Retail Sales in China increased 3 percent in September of 2025 over the same month in the previous year. This dataset provides - China Retail Sales YoY - actual values, historical data, forecast, chart, statistics, economic calendar and news.

In 2024, the total retail sales of the consumer goods industry in China amounted to approximately **** trillion yuan. Retail sales in urban areas totaled **** trillion yuan, whereas sales in rural China amounted to **** trillion yuan.

The China Retail Market Report is Segmented by Product Category (Food & Beverages, Personal & Household Care, and More), by Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, and More), by City Tier (Tier 1, Tier 2, Tier 3, Tier 4 & Below), by Store Format Size (Large-Format, Mid-Sized, and More), and by Geography (East China, North China, and More). The Market Forecasts are Provided in Terms of Value (USD).

In 2024, about **** percent of the total retail sales in China were made online, decreasing from **** percent in 2023. The share of e-commerce retail more than doubled compared to 2016. In that year, China remained to be the largest online retail market in the world.

The China retail market was valued at USD 1.94 Trillion in 2024. The industry is expected to grow at a CAGR of 8.30% during the forecast period of 2025-2034. The fast-growing middle-class population is one major factor for the expanding retail market in the country. As disposable income grows, more customers acquire the buying capacity to spend on retail products. This shift in demographics creates a greater demand for consumer goods. Retailers have expanded their assortments and improved shopping experiences to broaden the scope for this fast-multiplying middle-class group. In turn, all these factors have resulted in the market attaining a valuation of USD 4.31 Trillion by 2034.

Retail Sales in China increased 0.17 percent in August of 2025 over the previous month. This dataset provides - China Retail Sales MoM - actual values, historical data, forecast, chart, statistics, economic calendar and news.

In August 2025, the total retail sales of consumer goods in China increased by about *** percent compared to the same period of the previous year. The total retail sales value of consumer goods amounted to around **** trillion yuan in that period.

Retail Sales of Consumer Goods: Shanxi data was reported at 818.050 RMB bn in 2024. This records an increase from the previous number of 798.180 RMB bn for 2023. Retail Sales of Consumer Goods: Shanxi data is updated yearly, averaging 306.360 RMB bn from Dec 1995 (Median) to 2024, with 30 observations. The data reached an all-time high of 818.050 RMB bn in 2024 and a record low of 37.595 RMB bn in 1995. Retail Sales of Consumer Goods: Shanxi data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HA: Retail Sales of Consumer Goods: Province.

Graph and download economic data for Sales: Retail Trade: Total Retail Trade: Value for China (SLRTTO02CNA189N) from 1993 to 2022 about China, retail trade, sales, and retail.

Retail sales Y-on-Y in China, August, 2025 The most recent value is 3.4 percent as of August 2025, a decline compared to the previous value of 3.7 percent. Historically, the average for China from January 2000 to August 2025 is 9.1 percent. The minimum of -23.7 percent was recorded in January 2020, while the maximum of 34.2 percent was reached in March 2021. | TheGlobalEconomy.com

Snapshot img

China Retail Market Size 2025-2029

The china retail market size is forecast to increase by USD 1421.1 billion, at a CAGR of 8.8% between 2024 and 2029.

The market is witnessing significant shifts driven by the growing trend towards premiumization and the increasing adoption of online and omni-channel trading. Consumers in China are increasingly seeking high-quality, luxury goods, leading retailers to focus on offering premium products to cater to this demand. This trend is particularly prominent in sectors such as fashion, cosmetics, and food and beverage. However, the market faces a major challenge in the form of rampant counterfeiting, particularly in the premium segment. The prevalence of counterfeit goods poses a significant threat to both consumers and retailers, damaging brand reputations and undermining the authenticity of premium offerings. To navigate this challenge, retailers must invest in robust anti-counterfeiting measures and build strong relationships with consumers based on trust and transparency. Effective brand protection strategies, such as holograms, serial numbers, and authentication apps, can help mitigate the risk of counterfeiting and maintain the integrity of premium product offerings. By addressing this challenge and capitalizing on the opportunities presented by the trend towards premiumization and online trading, retailers in China can effectively grow their businesses and stay competitive in this dynamic market.

What will be the size of the China Retail Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free Sample

In China's retail market, e-commerce continues to dominate with innovative technologies shaping consumer behavior. Virtual try-on features allow customers to test products digitally, enhancing the shopping experience. Data-driven customer insights enable personalized product recommendations and marketing automation, driving sales growth. Sustainable e-commerce practices, including ethical sourcing and green logistics, are gaining traction. Language localization and cultural sensitivity are essential for international marketing strategies. E-commerce security software and fraud prevention tools ensure safe transactions. Payment processing platforms support international payment gateways for seamless cross-border commerce. E-commerce scaling requires efficient transportation management systems and delivery management platforms. Omnichannel marketing and customer experience optimization are key trends, with voice search optimization and social media commerce expanding reach. Predictive customer modeling and micro-influencer marketing help brands connect with consumers. E-commerce legal compliance, data privacy, and cybersecurity solutions are crucial for business success. Interactive product demos and customer feedback platforms foster engagement and improve product development. E-commerce innovation includes interactive content, video marketing, and social listening tools. Customer journey mapping and global logistics networks streamline operations and enhance customer satisfaction. E-commerce growth strategies incorporate e-commerce analytics tools and live chat support. Warehouse management systems and e-commerce analytics tools optimize inventory management and supply chain efficiency.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ProductFood and beveragesApparel and footwearHome improvementConsumer electronics and appliancesBeauty and personal careDistribution ChannelOfflineOnlineGeographyAPACChina

By Product Insights

The food and beverages segment is estimated to witness significant growth during the forecast period.

In China's vast retail market, technology plays a pivotal role in enhancing customer experience and driving growth. Personalized recommendations powered by artificial intelligence (AI) are becoming increasingly popular, enabling consumers to receive tailored product suggestions based on their preferences and past purchases. Fraud detection systems ensure secure credit card processing, while social media listening provides valuable insights into consumer behavior and trends. Omnichannel strategies, incorporating social media marketing and mobile commerce (m-commerce), are essential for businesses seeking to reach customers through multiple touchpoints. Smart logistics and delivery options, including drone delivery, ensure efficient order fulfillment and timely delivery. E-commerce regulations mandate strict data security measures, with financial services integration and machine learning algorithms used to prevent fraud and improve sales performance. Predict

The retail trade revenue of consumer goods in China amounted to around *****trillion yuan in August 2025. This indicated a slight decrease in revenue compared to the same period the previous year.

China Retail Price Index: Urban data was reported at 102.700 Prev Year=100 in 2022. This records an increase from the previous number of 101.700 Prev Year=100 for 2021. China Retail Price Index: Urban data is updated yearly, averaging 101.550 Prev Year=100 from Dec 1951 (Median) to 2022, with 72 observations. The data reached an all-time high of 121.300 Prev Year=100 in 1988 and a record low of 94.100 Prev Year=100 in 1963. China Retail Price Index: Urban data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under Global Database’s China – Table CN.IB: Retail Price Index: Urban: Annual.

In 2024, the total retail sales in China increased by around *** percent compared to the previous year. In 2023, the figure was *** percent.

The China retail market, a colossal landscape valued at $2508.52 million in 2025, is projected to experience robust growth, fueled by a compound annual growth rate (CAGR) of 8.09% from 2025 to 2033. This expansion is driven by several key factors. The rise of e-commerce giants like Alibaba and JD.com continues to reshape consumer behavior, shifting purchasing habits towards online channels. Simultaneously, a burgeoning middle class with increasing disposable income is fueling demand across various sectors, including food and beverages, apparel and footwear, home improvement, consumer electronics and appliances, and beauty and personal care. Government initiatives promoting domestic consumption and infrastructure development further contribute to market expansion. However, challenges remain, including supply chain disruptions, intensifying competition among both domestic and international players, and the need to adapt to evolving consumer preferences and technological advancements. The market's segmentation across product categories and distribution channels (offline and online) highlights the diverse opportunities and challenges facing retailers. Established players like Walmart and emerging domestic brands are vying for market share, employing a range of competitive strategies to capture consumer attention and loyalty. Despite significant growth, the market faces certain restraints. These include maintaining sustainable supply chains amidst global economic uncertainties, managing logistics complexities, particularly in reaching more remote regions of China, and adapting to fluctuating consumer spending patterns. The competitive landscape is incredibly dynamic, requiring constant innovation and adaptation. Companies are focusing on omnichannel strategies, integrating online and offline experiences to enhance customer engagement and convenience. Data analytics and personalized marketing are becoming critical tools for understanding consumer needs and tailoring offerings effectively. Successful players will need to effectively balance growth with resilience, navigating the complexities of the market to maintain a competitive edge.

In 2024, Chinese retailers Wal-Mart (China) Investment, Easyhome New Retail Group, and Suning Commerce Group were the leading three retail chain operators in the country, with approximately ***** billion yuan, ***** billion yuan, and **** billion yuan in retail sales respectively. Retail chain enterprisesThe total retail sales of the leading 100 retail chain operators in China reached nearly **** trillion yuan in 2024, increasing from around **** trillion yuan compared to the previous year. That year, the leading 100 chain retail operators owned more than ******* retail outlets. Suning Commerce GroupSuning Commerce Group, also known as Suning.com Group, has been the largest retail chain operator in China since 2015, with the most recently recorded annual revenue of **** billion yuan. Headquartered in Nanjing, the enterprise is engaged in not only retail, but also finances, logistics, and digital services. In the retail sector, it mainly operates franchised retail shops of electronic home appliances. As of 2021, Suning Commerce Group had a total of ***** physical stores.

China Commodity Retail: Year to Date: Construction & Decoration Material data was reported at 39,530.000 RMB mn in Mar 2025. This records an increase from the previous number of 24,560.000 RMB mn for Feb 2025. China Commodity Retail: Year to Date: Construction & Decoration Material data is updated monthly, averaging 52,220.000 RMB mn from Jan 2003 (Median) to Mar 2025, with 253 observations. The data reached an all-time high of 337,220.000 RMB mn in Dec 2016 and a record low of 570.000 RMB mn in Jan 2003. China Commodity Retail: Year to Date: Construction & Decoration Material data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under Global Database’s China – Table CN.HA: Retail Sales of Consumer Goods: Above Designated Size Enterprise: by Commodity . [COVID-19-IMPACT]

Key information about China Retail Sales Growth

• China Retail Sales grew 12.7 % YoY in May 2023, compared with a 18.4 % increase in the previous month.
• China Retail Sales Growth YoY data is updated monthly, available from Jan 1994 to May 2023, with an average growth rate of 11.9 %.
• The data reached an all-time high of 41.0 % in Nov 1994 and a record low of -15.8 % in Mar 2020.
• In the latest reports, Car Sales of China recorded 2,381,614.0 units in May 2023, representing a growth of 27.9 %.

China Retail Sales of Consumer Goods: YoY(Real) data was reported at 11.200 % in Nov 2023. This records an increase from the previous number of 8.400 % for Oct 2023. China Retail Sales of Consumer Goods: YoY(Real) data is updated monthly, averaging 9.850 % from Sep 2011 (Median) to Nov 2023, with 102 observations. The data reached an all-time high of 33.000 % in Mar 2021 and a record low of -18.100 % in Mar 2020. China Retail Sales of Consumer Goods: YoY(Real) data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HA: Retail Sales of Consumer Goods: National Statistical Bureau.

China Retail Sales: 200 LRE: Food data was reported at 12,599.116 RMB mn in Dec 2016. This records an increase from the previous number of 11,392.524 RMB mn for Nov 2016. China Retail Sales: 200 LRE: Food data is updated monthly, averaging 6,164.305 RMB mn from Dec 2001 (Median) to Dec 2016, with 181 observations. The data reached an all-time high of 15,741.879 RMB mn in Feb 2015 and a record low of 693.920 RMB mn in May 2002. China Retail Sales: 200 LRE: Food data remains active status in CEIC and is reported by China General Chamber of Commerce. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HA: Purchase, Sales and Inventory: Large Retail Enterprise.