Much like the alternatives to mainstream social media platforms, China has pioneered the production of search engines that provide an alternative to Google and Bing. Some of the most prominent Chinese search engines are ***** and ****, with a combined market share of ***** percent. Baidu – China’s internet giant Since its founding in 2000, Baidu’s revenue surged swiftly and totaled about ****** billion yuan in 2024. A majority of the revenue was generated through online marketing services. However, the operating profit bounced back after having contracted in 2019 and 2021. Baidu used to control about ** to ** percent of China’s online search market, a new contender Haosou emerged and is expected to close the gap shortly. Other search engines in China In a country with around *** million online search users, there are multiple local options besides Baidu. In a 2023 consumer survey in China, Shenma and Quark Search were rated the best in user experience whereas Haosou or 360 Search led the pack in search response speed and the diversity in search results.

With an estimated 95.4 percent market share in July 2025, Baidu, Bing, and Haosou were among the top desktop search engines in China. In contrast, Google only accounted for less than two percent of the page views after being blocked by the Chinese government.

In July 2025, Baidu dominated China's mobile search engine market, with a market share of nearly 71.93 percent. Bing secured the second place with a 10.09 percent market share, up from 5.3 percent last year.

As of October 2025, Google represented ***** percent of the global online search engine referrals on desktop devices. Despite being much ahead of its competitors, this represents a modest increase from the previous months. Meanwhile, its longtime competitor Bing accounted for ***** percent, as tools like Yahoo and Yandex held shares of over **** percent and **** percent respectively. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of **** trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly ****** billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than ** percent of internet users in Russia used Yandex, whereas Google users represented little over ** percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over ** percent of users in Mexico said they used Yahoo.

Macau SAR (China) Internet Usage: Search Engine Market Share: Desktop: Petal Search data was reported at 0.000 % in 01 Sep 2025. This stayed constant from the previous number of 0.000 % for 31 Aug 2025. Macau SAR (China) Internet Usage: Search Engine Market Share: Desktop: Petal Search data is updated daily, averaging 0.000 % from Jan 2024 (Median) to 01 Sep 2025, with 204 observations. The data reached an all-time high of 0.290 % in 07 May 2024 and a record low of 0.000 % in 01 Sep 2025. Macau SAR (China) Internet Usage: Search Engine Market Share: Desktop: Petal Search data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Macau SAR (China) – Table MO.SC.IU: Internet Usage: Search Engine Market Share.

Internet Usage: Search Engine Market Share: Tablet: PrivacyWall data was reported at 0.000 % in 06 Jun 2025. This stayed constant from the previous number of 0.000 % for 05 Jun 2025. Internet Usage: Search Engine Market Share: Tablet: PrivacyWall data is updated daily, averaging 0.000 % from Jul 2024 (Median) to 06 Jun 2025, with 161 observations. The data reached an all-time high of 1.230 % in 27 Feb 2025 and a record low of 0.000 % in 06 Jun 2025. Internet Usage: Search Engine Market Share: Tablet: PrivacyWall data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s Macau SAR (China) – Table MO.SC.IU: Internet Usage: Search Engine Market Share.

In a country with over *********** internet users, China's search engine industry was estimated to reach *** billion yuan in 2023. Baidu has been the largest online search provider in the country while Google has been officially banned since 2010.

Internet Usage: Search Engine Market Share: All Platforms: Mail.ru data was reported at 0.050 % in 02 May 2024. This stayed constant from the previous number of 0.050 % for 01 May 2024. Internet Usage: Search Engine Market Share: All Platforms: Mail.ru data is updated daily, averaging 0.040 % from Apr 2024 (Median) to 02 May 2024, with 15 observations. The data reached an all-time high of 0.050 % in 02 May 2024 and a record low of 0.000 % in 19 Apr 2024. Internet Usage: Search Engine Market Share: All Platforms: Mail.ru data remains active status in CEIC and is reported by Statcounter Global Stats. The data is categorized under Global Database’s China – Table CN.SC.IU: Internet Usage: Search Engine Market Share.

USD 5571.5 Billion in 2024; projected USD 12416.49 Billion by 2033; CAGR 9.26%.

In January 2025, the Chinese search engine Baidu had a global market share of **** percent. This is not a lot compared to the dominant market leader Google. However, in China, Baidu has a much greater share of the search engine market.

The global crawler-based search engine market is a dynamic and rapidly evolving sector, exhibiting significant growth potential. While precise market size figures are not provided, industry analyses consistently show a multi-billion dollar market driven by the ever-increasing reliance on online information access. A Compound Annual Growth Rate (CAGR) in the range of 10-15% over the forecast period (2025-2033) seems reasonable considering the continuous advancements in search algorithms, natural language processing, and the expanding digital landscape. Key drivers include the increasing penetration of smartphones and internet access globally, rising demand for sophisticated search functionalities (e.g., voice search, image search, personalized results), and the emergence of new technologies like AI and machine learning, which enhance search accuracy and efficiency. Trends such as the growing importance of mobile search, the rise of e-commerce and its dependence on search engine optimization (SEO), and the ongoing battle for market share among established players and emerging competitors contribute to this market dynamism. However, the market also faces certain restraints, including concerns regarding data privacy, the challenge of combating misinformation and fake news, and the increasing complexity of managing and scaling search infrastructure. The competitive landscape is dominated by established giants like Google, Baidu, Microsoft (Bing), and Yandex, but also features smaller players like DuckDuckGo and others focusing on niche markets or specialized search functionalities. Regional variations exist, with North America and Asia (particularly China) representing significant market shares. The continuous innovation within the search engine market – including improvements in search algorithms, enhanced user interfaces, and the integration of advanced analytics – are key factors in shaping future growth. The market will likely see further consolidation as smaller players either get acquired or focus on specific niche markets to maintain competitiveness. Understanding these dynamics and the inherent growth potential is crucial for investors, businesses relying on search engine traffic, and developers aiming to innovate within this sector.

As of August 2025, Google was the leading search engine in Hong Kong, dominating the market with 90.97 percent share across all devices. Baidu, the most popular search engine in China, accounted for merely one percent of Hong Kong's market.

The Asia Pacific AI Search Engine Market would witness market growth of 13.8% CAGR during the forecast period (2025-2032). The China market dominated the Asia Pacific AI Search Engine Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value

The crawler-based search engine market size is expected to reach XXX million by 2033, exhibiting a CAGR of XX% during the forecast period. The growth of the market is attributed to the increasing adoption of mobile devices and the rising demand for real-time information. Mobile users rely heavily on search engines to find information and access services, driving the demand for crawler-based search engines optimized for mobile devices. Moreover, the advancements in artificial intelligence and natural language processing technologies have enhanced the accuracy and relevance of search results, leading to increased user adoption. The market is segmented into type (mobile, desktop, application), application (business use, personal use), and region. The mobile segment is expected to account for the largest market share due to the growing penetration of smartphones and tablets. The business use segment is expected to witness significant growth due to the increasing use of crawler-based search engines for research and competitive analysis. Furthermore, emerging economies such as China and India are expected to drive the regional growth of the market due to the rapid adoption of mobile devices and the increasing demand for internet access.

The multinational technological corporation Baidu Inc reported an annual revenue of around 18.24 billion U.S. dollars in 2024. Headquartered in Beijing, the company had rapidly grown into one of the Chinese prominent developers of internet and artificial intelligence services and products. Its Baidu.com is one of the world’s largest and China’s most popular search engine websites. China’s search engine market The number of search engine users in China amounted to 878 million in 2024, a majority of whom carried out their search activities on mobile devices. China’s search engine providers operate in a multibillion-yuan market. Forecasts for 2025 predicted the market size will reach 168 billion yuan. Of this, Baidu holds the largest market shares in terms of page views as well as the most preferred mobile search engine. Baidu – products and services Baidu’s global services range from algorithm, enterprise, and image searches to navigation, online storage and news. The wildly popular DuerOS voice platform enabled smart speakers are exemplar of Baidu’s progress in operating with AI. Its online video streaming platform iQiyi, which is often touted as “China’s Netflix” has proved to be a viable business. However, the tech giant still primarily relies on online marketing services for revenue generation.

In July 2025, Google held the largest share of 83.71 percent in desktop search engine market in Hong Kong. The most popular desktop search engine in China, Baidu, accounted for about 1.74 percent in Hong Kong's market.

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Search Engine Optimization (SEO) Software Market Size 2025-2029

The search engine optimization (seo) software market size is forecast to increase by USD 40.05 billion, at a CAGR of 21.3% between 2024 and 2029.

The SEO Software Market is experiencing significant growth, driven by the increasing penetration of the Internet worldwide. The global digital transformation has led to an escalating demand for SEO solutions to optimize online presence and visibility. An additional key driver is the advent of advanced Artificial Intelligence (AI) technologies, which are revolutionizing SEO by enhancing user experience and delivering more accurate and personalized search results. However, this market is not without challenges. Data privacy concerns among end-users pose a significant obstacle, as companies must ensure they comply with stringent regulations, such as GDPR and CCPA, while maintaining effective SEO strategies.
Balancing user privacy with search engine optimization requirements is a delicate challenge that demands innovative solutions and strategic planning. Companies seeking to capitalize on market opportunities and navigate these challenges effectively must stay informed of the latest trends and best practices in SEO and data privacy regulations.

What will be the Size of the Search Engine Optimization (SEO) Software Market during the forecast period?

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The SEO software market continues to evolve, with new tools and techniques emerging to help businesses optimize their online presence. On-page optimization techniques, such as keyword difficulty scores and content strategy tools, remain essential for improving website performance. Local SEO optimization, website crawlability issues, and indexation monitoring tools are crucial for businesses targeting local markets and ensuring their websites are easily accessible to search engines. Content optimization features, data visualization tools, and image optimization techniques enable businesses to create engaging and optimized content for their audiences. AI-powered SEO tools, structured data validation, and SERP feature analysis offer insights into search engine behavior and user intent, providing valuable data for optimization strategies.

Backlink analysis software, website speed optimization, link building strategies, and video SEO strategies are essential for building a strong online presence and increasing visibility. Technical SEO capabilities, site audit functionalities, content promotion features, competitor SEO analysis, mobile SEO performance, conversion rate optimization, semantic keyword analysis, internal linking strategy, schema markup implementation, and keyword research tools are all critical components of a comprehensive SEO strategy. According to recent industry reports, the SEO software market is expected to grow by over 15% annually, reflecting the increasing importance of digital presence for businesses across sectors. For instance, a large e-commerce company reported a 20% increase in organic traffic after implementing a comprehensive SEO strategy using a combination of these tools and techniques.

How is this Search Engine Optimization (SEO) Software Industry segmented?

The search engine optimization (seo) software industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Deployment

  Cloud-based
  On-premises
  Hybrid


Product Type

  Desktop user
  Mobile user


Application

  Social media marketing
  Email marketing
  Content marketing


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    Spain
    UK


  APAC

    China
    India
    Japan


  Rest of World (ROW)

By Deployment Insights

The cloud-based segment is estimated to witness significant growth during the forecast period.

The cloud-based SEO software segment in the global market is witnessing significant growth due to the increasing preference for accessible, collaborative, and scalable solutions among professionals and teams. Cloud-based tools, such as Ahrefs, offer users the flexibility to access advanced SEO functionalities from any location with internet connectivity. This enables real-time collaboration, allowing team members to work together seamlessly on SEO projects, regardless of their physical proximity. The user experience of cloud-based SEO software is marked by its browser-based interfaces, ensuring a consistent and responsive experience across various devices. On-page optimization techniques, keyword difficulty scores, and local SEO optimization are essential features integrated into these tools.

Content str

This statistic shows the market share of most preferred mobile search engines in China between ************* and ************. In that period, over ** percent of the respondents in a survey about mobile search in China stated that they were using Baidu mobile search engine.

Common-Stock-Shares-Outstanding Time Series for KAISA JiaYun Technology Inc. Jiayun Technology Inc. engages in internet marketing business. The company offers marketing strategy formulation, creative planning and material production, media resource integration, data tracking and analysis, short video customization, and delivery optimization. It also provides search engine marketing, application distribution, information flow advertising marketing, brand marketing, and other services. The company was formerly known as KAISA Jiayun Technology Inc. and changed its name to Jiayun Technology Inc. in August 2025. Jiayun Technology Inc. was founded in 2002 and is headquartered in Shenzhen, China.

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Product Information Management Market Size 2025-2029

The product information management market size is forecast to increase by USD 9.6 billion, at a CAGR of 11.7% between 2024 and 2029.

The Product Information Management (PIM) market experiences significant growth due to the burgeoning e-commerce industry, which increasingly relies on PIM solutions to efficiently manage vast amounts of product data. These systems enable businesses to centralize, enrich, and distribute accurate product information across multiple sales channels, ensuring a consistent and engaging consumer experience. Advancements in technology, such as AI and machine learning, further bolster the PIM market. By integrating these skills into data management processes, companies can enhance their offerings, improve search functionality, and personalize recommendations for customers.
With the increasing volume and complexity of data, ensuring its protection becomes a critical concern for businesses. Addressing these challenges requires robust security measures and stringent data governance policies to mitigate risks and maintain consumer trust. Companies seeking to capitalize on market opportunities and navigate challenges effectively must focus on implementing advanced PIM solutions and prioritizing data security. However, the market faces challenges, primarily concerning data security and privacy threats.

What will be the Size of the Product Information Management Market during the forecast period?

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The product information management (PIM) market continues to evolve, driven by the increasing complexity of managing vast amounts of data and the need for real-time, accurate product information across various sectors. Product content creation requires adherence to data standardization techniques and data enrichment services to ensure compliance with regulations and enhance product offerings. Real-time data synchronization and workflow automation tools facilitate seamless supplier data integration into a centralized product repository. Data governance policies and product lifecycle management ensure product data accuracy and consistency. E-commerce product feeds and product data syndication enable multichannel distribution, while data quality monitoring and master data management maintain product information accuracy.
Content syndication platforms and API integration services streamline product information modeling and data migration strategies. Industry growth in PIM is expected to reach 12% annually, with a focus on metadata schema design, taxonomy development, and rich media integration to optimize omnichannel product data. Product information architecture and data analytics dashboards provide valuable insights, enhancing search engine optimization and customer data integration. For instance, a leading retailer implemented a PIM solution, resulting in a 30% increase in product data accuracy and a 25% reduction in time spent on manual data entry. This streamlined process allowed the retailer to provide customers with accurate, consistent product information across all channels, ultimately driving sales growth.

How is this Product Information Management Industry segmented?

The product information management industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Deployment

  On-premises
  Cloud


End-user

  Large enterprises
  SMEs


Application

  Product data publishing
  Digital asset management
  Data syndication
  Data modelling


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Deployment Insights

The On-premises segment is estimated to witness significant growth during the forecast period. The on-premises product information management (PIM) market segment involves organizations installing and managing PIM software on their in-house servers and computing infrastructure. This setup offers businesses complete control over their PIM environment, including data, security protocols, hardware, and software maintenance. On-premises solutions are particularly attractive to industries with stringent data security requirements, such as finance, healthcare, defense, and government. According to the latest market analysis, on-premises PIM adoption currently accounts for approximately 60% of the global PIM market share. Data enrichment through Artificial Intelligence and Augmented Reality (AR) further enhances the value proposition of PIM systems.

The cloud segment has emerged as the dominant and most dynamic force within the global product information management market. T