The graph describes the penetration rate of social media in China in 2017, broken down by age group. In that year, more than ** percent of Chinese people aged from 15 to 19 years were social media users.

The penetration rates of social media and smartphone are continuing to grow in China. The number of mobile social networking users in China has been steadily increasing, reaching **** billion in 2022.

The graph describes the annual growth rate of the social media penetration in China in 2017, by age group. In that year, the growth rate of the social media penetration among Chinese users aged 60 years and older amounted to **** percent.

The graph shows the frequency of smartphone users using different social media apps in China in 2017. In that year, ** percent of the Chinese smartphone users reported to use wechat everyday.

Facebook, the world’s most popular social network, has billions of monthly active users globally of which less than three million are in China. The reason why Facebook reaches only around four percent of the Chinese population is because it is blocked in mainland China (excluding Hong Kong, Macau, and Taiwan) along with many other foreign social media giants like YouTube, Instagram, Pinterest and Twitter. Why is Facebook banned in China? The Chinese government has been blocking access to Facebook since July 2009, when a series of anti-government riots appeared in the Xinjiang province. The activists reportedly used Facebook as their main communications channel. Chinese authorities have no control over foreign social networks and see them as a threat to social and political stability, hence a long list of foreign internet sites, Facebook among them, are no longer easily accessible in China. Some people, however, access blocked websites by connecting to a virtual private network (VPN). What is the future of Facebook in China? Facebook’s most recent attempt to make a comeback in July 2018 was immediately prevented by the Chinese authorities. It is unlikely that China will allow it for as long as Facebook refuses to store its data servers within the country’s borders. Besides, keeping foreign social media banned is economically beneficial for such Chinese social networks as WeChat, Sina Weibo and Youku Tudou. WeChat, the most popular Chinese social media platform and messaging app, seems to successfully fill the “Facebook void” for at least a billion monthly active users.

The graph describes the social media's positive impact on people's lives in China in 2017. During the period in consideration, ** percent of respondents acknowledged that they know what is going on with friends and they easily communicate with friends and family members through social media respectively.

The statistic displays the results of a survey conducted between September and October 2017 about the social media platforms used by consumers to engage with brands in mainland China. During the survey period, ** percent of respondents in China stated that they used WeChat to engage with brands.

This statistic shows the number of active mobile social media users in specific Asia-Pacific countries from 2017 to 2019. During the most recently measured period, *** million users in Indonesia accessed online services via mobile device, making it the third-largest mobile social media market in Asia-Pacific. Second-ranked India accounted for *** million mobile social network users. China was ranked first, with more than *********** mobile social media users.

China is the world's largest social networking market with over *********** users. In 2022, the country's mobile social networking market size surpassed the threshold of *** billion yuan and was set to grow by another ** billion yuan in 2023.

The number of social network users in Thailand was around 52.63 million in 2020. This figure is forecast to reach almost 60 million users by 2026. The figures indicated that the number of social network users has been gradually increasing over the years and would continue to rise in the following years. Social media in Thailand As of January 2021, China had the highest number of monthly active social media users worldwide, followed by India and Indonesia, with Thailand ranking seventh at 55 million users. By 2023, the penetration rate of social network users in Thailand is forecast to reach approximately 53 percent, making it the majority of the Thai population. Social media user profile in Thailand For social media, Facebook and Youtube were the leading platforms in Thailand in the third quarter of 2020, with around 94 percent as a share of users for both platforms among others such as Line, Instagram, and Twitter. In that same time period, internet users in Thailand spent around 8.44 hours per day on average using the internet, and two and a half hours to use their social media.

Market leader Facebook was the first social network to surpass one billion registered accounts and currently sits at more than three billion monthly active users. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook (core platform), WhatsApp, Messenger, and Instagram. In the third quarter of 2023, Facebook reported around four billion monthly core Family product users. The United States and China account for the most high-profile social platforms Most top-ranked social networks with more than 100 million users originated in the United States, but services like Chinese social networks WeChat, QQ, or video-sharing app Douyin have also garnered mainstream appeal in their respective regions due to local context and content. Douyin’s popularity has led to the platform releasing an international version of its network, TikTok. How many people use social media? The leading social networks are usually available in multiple languages and enable users to connect with friends or people across geographical, political, or economic borders. In 2025, social networking sites are estimated to reach 5.44 billion users, and these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction in previously underserved markets.

China was home to ove 1.18 bilion social media users in 2025, making it the country with the largest audience. It is expected that by 2030, the number of social media users in the country will exceed 1.3 billion. Additionally, India currently has around 874 billion users, and is estimated to reach 1.12 billion by 2023.

As of October 2025, 6.04 billion individuals worldwide were internet users, which amounted to 73.2 percent of the global population. Of this total, 5.66 billion, or 68.7 percent of the world's population, were social media users. Global internet usage Connecting billions of people worldwide, the internet is a core pillar of the modern information society. Northern Europe ranked first among worldwide regions by the share of the population using the internet in 2025. In the Netherlands, Norway, and Saudi Arabia, 99 percent of the population used the internet as of February 2025. North Korea was at the opposite end of the spectrum, with virtually no internet usage penetration among the general population, ranking last worldwide. Eastern Asia was home to the largest number of online users worldwide—over 1.34 billion at the latest count. Southern Asia ranked second, with around 1.2 billion internet users. China, India, and the United States rank ahead of other countries worldwide by the number of internet users. Worldwide internet user demographics As of 2024, the share of female internet users worldwide was 65 percent, five percent less than that of men. Gender disparity in internet usage was bigger in African countries, with around a 10-percent difference. Worldwide regions, like the Commonwealth of Independent States and Europe, showed a smaller usage gap between these two genders. As of 2024, global internet usage was higher among individuals between 15 and 24 years old across all regions, with young people in Europe representing the most considerable usage penetration, 98 percent. In comparison, the worldwide average for the age group of 15 to 24 years was 79 percent. The income level of the countries was also an essential factor for internet access, as 93 percent of the population of the countries with high income reportedly used the internet, as opposed to only 27 percent of the low-income markets.

In the fourth quarter of 2024, TikTok generated around 186 million downloads from users worldwide. Initially launched in China first by ByteDance as Douyin, the short-video format was popularized by TikTok and took over the global social media environment in 2020. In the first quarter of 2020, TikTok downloads peaked at over 313.5 million worldwide, up by 62.3 percent compared to the first quarter of 2019.

              TikTok interactions: is there a magic formula for content success?

              In 2024, TikTok registered an engagement rate of approximately 4.64 percent on video content hosted on its platform. During the same examined year, the social video app recorded over 1,100 interactions on average. These interactions were primarily composed of likes, while only recording less than 20 comments per piece of content on average in 2024.
              The platform has been actively monitoring the issue of fake interactions, as it removed around 236 million fake likes during the first quarter of 2024. Though there is no secret formula to get the maximum of these metrics, recommended video length can possibly contribute to the success of content on TikTok.
              It was recommended that tiny TikTok accounts with up to 500 followers post videos that are around 2.6 minutes long as of the first quarter of 2024. While, the ideal video duration for huge TikTok accounts with over 50,000 followers was 7.28 minutes. The average length of TikTok videos posted by the creators in 2024 was around 43 seconds.

              What’s trending on TikTok Shop?

              Since its launch in September 2023, TikTok Shop has become one of the most popular online shopping platforms, offering consumers a wide variety of products. In 2023, TikTok shops featuring beauty and personal care items sold over 370 million products worldwide.
              TikTok shops featuring womenswear and underwear, as well as food and beverages, followed with 285 and 138 million products sold, respectively. Similarly, in the United States market, health and beauty products were the most-selling items,
              accounting for 85 percent of sales made via the TikTok Shop feature during the first month of its launch. In 2023, Indonesia was the market with the largest number of TikTok Shops, hosting over 20 percent of all TikTok Shops. Thailand and Vietnam followed with 18.29 and 17.54 percent of the total shops listed on the famous short video platform, respectively.

Sina’s Weibo, often referred to as Chinese Twitter, is one of the most influential social network platforms in China. In 2017, the Beijing-based microblogging site had more than *** million registered users in China, accounting for one-fifth of the total population. As of the second quarter of 2019, the number of Weibo’s monthly active users across the world had already reached over *** million. The transformation of Weibo While many internationally popular social media sites were blocked in China, Weibo was launched by the Chinese technology company Sina to provide micro-blogging services in 2009. Before Alibaba’s acquisition in 2013, the microblogging site reported over ** million daily active users. To attract more, the social network decided to extend its 140-character restriction to ************ in 2016. Although Weibo still shares some similar features with Twitter, the Chinese platform has evolved into a microblogging hybrid with Instagram, Pinterest, Reddit, and YouTube. It has even launched an online game center to make its users stay longer on the platform. With these strategic changes, the company remains one of the most popular social media platforms in China. In 2018, around **** percent of the Chinese online population used Sina’s Weibo. Everyone is using Weibo Chinese internet users, especially the Generation Z group, often use Weibo to discover the trendy brands and the latest promotions from key opinion leaders. Each day, there are around 130 million words and *** million videos and live streaming published in the platform (321028). Many journalists, celebrities, and brands consider the microblogging site as one of the effective promotions and marketing channels in China. In 2018, over ** percent of Sina’s **** million U.S. dollars revenue was generated from the advertising and marketing on Weibo. Amid the booming live streaming and video advertising in China, there is still plenty of room for Weibo to grow.

The statistic shows the penetration rate of Sina Weibo in China in 2017 with forecasts up to 2021. In 2017, over ** percent of population in China were using Sina Weibo and this proportion was forecasted to reach almost ** percent by 2021.

This statistic shows the results of a survey about digital media usage by young children in China as of June 2017. According to the survey findings, Chinese preschoolers watched TV for ** minutes on average on a Saturday or Sunday.

This statistic describes the usage of mobile payment services in China as of *************, by service provider. According to a survey conducted in *************, ** percent of the respondents used Alipay, while ** percent of the respondents used WeChat payment services.

This statistic describes the share of Sina's Weibo users among the online population of China from 2010 to 2018. In 2018, around **** percent of China's internet users used Weibo.

The advancement of artificial intelligence (AI) is transforming the world. One of the most recent AI trends in China is virtual humans. The sector was estimated to be worth *** billion yuan in 2025 with an additional value of ** million yuan to other related industries. What are virtual humans capable of? As the name suggests, virtual humans are computer-generated human-looking avatars trained with AI technology to communicate and interact with a real human. With more flexibility and a lower risk of scandals, these photorealistic virtual characters can help create an engaging and authentic digital user experience. Major applications to date are virtual anchors and product endorsers. How popular are digital avatars in China? Hyper-realistic avatars are becoming increasingly prevalent in China. A survey revealed that over ** percent of Chinese have encountered virtual beings, which are commonly used on e-commerce platforms, television, and social media. When deployed properly, virtual idol groups like ****** and ********** can rake in over a million yuan a month. A ******* of survey respondents even said they would spend more on digital humans.