The China Travel Market is Segmented by Service Type (Accommodation Booking, Travel Tickets Booking, and More), Traveler Type (Leisure, Business, VFR, and Others), Mode of Booking (OTA / Travel Agent, and Supplier Direct), Destination Type (Domestic, Outbound, and Inbound) Age Group (Gen Z, Millennials and More), Region (Central China, East China and More). The Market Forecasts are Provided in Terms of Value (USD).

The transactions of the online travel booking market in China include the total value of all successful bookings at online travel services via the internet or call centers for travel products, like plane tickets, hotel or travel bookings. Additionally, third party travel agents were included as well. In 2019, the transaction volume of the Chinese online travel booking market amounted to approximately 1.8 trillion yuan with an annual growth rate of 21.6 percent. The volume of transactions dropped in 2020, the first year of COVID-19 pandemic, to 987.5 billion yuan but was estimated to grow in 2021 and 2022.

The China online travel booking market exhibits robust growth, projected to reach $91.21 million in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 15.25% from 2025 to 2033. This expansion is fueled by several key factors. Rising disposable incomes and a burgeoning middle class are driving increased leisure travel, creating a larger pool of potential online booking users. Furthermore, the increasing penetration of smartphones and readily available high-speed internet access across China facilitates convenient online booking. The preference for self-service travel planning and the competitive pricing offered by online platforms contribute significantly to market growth. While the market is dominated by major players like Trip.com Group, Fliggy, and Qunar, the presence of diverse players caters to varying customer preferences, fostering competition and innovation. Segmentation by service type (accommodation, tickets, packages), booking mode (direct, agents), and platform (desktop, mobile) highlights the market’s complexity and offers opportunities for niche players. However, the market also faces some challenges. Intense competition among established players and the emergence of new entrants could lead to price wars, impacting profitability. Government regulations and policies concerning the tourism sector can influence market dynamics. Economic fluctuations could affect consumer spending on travel, creating uncertainty in the market's long-term trajectory. Despite these constraints, the overall outlook for the China online travel booking market remains positive, driven by continued technological advancements, evolving consumer preferences, and the ever-increasing popularity of online travel booking. The market's diverse segments provide ample opportunities for strategic growth and investment, particularly for companies capable of leveraging technological innovations and catering to the evolving needs of Chinese travelers. Recent developments include: February 2022: CWT launched myCWT, a flagship platform in China aimed at simplifying business travel for companies and employees. CWT is a global B2B4E travel management specialist based in the United States. The myCWT platform offers extensive international and domestic travel content, including rail, flights, hotels, and ground transportation., July 2021: Trip.com, a rapidly growing global online travel agency, announced that it was the first OTA to offer Eurail and Interrail Train Passes, which are available via the Trip.com app. The passes were initially on sale in all English and German language regions and were said to become available across more countries and regions around the world later in the year.. Notable trends are: Increasing Internet Penetration in China is Helping in Market Expansion.

The statistic shows the leading online travel agencies (OTA) in China in 2019, based on market revenue index points. That year, Chinese online travel agency Trip.com ranked first with 100 market revenue index points. This might be interpreted as a market share of roughly 36 percent.

Increasing internet penetration and the rising use of smartphones have significantly contributed to the growth of the China Online Travel Market. The China Online Travel Market, estimated to be worth USD 91.21 Billion in 2024 and likely to grow to USD 282.87 Billion by 2032.The rapid expansion of the China Online Travel Market is primarily driven by the growing adoption of mobile travel apps and digital payment solutions, enhancing convenience for consumers. It enables the market to grow at a CAGR of 15.30% from 2026 to 2032.

According to a survey by Rakuten Insight on online travel agencies (OTA) conducted in June 2023, ** percent of respondents in China stated that they have used an online travel agency. The most popular online travel agencies in China were Ctrip (Trip.com), Fliggy, and Qunar.

The Chinese online travel booking market is expanding. In 2019, the transaction volume of the online travel booking market in China grew **** percent compared to the previous year. The transactions decreased by around ** percent in 2020, the first year of COVID-19 pandemic, but were expected to increase again in 2021 and 2022.

The China travel accommodation market, a dynamic sector characterized by robust growth, is projected to experience significant expansion from 2025 to 2033. Driven by a burgeoning middle class with increased disposable income and a rising preference for domestic and international travel, the market is expected to maintain a Compound Annual Growth Rate (CAGR) exceeding 5.20%. Key growth drivers include the increasing adoption of online booking platforms (mobile apps and websites), the expansion of third-party online travel agencies (OTAs), and the continuous development of tourism infrastructure within China. The market is segmented by booking mode (third-party online portals and direct/captive portals) and platform (mobile applications and websites). While the dominance of major players like Ctrip (Trip.com), Meituan, and Expedia is undeniable, the market also witnesses competition from smaller, specialized platforms catering to niche travel segments. This competitive landscape fosters innovation and ensures a diverse range of choices for consumers. Despite the positive outlook, the market faces certain restraints. These include fluctuating economic conditions that can impact consumer spending on leisure travel, government regulations on the tourism sector, and the potential for increased competition from new entrants. However, the long-term growth trajectory remains strong, fueled by sustained investment in tourism infrastructure, improvements in transportation networks, and the continued rise of China's tourism industry. The market's segmentation allows for targeted marketing and product development, further enhancing its potential for growth in the coming years. Strategic partnerships between OTAs, hotels, and transportation providers are likely to play a crucial role in shaping the future of the China travel accommodation market. Key drivers for this market are: Growing Tourism Increasing Demand for Hospitality Services, Consistent Demand for Business Travel and Corporate Hospitality Services. Potential restraints include: Stringent Government Policies and Regulations Limiting the Market Growth, Lack of Skilled Labor is a Challenge for the Market. Notable trends are: Tourist and Inbound Travelers promoting growth of Online Accommodation Market.

China Online Accommodation Market is Segmented by Accommodation Type (Hotels, Vacation Rentals / Short-Lets, and More), by Booking Device (Mobile App, Mobile Web, and More), by Platform Type (Online Travel Agencies (OTA), Direct Hotel Apps / Sites, and More), by Customer Type (Leisure / FIT, Business Travel, and More), by Region (East China, North China, and More). The Market Forecasts are Provided in Terms of Value (USD).

By the end of 2024, around *** million internet users in China used online travel booking services, accounting for nearly **** of the Chinese internet user base. Trip.com was the largest online holiday booking platform in the country.

The China travel accommodation market, exhibiting a robust Compound Annual Growth Rate (CAGR) exceeding 5.20%, presents a significant opportunity for investors and stakeholders. The market's size in 2025 is estimated to be in the billions (a precise figure cannot be provided without the missing "XX" market size data; however, given the strong growth and presence of major players like Meituan, Ctrip, and Fliggy, a billion-dollar valuation is plausible). Key drivers include rising disposable incomes amongst Chinese consumers fueling increased travel, the expansion of the middle class, and a growing preference for online travel booking platforms. Furthermore, government initiatives promoting domestic tourism and infrastructure development further bolster market expansion. Trends indicate a shift towards mobile booking platforms, surpassing website usage, reflecting China's high smartphone penetration. The dominance of online travel agencies (OTAs) such as Ctrip and Meituan is evident, although direct booking through hotel websites and captive portals is also steadily gaining traction. While data on specific restraints is unavailable, potential challenges could include fluctuating economic conditions, intense competition among numerous players, and the need for continuous innovation to meet evolving consumer preferences in a dynamic technological landscape. Segment analysis reveals a significant preference for booking through third-party online portals, though direct booking is steadily increasing. The forecast period (2025-2033) promises continued growth, driven by ongoing technological advancements and a sustained rise in travel demand. The competitive landscape is highly fragmented, with both international and domestic players vying for market share. Established players like Ctrip, Meituan, and Fliggy maintain a strong presence, but the market also includes a multitude of smaller, regionally focused companies. The success of companies hinges on their ability to provide user-friendly platforms, competitive pricing, and tailored services catering to the specific needs of diverse traveler segments. Future growth will likely be influenced by factors such as the integration of artificial intelligence and personalized travel recommendations, enhancing the customer experience and improving operational efficiency. The expansion of high-speed rail networks and other improved transport infrastructure will further fuel the growth of the travel and accommodation market within China. Recent developments include: On November 18, 2021, Trip.com Group signed a strategic global agreement with Wyndham Hotels & Resorts, one of the world's largest hotel franchising companies. Now Trip.com Group users can discover over 9,000 global hotels by Wyndham, across 22 brands from luxury to economy, On July 20, 2021, TripAdvisor partnered with the world's leading hotel technology providers - SiteMinder, Roiback, Derbysoft, and WebHotelier - enabling thousands of hotels to participate in TripAdvisor Plus for the first time. It will fix the connectivity solutions of Hotels that want to join the TripAdvisor plus program. Notable trends are: Tourist and Inbound Travelers promoting growth of Online Accommodation Market.

In 2020, nearly 70 percent of the transaction volume of the Chinese online travel booking market were transportation bookings. Among those, majority were online bookings of flight tickets, accounting for approximately 56 percent of the total online travel booking market.

The online travel booking industry in China has expanded substantially over the past years. In 2019, revenue from China's online travel agencies (OTA) amounted to nearly ** billion yuan. However, due to the coronavirus pandemic outbreak, OTA revenue is expected to shrink to ***** billion yuan in 2020. Trip.com While booking.com and Expedia ruled the global online travel booking market, Trip.com Group (previously known as Ctrip) remained the most popular online travel agency among Chinese travelers. Celebrating its 20th anniversary in 2019, Trip.com ranked as the second-largest online travel company globally based in terms of market capitalization. The company's service ranges from accommodation booking, transportation ticketing, and tour packages to entrance ticket sales. However, the online travel giant received a number of complaints about price discrimination and lack of transparency in their bundle sales. Online accommodation booking in China According to a Statista survey, most Chinese travelers used OTAs to book their hotel accommodation. China's online accommodation booking GMV surpassed ** billion yuan in the quarter before the COVID-19 outbreak and steadily recovered as China brought the pandemic under control. Online hotel booking was not only popular among leisure tourists but also among business travelers. More than ** percent of Chinese small to medium enterprises booked their hotels by PC devices or mobile apps.

Snapshot img

Online Travel Booking Platform Market Size 2025-2029

The online travel booking platform market size is forecast to increase by USD 2266.6 billion, at a CAGR of 20.6% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing use of the internet and smartphones for travel planning and booking. This digital shift is facilitated by the widespread adoption of online payment platforms, enabling seamless transactions and enhancing user convenience. However, the market is not without challenges. Disruptions in travel demand, such as those caused by geopolitical instability or health crises, pose a threat to market growth. Companies must remain agile and adapt to these uncertainties by diversifying their offerings and exploring new markets. Additionally, maintaining strong customer relationships through personalized services and competitive pricing is crucial for market success. As the market continues to evolve, players must stay informed of emerging trends and consumer preferences to capitalize on opportunities and navigate challenges effectively.

What will be the Size of the Online Travel Booking Platform Market during the forecast period?

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Request Free SampleThe online travel booking market continues to evolve, driven by advancements in technology and shifting consumer preferences. Mobile apps have become a dominant force, offering convenience and ease of use for travelers on-the-go. Customer lifetime value and inventory management are key focus areas for players in this sector, with third-party providers and package deals playing essential roles in expanding offerings. Social media marketing and activity bookings are emerging trends, while destination marketing and rating systems enhance the user experience. Search functionality, churn rate, and metasearch engines are crucial components of price comparison and booking engines. Data analytics, sorting algorithms, and loyalty programs help optimize performance and retain customers. Real-time availability, dynamic pricing, and fraud detection are essential for securing transactions in the ever-changing market. Flight bookings, car rentals, and hotel reservations are core offerings, with API integrations and visa assistance adding value. Revenue management, conversion rates, user experience, and website design are critical factors influencing customer acquisition and retention. Travel agents and tour operators are adapting to the digital landscape, while recommendation engines and user reviews shape the future of personalized travel experiences. Data privacy and security protocols are seamlessly integrated into the market's ongoing dynamics, ensuring a secure and trustworthy environment for all stakeholders.

How is this Online Travel Booking Platform Industry segmented?

The online travel booking platform industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. PlatformMobile/tabletDesktop/laptopTypePackagesDirectEnd-userLeisureBusinessMode Of BookingDirectThird-partyGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKAPACChinaIndiaJapanSouth KoreaRest of World (ROW)

By Platform Insights

The mobile/tablet segment is estimated to witness significant growth during the forecast period.The online travel booking market in the US is experiencing dynamic trends, with mobile apps emerging as a preferred choice for customers. Filtering options and search functionality enable users to find deals and packages tailored to their preferences. Customer lifetime value is a crucial metric for revenue management, while inventory management ensures real-time availability of flights, hotels, and activities. Third-party providers expand offerings, and social media marketing boosts customer engagement. Destination marketing and activity bookings cater to niche travelers, while rating systems and user reviews foster trust. Metasearch engines and price comparison tools help consumers compare deals, and email marketing maintains customer relationships. Loyalty programs and dynamic pricing offer personalized incentives. Flight bookings and car rentals are integral components, with booking engines and API integrations streamlining processes. Fraud detection and visa assistance ensure secure transactions. Cloud computing and data analytics optimize performance, while conversion rates and user experience are essential for customer acquisition. Hotel reservations and travel agents cater to various segments, and recommendation engines suggest tailored travel packages. Customer support and booking confirmation are essential for retention. Currency exchange and cancellation polic

As China's economy has rapidly developed over the past five years, the tourism sector in China has also experienced strong growth. As more people have been travelling, demand for travel services has increased. Revenue for the Travel Agencies industry in China is expected to increase at an annualized 6.0% over the five years through 2025, to $131.2 billion. Industry revenue has increased due to rising demand over the four years through 2019. However, revenue is anticipated to have fallen by 9.0% in 2020 due to the COVID-19 outbreak. In 2025, industry revenue is expected to grow 7.7% to $131.2 billion. ACMR-IBISWorld forecasts that revenue will increase by an annualized 6.8% over the five years through 2030, as the government helps the industry recover and emphasizes the strategic importance of tourism. Additionally, demand – initially restricted due to the COVID-19 pandemic – is also forecast to increase over the period. Industry revenue is projected to reach $182.3 billion in 2030. China has become the world's fourth most popular destination for international tourists and the most popular in Asia. In recent years, the rapidly growing tourism sector has provided a good environment for tourism enterprises, including travel agencies. The government, collectively owned organizations and the private sector have invested heavily in China's tourism infrastructure over the past five years. As a result, the industry has grown strongly over the period, attracting domestic and foreign capital. Despite low market share concentration, domestic travel agencies have established and strengthened partnerships with large international travel companies to jointly expand the tourism market. Local agencies have also helped foreign-investment travel service companies operating in China develop the Chinese market. As demand has increased for diversified, luxury and high-quality tourism services, travel agencies have been developing new tourism services to meet the needs of consumers.

As China's economic growth persists, it is set to fuel significant expansion in the outbound tourism industry. There is substantial potential for further growth, with estimates suggesting it could soar to an impressive US$ 915.89 billion by 2034 from US$ 239.38 billion in 2024, marking a robust CAGR of 14.40%.

Attributes	Details
Estimated China Outbound Tourism Market Size (2024)	US$ 239.38 billion
Forecasted Industry Size (2034)	US$ 915.89 billion
Projected Value CAGR (2024 to 2034)	14.40%

Historical Industry Study on China’s Outbound Tourism alongside Future Projections

Attributes	Quantitative Outlook
China Outbound Tourism Industry Size (2019)	US$ 125.31 billion
China Outbound Tourism Industry Size (2023)	US$ 209.80 billion
Historical CAGR (2019 to 2023)	13.70%

China Outbound Tourism Market Analysis by Segment

Segment	Estimated Industry Share in 2024
Online Booking Channel	64.00%
Leisure Purpose	44.20%

According to a survey by Rakuten Insight on online travel agencies in China conducted in June 2023, ** percent of the respondents used Trip.com (former Ctrip) the most when it came to planning their travels. Airbnb and Booking.com were used by a considerably lower share of the respondents.

Market Overview The China Tourism and Hotel market is projected to grow from a market size of 385.07 million in 2025 to 672.04 million by 2033, exhibiting a CAGR of 5.53% during the forecast period. The market growth is attributed to factors such as rising disposable income, increasing urbanization, and government support for tourism development. Additionally, the growing popularity of online travel agencies and the expansion of the hospitality sector are contributing to market growth. Market Dynamics The major drivers of the China Tourism and Hotel market include the increasing number of middle-class consumers, the development of transportation infrastructure, and the growing popularity of domestic and international travel. Key trends shaping the market include the rise of digital tourism, the emergence of sustainable tourism practices, and the increasing demand for personalized experiences. However, market restraints include geopolitical tensions, economic fluctuations, and the impact of natural disasters. In terms of segmentation, the inbound tourism segment is expected to witness significant growth, while the product segment is dominated by chain hotels. Major players in the market include Trip.com Group Ltd., Shanghai Jin Jiang International Hotels (Group) Co. Ltd., and Huazhu Hotels Group Ltd. The China Tourism and Hotel Market is poised for substantial growth in the coming years. The market is expected to reach USD 1,242.9 billion by 2027, growing at a CAGR of 12.6% from 2022 to 2027. The growth of the market can be attributed to several factors, including the rising disposable income of Chinese consumers, the increasing popularity of domestic travel, and the government's initiatives to promote tourism. Recent developments include: May 2023: IRIS, the provider of digital F&B and guest experience platforms, aimed to increase its market share across China’s growing hospitality market. The company made a new partnership with Asia-based hospitality technology reseller MYM, utilizing IRIS’s Chinese Azure cloud solution., October 2022: Wyndham Hotels and Resorts opened two hotels named Wyndham New Taipei Linkou and Wyndham Sun Moon Lake in partnership with Qingyu Property Co. Ltd and Lijing Enterprise Co. Ltd, respectively. The openings mark the first hotels for each brand in the China-Taiwan region.. Key drivers for this market are: Cultural Heritage and Tourism Attractions Are Driving the Market, Increasing Domestic and International Tourism. Potential restraints include: Language Barrier Is Restraining the Market, Seasonality and Regional Disparities. Notable trends are: Rising Demand for Hotels Is Driving the Growth of the Market.

Having a forecasted market value of USD 601.8 million by 2025, the industry is anticipated to grow substantially to an estimated value of USD 2,300 million by 2035, depicting a strong CAGR of 14.4% during the period.

Metrics	Values
Industry Size (2025E)	USD 601.8 million
Industry Value (2035F)	USD 2,300 million
CAGR (2025 to 2035)	14.4%

Country-wise Analysis

Country	CAGR (2025 to 2035)
USA	9.2%
UK	8.5%
France	7.8%
Germany	8.1%
Italy	7.5%
South Korea	9%
Japan	7.3%
China	10.5%
Australia	8%
New Zealand	7.6%

Competitive Outlook

Company Name	Estimated Market Share (%)
Booking Holdings	38.7%
Expedia Group	23.3%
Airbnb	17.9%
Trip.com Group	11.4%
TripAdvisor	5%
Other Companies	3.7%

Snapshot img

Business Travel Market Size 2025-2029

The business travel market size is forecast to increase by USD 4867.6 billion, at a CAGR of 38.3% between 2024 and 2029.

The market is experiencing significant shifts, driven by the increasing adoption of advanced technologies and the evolving preferences of consumers. Technological innovations, such as online travel agencies and digital booking platforms, are revolutionizing the way businesses plan and manage their travel arrangements. This trend is further fueled by the growing popularity of online video conferencing platforms, enabling remote work and virtual meetings, thereby reducing the need for extensive business travel. Meanwhile, challenges persist in the form of data security concerns and complex travel policies. With the rise of digital booking platforms, ensuring secure transactions and protecting sensitive business data becomes paramount.
Additionally, managing complex travel policies across diverse teams and locations can be a daunting task, requiring robust solutions to streamline the process and maintain compliance. Companies seeking to capitalize on the opportunities presented by the evolving business travel landscape must focus on addressing these challenges effectively, while leveraging technology to enhance travel management efficiency and productivity.

What will be the Size of the Business Travel Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic market activities shaping the landscape across various sectors. Premium economy travel and loyalty programs are increasingly popular, offering enhanced comfort and rewards for frequent business travelers. Flight booking and travel procurement platforms streamline the process, while travel agent services provide expert assistance. Eco-friendly travel options gain traction, aligning with sustainability initiatives. Travel reporting and analytics enable effective business travel management, ensuring policy compliance and cost control. Business class travel, travel concierge services, and ground transportation options cater to the needs of corporate travelers.

Travel technology advances, integrating travel policy compliance, travel risk management, and expense management systems. Bleisure travel, frequent flyer programs, travel rewards, and travel technology further enrich the business travel experience. The ongoing unfolding of market activities underscores the importance of staying informed and adaptable in this ever-evolving landscape.

How is this Business Travel Industry segmented?

The business travel industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Marketing
  Internal meeting
  Trade show
  Product launch


Type

  Travel fare
  Lodging
  Dining
  Others


Service Type

  Transportation (Air, Rail, Car)
  Accommodation
  Meetings and Events


Booking Type

  Online Travel Agencies
  Direct Bookings
  Corporate Travel Management Companies


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Application Insights

The marketing segment is estimated to witness significant growth during the forecast period.

Business travel plays a pivotal role in the international marketing efforts of both small and large enterprises. This involves employees traveling to overseas markets to promote products and services, expand customer bases, and build brand reputation. Travel itinerary management and security are essential considerations to ensure the safety and productivity of business travelers. Duty of care and traveler tracking are crucial components of travel risk management, while travel insurance provides financial protection. Travel consolidators offer cost savings through bundled services, including flights, ground transportation, hotels, and car rentals. Carbon offsetting and eco-friendly travel options are increasingly important for companies committed to sustainability.

Travel data analytics enable businesses to make informed decisions on travel procurement and policy compliance. Premium economy travel and business class offerings cater to the needs of frequent travelers, while loyalty programs and travel rewards provide incentives. Travel technology, including travel booking platforms and expense management systems, streamline the travel process. Airport lounges and travel concierge services enhance the travel experience. First class travel and corporate travel policies cater to execut