadcasts, and virtual events. Content delivery solutions, including video hosting platforms and HTML5 video players, facilitate the streaming of live content using various streaming protocols and video encoders/transcoders. Multi-bitrate and adaptive bitrate streaming ensure optimal video quality for diverse viewer connections. Compression and encoding technologies, such as H.264 and H.265, enable efficient video delivery with minimal latency. Real-time communication and security measures are essential components of the live streaming ecosystem, ensuring seamless interaction and protection for virtual events, online education, sports coverage, concert streaming, video sales, video game streams, church services, local government proceedings, and more.
The market's expansion is driven by the increasing demand for immersive, real-time experiences across various industries. Live event streaming has gained significant traction, with virtual events, online education, and sports coverage leading the charge. The integration of video input devices and advanced streaming technologies further enhances the user experience, making live streaming an indispensable part of today's digital landscape.

How is this Live Streaming Industry segmented and which is the largest segment?

The live streaming industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Platform
  Services


End-user

  Media and entertainment
  Education
  Esports
  Events
  Others


Type

  Audio Streaming
  Video Streaming


Revenue Model

  Ad-Supported
  Subscription-Based
  Pay-Per-View


Geography

  APAC

    China
    India
    Japan


  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Italy


  South America

    Brazil


  Middle East and Africa

By Product Insights

The platform segment is estimated to witness significant growth during the forecast period. The market encompasses the delivery of real-time video and audio content over the internet, including live television broadcasts, webcasts, and on-demand video streaming. Live content is transmitted using content delivery solutions, video hosting platforms, and streaming protocols, such as HTML5 Video Player and adaptive bitrate streaming. Live event streaming requires video encoders and transcoders to compress and encode the video in real-time for efficient transmission. Live streaming platforms enable audience interaction through chat widgets and software, making it an essential tool for virtual events, online education, sports coverage, concert streaming, video sales, video game streams, church services, local government broadcasts, and more.

Streaming setup and customization involve the use of video codecs, RAW video, real-time transmission, and information delivery to a global audience. Compression and encoding technologies, such as multi-bitrate streaming and adaptive bitrate streaming, ensure seamless video viewing experiences with minimal latency. Real-time communication and professional sports, social media events, video gaming sessions, and media players further expand the market's reach. Streaming solutions cater to vario

Statistics illustrates market overview of animals, n.e.s. in chapter 01; live in Taiwan (Chinese) from 2007 to 2024.