China Retail Sector Market is Segmented by Products (food and Beverages, Personal and Household Care, Apparel, Footwear and Accessories, Furniture, Toys, and Hobby, Electronic and Household Appliances, and Other Products), Distribution Channels (supermarkets/Hypermarkets, Convenience Stores, and Department Stores, Specialty Stores, Online, and Other Distribution Channels). The Report Offers Market Size and Forecasts in Value (USD) for all the Above Segments.

In 2023, China's online retail sales value in physical goods reached 13 trillion yuan, increasing from about 12 trillion yuan in the previous year. The online retail sales in goods grew steadily over the past years in China.

The retail sales value of household appliances and consumer electronics in China in January and February 2025 amounted to more than 154 billion yuan. Electrical appliances in China The household appliance industry in China has grown into a multi-billion dollar industry. In 2023 alone, market volume of the Chinese electrical household appliances sector had amounted to about 1.84 billion yuan. As the Chinese home appliance industry flourishes, Chinese household electronics companies play an increasingly important role in the global market. Since 2014, Chinese company Midea Group had been the world’s largest household appliance company with a total sales value of approximately 53 billion U.S. dollars in 2024. Another Chinese company, Gree Electric Appliances, ranked second with a total sales value of about 28 billion U.S. dollars. Per capita expenditure of private households on household appliances and consumer electronics in China had skyrocketed from approximately 110 yuan in 1990 to 1,910 yuan in 2023, and continues to grow. Market growth of the Chinese household appliances market was mainly driven by rising individual income levels and growing urbanization.

The market size of China's local retail industry totaled approximately 12.8 trillion yuan in 2022, with specialty retail taking up nearly 50 percent of the share. Supermarkets, which ranked second in retail sales value among all local retailers, generated retail sales of around 2.6 trillion yuan.

China's Travel Retail Market Report is Segmented by Product Type (Fashion and Accessories, Jewelry and Watches, Wine & Spirits, Food & Confectionery, Fragrances and Cosmetics, Tobacco, Others (Stationery, Electronics, Etc. ), Distribution Channel (Airports, Airlines, Ferries, Other (Railway Stations, Border, Downtown)). The Report Offers Market Size and Forecasts for the China Travel Retail Market in Value (USD) for all the Above Segments.

Retail Sales in China increased 4 percent in February of 2025 over the same month in the previous year. This dataset provides - China Retail Sales YoY - actual values, historical data, forecast, chart, statistics, economic calendar and news.

In 2024, the total retail sales of the consumer goods industry in China amounted to approximately 48.8 trillion yuan. Retail sales in urban areas totaled 42.1 trillion yuan, whereas sales in rural China amounted to 6.67 trillion yuan.

China Retail Sales of Consumer Goods: YoY: Year to Date: Above Designated Size Enterprise data was reported at 2.700 % in Dec 2024. This records an increase from the previous number of 2.600 % for Nov 2024. China Retail Sales of Consumer Goods: YoY: Year to Date: Above Designated Size Enterprise data is updated monthly, averaging 7.800 % from Feb 2011 (Median) to Dec 2024, with 154 observations. The data reached an all-time high of 43.900 % in Feb 2021 and a record low of -23.400 % in Feb 2020. China Retail Sales of Consumer Goods: YoY: Year to Date: Above Designated Size Enterprise data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under Global Database’s China – Table CN.HA: Retail Sales of Consumer Goods: Above Designated Size Enterprise: by Commodity . [COVID-19-IMPACT]

China Retail Market size was valued at USD 1,940 Billion in 2023 and is projected to reach USD 3,517 Billion by 2031, growing at a CAGR of 8.17% from 2024 to 2031.

China Retail Market: Definition/Overview

Retail refers to the process of selling goods and services directly to consumers for personal use. It encompasses various sales channels, including brick-and-mortar stores, online platforms, direct sales, and mail orders. Retail transactions are characterized by the final consumer being the buyer, distinguishing them from wholesale transactions where goods are sold in bulk to businesses. Retailers act as intermediaries between manufacturers or wholesalers and the end users, providing a range of products that cater to consumer needs.
This sector plays a crucial role in the economy by facilitating consumer access to products and contributing to market dynamics through competition and innovation.

China Retail Sales of Consumer Goods: YoY: Above Designated Size Enterprise: Catering data was reported at 1.200 % in Dec 2024. This records a decrease from the previous number of 2.500 % for Nov 2024. China Retail Sales of Consumer Goods: YoY: Above Designated Size Enterprise: Catering data is updated monthly, averaging 6.100 % from Jan 2011 (Median) to Dec 2024, with 142 observations. The data reached an all-time high of 115.200 % in Mar 2021 and a record low of -46.700 % in Mar 2020. China Retail Sales of Consumer Goods: YoY: Above Designated Size Enterprise: Catering data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HA: Retail Sales of Consumer Goods: Above Designated Size Enterprise: by Commodity .

In 2022, the intelligent retail sales value of FMCG products in China totaled around 21.2 billion yuan, down from 26.9 billion yuan the year prior. Nevertheless, the smart retail industry in China was predicted to expand rapidly in the coming years, with the annual retail value exceeding 36.6 billion yuan by 2027.

China Commodity Retail: YoY: Year to Date: Household Electric & Video Appliance data was reported at 12.300 % in Dec 2024. This records an increase from the previous number of 9.600 % for Nov 2024. China Commodity Retail: YoY: Year to Date: Household Electric & Video Appliance data is updated monthly, averaging 11.000 % from Jan 2001 (Median) to Dec 2024, with 275 observations. The data reached an all-time high of 43.200 % in Feb 2021 and a record low of -30.000 % in Feb 2020. China Commodity Retail: YoY: Year to Date: Household Electric & Video Appliance data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under Global Database’s China – Table CN.HA: Retail Sales of Consumer Goods: Above Designated Size Enterprise: by Commodity . [COVID-19-IMPACT]

In 2023, the 100 leading chain store operators generated retail sales value of around 2.03 trillion yuan, contributing to about 4.3 percent of the total retail sales of consumer goods in China, which amounted to around 47.15 trillion yuan. That year, Walmart was China's largest chain retailer.

Snapshot img

E-Commerce Retail Market Size 2024-2028

The e-commerce retail market size is forecast to increase by USD 4,061.3 billion at a CAGR of 11.2% between 2023 and 2028. The market is witnessing significant growth, driven by the increasing use of digital devices for purchasing everyday basics and luxury items. Headless e-commerce architecture, which separates the front-end presentation layer from the back-end services, is gaining popularity for its flexibility and faster time-to-market. Market trends include the integration of artificial intelligence for personalized shopping experiences and the adoption of augmented reality for enhanced product visualization. Payment gateways and digital wallets are becoming essential features for seamless transactions, while security remains a top priority with the implementation of advanced security features. Strict regulatory policies related to compliance and customer protection further fuel market growth. Overall, the market is poised for continued expansion, driven by technological innovations and evolving consumer preferences.

What will be the Size of the Market During the Forecast Period?

Request Free Sample

The market is experiencing significant growth, driven by the increasing popularity of online shopping for daily essentials and luxury products. Smartphones have become the primary device for accessing online platforms, making mobile technologies essential for retailers. Cross-border e-commerce is also gaining traction, enabling consumers to purchase items from different countries. Retail e-commerce includes business-to-business (B2B) and consumer-to-consumer (C2C) transactions. E-commerce platforms are integrating inventory management, order processing, payment integration, mobile applications, and responsive websites to enhance the shopping experience. Digital payment methods, including voice orders and augmented reality, are also becoming increasingly popular. The market's growth is influenced by factors such as internet penetration, convenience shopping, and the availability of computer, smartphone, and tablet devices. Data security is a critical concern for consumers and retailers, necessitating security measures to protect sensitive information. The market is expected to continue its growth trajectory, offering significant opportunities for businesses in the e-commerce sector.

Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Apparel and accessories
  Groceries
  Footwear
  Personal and beauty care
  Others


Modality

  Business to business (B2B)
  Business to consumer (B2C)
  Consumer to consumer (C2C)


Geography

  APAC

    China
    India
    Japan
    South Korea


  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Italy


  South America



  Middle East and Africa

By Product Insights

The apparel and accessories segment is estimated to witness significant growth during the forecast period. The market, particularly in sectors such as apparel and accessories, is witnessing significant growth due to several factors. Increasing consumer affluence, the trend toward premiumization, and the shift toward organized retail are key drivers of this expansion. In India, the domestic lifestyle industry, which encompasses apparel, beauty, accessories, and footwear, is projected to reach USD 210 billion by 2028. A significant factor fueling this growth is the Gen Z demographic, which is heavily influenced by social media trends and is increasingly turning to online platforms for shopping. This demographic's preference for the latest fashion trends and their willingness to invest in premium products make them a crucial segment for e-commerce retailers. Hybrid marketplaces, which combine elements of both pure marketplaces and traditional retail, are gaining popularity in the e-commerce retail landscape.

Get a glance at the market share of various segments Request Free Sample

The apparel and accessories segment accounted for USD 1,183.90 billion in 2018 and showed a gradual increase during the forecast period.

Regional Insights

APAC is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

For more insights on the market share of various regions Request Free Sample

The Asia Pacific region is witnessing significant growth in the market due to innovative hybrid marketplaces and strategic partnerships that facilitate cross-border trade. In Japan, for instance, there is an increasing trend towards pure marketplaces that offer services to assist retailers in managing i

The Report Covers Commercial Real Estate Companies in China and the Market is Segmented by Type (office, Retail, Industrial (Logistics), and Hospitality). The Report Offers Market Size and Forecasts for the China Commercial Real Estate Market in Value (USD) for all the Above Segments.

Key information about Macau SAR (China) Retail Sales Growth

• Macau SAR (China) Retail Sales dropped 9.3 % YoY in Dec 2024, compared with a 17.0 % decrease in the previous quarter.
• Macau SAR (China) Retail Sales Growth YoY data is updated quarterly, available from Mar 2002 to Dec 2024, with an average growth rate of 16.4 %.
• The data reached an all-time high of 213.0 % in Jun 2021 and a record low of -62.6 % in Jun 2020.

APAC Retail Analytics Market is Segmented by Mode of Deployment (On-Premise, On-Demand), by Type (Solutions, Services), by Module Type (Strategy and Planning, Marketing, Financial Management, Store Operations, Merchandising, Supply Chain Management), by Business Type (Small & Medium Enterprises, Large-Scale Organizations), and Country (China, Japan, India, South Korea). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

China Retail Sales of Consumer Goods: Year to Date: Above Designated Size Enterprise data was reported at 19,255.250 RMB bn in Dec 2024. This records an increase from the previous number of 17,339.760 RMB bn for Nov 2024. China Retail Sales of Consumer Goods: Year to Date: Above Designated Size Enterprise data is updated monthly, averaging 7,554.800 RMB bn from Jan 2011 (Median) to Dec 2024, with 155 observations. The data reached an all-time high of 19,255.250 RMB bn in Dec 2024 and a record low of 694.300 RMB bn in Jan 2011. China Retail Sales of Consumer Goods: Year to Date: Above Designated Size Enterprise data remains active status in CEIC and is reported by National Bureau of Statistics. The data is categorized under Global Database’s China – Table CN.HA: Retail Sales of Consumer Goods: Above Designated Size Enterprise: by Commodity . [COVID-19-IMPACT]

Global Online Retail Market size valued at US$ 1.69 Billion in 2023, set to reach US$ 4.59 Billion by 2032 at a CAGR of about 10.5% from 2024 to 2032.

In 2021, China's grocery retail market reached around 10.7 trillion yuan and is expected to grow to 14.9 trillion yuan in 2026. China's grocery retail market was still dominated by offline retail.