Chinese consumers appear to be quite open to artificial intelligence-generated ads. According to a 2024 survey conducted in China, nearly 70 percent of respondents had a positive attitude toward AI-generated ads, while only 5.7 percent expressed distrust or no interest in the topic.
Chinese AI app users had a high awareness of various AI marketing applications. According to a 2025 survey conducted in China, a neglectable *** percent of AI app users had no idea of any AI marketing use cases. Customer service agents and smart shopping assistants were the most commonly known and accepted AI marketing functions.
In a 2025 survey conducted in China, over ***percent of respondents who were AI app users and had experiences with AI marketing services or creatives found such AI-powered services or content at least somewhat useful in making their purchase decision. Customer service agents and smart shopping assistants were the most commonly used AI marketing methods.
This statistic shows the Chinese market size of AI customer services industry in 2018 and a forecast up to 2022. It was forecasted that by 2022 the market size of customer service from artificial intelligence in China would amount to around 16.1 billion yuan.
Huawei's Celia was the most used AI general assistant app in China, with over *** million monthly active users in March 2025. OPPO's Breeno came in a close second place. **** out of the top eight AI assistant apps were the in-house developed apps of major Chinese domestic smartphone vendors which are pre-installed on the phones.
In September 2024, 24.5 million users accessed the Chinese AI chatbot Kimi Shot via the web access. Along with Baidu, the generative artificial intelligence by the Beijing-based company Moonshot AI is one of the country's leading enterprises in this segment. It is backed by powerful tech-companies, such as Alibaba, Tencent, and Meituan.
In 2022, the size of the overall AI customer service market in China amounted to **** billion yuan. According to the forecast, the market size was forecasted to reach almost ***** billion yuan by 2027. The largest segment in this industry was software.
In a survey conducted in China in May 2024, 80 percent of respondents who used generative AI were looking for an assistant that can take over everyday life's tasks. However, at the same time, 90 percent of users also stated that the artificial intelligence still needed to enhance their cognitive abilities.
In September 2024, there were over 75 million mobile generative AI users in China which translated to a penetration rate of almost 21 percent. Most generative AI users were younger than 34 years.
According to surveys conducted in April and May 2024, ** percent of respondents in China who used generative AI products worked as regular employees. Students accounded for ********* of the surveyed users. In addition, ** percent of Gen AI users lived in first-tier cities.
In August 2024, over *****a million unique devices used the Chinese AI tool Aishenqi. Artificial intelligence tools include a broad range of artificial intelligence services. China's leading AI tools include code writing support, as well as a digital language study companion.
In March 2025, the number of monthly active users of AI assistant apps in China reached *** million. Online search was another category with a major user uptick. In terms of app development, more AI-native apps specializing on social networking and text generation were launched.
According to a 2024 survey in China, female consumers appeared to be more open and receptive to artificial intelligence-generated advertisements than male consumers. Almost a ***** of female respondents expressed a strong interest and eagerness to learn more about AI-generated ads, compared to less than a ******* of male consumers.
This statistic shows the Chinese market size of AI customer services online, between a chatbot or virtual assistant and a live customer service representative, in 2018 and a forecast up to 2022. It was forecasted that by 2022 the market size of customer service from artificial intelligence chatbot in China would amount to around *** billion yuan.
As of November 2024, Bydance's CapCut had the highest number of monthly active users among leading Chinese artificial intelligence products. With over 319 million monthly active users, the video editing software had a user base that was more than three times larger than the second AI product in the list, Meitu XiuXiu. Compared to all other products in the ranking, CapCut also had many users outside of China and was an application that was often used in tandem with TikTok. As a result, it had such a high number of active users.
The number of mobile AI-native app users in China reached *** million in March 2025, with *************, ************************** driving the adoption. On the other hand, ******************** was the third most popular use case among PC-end users of AI applications.
As of 2024, the******** share of generative AI users in China were under 30 years old. Using artificial intelligence was very popular among university students and Baidu's Ernie was the most used LLM in China.
The release of the Chinese AI company DeepSeek's large language model R1 in late January 2025 has sparked interests in apps that are built from the ground up around AI capabilities in China. Within a month, the number of monthly active users of AI-native apps surged by ** percent to almost *** million. App usage data indicated a steady average monthly time spent per user, ranging around *** minutes, whereas average monthly app sessions were up to ** times.
A 2024 survey in China found that AI-generated ads were widely welcomed among the younger generation. 35.6 percent of respondents aged 25 to 34 years indicated a strong interest in AI-generated ads, while among consumers aged over 50, this dropped to 16.1 percent.
China's most popular search engine, Baidu, has leveraged AI capabilities to cement its dominant status. In March 2025, Baidu AI reportedly had over 290 million monthly active users. Douyin's AI search feature outperformed DeepSeek in terms of monthly active user size.
Chinese consumers appear to be quite open to artificial intelligence-generated ads. According to a 2024 survey conducted in China, nearly 70 percent of respondents had a positive attitude toward AI-generated ads, while only 5.7 percent expressed distrust or no interest in the topic.