In May 2025, the index for consumer confidence in China ranged at ** points, up from **** points in the previous month. The index dropped considerably in the first half of 2022 and performed a sideways movement during 2023 and 2024. Consumer confidence Index The consumer confidence index (CCI), also called Index of Consumer Sentiment (ICS) is a commonly used indicator to measure the degree of economic optimism among consumers. Based on information about saving and spending activities of consumers, changes in business climate and future spending behavior are being projected. The CCI plays an important role for investors, retailers, and manufacturers in their decision-making processes. However, measurement of consumer confidence varies strongly from country to country. As consumers need time to react to economic changes, the CCI tends to lag behind other indicators like the consumer price index (CPI) and the producer price index (PPI). Development in China As shown by the graph at hand, confidence among Chinese consumers picked up since mid of 2016. In October 2017, the CCI hit a record value of 127.6 index points and entered into a sideward movement. Owing to a relative stability in GDP growth, a low unemployment rate, and a steady development of disposable household income, Chinese consumers gained more confidence in the state of the national economy. Those factors also contribute to the consumers’ spending power, which was reflected by a larger share of consumption in China’s GDP. After the outbreak of the coronavirus pandemic, consumer confidence dropped quickly in the beginning of 2020, but started to recover in the second half of the year, leading to a v-shaped movement of the index in 2020.

According to a survey conducted from September to October 2023, over ********* of Chinese respondents wanted to make healthier decisions when shopping, with ** percent choosing health as their priority. Merely ** percent of the respondents considered experience the most important factor in a purchase decision.

This statistic shows the most used product information channels among consumers in China in 2012. During the survey, ** percent of the respondents stated that they used word-of-mouth information from people they knew for their decision-making process.

According to a survey conducted among Chinese adults in November 2022, around ** percent of respondents stated that they were willing to pay more for sustainable goods. Nearly three-quarters of respondents said they would be willing to pay more for sustainable skincare and cosmetics, while only ** percent said they would like to pay more for sustainable tobacco products.

According to a survey in 2024, around 30 percent of Chinese respondents said they prefer domestic brands over foreign brands, compared to 25 percent in 2023. International brands still dominate the Chinese consumer markets but with an increasing number of consumers choosing to support local brands.

In 2022, Chinese consumers contributed around ** percent of the global personal luxury goods market. It was estimated that the figure would reach ** percent to ** percent in 2023. Back in 2000, Chinese consumers' spending on personal luxury goods accounted for merely *** percent of the global expenditure.

A survey conducted at the end of 2024 in China shows that consumers from *******and *******cities were more optimistic than those living elsewhere in the country, with ***percent of respondents there expressing confidence in the economy. In Comparison, only ***percent of ******respondents were economically optimistic. Notably, the Generation Z was the most confident age group across all city tiers.

According to a survey conducted at the end of 2024, the Generation * was the most optimistic generation among Chinese consumers, with around ** percent of respondents within this age group saying they were economically confident. By comparison, only ** percent of respondents aged between 26 and 41 (the Millennials) voiced their confidence in the economy.

A survey conducted in November 2020 among Chinese consumers revealed that more than one-in-five respondents would likely spend less on consumer electronics in the following six months. On the other hand, almost half of the respondents in China expected no changes in the next half year.

According to a survey among 2,029 Chinese consumers in 2020, around ** percent of respondents said they preferred to buy products from local brands, an increase from ** percent compared to the previous year. Meanwhile, approximately ** percent of respondents said they preferred foreign brands over domestic brands, down from ** percent in 2019.

According to a 2024 survey, around 42.4 of Chinese consumers preferred to shop online because it provides a good variety of products. Meanwhile, around 40.4 percent of respondents said they prefer to use e-commerce platforms because of their convenience.

Chinese consumers possess an increasing knowledge of sustainable product labels, according to a 2024 survey. Nearly 73 percent of respondents from China stated that they were aware of the certification for organic products in China.

According to a survey among Chinese consumers conducted in November 2023, **** percent of respondents found China-chic (or "Guochao") style cosmetic products interesting, but did not want not buy any of them. Meanwhile, **** percent of respondents found the idea creative and said they would like to buy some China-chic cosmetic products. Another **** percent of respondents were also willing to try such products if they had a good reputation.

As of 2019, around ** percent of consumers in China bought healthy food, for example food with less fat and sodium. Meanwhile, around ** percent of Chinese consumers bought health-related home appliances, such as water purifiers.

According to a survey conducted in China in March 2023, reading product reviews on shopping platforms was the most common action taken by consumers before buying a product, with more than 60 percent of respondents choosing that option. By contrast, only 29 percent of respondents would try the product at a physical store first before making any purchase decision.

In 2021, the largest share of consumer had bought smart products and claimed to use them often. However, around ** percent of Gen-Z consumers had stated that they do not own smart products but are interested in using them.

According to a survey conducted in China at the end of 2024, around ** percent of respondents said they planned to increase their spending on education within the next 12 months. In comparison, ** percent of respondents expected to reduce spending on alcohol and tobacco.

This statistic shows the Chinese customers’ choices between the quality and price of goods as of 2016. According to a survey result, ** percent of the consumers in China would try to find a compromise between quality and price when it came to purchase.

A survey conducted in November 2020 revealed that almost half of the Chinese respondents would likely spend more on fashion items in the following six months. On the other hand, only 15 percent of Chinese respondents expected to cut back on their clothing and footwear spending in the next half year.

This survey displays the results of a survey conducted in 2018 about the shopping attitude of consumers in China regarding delivery service options with no extra cost. In the period measured, about 34 percent of the respondents regarded same day delivery as the most valuable option.