China Online Retail Sales: YoY: Year to Date: Goods data was reported at 5.700 % in Mar 2025. This records an increase from the previous number of 5.000 % for Feb 2025. China Online Retail Sales: YoY: Year to Date: Goods data is updated monthly, averaging 19.900 % from Jun 2014 (Median) to Mar 2025, with 115 observations. The data reached an all-time high of 49.900 % in Sep 2014 and a record low of 3.000 % in Feb 2020. China Online Retail Sales: YoY: Year to Date: Goods data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HA: Online Retail Sales.

In 2023, the largest share of China's total online retail sales came from clothing and textile-related products, amounting to around ** percent. Among all categories, ******* had the highest annual growth rate that year.

China Online Retail Sales: Year to Date: Goods data was reported at 2,994.820 RMB bn in Mar 2025. This records an increase from the previous number of 1,863.260 RMB bn for Feb 2025. China Online Retail Sales: Year to Date: Goods data is updated monthly, averaging 3,682.600 RMB bn from Jun 2013 (Median) to Mar 2025, with 117 observations. The data reached an all-time high of 13,081.570 RMB bn in Dec 2024 and a record low of 399.100 RMB bn in Feb 2015. China Online Retail Sales: Year to Date: Goods data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HA: Online Retail Sales.

China's e-commerce retail sales saw strong growth amid the coronavirus pandemic. In 2022, China's retail e-commerce sales value amounted to around **** trillion U.S. dollars, representing a *** percent year-on-year growth. Forecasts show that online retail sales in China will approach **** trillion U.S. dollars by 2027.

China Online Retail Sales: YoY: Year to Date: Goods and Service data was reported at 7.900 % in Mar 2025. This records an increase from the previous number of 7.300 % for Feb 2025. China Online Retail Sales: YoY: Year to Date: Goods and Service data is updated monthly, averaging 17.100 % from Feb 2015 (Median) to Mar 2025, with 112 observations. The data reached an all-time high of 44.600 % in Feb 2015 and a record low of -3.000 % in Feb 2020. China Online Retail Sales: YoY: Year to Date: Goods and Service data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HA: Online Retail Sales.

In 2023, Alibaba accounted for approximately 41 percent of China's e-commerce market, a slight decrease from the previous year. That year, Pinduoduo surpassed JD.com to become China's second-largest e-commerce platform.

China Online Retail Sales: YoY: Year to Date: Service data was reported at 18.700 % in Dec 2018. This records a decrease from the previous number of 19.700 % for Nov 2018. China Online Retail Sales: YoY: Year to Date: Service data is updated monthly, averaging 41.900 % from Feb 2015 (Median) to Dec 2018, with 27 observations. The data reached an all-time high of 52.900 % in Aug 2017 and a record low of 18.700 % in Dec 2018. China Online Retail Sales: YoY: Year to Date: Service data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HA: Online Retail Sales.

In 202`, approximately 422 billion yuan-worth agricultural products were sold via e-commerce platforms in China, rising from less than 400 billion yuan in the previous year. The scale of agricultural products sold online is expected to reach 804 billion yuan by the end of 2025.

China Online Retail Sales: Year to Date: Service data was reported at 629.400 RMB bn in Mar 2025. This records an increase from the previous number of 413.000 RMB bn for Feb 2025. China Online Retail Sales: Year to Date: Service data is updated monthly, averaging 879.700 RMB bn from Dec 2014 (Median) to Mar 2025, with 113 observations. The data reached an all-time high of 2,440.920 RMB bn in Dec 2024 and a record low of 24.700 RMB bn in Dec 2014. China Online Retail Sales: Year to Date: Service data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HA: Online Retail Sales.

The Online Shopping industry in China is expected to grow at a CAGR of 17.8% over the past five years through 2025. This trend includes anticipated growth of 15.4% in the current year. The industry's rapid growth can be attributed to the rising popularity of ecommerce in China and online businesses continuously developing their services. Additionally, the number of mobile internet users has greatly increased over the past five years, as mobile internet services have continued to develop, boosting the industry's performance.Most products are sold at lower prices in online shops than in brick-and-mortar stores. As a result, more individuals have turned to online shopping to meet many of their everyday needs. The convenience of online shopping, which includes no location limitations, instantaneous services and improving logistics, has also led many consumers to forgo shopping in traditional bricks-and-mortar stores. Furthermore, constantly improving living standards and increasing disposable incomes have increased internet access across the population.The industry is forecast to continue expanding and will account for a greater proportion of total retail sales over the next five years. According to the National Bureau of Statistics, China had over 1.1 billion internet users as of December 2024, representing approximately 78.7% of the population. As industry services improve and more individuals connect to the internet, the industry is projected to record stable growth over the next five years. Overall, industry revenue is forecast to grow at a CAGR of 12.9% over the next five years through 2030.

In 2024, about **** percent of the total retail sales in China were made online, decreasing from **** percent in 2023. The share of e-commerce retail more than doubled compared to 2016. In that year, China remained to be the largest online retail market in the world.

China Online Retail Sales: Year to Date: Goods and Service data was reported at 3,624.220 RMB bn in Mar 2025. This records an increase from the previous number of 2,276.260 RMB bn for Feb 2025. China Online Retail Sales: Year to Date: Goods and Service data is updated monthly, averaging 4,786.270 RMB bn from Dec 2014 (Median) to Mar 2025, with 113 observations. The data reached an all-time high of 15,522.490 RMB bn in Dec 2024 and a record low of 475.100 RMB bn in Feb 2015. China Online Retail Sales: Year to Date: Goods and Service data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HA: Online Retail Sales.

Hong Kong SAR (China) Online Retail Sales Value Index: Other Retail Outlets data was reported at 1,027.000 HKD mn in Feb 2025. This records a decrease from the previous number of 1,072.000 HKD mn for Jan 2025. Hong Kong SAR (China) Online Retail Sales Value Index: Other Retail Outlets data is updated monthly, averaging 1,210.000 HKD mn from Jan 2020 (Median) to Feb 2025, with 62 observations. The data reached an all-time high of 3,010.000 HKD mn in Dec 2022 and a record low of 472.000 HKD mn in Feb 2020. Hong Kong SAR (China) Online Retail Sales Value Index: Other Retail Outlets data remains active status in CEIC and is reported by Census and Statistics Department. The data is categorized under Global Database’s Hong Kong SAR (China) – Table HK.H019: Online Retail Sales Value.

The China e-commerce market, a colossal force in the global digital economy, is projected to reach a staggering value, demonstrating robust growth. Driven by factors such as increasing internet and smartphone penetration, rising disposable incomes, and a burgeoning middle class, the sector has experienced consistent expansion. The convenience of online shopping, coupled with the extensive reach of platforms like Alibaba, JD.com, and Pinduoduo, has fueled this growth. Specific segments like beauty and personal care, fashion and apparel, and consumer electronics are particularly vibrant, reflecting the evolving consumption patterns of Chinese consumers. While logistical challenges and regulatory changes might pose minor restraints, the overall market trajectory remains positive, indicating significant opportunities for both established players and emerging businesses. The B2B e-commerce segment also shows substantial potential, driven by increasing digitalization within businesses and supply chains. The forecast period, extending to 2033, expects a continued CAGR of approximately 10%, indicating a sustained and substantial increase in market value. This growth will likely be fueled by technological innovations within the sector, further enhancing consumer experience and expanding market reach. The continued adoption of mobile e-commerce and the rise of livestreaming commerce are expected to significantly impact the sector's evolution. The competitive landscape is dominated by major players like Alibaba and JD.com, yet opportunities exist for smaller, specialized e-commerce companies to carve out niches. Growth is not uniform across all segments; for example, the food and beverage sector, while showing growth, may face challenges related to logistics and food safety regulations. Regional variations also exist, with coastal regions generally exhibiting higher penetration rates compared to less developed inland areas. Sustained investment in infrastructure, particularly in logistics and payment systems, will be crucial in supporting the continued expansion of the e-commerce industry throughout China and ensuring its continued success in the global market. The diversification of offerings and the continued focus on customer experience will be key differentiators for success in this increasingly competitive landscape. Recent developments include: July 2024: NextPlat Corp, a global e-commerce entity, unveiled its e-commerce development initiative in China. This was realized through collaboration with a Chinese firm specializing in marketing and distributing healthcare and nutritional products. The newly onboarded marketing partner is expected to furnish NextPlat with a comprehensive suite of services, from creative content creation to brand marketing and product sales to distribution. Moreover, this partnership is expected to bolster NextPlat's existing joint e-commerce venture with OPKO Health Europe, an OPKO Health, Inc. subsidiary., June 2024: Amazon announced the upcoming launch of a dedicated section on its platform, focusing on affordable fashion and lifestyle products. This will enable Chinese vendors to ship their goods directly to consumers in the US. This exclusive conference for Chinese sellers marked Amazon's move as a strategy to combat rising competition from emerging e-commerce players Temu and Shein.. Key drivers for this market are: Livestream E-commerce to drive the Market, Growing Penetration of Online Shoppers to Boost the E-commerce Market. Potential restraints include: Livestream E-commerce to drive the Market, Growing Penetration of Online Shoppers to Boost the E-commerce Market. Notable trends are: B2B E-commerce is Expected to Witness Growth.

In the first half of 2024, B2C online retail accounted for approximately 84.3 percent of China's total online retail. This indicated a slight increase from the previous year.

The Fashion eCommerce market in Greater China is predicted to reach US$747,585.1m revenue by 2025. The top online retailers in the market are jd.com, vip.com and yhd.com.

Hong Kong SAR (China) Online Retail Sales Value Index: All Retail Outlets data was reported at 2,426.000 HKD mn in Mar 2025. This records an increase from the previous number of 2,302.000 HKD mn for Feb 2025. Hong Kong SAR (China) Online Retail Sales Value Index: All Retail Outlets data is updated monthly, averaging 2,360.000 HKD mn from Jan 2020 (Median) to Mar 2025, with 63 observations. The data reached an all-time high of 4,049.000 HKD mn in Oct 2024 and a record low of 1,155.000 HKD mn in Feb 2020. Hong Kong SAR (China) Online Retail Sales Value Index: All Retail Outlets data remains active status in CEIC and is reported by Census and Statistics Department. The data is categorized under Global Database’s Hong Kong SAR (China) – Table HK.H: Online Retail Sales Value.

China E-Commerce Market was valued at $2,220 Bn in 2024 and is projected to reach $4,770 Bn by 2032, growing at a CAGR of 8.90% from 2025-2032.

In China, online retail refers to the purchase and sale of goods and services via the Internet, using digital platforms to enable transactions between businesses and consumers or people. This system combines innovative technology such as mobile applications, artificial intelligence, and secure payment channels to deliver a smooth shopping experience.

This industry has a wide range of applications, from consumer items and groceries to services like vacation booking and online education. The system has transformed traditional commerce by providing more convenience, a diverse range of options, and competitive pricing. It also helps small businesses and individual sellers by giving them access to a large audience, which allows for innovation in product offerings and customer engagement tactics such as livestream shopping and personalized suggestions.

Hong Kong SAR (China) Online Retail Sales Value Index: Non-store Retailing data was reported at 1,398.000 HKD mn in Mar 2025. This records an increase from the previous number of 1,272.000 HKD mn for Feb 2025. Hong Kong SAR (China) Online Retail Sales Value Index: Non-store Retailing data is updated monthly, averaging 1,075.000 HKD mn from Jan 2020 (Median) to Mar 2025, with 63 observations. The data reached an all-time high of 1,411.000 HKD mn in Nov 2024 and a record low of 647.000 HKD mn in Jan 2020. Hong Kong SAR (China) Online Retail Sales Value Index: Non-store Retailing data remains active status in CEIC and is reported by Census and Statistics Department. The data is categorized under Global Database’s Hong Kong SAR (China) – Table HK.H: Online Retail Sales Value.

This report is the result of Conlumino’s extensive market research covering China Online Retailers. It provides detailed historic and forecast sales value of the market at category level. "Online Retailers in China: Market Snapshot to 2019" provides a top-level overview and detailed insight into the operating environment of China retail industry. It is an essential tool for companies active across China retail value chain and for new players considering entering the market. Read More