As the largest component of China’s cosmetics industry, the skin care market recorded a retail sales value of 463 billion yuan in 2023. It was expected to maintain its momentum, reaching a value of approximately 701.1 billion yuan in 2028. Market overview China’s skincare retail sales are concentrated in the low-end market, with products priced under 200 yuan accounting for nearly 60 percent of the total sales value. Creams and moisturizers have long held dominance, while anti-aging has become the most appealing effect of skincare products. Over the past decades, Chinese consumers have become more rational in selecting skincare products: most of them pay great attention to the products’ suitability, quality, and safety and are less brand conscious. Douyin redefined the landscape of the skincare market The significance of online retail in the skincare market has progressively heightened, with the number of users in the skincare segment of e-commerce markets continuously growing. In 2023, Douyin emerged as the fastest growing marketplace for skincare products, contrasted with the decline witnessed by comprehensive e-commerce platforms in their skincare sales. The strategic adoption of Douyin by small domestic brands has propelled them to surpass expectations, highlighting a clear competitive advantage, particularly in market access and new product launches.

The Report Covers China Cosmetics Products Market Share & Analysis and It is Segmented by Product Type (Color Cosmetics (Facial Make-Up, Eye Make-Up, and Lip and Nail Make-Up) and Hair Styling and Coloring Products), Category (Mass and Premium), and Distribution Channel (Supermarkets/Hypermarkets, Convenience/Grocery Stores, Specialty Stores, Pharmacies and Drug Stores, Online Retail Stores, and Other Distribution Channels). The Report Offers Market Size and Forecasts in Value (USD Million) for the Above Segments.

In 2020, the French beauty brand L'Oréal accounted for 5.1 percent of China's skincare market, follwied by Lancôme with a market share of 4.7 percent. China's skincare market is relatively diverse.

China Skincare Market was valued at USD 58.18 Billion in 2024 and is expected to reach USD 101.95 Billion by 2030 with a CAGR of 9.8% during the forecast period.

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Market Size	2024: USD 58.18 Billion
Forecast Market Size	2030: USD 101.95 Billion
CAGR	2025-2030: 9.8%
Fastest Growing Segment	Online
Largest Market	East China
Key Players	1 The Procter & Gamble Company 2 REVLON Inc. 3 KAO Corporation 4 Shiseido 5 Johnson & Johnson 6 PROYA COSMETICS 7 L'Oréal S.A. 8 Henkel AG & Co. KGaA 9 Unilever plc 10 Coty Inc.

In 2023, the French beauty company L'Oréal dominated China's skincare market, with a market share of over 18 percent. Together with Estée Lauder and P&G, the three leading companies made up around 30.4 percent of the market.

In 2023, anti-aging products made up 38 percent of China's skincare retail market. Skincare products with soothing and repairing effect had a market share of 20.5 percent. That year, anti-aging products recorded a retail sales of 303 billion yuan, representing a year-over-year growth of 30.5 percent.

In the first nine months of 2024, anti-aging products made up 38 percent of the online skincare market in China. Skincare products with sensitive care effects followed, with a market share of 31 percent.

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Cosmetic Skin Care Market Size 2025-2029

The cosmetic skin care market size is forecast to increase by USD 101.9 billion at a CAGR of 9.5% between 2024 and 2029.

The market is experiencing significant growth due to several key factors. One of the primary drivers is the increasing population in the age group of 30-50 years, who are becoming increasingly conscious about their appearance and are investing in skin care products, including herbal options, to maintain their youthful look. Additionally, many consumers are purchasing these products from convenience stores for added accessibility. 
Another trend influencing the market is the growing preference for organic cosmetics and cosmeceuticals, as consumers become more health-conscious and seek products free from harsh chemicals. However, the high cost of cosmetic skin care products remains a challenge for some consumers, limiting their access to these products. Overall, the market is expected to continue its growth trajectory, driven by these factors and others.
The beauty and cosmetics industry is a thriving market, and two major segments of this industry are face creams and moisturizers, and shaving lotions and creams. In urban areas, where people lead busy lives and are exposed to pollution and stress, the demand for these products is particularly high. Face creams and moisturizers help protect and nourish the skin, keeping it hydrated and radiant. Shaving lotions and creams, on the other hand, ensure a smooth and comfortable shaving experience. A popular trend in skincare is the use of sheet masks, which provide intensive hydration and nutrients to the skin in a convenient and mess-free way. The beauty and cosmetics industry continues to innovate, offering new products and solutions to meet the diverse needs of consumers

What will be the Cosmetic Skin Care Market Size of the During the Forecast Period?

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The market is witnessing significant growth due to the increasing trend towards self-care and the desire for radiant, healthy-looking skin. This market encompasses a wide range of products, including creams, lotions, powders, and more. Self-care products, such as face creams and body lotions, are in high demand as customers seek to nourish their skin and address concerns like acne and sun damage. Cosmetic businesses and beauty retail stores are key players in this market, supplying an array of innovative products to meet the evolving needs of consumers. Raw material suppliers also play a crucial role in the production of these self-care essentials.



The propensity for urban dwellers to invest in skin care products is on the rise, with an increasing number of people recognizing the importance of proper skin care in maintaining overall health and appearance. As a result, the market for self-caring products, including face creams, sunscreens, and sheet masks, is experiencing strong growth. Advertising activities and the introduction of innovative products, such as advanced formulations and packaging, are driving competition in the market. Brands are capitalizing on this trend by offering a diverse range of self-care products that cater to various skin types and concerns.

How is the Cosmetic Skin Care Market Segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Face skincare products
  Body skincare products
  Others


Distribution Channel

  Offline
  Online


End User

  Women
  Men


Price Point

  Mass
  Premium


Geography

  APAC

    China
    India
    Japan


  Europe

    Germany
    UK
    France


  North America

    Canada
    US


  Middle East and Africa



  South America

    Brazil

By Product Insights

The face skincare products segment is estimated to witness significant growth during the forecast period.

The market encompasses a range of products designed to maintain and enhance the appearance of the skin. In 2024, the face skincare segment held the largest market share, driven by demand for products addressing anti-aging, skin-whitening, and sun protection needs. These offerings include topical creams, lotions, toners, exfoliators, and serums. Hyaluronic acid creams, known for their hydrating properties, are popular choices for moisturizing and maintaining skin radiance. Innovative products, such as those containing organic and natural ingredients, are increasingly preferred due to their potential to protect the skin from pollution and other environmental stressors. Organic labeling adds to their appeal, as consumers seek to make eco-conscious choices.

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The face skincare products s

The Chinese skincare sector is led by the facial care category in both value and volume terms in 2020. The hand care category is forecast to register the fastest value growth during 2020-2025. E-retailers is the leading channel in distribution of skincare products in the country. L'Oreal S.A., Shanghai Pechoin Daily Chemical Co., Ltd and Mary Kay, Inc. are the leading companies in the Chinese skincare sector. Rigid plastics is the most commonly used pack material in the Chinese skincare sector. Read More

In 2023, skincare products priced below 200 yuan contributed around 59 percent of the total sales in China. Meanwhile, luxury products that cost over 700 yuan made up 20.5 percent of the market. That year, skincare products in both price ranges experienced a sales growth.

The Hong Kong cosmetics market dropped to $2.1B in 2023, waning by -7.8% against the previous year. Over the period under review, consumption, however, enjoyed a buoyant expansion. As a result, consumption attained the peak level of $3.2B. From 2021 to 2023, the growth of the market remained at a lower figure.

For the fourth consecutive year, the Hong Kong market for beauty, make-up and skin care preparations recorded decline in sales value, which decreased by -94.4% to $108M in 2024. Overall, consumption faced a abrupt decrease. As a result, consumption reached the peak level of $2.9B. From 2021 to 2024, the growth of the market failed to regain momentum.

In 2023, the market size of men's skincare products in China amounted to around 16.53 billion yuan, up from 12.72 billion yuan in the previous year. The market has seen a robust growth since 2016.

Global Traditional Chinese Medicine Product For Skincare market size 2025 was XX Million. Traditional Chinese Medicine Product For Skincare Industry compound annual growth rate (CAGR) will be XX% from 2025 till 2033.

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Professional Skincare Market Size 2025-2029

The professional skincare market size is forecast to increase by USD 4.61 billion at a CAGR of 5.5% between 2024 and 2029.

The market is witnessing significant growth due to the increasing trend towards health and wellness, with an emphasis on natural and organic skincare products. Anti-aging products continue to dominate the market, driven by the desire for a youthful appearance. Cosmetics and personal care industries are integrating advanced technologies such as LED and herbal ingredients, including hyaluronic acid, antioxidants, and botanical extracts. Convenience stores and e-commerce platforms are expanding their offerings of professional skincare products, catering to consumers' demand for accessibility and convenience. Cosmeceuticals, which combine the benefits of cosmetics and pharmaceuticals, are gaining popularity. The integration of artificial intelligence and advanced packaging is revolutionizing the industry, providing personalized solutions and extended product shelf life. The market is expected to experience continued growth, driven by these trends and the increasing demand for high-quality, effective skincare solutions.

What will be the Size of the Professional Skincare Market During the Forecast Period?

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The market encompasses a broad range of products and services designed to address various skin types, conditions, and issues. This market caters to individuals seeking solutions for concerns such as burns, scars, patchy skin, itchy skin, dry skin, and the damaging effects of UV rays. Skin health awareness has been on the rise, leading to increased demand for moisturizing, cleansing, hydration, and revitalizing cell treatments. Both women and men are increasingly prioritizing personal grooming to achieve a fresh look and maintain healthy skin patterns. Cosmetic businesses continue to innovate, offering lotions, serums, and creams tailored to specific skin concerns, as well as advanced technologies for softening and improving skin texture. Overall, the market is a dynamic and growing sector, driven by the ongoing quest for effective solutions to common skin problems.

How is this Professional Skincare Industry segmented and which is the largest segment?

The professional skincare industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product Type

  Face skincare products
  Body skincare products


Distribution Channel

  Offline
  Online


Type

  Anti-aging
  Anti-dehydration
  Sun protection
  Anti-pigmentation


Method

  Conventional
  Organic or natural


Geography

  APAC

    China
    India
    Japan
    South Korea


  Europe

    Germany
    UK
    France


  North America

    Canada
    US


  South America



  Middle East and Africa

By Product Type Insights

The face skincare products segment is estimated to witness significant growth during the forecast period. The market encompasses a wide range of products designed to address various skin types, conditions, and issues. These include burns, scars, patchy skin, itchy skin, dry skin, and skin damage caused by UV rays. Aestheticians and dermatologists play a crucial role in providing product knowledge and recommendations to consumers. The market offers a diverse range of products such as creams, lotions, powders, sprays, masks, and serums, catering to neutral, oily, mixed, and sensitive skin. Premium, organic, and natural skincare products have gained popularity in recent years, as consumers become increasingly conscious of their health and the environment. Skin concerns extend beyond the visible signs of aging, encompassing conditions such as hives, eczema, pollutants, acne, psoriasis, rosacea, ichthyosis, vitiligo, seborrheic dermatitis, and skin cancer.
Innovative skincare solutions are being developed to address these issues, incorporating advanced technologies such as artificial intelligence (AI) and IoT-based products. The market is segmented into creams, powders, and lotions, with the creams segment accounting for the largest share due to their ability to provide intensive hydration and nourishment. The market is also influenced by factors such as air pollution, changing lifestyles, and the rise in concerns regarding skin health and personal grooming. The market caters to various retail channels, including offline retail stores, online retail stores, direct sales, departmental stores, convenience stores, specialist stores, and mono-brand stores. The market is expected to continue growing, driven by increasing purchasing power and the availability of a wide range of products catering to diverse skin needs.

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Hand Care (Skincare) Market in China – Outlook to 2025; Market Size, Growth and Forecast Analytics is a broad level market review of Hand Care market in China. Read More

Body Care (Skincare) Market in China – Outlook to 2022: Market Size, Growth and Forecast Analytics is a broad level market review of Body Care market in China. The research handbook provides up-to-date market size data for period 2012-2017 and illustrative forecast to 2022 covering key market aspects like Sales Value and Volume for Body Care and its variants Firming Body Care, General Purpose Body Care. Read More

EU is actively expanding skin care exports to the foreign markets. The U.S. is the largest export market, but Asian countries, specifically China and Singapore, are the fastest growing importers on the EU skin care market. Export growth on the external market is the main source of growth in the European manufacturing of skin care.

In 2024, the retail sales of cosmetics in China totaled about 435.65 billion yuan. The cosmetic market saw a steady growth over the past decade.Where do people buy cosmetics in China? In China, online shopping has overtaken brick-and-mortar shops as the preferred method of purchasing cosmetics. In 2023, over 45 percent of China's cosmetic retail sales were made online. Traditional e-commerce channels such as Alibaba's platforms are popular among Chinese cosmetic buyers. Meanwhile, an increasing number of consumers in China use live commerce and mini-programs to place their orders for beauty items, with Douyin emerging as a strong marketplace.What are the major cosmetics segments in China? Traditionally, skincare is the largest cosmetics market segment in China and the rest of East Asia. Elaborate skincare rituals to keep face skin looking youthful, white, and glowing have been part of the Chinese beauty routine for centuries. Other important market segments include haircare, bath and shower products, and the recently emerging decorative cosmetics trend.

The customized skincare market is estimated to be valued at US$ 29.3 billion in 2024. The customized skincare market is predicted to rise at a CAGR of 7.8% from 2024 to 2034. The global customized skincare market is anticipated to reach US$ 62.4 billion by 2034.

Attributes	Key Insights
Estimated Market Size in 2024	US$ 29.3 billion
Projected Market Value in 2034	US$ 62.4 billion
Value-based CAGR from 2024 to 2034	7.8%

2019 to 2023 Historical Analysis vs. 2024 to 2034 Market Forecast Projections

Historical CAGR from 2019 to 2023)	5.2%
Forecast CAGR from 2024 to 2034	7.8%

Country-wise Analysis

Countries	Forecast CAGRs from 2024 to 2034
The United States	4.5%
The United Kingdom	4.9%
China	8.9%
India	10.7%
Australia	8.2%

Category-wise Insights

Category	Market Share
Face Care	64.1%
Female	59.2%

Report Scope

Attributes	Details
Estimated Market Size in 2024	US$ 29.3 billion
Projected Market Valuation in 2034	US$ 62.4 billion
Value-based CAGR 2024 to 2034	7.8%
Forecast Period	2024 to 2034
Historical Data Available for	2019 to 2023
Market Analysis	Value in US$ billion
Key Regions Covered	North America Latin America Western Europe Eastern Europe South Asia and Pacific East Asia Middle East and Africa
Key Market Segments Covered	Product Type Skin Type Consumer Orientation Distribution Channel Region
Key Countries Profiled	The United States Canada Brazil Mexico Germany The United Kingdom France Spain Italy Russia Poland Czech Republic Romania India Bangladesh Australia New Zealand China Japan South Korea GCC countries South Africa Israel
Key Companies Profiled	Bare Anatomy Clinique Laboratories, LLC DermaCare FitSkin Inc Function of Beauty Glory Skincare L’Oréal My Beauty Matches Neutrogena Sequential Skin