This statistic presents the market share of leading search engines in China as of August 2014, sorted by unique visitors. As of August 2014, Baidu accounted for 54.02 percent of search visits in China.

As of March 2025, Google represented 79.1 percent of the global online search engine market on desktop devices. Despite being much ahead of its competitors, this represents the lowest share ever recorded by the search engine in these devices for over two decades. Meanwhile, its long-time competitor Bing accounted for 12.21 percent, as tools like Yahoo and Yandex held shares of over 2.9 percent each. Google and the global search market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2024, with a market capitalization of 2.02 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2024 with roughly 348.16 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users represented little over 33 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong decrease in the percentage of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. By the end of 2024, nearly half of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 21 percent of users in Mexico said they used Yahoo.

As of March 2025, Google continued to dominate the global search engine industry by far, with an 89.62 percent market share. However, this stronghold may be showing signs of erosion, with its share across all devices dipping to its lowest point in over two decades. Bing, Google's closest competitor, currently holds a market share of 4.01 percent across, while Russia-based Yandex hikes to the third place with a share of around 2.51 percent. Competitive landscape and regional variations While Google's overall dominance persists, other search engines carve out niches in various markets and platforms. Bing holds a 12.21 percent market share across desktop devices worldwide, as Yandex and Baidu have found success inside and outside of their home markets. Yandex is used by over 63 percent of Russian internet users, but Baidu has seen its market share significantly in China As regional variations highlight the importance of local players in challenging Google's global supremacy, the company is likely to face more challenges with the AI-powered online search trend and increasing regulatory scrutiny. Search behavior and antitrust concerns Despite facing more competition, Google remains deeply ingrained in users' online habits. In 2024, "Google" itself was the most popular search query on its own platform, followed by "YouTube" - another Google-owned property. This self-reinforcing ecosystem has drawn scrutiny from regulators, with the European Commission imposing millionaire antitrust fines on the company. As its influence extends beyond search into various online services, the company's market position continues to be a subject of debate among industry watchdogs and authorities worldwide.

The multinational technological corporation Baidu Inc reported an annual revenue of around 18.24 billion U.S. dollars in 2024. Headquartered in Beijing, the company had rapidly grown into one of the Chinese prominent developers of internet and artificial intelligence services and products. Its Baidu.com is one of the world’s largest and China’s most popular search engine websites. China’s search engine market The number of search engine users in China amounted to 878 million in 2024, a majority of whom carried out their search activities on mobile devices. China’s search engine providers operate in a multibillion-yuan market. Forecasts for 2025 predicted the market size will reach 168 billion yuan. Of this, Baidu holds the largest market shares in terms of page views as well as the most preferred mobile search engine. Baidu – products and services Baidu’s global services range from algorithm, enterprise, and image searches to navigation, online storage and news. The wildly popular DuerOS voice platform enabled smart speakers are exemplar of Baidu’s progress in operating with AI. Its online video streaming platform iQiyi, which is often touted as “China’s Netflix” has proved to be a viable business. However, the tech giant still primarily relies on online marketing services for revenue generation.

In 2024, Baidu spent more than 22 billion yuan on research and development, which was 2 billion yuan lower compared to the previous year. Having started out as China’s largest search engine, Baidu has branched out into developing several more technologies within the AI sector, particularly voice assistant and autonomous driving. The Chinese AI pioneer In 2023, China’s artificial intelligence market size amounted to three times its size back in 2019. For a long time, it has been clear for Baidu that AI will be the future tech arena. In 2013, it opened an AI research lab in Silicon Valley, developing technologies like visual perception, speech recognition, and human-machine interaction. Baidu’s active AI venture made it the largest owner of machine learning and AI patents in 2022. Baidu’s AI investments Among all trending arms of AI, Baidu has gained a foothold in voice control systems and smart vehicle software. Its self-developed voice assistant DuerOS reported billions of monthly voice queries, and its smart speaker Xiaodu accounted for nearly 31 percent of all smart speaker shipments in China. When it comes to self-driving car systems, Baidu was among the second-largest owners of autonomous driving patents worldwide in 2022. The AI race has not ended here; the tech company is currently looking into other opportunities, such as robots and smart healthcare.

The statistic depicts the number of tablet users in China from 2013 to 2018. For 2016 the number of tablet users in China is forecasted to rise to more than *** million.

Tablet users in China - additional information

The number of tablet users in China is projected to double from *** million in 2013 to over *** million in 2018. Around ** percent of the country’s population owned a tablet device in 2013, a figure that will rise to over ** percent by 2018. Some of the most popular activities undertaken on tablets in China in 2014 include using search engines and watching online videos. The growth of the technological industry in China can also be seen by the increase in popularity of smartphones, with over half of the population forecast to own a smart device by 2018.

In 2013, Apple’s iOS was the most dominant tablet operating system in China based on its share of internet traffic, with over ** percent of internet visits made on iPads. However, Apple saw its market share in China fall dramatically in 2014 as Android became the most used tablet operating system for surfing the internet. The Google-backed company held a share of **** percent in the country in 2014 whilst iOS’s share more than halved to **** percent.

The forecasted growth in tablet users in China reflects the global trend. In 2014, there were over *** million tablet users worldwide, equating to just over 20 percent of the world’s population and this figure is projected to reach **** billion users by 2018.