Vacation road trips play a huge role in expanding consumption. In 2024, road trip-related consumer market in China reached *** billion yuan. This indicated a nearly ** percent increase compared to the previous year.
In 2020, the first year of the COVID-19 pandemic, the transaction volume of the online travel package tour booking market in China decreased to around **** billion yuan. Vacation tour booking transactions constituted approximately **** percent of all travel bookings online that year.
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Customised Holidays Market: Overview and Drivers The global customised holidays market is projected to reach $154.48 billion by 2033, growing at a CAGR of 4.01% from 2025 to 2033. The market is driven by the increasing demand for personalised and tailored travel experiences that cater to the specific needs and preferences of customers. Moreover, the rise in disposable income and the growing popularity of niche and luxury travel experiences are also fueling market growth. Segment Analysis and Key Trends The market is segmented by type, group size, customization level, duration, and purpose. Key trends in the market include the growing popularity of adventure and off-the-shelf holidays, as well as the increasing preference for solo and couple travel. The Asia Pacific region is expected to witness the fastest growth due to the increasing travel demand from emerging markets such as China and India. Strategic partnerships between travel agencies and technology providers are also expected to drive market growth by providing seamless booking and customisation options. Key drivers for this market are: Sustainable Tourism Digitalization Niche Market Targeting ExperienceDriven Travel Personalized Travel Packages. Potential restraints include: 1 Growing demand for personalized experiences2 Rise of online travel agencies3 Increasing disposable income in emerging markets4 Technological advancements in travel planning5 Growing popularity of niche and experiential travel.
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This study explored how the holiday effect impacts the fluctuations in various scale indexes. Using differential and double-difference methods, the researchers of this study analyzed the impact of the lockdown in Wuhan, China on the holiday effect during the COVID-19 pandemic. The research objects used in this study include CSI All Share, CNI1000, CNI 2000, CNI Large Cap., CNI Mid-Cap., and CNI Small Cap. This study found that on behalf of the Chinese market index and the large, medium, and small-scale index, stock volatility is evident on the next day following successive holidays. Meanwhile, greater volatility is observed in small stocks’ 4-day vacation (May 1, 11) than in a two-day vacation. The researchers discovered that the sealing effect causes investors to feel uncertain about the increased stock volatility. In terms of size, the net impact of the pandemic on the stock holiday effect is also greater for small stocks than for large stocks. This study’s main contribution is the GARCH+DID hybrid method.
In 2025, the tourism industry generated around 677 billion yuan during the Chinese New Year travel season in China, representing a seven percent increase from around 633 billion yuan compared to the previous year and an even more significant growth from 514 billion yuan during the equivalent period before the coronavirus pandemic. Traveling during Spring Festival in China Thanks to urbanization and modernization, a new trend of “going out to see the world” has emerged among Chinese consumers. The traditional family reunion and celebration of Chinese New Year is no longer restricted to a designated hometown. More and more people choose online booking services, like Trip.com, to arrange a family trip before New Year’s Eve. In 2025, around 500 million Chinese made a domestic trip during the holiday break. Along with a rising individual income, there would be more people opting for a journey during Spring Festival. China’s tourism industry Tourism plays an important role in China’s domestic economy. In 2023, the travel industry in the country generated around 4.9 trillion yuan. Pre-pandemic, China was one of the fastest growing inbound and outbound travel markets in the world. Chinese tourists were making over a 160 million outbound journeys per year, spending the most on international tourism compared to other countries. Mainly Asian countries are reaping the benefits of this lucrative market, however Europe could be the next top destination continent with its growing popularity among high-end Chinese travelers.
Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically
This study explored how the holiday effect impacts the fluctuations in various scale indexes. Using differential and double-difference methods, the researchers of this study analyzed the impact of the lockdown in Wuhan, China on the holiday effect during the COVID-19 pandemic. The research objects used in this study include CSI All Share, CNI1000, CNI 2000, CNI Large Cap., CNI Mid-Cap., and CNI Small Cap. This study found that on behalf of the Chinese market index and the large, medium, and small-scale index, stock volatility is evident on the next day following successive holidays. Meanwhile, greater volatility is observed in small stocks’ 4-day vacation (May 1, 11) than in a two-day vacation. The researchers discovered that the sealing effect causes investors to feel uncertain about the increased stock volatility. In terms of size, the net impact of the pandemic on the stock holiday effect is also greater for small stocks than for large stocks. This study’s main contribution is the GARCH+DID hybrid method.
Christmas Lights and Christmas Decorations Market Size 2024-2028
The christmas lights and christmas decorations market size is forecast to increase by USD 5.24 billion at a CAGR of 5.96% between 2023 and 2028.
The market witness significant trends and challenges every year. Outdoor displays continue to be popular for seasonal festivities, driving market growth. E-commerce and online retail have become essential channels for consumers to purchase decorations, especially during economic uncertainty. Cultural diversity influences the market with unique decoration trends, leading to increased personalization. Influencer marketing and social media play a crucial role in shaping consumer preferences. During the festival season, retail stores stock a variety of items, including Christmas trees in evergreen hues of pine green and snow-white, candles in crimson hearts and metallic colors of gold and silver, and ornaments in glass, metal, and plastic. The DIY culture is on the rise, with consumers opting for handmade decorations. Seasonality remains a critical factor, with peak sales during the holiday season. However, competition from alternatives like artificial plants and environmental concerns pose challenges to the market. Companies must focus on sustainability and energy efficiency to cater to the growing demand for eco-friendly decorations.
What will be the Size of the Market During the Forecast Period?
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Central to this festive spirit are Christmas decorations, which include a diverse range of items such as lights, Christmas trees, nativity scenes, ornamental designs, candles, Christmas balls, stars, ribbons, wreaths, garlands, tree toppers, outdoor displays, and various other seasonal festivities. Christmas lights continue to be a significant part of the holiday decoration landscape, with both LED and incandescent options available.
In addition, LED lights have gained popularity due to their energy efficiency and longer lifespan, while traditional incandescent lights still hold a special place in many households. Specialty lights, such as rope lights and net lights, add unique touches to both indoor and outdoor displays. Christmas trees, adorned with ornaments, tinsel, and stars, are the focal point of many homes during the holiday season. Ornaments come in various shapes, sizes, and materials, with metallic colors and Christmas colors being popular choices. Candles in various scents add to the cozy atmosphere, while Christmas balls and flowers create a visually appealing contrast. Nativity scenes, a tradition in Christian nations, add a spiritual touch to the holiday decor.
How is this market segmented and which is the largest segment?
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
Product
Christmas tree
Christmas lights
Ornaments and figurines
Wreaths and garlands
Inflatables and outdoor decoration
Distribution Channel
Offline
Online
Geography
North America
US
Europe
Germany
UK
Italy
APAC
China
South America
Middle East and Africa
By Product Insights
The christmas tree segment is estimated to witness significant growth during the forecast period.
The Christmas season is synonymous with the iconic Christmas tree, instilling feelings of warmth, joy, and nostalgia. Decorated trees significantly enhance the festive ambiance of homes, businesses, and public spaces. Christmas trees act as the central focus for holiday decorations, offering a blank canvas for lights, baubles, garlands, and other festive adornments. This consistent demand for trees of varying sizes and styles caters to diverse decorating preferences and spaces. The tradition of decorating a Christmas tree is deeply rooted in numerous cultures worldwide. Christmas lights are an integral part of holiday decorations, with various types such as string lights, fairy lights, icicle lights, net lights, and novelty lights, adding charm and brilliance to trees and surroundings.
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The christmas tree segment was valued at USD 8.08 billion in 2018 and showed a gradual increase during the forecast period.
Regional Analysis
North America is estimated to contribute 41% to the growth of the global market during the forecast period.
Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The holiday season in North America is marked by the use of Christmas lights and decorations in homes and public spaces, making it an integral part of the cult
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This study explored how the holiday effect impacts the fluctuations in various scale indexes. Using differential and double-difference methods, the researchers of this study analyzed the impact of the lockdown in Wuhan, China on the holiday effect during the COVID-19 pandemic. The research objects used in this study include CSI All Share, CNI1000, CNI 2000, CNI Large Cap., CNI Mid-Cap., and CNI Small Cap. This study found that on behalf of the Chinese market index and the large, medium, and small-scale index, stock volatility is evident on the next day following successive holidays. Meanwhile, greater volatility is observed in small stocks’ 4-day vacation (May 1, 11) than in a two-day vacation. The researchers discovered that the sealing effect causes investors to feel uncertain about the increased stock volatility. In terms of size, the net impact of the pandemic on the stock holiday effect is also greater for small stocks than for large stocks. This study’s main contribution is the GARCH+DID hybrid method.
Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically
Illustrative research summarizing the factors that influence the share price.
The revenue in the 'Package Holidays' segment of the travel & tourism market in the Philippines was forecast to continuously increase between 2024 and 2029 by in total 739.9 million U.S. dollars (+45.29 percent). After the ninth consecutive increasing year, the revenue is estimated to reach 2.4 billion U.S. dollars and therefore a new peak in 2029. Notably, the revenue of the 'Package Holidays' segment of the travel & tourism market was continuously increasing over the past years.Find more information concerning Worldwide and China. The Statista Market Insights cover a broad range of additional markets.
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Vacation road trips play a huge role in expanding consumption. In 2024, road trip-related consumer market in China reached *** billion yuan. This indicated a nearly ** percent increase compared to the previous year.